Cielito Querido Café
Cielito Querido Café is a Mexican specialty coffee chain operating physical retail stores across 11 Mexican states under Grupo Herdez, serving individual consumers with coffee, café de olla, and light food, supported by a mobile loyalty app and corporate catering services.
- Company typePrivate
- Founded-
- HeadquartersMexico City, Mexico
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Cielito Querido Café does
Cielito Querido Café is a Mexican specialty coffee retail chain and brand, operating as a subsidiary of Grupo Herdez through the legal entity PROMOCIONES INMOBILIARIAS NATURISTAS, S.A. de C.V. Its core business is the operation of physical café storefronts distributed across 11 Mexican states — including CDMX, Estado de México, Puebla, Querétaro, Jalisco, Guanajuato, Quintana Roo, San Luis Potosí, Baja California, and Toluca — organized into 8 operational districts. The menu centers on hot and cold coffee beverages, traditional Mexican preparations such as café de olla, granizados, horchata, and accompanying food items.
The technology layer is modest but functional: a mobile application (launched January 2021, refreshed May 2022) provides loyalty program enrollment ("Cielito de Corazón"), point accumulation via in-store code scanning, birthday rewards, and order-ahead with in-store pickup. The corporate website (cielitoquerido.com.mx) provides menu, store-locator, events, and recruitment functionality, supported by Google Analytics and email newsletter marketing. There is no evidence of proprietary AI/ML systems, APIs, or third-party platform integrations beyond standard analytics and loyalty infrastructure.
Revenue is generated primarily through in-store retail sales of coffee and food at point-of-sale pricing, supplemented by app-mediated transactions (including a subscription-style loyalty membership), and a corporate events and catering line covering coffee bars, tastings, and mobile coffee stations. The customer base is predominantly individual consumers using the cafés as third-place social and work environments, with a smaller corporate/event segment. The primary go-to-market motion is direct-to-consumer through owned retail stores and the mobile app, with no third-party reseller or franchise channel evidenced.
Cielito Querido Café firmographics
Firmographics- Name
- Cielito Querido Café
- Legal name
- PROMOCIONES INMOBILIARIAS NATURISTAS, S.A. DE C.V.
- Website
- https://cielitoquerido.com.mx
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Cielito Querido Café is a Mexican specialty coffee chain operating physical retail stores across 11 Mexican states under Grupo Herdez, serving individual consumers with coffee, café de olla, and light food, supported by a mobile loyalty app and corporate catering services.
- Ownership category
- akta.pro rank
Cielito Querido Café industry classification
Industry- Product category
- Specialty Coffee Shops / Café Chain
- NAICS
- Snack and Nonalcoholic Beverage Bars (722515), Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Coffee Chains & Franchise Cafes (THAFADAB)
- akta.pro secondary industry
- Beverage Service (Coffee/Tea/Juice) & Refreshment Stations (HSACAGAJ)
Keywords
Where Cielito Querido Café is headquartered
LocationHeadquarters
- HQ city
- Mexico City
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
Cielito Querido Café business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- In-store retail sales: Direct sales of coffee beverages, food items, and merchandise at physical store locations across Mexico.
- Mobile app transactions: Online orders placed through the mobile application with in-store pickup, including membership subscriptions for loyalty benefits.
- Corporate events and catering: Event catering services including specialized coffee bars, tastings, and corporate/event beverage services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Membership program for loyalty rewards |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Cielito Querido Café product offering
Product offeringCore offering
Cielito Querido Café operates a network of physical specialty coffeehouses across Mexico, selling hot, cold, and frozen coffee beverages including traditional Mexican preparations such as café de olla, granizados, and horchata, alongside light food items. The chain also provides corporate event catering services featuring specialty coffee bars and tastings, and supports its retail operations with a mobile application offering a loyalty rewards program (Cielito de Corazón), mobile ordering with in-store pickup, and store locator functionality.
Product overview
Cielito Querido Café is a Mexican coffeehouse chain and brand under Grupo Herdez, operating a multi-format portfolio consisting of physical cafe locations across Mexico, a mobile application with integrated loyalty program (Cielito de Corazón), event catering services, and a menu centered on specialty coffee and traditional Mexican beverages. The core offering comprises hot and cold beverages including café de olla, granizados, and specialty drinks, supported by a digital loyalty ecosystem enabling point accumulation, birthday rewards, and mobile ordering.
Differentiator
Problem solved
Functional benefit
Products and services
- Cielito Querido Café Menu (Beverages and Food) In-store retail menu offering specialty coffee beverages including hot, cold, and frozen drinks, traditional Mexican preparations (café de olla, horchata, granizados), and accompanying food items such as pastries and light bites for individual consumers at physical café locations.
