Cidália Cabeleireiros
Cidália Cabeleireiros is a Portuguese hair and beauty retail company founded in 1970 operating a network of physical salons and a pan-European e-commerce platform selling professional brands such as Kérastase, Wella, L'Oréal Professionnel, and GHD, plus a loyalty program, B2B Professional division, and private-label fragrance line.
- Company typePrivate
- Founded1970
- HeadquartersAldeia Paio Pires, Portugal
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Cidália Cabeleireiros does
Cidália Cabeleireiros is a Portuguese hair care and beauty retail company headquartered in Aldeia Paio Pires, Almada (Setúbal), founded in 1970, operating a hybrid physical-and-digital model. The physical channel consists of multiple salon locations across Portugal providing hair care and beauty services — cuts, coloring, treatments, and styling — with appointment booking routed through the StylusOn platform. The digital channel is an e-commerce storefront (cidalia-cabeleireiros.com) selling professional hair care products, men's grooming lines, skincare, nail care, fragrances, and salon-grade styling equipment under its own retail banner, shipping to Portugal and nine other European countries (Germany, Belgium, Spain, France, UK, Ireland, Italy, Luxembourg, Switzerland).
The company's product portfolio spans 16+ professional hair and beauty brands — Kérastase, Wella Professionals, L'Oréal Professionnel, Steampod, GHD, Parlux, Reuzel, Depot, Thalgo, Andreia, Alfaparf Milano, and Redken Brews among them — plus three proprietary lines: Cidália Professional (B2B equipment and supplies for salons), Perfumaria MyBeCrush (private-label fragrance), and Cidália-branded merchandise. Revenue is generated through two primary streams: transactional retail product sales (one-time purchase, free shipping above €40) and professional salon services. The customer base is segmented into women (primary), men, and professional hairdressers, served across women, men, and business-unit personas. Commercial mechanisms layered on top of the core retail model include the Clube Cidália loyalty program (1 point per €1 on services, 1 point per €2 on products, €5 voucher per 100 points, 100-point birthday bonus), the Beauty Box subscription service, and integrations with Facebook and Google (social login), PayPal, MB WAY, Multibanco, and VISA/MasterCard (payments). The company is privately held with no disclosed external funding, no parent company, and no listed management team.
Cidália Cabeleireiros firmographics
Firmographics- Name
- Cidália Cabeleireiros
- Legal name
- Cidália Cabeleireiros
- Website
- https://cidalia-cabeleireiros.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Cidália Cabeleireiros is a Portuguese hair and beauty retail company founded in 1970 operating a network of physical salons and a pan-European e-commerce platform selling professional brands such as Kérastase, Wella, L'Oréal Professionnel, and GHD, plus a loyalty program, B2B Professional division, and private-label fragrance line.
- Ownership category
- akta.pro rank
Cidália Cabeleireiros industry classification
Industry- Product category
- Hair and Beauty Salon Services
- NAICS
- Beauty Salons (812112)
- SIC
- Services-Personal Services (7200), Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Luxury/High-End Barber Lounges (HSALABAH)
Keywords
Where Cidália Cabeleireiros is headquartered
LocationHeadquarters
- HQ city
- Aldeia Paio Pires
- HQ country
- Portugal
- HQ region
- Europe
Offices2 records
Markets served
Cidália Cabeleireiros business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Retail Product Sales: Sale of professional hair care, skin care, makeup, nail products, and fragrances through physical salons and e-commerce store. Products include shampoos, conditioners, masks, styling products, cosmetics, and professional equipment from brands like Kérastase, Wella, L'Oréal Professionnel, GHD, and others.
- Professional Salon Services: Hair care and beauty services provided at physical salon locations across Portugal, including cuts, coloring, treatments, and other styling services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Consumer Products - Various price points |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Cidália Cabeleireiros product offering
Product offeringCore offering
Cidália Cabeleireiros is a Portuguese hair and beauty salon chain that provides in-salon hair care and beauty services and sells professional hair care, styling tools, skincare, nail care, and fragrance products across multiple premium brands through physical salons and an e-commerce storefront. The company operates a loyalty program (Clube Cidália), a professional division (Cidália Professional) for salon supplies, an in-house perfume brand (Perfumaria MyBeCrush), and a Beauty Box subscription service, with cross-border shipping to European countries.
