Parlux
Parlux S.p.A. is an Italian manufacturer of professional hair dryers, straighteners, curling irons, clippers, and hood dryers, serving hair salons and barbershops in over 60 countries through distributor channels and direct e-commerce in Italy. The company also manufactures celebrity and influencer fragrances via its Parlux Ltd. affiliate.
- Company typePrivate
- Founded1980
- HeadquartersTrezzano Sul Naviglio, Italy
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Parlux does
Parlux S.p.A. is an Italian manufacturer of professional hair care equipment, headquartered and operating its manufacturing facility in Trezzano sul Naviglio, in the Milan metropolitan area. The company designs, assembles, tests, and packages hair dryers, hair straighteners, curling irons, professional clippers, hood dryers, and accessories such as diffusers and silencers. Its core technology centers on proprietary AC and digital motors (K-Advance Plus, E-LYON, K-Lamination) with industry-leading durability ratings of 2,000–3,000 hours, combined with ionic, ceramic, and plasma heating systems, plus patented features including the STC rotating cable, HFS hair-capture system, Melody Silencer, and an anti-suffocation dryer hood design. The product range spans 15+ professional dryer models (Ethos, Digitalyon, Alyon, Elysium, Ardent, Advance, 385 PowerLight, 3800 Ecofriendly, 3500 Supercompact, 3200 Plus, 2800, Superturbo HP, Superturbo 2000, Superturbo 1800 Eco Edition), complemented by the SETRA straightener, EVOLIS curling iron, Superclipper clipper, Superaria hood dryers, and MagicCompact/MagicSense diffusers. Parlux has sold over 16 million professional hair dryers across more than 60 countries and operates an in-house quality system certified to ISO 9001 by IMQ since 1997.
Parlux generates revenue primarily through one-time hardware sales of professional-grade styling appliances, distributed via a global network of professional beauty distributors and resellers serving hair salons and barbershops, supplemented by a direct-to-consumer e-commerce storefront (ParluxStore.it) for Italian customers. Products are also sold under co-branded influencer and celebrity fragrance partnerships manufactured by the related Parlux Ltd. entity, with distribution through major US retail chains such as Ulta Beauty (e.g., Eilish Fragrances' Your Turn II and WeWoreWhat 001). Pricing is set by distribution partners rather than publicly disclosed; the company supports its sales motion through industry trade shows (including Milano Fashion Week), social media on Instagram, Facebook, TikTok, and YouTube, and email newsletters segmented by hairdresser, wholesaler, academy, and press audiences. The customer base consists primarily of professional hair salons and barbershops, with specific products targeted at niche segments such as modern barber shops (Ardent) and stylists requiring compact travel-friendly equipment (3500 Supercompact, Elysium).
Parlux firmographics
Firmographics- Name
- Parlux
- Legal name
- PARLUX SPA
- Website
- https://parlux.it
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Parlux S.p.A. is an Italian manufacturer of professional hair dryers, straighteners, curling irons, clippers, and hood dryers, serving hair salons and barbershops in over 60 countries through distributor channels and direct e-commerce in Italy. The company also manufactures celebrity and influencer fragrances via its Parlux Ltd. affiliate.
- Ownership category
- akta.pro rank
Parlux industry classification
Industry- Product category
- Professional Hair Care Equipment
- NAICS
- Toilet Preparation Manufacturing (325620)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Salon Hair Tools & Electricals (Dryers, Irons, Clippers) (CRABALAD)
- akta.pro secondary industry
- Hair Styling Tools (Dryers, Straighteners, Curlers) (CRABAKAF)
Keywords
Where Parlux is headquartered
LocationHeadquarters
- HQ city
- Trezzano Sul Naviglio
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Parlux business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Professional Hair Care Hardware: Parlux generates revenue through the manufacture and sale of professional hair care appliances including hair dryers, curling irons, flat irons, hair clippers, and styling accessories. Products are sold through professional distributors, resellers, and direct-to-consumer e-commerce. Revenue is primarily one-time hardware purchase with occasional accessory and spare part repeat purchases.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels8 records
Parlux product offering
Product offeringCore offering
Parlux designs, manufactures, and sells professional hair care equipment including hair dryers, hair straighteners, curling irons, hair clippers, hood dryers, and accessories such as diffusers and silencers. All products are designed, assembled, tested, and packaged at the company's facility in Trezzano sul Naviglio, Milan, Italy, serving professional hairstylists and barbers globally. The company also develops and manufactures celebrity and influencer-branded fragrances through co-branded partnerships distributed via major retail chains.
