City of Carmel-by-the-Sea
The City of Carmel-by-the-Sea is a California General Law City operating since 1916 that delivers police, fire, planning, library, public works, and community services to residents, businesses, and visitors of the incorporated coastal village, funded primarily by property tax, sales tax, and Transient Occupancy Tax.
- Company typePublic
- Founded1916
- HeadquartersCarmel-by-the-Sea, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What City of Carmel-by-the-Sea does
The City of Carmel-by-the-Sea is a General Law City in Monterey County, California, incorporated in 1916 and operating under a Council-City Administrator form of government with a publicly elected five-member City Council. It delivers municipal services to residents, property owners, businesses, and visitors of the incorporated village, with a staff of approximately 62 employees organized across Police, Community Planning and Building, Public Works, Harrison Memorial Library, Community Activities, Finance, and City Clerk functions; fire protection is provided through a partnership with the Monterey Fire Department.
The city's core operational backbone consists of a portfolio of integrated digital civic platforms: a CivicClerk portal for Council/board/commission meetings and live streaming; an iWorq permit portal for building, planning, encroachment, and forestry applications; a NextRequest portal for California Public Records Act requests; an ArcGIS-based GIS mapping tool for parcel and permit history; a Cogix-based online business license renewal portal; an Alert Monterey County / Nixle emergency notification system; and a Flock Safety ALPR transparency portal. Supporting physical infrastructure includes City Hall on Monte Verde Street, two library branches, a Police Department on Junipero Street, and nine park/open space areas and beach stairway access points managed by the Forest & Beach Division, which oversees more than 13,000 trees on public property.
The city funds operations through a diversified revenue stack including property tax, sales tax, Transient Occupancy Tax from hotels and short-term rentals, business license fees (e.g., $22 plus $1/$1,000 of gross revenue at renewal), building and planning permit fees, parking fines and residential permits, and improvement district assessments (CRID, hotel improvement districts). The fiscal year runs July 1 to June 30, and the November 2026 ballot includes proposed increases to TOT and sales tax. Community engagement is multi-channel — in-person City Hall, the Friday Letter newsletter, Facebook, Instagram, YouTube, annual signature events (Homecrafters' Marketplace at 55 editions, Great Sandcastle Contest at 63 editions), and the Carmel Prepares disaster preparedness program with 35 CERT volunteers.
City of Carmel-by-the-Sea firmographics
Firmographics- Name
- City of Carmel-by-the-Sea
- Legal name
- City of Carmel-by-the-Sea
- Website
- https://ci.carmel.ca.us
- Company type
- Public
- Founded year
- 1916
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The City of Carmel-by-the-Sea is a California General Law City operating since 1916 that delivers police, fire, planning, library, public works, and community services to residents, businesses, and visitors of the incorporated coastal village, funded primarily by property tax, sales tax, and Transient Occupancy Tax.
- Ownership category
- akta.pro rank
City of Carmel-by-the-Sea industry classification
Industry- Product category
- Municipal Government Services
- NAICS
- Administration of Environmental Quality Programs (9241), Surveying and Mapping (except Geophysical) Services (541370), Landscaping Services (56173)
- SIC
- Services-Facilities Support Management Services (8744), Services-Social Services (8300)
- akta.pro primary industry
- Public Works & Municipal Infrastructure (Streets, Stormwater, Facilities) (BPAIACAF)
- akta.pro secondary industries
- Housing & Neighborhood Services (Local Housing Programs) (BPAIACAJ), Towing, Impound & Vehicle Relocation Services (BPABAKAJ), Stormwater Management & MS4 Compliance Services (BPALAMAL)
Keywords
Where City of Carmel-by-the-Sea is headquartered
LocationHeadquarters
- HQ city
- Carmel-by-the-Sea
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
City of Carmel-by-the-Sea business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others
Revenue model
- Transient Occupancy Tax (TOT): The city collects Transient Occupancy Tax from hotels and short-term rentals within city limits. TOT revenue is tracked through quarterly and bi-monthly reporting. The city has a ballot measure (November 3, 2026) to consider a TOT increase.
- Business License Fees: Business license fees include: New Fixed Location license ($352), New Home Occupation license ($150), In-and-About license ($28), Renewal fee ($22) plus $1.00 per $1,000 of gross revenues. Categories include Fixed Location, Home Occupation, In-and-About, and Delivery business licenses.
- Sales Tax Revenue: The city receives sales tax revenue, tracked through quarterly sales tax updates. The city has a ballot measure (November 3, 2026) to consider a sales tax increase.