Product overview
Cidália Cabeleireiros is a Portuguese hair and beauty salon chain with over 50 years of experience, operating both physical salons and an online e-commerce platform. The company sells professional hair care products (Kérastase, Wella Professionals, L'Oréal Professionnel, Steampod), styling tools (GHD, Parlux), men's grooming lines (Reuzel, Depot, Redken Brews), skincare (Thalgo), and professional nail care (Andreia). Their own branded offerings include the Cidália Professional division for salon equipment, the Perfumaria MyBeCrush perfume line, and merchandise items. The company operates the Clube Cidália loyalty program and Beauty Box subscription service. Customers can purchase by phone (912 306 978) or online, with delivery across Portugal, Germany, Belgium, Spain, France, UK, Ireland, Italy, Luxembourg, and Switzerland.
Differentiator
Problem solved
Functional benefit
Brands
- Cidália Professional: Professional product line for hairdressing professionals including equipment, cosmetics, accessories, and professional-only products.
- Clube Cidália Cabeleireiros
Products and services
- Hair Salon Services Hair and beauty salon services (cuts, coloring, treatments, styling) provided at physical salon locations across Portugal, bookable through the StylusOn booking platform. Targeted at individual women, men, and families seeking professional grooming.
- Cidália Professional Professional salon supply division offering hair accessories, coloring products, cosmetics, disposables, professional equipment, brushes, scissors, and training kits to professional hairdressers and beauty salons.
- Clube Cidália Cabeleireiros Points-based loyalty program where members accumulate points on services (1 euro = 1 point) and product purchases (2 euros = 1 point), converting every 100 points into a €5 discount voucher, plus a 100-point birthday bonus.
- Beauty Box Subscription-based curated beauty product box service delivering periodic boxes of hair and beauty products to subscribers.
- Perfumaria MyBeCrush In-house perfume brand and fragrance retail category stocked with men's and women's fragrances, including Boucheron, Burberry, Calvin Klein, Carolina Herrera, and Christian Dior.
- Cidália Cabeleireiros Own-Brand Merchandise Own-branded merchandise (private label) including t-shirts, polo shirts, bags, and accessories sold through the company's channels.
Companies that use Cidália Cabeleireiros
Customer profileSegments3 records
Ideal customer profiles3 records
Cidália Cabeleireiros technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Cidália Cabeleireiros partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and major.
- KérastasecoreKérastase is a flagship premium brand carried by Cidália Cabeleireiros, offering high-end professional hair care products including Genesis, Elixir, Blond Absolu, and other specialized ranges for various hair needs.
- Wella ProfessionalscoreWella Professionals products including Invigo Sun, Oil Reflections, and professional color lines are sold through Cidália Cabeleireiros channels.
- L'Oréal ProfessionnelcoreL'Oréal Professionnel including Serie Expert and Vitamino Color Spectrum product lines are distributed through Cidália Cabeleireiros.
- GHDmajorGHD professional hair styling tools including flat irons, hairdryers, and curling irons are offered through the store.
- SteampodmajorSteampod steam hair styling technology products are available through Cidália Cabeleireiros.
- ParluxmajorParlux professional hairdryers and styling tools are distributed through the store.
- ThalgomajorThalgo professional skincare and spa products including marine-based cosmetics are sold through the store.
- ReuzelmajorReuzel men's hair and beard care products are available through the store, targeted at male grooming segment.
- DepotmajorDepot professional men's grooming products are distributed through the store.
