Tim Hortons México

What Tim Hortons México does

Tim Hortons México (TH de México, S.A.P.I. de C.V.) is the Mexican master franchise of the Canadian Tim Hortons coffee and quick-service restaurant brand. The company was founded in 2017 and is headquartered in Monterrey, Nuevo León, with a corporate and operational staff of approximately 226 employees. It operates more than 200 physical stores across Mexico, with a numbered pipeline of additional locations under development in Ciudad Juárez, Guadalupe, Torreón, Mérida and Candiles.

The core offering is built around Tim Hortons' signature coffee beverages — including the "Double Double" — alongside Timbits, Iced Capp, donuts, breakfast and lunch sandwiches, and newer specialty drinks such as Cold Brew, Matcha Lattes and Frappés. The digital layer consists of the proprietary TimsApp for mobile ordering and loyalty, payment processing via Cybersource, and third-party delivery partnerships with Uber Eats, Rappi and DiDi Food. A B2B catering service branded TimsCatering extends the brand into offices and events.

The business model is a franchise-led retail operation that monetizes through in-store sales across the 200+ locations, delivery commissions via aggregator platforms, mobile-app orders, and catering contracts. The primary customer base is mass-market Mexican consumers purchasing low-ticket, high-frequency items, with a smaller B2B occasion-based segment. The Mexican entity is wholly owned by Restaurant Brands International (RBI), the multi-brand QSR platform that also owns Burger King and Popeyes, providing shared procurement, supply chain and marketing infrastructure.

Name

Tim Hortons México

Legal name

TH de México, S.A.P.I. de C.V.

Website

https://timhortonsmx.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Tim Hortons México is the Mexican master franchise of the Canadian Tim Hortons coffee and QSR brand, operating 200+ stores across Mexico under Restaurant Brands International. It serves mass-market consumers with coffee, baked goods, sandwiches, delivery, mobile ordering, and B2B catering.

Ownership category

akta.pro rank

Product category

Coffeehouse / Quick-Service Restaurant

NAICS

Snack and Nonalcoholic Beverage Bars (722515), Limited-Service Restaurants (722513), Restaurants and Other Eating Places (7225)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Coffee Chains & Franchise Cafes (THAFADAB)

akta.pro secondary industries

Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG), Beverage Service (Coffee/Tea/Juice) & Refreshment Stations (HSACAGAJ)

Keywords

• Quick service restaurants
• Coffee and baked goods
• Specialty coffee beverages
• Franchise restaurant operations
• Catering and delivery

Headquarters

HQ city

Monterrey

HQ country

Mexico

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Food and Beverage Sales (Franchise): Tim Hortons México generates revenue through franchise restaurant operations selling coffee, tea, baked goods (donuts, muffins), sandwiches, Timbits, and cold beverages. The company operates as a franchisee under Restaurant Brands International, with individual locations managed by local franchisees.
2. Delivery Platform Commissions: Revenue is partially generated through delivery orders placed via third-party aggregators (Uber Eats, Rappi, DiDi Food), where Tim Hortons fulfills orders placed through these platforms.
3. Catering Services: TimsCatering provides bulk food and beverage orders for corporate and event customers in specific cities (Monterrey, Gómez Palacio, Torreón), generating revenue through pre-ordered packages.
4. Digital Wallet/Stored Value Cards: Customers load value onto stored value cards/wallets through the TimsApp or at restaurants, with the company holding float on pre-loaded funds.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Tim Hortons México operates a quick-service restaurant franchise offering freshly brewed coffee, fresh-baked-daily donuts and Timbits, made-to-order sandwiches, and specialty beverages (including Iced Capp, Cold Brew, and Frappés) across more than 200 locations in Mexico. The business serves customers through dine-in seating, drive-thru, the TimsApp mobile application, third-party delivery platforms, and the TimsCatering corporate catering service. Operations are conducted under license from Restaurant Brands International through the legal entity TH de México, S.A.P.I. de C.V.

Product overview

Tim Hortons México operates a quick-service restaurant chain offering freshly brewed coffee, baked goods, and sandwiches. The core offering includes signature products like Timbits, Iced Capp, and various coffee beverages alongside donuts, croissants, and hot sandwiches. The company serves as both a restaurant operator and franchisor with multiple service formats including in-store dining and drive-thru. Digital products include the TimsApp mobile application for ordering and exclusive promotions, TimsCatering for event catering, and online invoice generation. The brand also integrates with third-party delivery platforms (Uber Eats, Rappi, DiDi Food) for food delivery services.