- Cielito Querido Café Events & Catering Event catering services for corporate, social, and institutional clients including specialty coffee tastings, mobile coffee stations, and specialty beverage bars at product launches, team events, and private gatherings.
- Cielito Querido Café Mobile Application (Cielito de Corazón Loyalty Program) Mobile application for individual consumers providing loyalty program enrollment (Cielito de Corazón), point accumulation via in-store code scanning, birthday rewards, membership management, mobile ordering with in-store pickup, and store locator.
Companies that use Cielito Querido Café
Customer profileSegments2 records
Ideal customer profiles2 records
Cielito Querido Café technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Cielito Querido Café partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Grupo HerdezcoreCielito Querido Café is a brand of Grupo Herdez, a major Mexican food and beverage company. The company operates as a subsidiary brand within the Herdez portfolio, leveraging the parent company's brand equity, supply chain, and operational infrastructure.
Scale indicators2 records
Recent moves5 records
Expansion highlights2 records
Cielito Querido Café competitors and assessment
Company assessmentOthers
- Grupo Herdez (parent): Listed Mexican packaged food conglomerate and parent of Cielito Querido Café; not a competitive peer but the controlling entity whose strategic priorities, capital allocation, and distribution network directly shape the chain's trajectory and synergies.
Direct peers
- Starbucks Mexico: Starbucks operates the largest coffee chain footprint in Mexico with hundreds of stores across the country, competing head-to-head with Cielito Querido for urban foot traffic, real estate, and the same consumer segments in Mexico's major cities.
- Sanborns Café: Operates in-store cafés within Sanborns department stores across Mexico, serving coffee, light meals, and pastries to similar middle-class Mexican consumers in malls and shopping centers, making it a directly comparable retail-cafe competitor.
- Dunkin' Mexico: International coffee and baked goods chain with Mexican locations, competing for the same grab-and-go and casual-sit consumer occasions as Cielito Querido, particularly around morning and snack dayparts.
- Café Punta del Cielo: Founded in Mexico, Punta del Cielo is a domestically-grown specialty coffee chain offering a similar product mix (premium beans, espresso-based beverages, light food) and competes directly in the same mid-premium price tier as Cielito Querido.
- Italian Coffee Company: Mexican coffee chain operating cafes across multiple states with espresso-based beverages and pastries; targets the same urban Mexican consumer seeking a comfortable café environment comparable to Cielito Querido's offering.
- Tim Hortons Mexico: Canadian coffee-and-donut chain that has expanded into Mexico with a growing store base, competing in the same casual coffee category with comparable pricing and a similar comfort-cafe positioning.
Broad incumbents
- McCafé: McDonald's Mexico operates McCafé counters within restaurants offering specialty espresso beverages; not a standalone café concept but directly competes for coffee occasions at lower price points and substantially broader geographic reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Cielito Querido Café social profiles
Digital presenceCielito Querido Café financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cielito Querido Café leadership team
Management profileNumber of profiles
Cielito Querido Café funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cielito Querido Café M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cielito Querido Café
What does Cielito Querido Café do?
Cielito Querido Café operates a network of physical specialty coffeehouses across Mexico, selling hot, cold, and frozen coffee beverages including traditional Mexican preparations such as café de olla, granizados, and horchata, alongside light food items. The chain also provides corporate event catering services featuring specialty coffee bars and tastings, and supports its retail operations with a mobile application offering a loyalty rewards program (Cielito de Corazón), mobile ordering with in-store pickup, and store locator functionality.
Is Cielito Querido Café a public or private company?
Cielito Querido Café is a private company. It is classified as corporate owned and is currently operating.
When was Cielito Querido Café founded?
Cielito Querido Café was founded in -1. It employs 251 to 500 people.
Where is Cielito Querido Café based?
Cielito Querido Café is headquartered in Mexico City, Mexico, in the Latin America region.
How does Cielito Querido Café make money?
Three revenue lines are on record. In-store retail sales are the primary driver. The others are mobile app transactions and corporate events and catering.
Who are Cielito Querido Café's main competitors?
Grupo Herdez (parent) is listed as an others. Direct peers are Starbucks Mexico, Sanborns Café, Dunkin' Mexico, Café Punta del Cielo, Italian Coffee Company and Tim Hortons Mexico. McCafé is listed as a broad incumbent.
Does Cielito Querido Café have an API?
No public API is recorded for Cielito Querido Café.
What industry is Cielito Querido Café in?
Cielito Querido Café's product category is Specialty Coffee Shops / Café Chain. Its primary akta.pro industry code is THAFADAB, Coffee Chains & Franchise Cafes, with a secondary code of HSACAGAJ, Beverage Service (Coffee/Tea/Juice) & Refreshment Stations. Its NAICS code is 722515 and its SIC code is 5810.