- Building and Planning Permit Fees: Fees collected for building permits, planning applications, use permits, design review, and other construction-related services through the Community Planning and Building department. Fee schedules are updated annually.
- Parking Fees and Fines: Revenue from parking violations (Parking Violations & Bail Schedule) and residential parking permits. Free parking available at Vista Lobos lot, Sunset Center north lot, and most residential streets outside CBD.
- Carmel Restaurant Improvement District (CRID) and Hotel Improvement Districts: Assessment districts supporting local business improvement initiatives for restaurants and hotels, managed through the city's fees and taxes portal.
- Property Tax and Other General Fund Revenue: As a General Law City, the city derives power from California Constitution and state laws, receiving property tax revenue and other general fund sources as part of its fiscal operations. The fiscal year runs July 1 through June 30.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Annual | Fixed Location Business License (new) |
| One time/ perpetual license | Annual | Home Occupation Business License (new) |
| One time/ perpetual license | Annual | In-and-About Business License (new) |
| Transaction based/ take rate | Annual | Business License Renewal |
| Other | Annual | Residential Parking Permit |
| Other | Annual | Ambulance Fee Schedule |
| Other | Annual | FY 26-27 Fee Schedule |
Go-to-market motion2 records
Distribution channels8 records
Marketing channels9 records
City of Carmel-by-the-Sea product offering
Product offeringCore offering
The City of Carmel-by-the-Sea delivers core municipal services to residents, property owners, businesses, and visitors, including public safety (police and fire/EMS), community planning and building permits, code compliance, public works (streets, sidewalks, storm drains, urban forest, beach maintenance), library services through the Harrison Memorial Library, business licensing, elections administration, and community events programming. Service delivery combines physical city facilities with online portals for permits (iWorq), business licenses (Cogix), public records (NextRequest), meetings (CivicClerk), and GIS property data (ArcGIS).
Product overview
The City of Carmel-by-the-Sea operates a unified municipal government platform offering multiple interconnected digital services through its website. The core offering consists of resident-facing service portals including a Business License Portal for fixed location, home occupation, and in-and-about business licenses; a Permit Management System (iWorQ) for building, planning, and forestry permits; a Public Records Request Portal (NextRequest) for California Public Records Act requests; a Meetings & Agendas Portal (CivicClerk) for Council meetings and archived videos; and a Residential Parking Permits system. Supporting services include Harrison Memorial Library with digital media streaming, a Community Activities & Events calendar, a GIS Mapping Tool for property information, a Draft Street Addresses Map, Carmel Prepares emergency preparedness program, Carmel Beach access management, Police & Fire services, Community Planning & Building with Housing Element programs, Public Works environmental services, Elections management, and Budget & Finance transparency documents. These products operate as separate modules under the unified ci.carmel.ca.us domain, connected through the main navigation while maintaining distinct portals for specific transactions.
Differentiator
Problem solved
Functional benefit
Products and services
- Business License Portal Online portal for new business license applications, annual renewals, and fee payments covering fixed location, home occupation, in-and-about, and delivery business categories for operators in Carmel-by-the-Sea.
- Permit Management System Online portal for submitting building, planning, encroachment, and forestry permit applications, scheduling inspections, and paying fees, used by contractors, businesses, and residents.
- Public Records Request Portal Online NextRequest portal for submitting California Public Records Act requests, tracking their status, and communicating with City staff.
- Meetings and Agendas Portal CivicClerk portal providing public access to meeting agendas, agenda packets, live streaming, and archived recordings of City Council, Boards, and Commissions.
- Residential Parking Permits Online portal for residents and property owners to purchase annual residential parking permits granting access to timed and 30-minute parking zones, residential permit areas, Del Mar Lot, and Scenic Road after midnight.
- Harrison Memorial Library Services Public library services including book borrowing, digital media streaming, local history archives, genealogy research, kids and teen programs, and summer reading at the main library and Park Branch.
- Community Activities and Events City-organized events and festivals including the Farmers Market, Carmel Beach activities, Homecrafters' Marketplace, Sandcastle Contest, Pumpkin Roll, and Holiday Celebration, plus event permit applications for parks, streets, and the beach.
- GIS Mapping Tool Interactive ArcGIS-based mapping tool for reviewing digitized property files, electronic permit history, and parcel information within the city's jurisdiction.
- Carmel Prepares Emergency Preparedness Program Disaster preparedness program delivered in partnership with the City, Harrison Memorial Library, and CERT, offering workshops, training sessions, evacuation drills, and safety resources to residents and businesses.