Differentiator

Problem solved

Functional benefit

Products and services

• TimsApp

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core, supporting and flagship.

• Uber EatscoreChannel Partner/ Reseller/ Distributor · 1 January 2026Uber Eats serves as a delivery platform partner for Tim Hortons México, enabling customers to order Tim Hortons products for home or office delivery. Platform-specific promotions and exclusive deals are offered through this channel.
• RappicoreChannel Partner/ Reseller/ Distributor · 1 January 2026Rappi is a delivery aggregator partner for Tim Hortons México, providing last-mile delivery services. Exclusive promotions and new user discounts are offered through this platform.
• DiDi FoodcoreChannel Partner/ Reseller/ Distributor · 1 January 2026DiDi Food serves as a delivery partner for Tim Hortons México, particularly active in cities like Reynosa, Cd. Juárez, and other locations where DiDi has strong market presence. Platform-exclusive promotions are regularly offered.
• CybersourcesupportingTechnology or Integration · 1 January 2026Cybersource handles payment processing for the Tim Hortons México mobile application, managing credit and debit card transactions with high security standards. No sensitive banking data is stored within the app.
• Restaurant Brands International (RBI)flagshipOthers · 1 January 2017Tim Hortons México operates as a franchisee under Restaurant Brands International, the global parent company that owns the Tim Hortons, Burger King, and Popeyes brands. THMX holds rights to operate Tim Hortons locations in Mexico. The company is legally structured as TH de México, S.A.P.I. de C.V. (THMX).
• Tim Hortons Restaurants International GmbHflagshipOEM/ Whitelabel/ Licensing Partner · 1 January 2017Tim Hortons Restaurants International GmbH is the international entity that licenses the TIM HORTONS brand, trademarks, and operational systems to franchisees including THMX in Mexico. The brand portfolio includes Burger King and Popeyes under RBI.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Café Punta del Cielo: Mexican-born specialty coffee chain with a nationwide footprint of cafés and retail coffee products. Competes directly with Tim Hortons México for premium coffee occasions and bakery pairings in Mexican cities.
• Juan Valdez Café: Colombian-origin coffee chain with growing Mexican presence, offering specialty coffee and pastries in café settings. Targets the same quality-conscious coffee consumer as Tim Hortons México.
• The Coffee Cup & Moka Coffee Bar: Emerging specialty coffee chains operating in Mexican metros with espresso and bakery menus, directly overlapping with Tim Hortons' quick-service café positioning.
• Cielito Querido Café: Mexican heritage-style café chain with locations in CDMX and other major metros, offering a premium coffee and bakery experience that targets similar consumer occasions to Tim Hortons México.
• Italian Coffee: Mexican coffee shop chain with a strong presence in northern Mexico (including Monterrey) and a bakery/pastry-led menu, competing directly with Tim Hortons' northern Mexican base.
• Starbucks México: The dominant specialty coffee chain in Mexico and Tim Hortons' most direct head-to-head competitor, offering a similar café experience with dine-in seating, mobile ordering (Starbucks Rewards), drive-thru, and delivery partnerships across Mexican cities.

Broad incumbents

• Burger King México: Sister brand under Restaurant Brands International with broad QSR presence across Mexico; while not a coffee specialist, it competes for the same QSR breakfast and lunch occasions and traffic pool.
• McDonald's México: Mass-market QSR incumbent with hundreds of Mexican locations and a McCafé sub-brand that competes for breakfast and coffee dayparts in the same trade areas as Tim Hortons.
• Tim Hortons Canada: The original Tim Hortons business and the source of the brand, products, and operating system licensed to Tim Hortons México; relevant as the franchisor benchmark and reference operating model.

Others

• Popeyes Louisiana Kitchen México: Another RBI-owned QSR brand in Mexico; useful as an ecosystem/portfolio peer for understanding how RBI allocates capital and operational support across its Mexican franchise portfolio.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TimHortonsMX
• Facebookfacebook.com/TimHortonsMX
• Instagraminstagram.com/timhortonsmx
• LinkedInlinkedin.com/company/timhortonsmx

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tim Hortons México