Product overview
Parlux is an Italian manufacturer of professional hair styling equipment with over 40 years of experience, producing hair dryers, straighteners, curling irons, clippers, and styling hoods. The product portfolio centers on professional hair dryers (including Ethos, Digitalyon, Alyon, Elysium, Advance, 385 PowerLight, 3800 Ecofriendly, 3500 Supercompact, 3200 Plus, 2800, Ardent, and Superturbo models), complemented by styling tools (SETRA straighteners, EVOLIS curling irons, Superclipper clippers), dryer caps (Superaria Standard and Electronic), and accessories (MagicCompact and MagicSense diffusers, Melody Silencer). All products are designed, assembled, and tested in Italy at the Trezzano sul Naviglio (Milan) facility, with over 16 million hair dryers sold worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Parlux Ethos Professional digital hair dryer with 2,300 Watt power, 9 speed/temperature combinations, STC rotating cable, Air Ionizer Tech, HFS Hair Free System, and antibacterial coating. Available in 7 color options.
- Parlux Digitalyon Professional digital hair dryer with 2,400 Watt power, E-LYON digital motor, ionic and ceramic technology (Air Ionizer Tech), HFS Hair Free System, wave-shaped variable geometry resistance, and 88 m3/h air flow.
- Parlux Alyon Professional hair dryer with K-Advance Plus motor (3,000 hours), 2,250 Watt power, 84 m3/h air flow, antibacterial paint treatment with silver powder, Air Ionizer Tech, HFS system. Available in 11 colors including Gold Edition.
- Parlux 3200 Plus Professional hair dryer with K-Lamination motor (2,000 hours), 1,900 Watt power, 71 m3/h air flow, 2 speeds, 4 temperatures, instant cold air.
- Parlux Elysium Digital professional hair dryer combining compact format with professional power, mini digital motor, 2,300 Watt, 80 m3/h air flow, 9 speed/temperature combinations, Air Ionizer Tech, AirFusion nozzles, easy-clean filter system.
- Parlux Ardent Professional hair dryer designed for barber shops with vintage design and brushed graphite finish, AC professional motor (2,000 hours), 1,800 Watt power, 61 m3/h air flow, front switches for left-handed users, Air Ionizer Tech.
- Parlux Advance Professional hair dryer with K-Advance motor (2,500 hours), 2,200 Watt power, 83 m3/h air flow, built-in silencer, Ionic & Ceramic technology, ergonomic switches.
- Parlux 385 PowerLight Professional hair dryer with K-Lamination motor (2,200 hours), 2,150 Watt power, 79 m3/h air flow, built-in silencer, Ionic & Ceramic technology.
- Parlux 3800 Ecofriendly Eco-friendly professional hair dryer with K-Lamination motor, 2,100 Watt power, 75 m3/h air flow, built-in silencer, Ionic & Ceramic technology.
- Parlux 3500 Supercompact Compact professional hair dryer for traveling stylists, K-Lamination motor, 2,000 Watt power, 73 m3/h air flow, Ionic & Ceramic technology.
- Parlux 2800 Traditional professional hair dryer with K-Lamination motor, 1,760 Watt power, 67 m3/h air flow, instant cold air microswitch.
- Superturbo HP High-power professional hair dryer with 2,400 Watt power, recommended for Afro-style hair, 84 m3/h air flow, 1,800 hours duration.
- Superturbo 2000 Traditional professional hair dryer, 1,440 Watt power, 58 m3/h air flow, 2,400 hours duration.
- Parlux 1800 Eco Edition Eco-friendly professional hair dryer with low voltage and low energy consumption, 1,420 Watt power, 55 m3/h air flow, 1,900 hours duration.
- Parlux Melody Silencer Universal hair dryer silencer accessory that reduces noise significantly, patented advanced technology, lightweight (52g), quick attachment system.
- Parlux SETRA Professional hair straightener with innovative accelerometer and plasma coating for rapid styling and smooth hair glide, four heat settings (165°C, 185°C, 195°C, 210°C), automatic Low Power Mode after 5 minutes of inactivity. Available in 25mm and 40mm sizes.
- Parlux EVOLIS Professional curling iron with innovative accelerometer and plasma coating, four heat settings (165°C, 185°C, 195°C, 210°C), automatic Low Power Mode after 5 minutes of inactivity. Available in three diameters: 18mm, 25mm, and 32mm.
- Arricciacapelli Promatic Curling iron for perfect curls and ringlets, available in multiple diameters (11mm, 13mm, 16mm, 18mm, 25mm, 32mm), fixed handle, rotating cable.
- Tagliacapelli Superclipper Professional rechargeable cordless hair clipper with ergonomic handle, powerful silent motor, adjustable blade length (0.8 to 3.5mm), 90-minute autonomy, German Solingen steel blades, 4 attachment combs (3-6-9-13mm).
- Superaria Standard Hair dryer hood with patented anti-suffocation bell design, 20,000-hour asynchronous motor, 930 Watt resistance with safety thermostat, 60-minute timer with auto-return, 3-speed rotary selector, temperature control up to 65°C.
- Superaria Electronic Electronic hair dryer hood with dual electronic boards (microprocessor-controlled timer, temperature control, motor speed, NTC temperature sensor), LED indicators, 5 electronic speed settings, 8 temperature options, 80-minute timer.
- MagicCompact Diffuser Special diffuser for Parlux Elysium that revolutionizes drying of curly hair for natural drying without frizz.