- Carmel Beach Access Public Carmel Beach access with nine access stairways, free parking nearby, restrooms, and posted rules covering propane fires, dog voice control, smoking prohibition, and beach event permits.
- Police and Fire Services Police Department for law enforcement and crime prevention, with fire and EMS services delivered by the Monterey Fire Department staffing the Carmel Fire Department, including ambulance services.
- Community Planning and Building Planning, building safety, and code compliance services including design guidelines, zoning regulations, use permits, sign permits, the Housing Element and associated ADU/housing programs.
- Public Works Services Design, construction, operation, and maintenance of public facilities, rights-of-way, parks, urban forest, and Carmel Beach, including environmental and climate-adaptation programs.
- Elections and Voting Municipal election services including candidate filings, ballot measures, campaign finance disclosures, and voter information, managed by the City Clerk and consolidated with Monterey County.
- Budget and Finance Transparency Annual budgets, audited financial statements (ACFR), sales tax updates, Transient Occupancy Tax reports, and fee schedules published online for fiscal transparency.
Quantifiable outcome
- Over 13,000 trees managed on public property by the Forest and Beach Division.
- +3 more outcomes
Companies that use City of Carmel-by-the-Sea
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
City of Carmel-by-the-Sea technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
Feature6 records
City of Carmel-by-the-Sea partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Monterey Fire DepartmentcoreThe Monterey Fire Department staffs the Carmel Fire Department to protect the lives and property of residents, businesses, and visitors for the City of Carmel-by-the-Sea by preventing and suppressing fires, responding to emergency medical calls, and educating the public on safety topics. Fire Chief Patrick Moore leads the department. The arrangement provides professional fire protection and ambulance/EMS services to the city.
- Harrison Memorial LibrarycoreThe Carmel Library is a key partner in the Carmel Prepares disaster preparedness initiative. The library serves as a community resource center, distribution point for emergency preparedness materials, and hosts Carmel Prepares presentations and events. Library Director Heather Cousin oversees operations at the main library and Park Branch.
- Monterey County Emergency ManagementcorePartner in the Carmel Prepares initiative and broader emergency preparedness network. The city participates in the Ready Monterey County program and the Monterey County Multi-Jurisdictional Hazard Mitigation Plan. Alert Monterey County provides the city's emergency notification system.
- California American Water (Cal Am)coreCal Am maintains the water supply lines in Carmel-by-the-Sea. Residents and city staff contact Cal Am (888-237-1333) to report water leaks. Water availability verification from the Monterey Peninsula Water Management District (MPWMD) is required for new business license applications.
- GreenWaste RecoveryminorGreenWaste Recovery provides waste collection services and operates food scrap composting bins at the Farmers' Market. They hold the city's franchise agreement for waste management services.
- PG&EminorPacific Gas and Electric provides electricity and gas services. The city bookmarks the PG&E Power Outage Map for emergency preparedness. PG&E electrical plans are referenced in public works projects (Vista Lobos electrical upgrades).
- Monterey Peninsula Water Management District (MPWMD)coreMPWMD manages water resources for the Monterey Peninsula. Verification of water availability from MPWMD is required before submitting a new Fixed Location Business License application to ensure adequate water for proposed uses.
- Monterey County Elections DepartmentcoreThe City of Carmel-by-the-Sea consolidates its elections with Monterey County. The County Election Department certifies election results and maintains voter registration, and the city maintains a link to the County Elections website for voter registration and results.
- Wittman Enterprises, LLCminorWittman Enterprises handles ambulance billing for the Carmel Fire Department's emergency medical services under a contract with the city. Contact: (800) 906-6552.
- Good Roots, Inc.minorGood Roots, Inc. operates the Carmel Farmers' Market, held Thursdays 10:00 a.m.–2:00 p.m. on Sixth Avenue between Junipero and Mission Streets. The market features local certified organic produce, eggs, plants, flowers, and specialty items.
- Monterey CountycoreThe city operates under the Monterey County Multi-Jurisdictional Hazard Mitigation Plan (2022 MJHMP) and Monterey County Evacuation and Transportation Plan. Carmel-by-the-Sea is within Monterey County's sphere of governance for elections, emergency management, assessor/recorder services, and vital records.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
City of Carmel-by-the-Sea competitors and assessment
Company assessmentDirect peers
- City of Pacific Grove: Adjacent coastal California city on the Monterey Peninsula with similar small-city municipal operations, comparable tourism dependence, beach access assets, and Historic Resources Board oversight. Comparable scale and resident profile.