- AndreiamajorAndreia professional nail care products including gel polishes, nail varnish, hand and foot care products are sold through the professional section.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Cidália Cabeleireiros competitors and assessment
Company assessmentDirect peers
- Jean Louis David: European hair salon franchise with Portuguese locations offering cuts, color, and styling services. Comparable as a branded salon chain that combines services with professional product retail.
- Primor: Iberian (Portugal/Spain) beauty and fragrance e-commerce retailer carrying many of the same premium hair-care and perfume brands. Highly comparable as a multi-brand online beauty specialist rooted in the same geography.
Broad incumbents
- Sally Beauty: International beauty products retailer with selective European presence focused on professional and consumer hair care. Comparable as a multi-brand professional beauty retailer targeting similar product categories.
- KIKO Milano: European multi-brand beauty retailer with strong presence in Portugal via stores and e-commerce. Comparable as an incumbent operating across beauty, fragrance, and haircare categories with a similar price-segment mix.
- Sephora: Global multi-brand beauty retailer with Portuguese e-commerce presence. Comparable as a broad incumbent offering premium hair care, fragrance, skincare, and beauty services through both physical and digital channels.
- The Body Shop: Global beauty and personal-care retailer with Portuguese stores and e-commerce. Comparable as an established multi-category beauty retailer that overlaps with Cidália's skincare, body care, and fragrance assortment.
- Notino: Europe's largest online beauty retailer, operating dedicated Portuguese storefront with comparable premium brand portfolio. Comparable as a pan-European digital-first specialist that competes directly for Cidália's cross-border online customers.
- Douglas: European perfumery and beauty chain with stores and e-commerce in Portugal. Comparable as an established multi-brand beauty retailer with overlapping brand mix and physical-plus-online footprint.
Regional players
- Arenal Perfumerías: Spanish beauty and perfumery chain with growing Iberian footprint. Comparable as a regional multi-brand beauty retailer expanding across the Iberian Peninsula where Cidália also operates.
Emerging players
- Rituals: European home and personal care brand with growing retail footprint in Portugal. Comparable as a premium-positioned European beauty and wellness retailer expanding physical-plus-digital channels in the same geographies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Cidália Cabeleireiros social profiles
Digital presenceCidália Cabeleireiros financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cidália Cabeleireiros leadership team
Management profileNumber of profiles
Cidália Cabeleireiros funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cidália Cabeleireiros M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cidália Cabeleireiros
What does Cidália Cabeleireiros do?
Cidália Cabeleireiros is a Portuguese hair and beauty salon chain that provides in-salon hair care and beauty services and sells professional hair care, styling tools, skincare, nail care, and fragrance products across multiple premium brands through physical salons and an e-commerce storefront. The company operates a loyalty program (Clube Cidália), a professional division (Cidália Professional) for salon supplies, an in-house perfume brand (Perfumaria MyBeCrush), and a Beauty Box subscription service, with cross-border shipping to European countries.
Is Cidália Cabeleireiros a public or private company?
Cidália Cabeleireiros is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cidália Cabeleireiros founded?
Cidália Cabeleireiros was founded in 1970. It employs 51 to 100 people.
Where is Cidália Cabeleireiros based?
Cidália Cabeleireiros is headquartered in Aldeia Paio Pires, Portugal, in the Europe region.
How does Cidália Cabeleireiros make money?
Two revenue lines are on record. Retail Product Sales are the primary driver. The others are professional Salon Services.
Who are Cidália Cabeleireiros's main competitors?
Direct peers on record are Jean Louis David and Primor. Broad incumbents are Sally Beauty, KIKO Milano, Sephora, The Body Shop, Notino and Douglas. Arenal Perfumerías is listed as a regional player. Rituals is listed as an emerging player.
Does Cidália Cabeleireiros have an API?
No public API is recorded for Cidália Cabeleireiros.
What industry is Cidália Cabeleireiros in?
Cidália Cabeleireiros's product category is Hair and Beauty Salon Services. Its primary akta.pro industry code is HSALABAH, Luxury/High-End Barber Lounges. Its NAICS code is 812112 and its SIC code is 7200.