- MagicSense Diffuser Revolutionary diffuser for natural drying of curly hair, compatible with Parlux Ethos, Digitalyon, Alyon, and Advance models with quick attachment, universal adapter available.
Quantifiable outcome
- Motor durability of 2000 to 3000 hours of professional use
- +3 more outcomes
Companies that use Parlux
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Parlux technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
Parlux partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Eilish Fragrances / Billie EilishcoreEilish Fragrances, in partnership with Parlux, announced the launch of 'Your Turn II' fragrance in February 2025. The perfume features a woody-fruity composition with contrasting notes and a tactile design for its packaging, developed in close collaboration with Parlux as the manufacturing partner.
- WeWoreWhat (Danielle Bernstein)minorDanielle Bernstein, founder of the WeWoreWhat fashion brand generating $35 million in annual sales, launched her debut fragrance WeWoreWhat 001 in partnership with Parlux. The fragrance was created by Robertet perfumer Jérôme Epinette and distributed through Ulta Beauty in spring 2025. Parlux President Lori Singer commented on the growing power of influencer marketing in fragrance.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Parlux competitors and assessment
Company assessmentDirect peers
- BaByliss: BaByliss (owned by Conair) produces professional and consumer hair styling tools including dryers, straighteners, and curling irons. It is one of Parlux's most direct competitors in the professional salon channel, particularly in Europe.
- ghd (Good Hair Day): ghd is a premium professional hair styling brand offering straighteners, dryers, and curlers with strong salon-channel presence globally. It competes directly with Parlux's professional portfolio, particularly in styling tools.
- Elchim: Elchim is an Italian manufacturer of professional hair dryers, also Made-in-Italy with strong salon distribution. It is one of Parlux's closest direct competitors in both product category and geographic positioning.
- Valera: Valera is a Swiss manufacturer of professional hair dryers and styling tools with strong European salon presence. It competes with Parlux in the same professional product category and channel.
- Dyson: Dyson manufactures premium hair dryers (Supersonic, Nural) and other personal care appliances with strong direct-to-consumer brand presence. It competes with Parlux in the premium professional hair dryer segment and has reshaped consumer/professional buyer expectations around motor technology and design.
Emerging players
- T3 Micro: T3 Micro offers premium hair dryers, curling irons, and straighteners with a strong digital/technology positioning. It overlaps with Parlux's higher-end digital product launches (ETHOS, ELYSIUM) in the premium styling tool segment.
Broad incumbents
- Coty: Coty is a global fragrance and beauty manufacturer with extensive celebrity/influencer fragrance portfolio. It is comparable to Parlux's newer fragrance manufacturing arm (Eilish Fragrances) as a contract-manufacturing-adjacent operator, though at vastly larger scale.
- Remington: Remington manufactures a broad portfolio of consumer hair styling tools. It competes with Parlux in the lower-priced dryer segment and at retail, but lacks Parlux's professional salon focus.
- Conair: Conair is a large consumer personal care appliance company and parent of BaByliss. It competes broadly with Parlux across styling tools but primarily at the consumer/mass price tier.
- Philips: Philips offers consumer hair dryers, straighteners, and styling tools within its broader personal care portfolio. It overlaps with Parlux at the consumer end and competes in some professional markets globally.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Parlux social profiles
Digital presenceParlux compliance and trust
Trust signalCompliance3 records
Parlux financial estimates
Financial estimateRevenue estimate
Valuation estimate
Parlux leadership team
Management profileNumber of profiles
Profiles1 record
Parlux funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Parlux M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Parlux
What does Parlux do?
Parlux designs, manufactures, and sells professional hair care equipment including hair dryers, hair straighteners, curling irons, hair clippers, hood dryers, and accessories such as diffusers and silencers. All products are designed, assembled, tested, and packaged at the company's facility in Trezzano sul Naviglio, Milan, Italy, serving professional hairstylists and barbers globally. The company also develops and manufactures celebrity and influencer-branded fragrances through co-branded partnerships distributed via major retail chains.
Is Parlux a public or private company?
Parlux is a private company. It is classified as family owned and is currently operating.
When was Parlux founded?
Parlux was founded in 1980. It employs 11 to 50 people.
Where is Parlux based?
Parlux is headquartered in Trezzano Sul Naviglio, Italy, in the Europe region.
How does Parlux make money?
One revenue line is on record: professional Hair Care Hardware.
Who are Parlux's main competitors?
Direct peers on record are BaByliss, ghd (Good Hair Day), Elchim, Valera and Dyson. T3 Micro is listed as an emerging player. Broad incumbents are Coty, Remington, Conair and Philips.
Does Parlux have an API?
No public API is recorded for Parlux.
What industry is Parlux in?
Parlux's product category is Professional Hair Care Equipment. Its primary akta.pro industry code is CRABALAD, Salon Hair Tools & Electricals (Dryers, Irons, Clippers), with a secondary code of CRABAKAF, Hair Styling Tools (Dryers, Straighteners, Curlers). Its NAICS code is 325620 and its SIC code is 2844.