- City of Monterey: Neighboring Monterey Peninsula city that shares fire services staffing (Monterey Fire Department staffs Carmel's fire operations), emergency management coordination, tourism-driven TOT revenue, and waterfront beach assets. Most operationally comparable peer.
- City of Santa Barbara: California coastal tourist destination with similar heritage village character, beach-access municipal function, TOT-heavy revenue model, design review preservation ordinances, and architectural review board oversight. Comparable brand and visitor profile.
- City of Sausalito: Small San Francisco Bay coastal community with similar village character, small municipal staff, beach/waterfront access, TOT revenue exposure, and strong heritage preservation focus. Comparable in scale and operating model.
- City of Laguna Beach: Southern California coastal tourist village with similar small population, art-focused heritage, beach-access municipal services, TOT-driven budget, design review preservation boards, and protected village character through protective ordinances.
- Town of Tiburon: Small affluent coastal Marin County community with similar village atmosphere, design review preservation framework, water/beach access, and tourism/recreation revenue. Directly comparable in scale and operating posture.
- City of Half Moon Bay: California coastal town with similar small municipal footprint, beach-access function, agriculture-adjacent economy, tourism dependence, and beach/stairway access maintenance obligations. Comparable operational profile.
- City of Sonoma: Small Northern California tourism-driven municipality with similar historic preservation focus, small staff footprint, TOT revenue model, event programming, and heritage character protected through ordinances.
- Town of Yountville: Very small Napa Valley tourist destination with similar TOT-dependent revenue model, design preservation focus, small municipal staff, and tourism-event programming (e.g., multi-decade signature events). Comparable scale and revenue concentration.
Broad incumbents
- Monterey County: Broader governing authority that consolidates Carmel-by-the-Sea's elections, operates county-wide emergency notification (Alert Monterey County), provides hazard mitigation planning, and certifies election results. Operates a wider portfolio of services while providing back-office functions Carmel's small staff cannot.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
City of Carmel-by-the-Sea social profiles
Digital presenceCity of Carmel-by-the-Sea financial estimates
Financial estimateRevenue estimate
Valuation estimate
City of Carmel-by-the-Sea leadership team
Management profileNumber of profiles
Profiles15 records
City of Carmel-by-the-Sea funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
City of Carmel-by-the-Sea M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about City of Carmel-by-the-Sea
What does City of Carmel-by-the-Sea do?
The City of Carmel-by-the-Sea delivers core municipal services to residents, property owners, businesses, and visitors, including public safety (police and fire/EMS), community planning and building permits, code compliance, public works (streets, sidewalks, storm drains, urban forest, beach maintenance), library services through the Harrison Memorial Library, business licensing, elections administration, and community events programming. Service delivery combines physical city facilities with online portals for permits (iWorq), business licenses (Cogix), public records (NextRequest), meetings (CivicClerk), and GIS property data (ArcGIS).
Is City of Carmel-by-the-Sea a public or private company?
City of Carmel-by-the-Sea is a public company. It is classified as state government owned and is currently operating.
When was City of Carmel-by-the-Sea founded?
City of Carmel-by-the-Sea was founded in 1916. It employs 51 to 100 people.
Where is City of Carmel-by-the-Sea based?
City of Carmel-by-the-Sea is headquartered in Carmel-by-the-Sea, United States, in the North America region.
How does City of Carmel-by-the-Sea make money?
Seven revenue lines are on record. Transient Occupancy Tax (TOT) is the primary driver. The others are business License Fees, sales Tax Revenue, building and Planning Permit Fees, parking Fees and Fines, carmel Restaurant Improvement District (CRID) and Hotel Improvement Districts and property Tax and Other General Fund Revenue.
Who are City of Carmel-by-the-Sea's main competitors?
Direct peers on record are City of Pacific Grove, City of Monterey, City of Santa Barbara, City of Sausalito, City of Laguna Beach, Town of Tiburon, City of Half Moon Bay, City of Sonoma and Town of Yountville. Monterey County is listed as a broad incumbent.
Does City of Carmel-by-the-Sea have an API?
No public API is recorded for City of Carmel-by-the-Sea.
What industry is City of Carmel-by-the-Sea in?
City of Carmel-by-the-Sea's product category is Municipal Government Services. Its primary akta.pro industry code is BPAIACAF, Public Works & Municipal Infrastructure (Streets, Stormwater, Facilities), with a secondary code of BPAIACAJ, Housing & Neighborhood Services (Local Housing Programs). Its NAICS code is 9241 and its SIC code is 8744.