Cicclo 3C

What Cicclo 3C does

Cicclo 3C is a Rio de Janeiro-based sports and education platform that delivers structured extracurricular sports programs to schools throughout Brazil. Operating as a B2B educational services provider, the company implements progressive sports curricula on-site at partner schools, combining physical activity with values formation and social responsibility training. The platform serves educational institutions seeking methodology-driven sports education that goes beyond physical practice to include character development and civic formation.

The company's offering is built around the proprietary Cicclo Methodology, a progressive curriculum anchored on three pillars: values formation, social responsibility, and sports and bodily development. Core deliverables include structured lesson plans (Planos de Aula), six values trails (Trilhas de Valores) covering Courage, Humility, Responsibility, Respect, Achievement, and Solidarity, and community-integrating events (Eventos Integradores). The methodology was developed in collaboration with educators and draws inspiration from Olympic judo medalist Flavio Canto and Instituto Reacao, with Brazilian judo legend Canto acting as a key figurehead. No underlying software platform, mobile application, API, SDK, or proprietary technology stack is disclosed in available sources — the product is delivered as in-person, human-led professional services rather than digital infrastructure.

Cicclo runs a sales-led go-to-market, reaching school administrators through direct outreach, its corporate website (cicclo3c.com.br), YouTube explainer content featuring Flavio Canto, and dedicated email and phone contact channels. The revenue model is structured as professional services contracts with educational institutions; pricing is not publicly disclosed, no signed enterprise customers of scale are visible, and no funding or investor activity is recorded. The company is privately held with 43 employees, operates exclusively in Brazil, and has a single disclosed core strategic partnership with Instituto Reacao.

Name

Cicclo 3C

Website

https://cicclo3c.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Cicclo 3C is a Brazilian B2B sports-and-education platform that delivers methodology-based extracurricular programs to schools nationwide, combining progressive sports curricula, values formation, and community events inspired by Olympic medalist Flavio Canto.

Ownership category

akta.pro rank

Product category

Sports Education Services

NAICS

Sports and Recreation Instruction (611620), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Community Service & Service-Learning Programs (School-Run) (EDAJAJAI)

Keywords

• Sports education methodology
• Extracurricular school programs
• Values-based curriculum
• Youth athletic development
• Educational services Brazil

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. School Extracurricular Programs: Cicclo provides complete sports and education solutions implemented as extracurricular activities in schools throughout Brazil. Revenue appears to be generated through service contracts with educational institutions, offering structured lesson plans, value curricula, and integrative events as part of their methodology offering.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Cicclo 3C provides complete extracurricular sports and values education programs implemented directly within schools across Brazil. The offering combines a progressive sports curriculum with values formation (six core principles) and community integration events, transforming sports practice into a comprehensive learning experience. Programs are sold as institutional service contracts to primary and secondary schools seeking structured, methodology-based extracurricular activities.

Product overview

Cicclo 3C is a sports and education platform that offers complete solutions for implementing extracurricular activities in schools throughout Brazil. Inspired by Instituto Reação (founded by Olympic medalist Flávio Canto), the company provides a unified platform comprising a progressive methodology, structured lesson plans, values trails, and integrating events. The methodology is built on three pillars: values formation, social responsibility, and sports and bodily development, designed to transform sports practice into a complete learning experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Cicclo Methodology

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Instituto ReacaocoreStrategic or Co-development PartnerCicclo was created inspired by Instituto Reacao, founded by Olympic medalist Flavio Canto. The company draws from the vision and methodology developed at the institute, adapting it for implementation in schools across Brazil as extracurricular sports education programs.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• SESI (Serviço Social da Indústria): SESI is a large, established Brazilian institution offering sports, education, and health services to workers and their families, with significant extracurricular programming for schools. Comparable to Cicclo 3C as a major provider of organized sports activities to Brazilian youth, though operating at much greater scale and scope.
• SESC (Serviço Social do Comércio): SESC operates a national network of sports and recreation facilities, offering structured sports and cultural programs across Brazil. Comparable to Cicclo 3C in delivering organized physical activities and educational programming to Brazilian youth, though as a much larger social-commerce institution with physical facilities.

Emerging players

• Instituto Passe de Mágica: Brazilian social organization using sports (especially judo) to develop youth. Comparable to Cicclo 3C in using Olympic-athlete credibility and a sports-discipline-specific methodology to deliver character-education programs in schools and communities.
• PLT4M: PLT4M is a US-based digital platform that delivers structured physical education and fitness curriculum to K-12 schools. Comparable to Cicclo 3C as a B2B provider of curriculum-driven sports and PE programming to schools, though operating in digital/online format versus Cicclo's on-site extracurricular model.
• OPEN (Online Physical Education Network): OPEN provides standards-aligned physical education curriculum, teacher training, and resources to K-12 schools in the US. Comparable to Cicclo 3C in delivering structured, methodology-based PE programming to schools, though more digitally delivered and focused on traditional PE rather than extracurricular values-based sports.
• Fundadora Atletas pelo Brasil: Brazilian organization connecting athletes to social impact through education and sports programs. Comparable to Cicclo 3C in leveraging athlete credibility to deliver values-based sports education to schools and youth, though operating as a non-profit social impact organization.

Direct peers

• Instituto Reação: Founded by Olympic medalist Flávio Canto, Instituto Reação is the source organization that inspired Cicclo 3C. It delivers judo-based social-sports programming and values education to children and youth in Brazil, sharing the same three-pillar methodology (values, social responsibility, sport) and overlapping target audience of schools and youth programs.
• Projeto Esporte e Educação: Brazilian sports-education program connected to Instituto Reação, focusing on integrating sports and education, with content and methodology that overlaps directly with Cicclo 3C's positioning. Comparable as a values-based sports and education platform targeting schools and youth in Brazil.

Regional players

• Movimente Brasil: Brazilian sports education initiative that promotes sports practice and physical activity in schools and communities. Comparable to Cicclo 3C as a regional player focused on integrating sports into Brazilian education with structured programming, though its scope and methodology differ.
• Centros de Treinamento Esportivo (CTEs): Brazilian sports training centers offering structured athletic programs to youth and schools. Comparable to Cicclo 3C as a provider of organized extracurricular sports programming to schools in Brazil, though more focused on athletic performance than values-based education.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cicclo-3c

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cicclo 3C