CiEP Training and Coaching

What CiEP Training and Coaching does

CiEP Training and Coaching is a Netherlands-based professional services firm founded in 1992 and headquartered in Zeist, Utrecht, that delivers a proprietary methodology ("CiEP") for personal effectiveness, work-habit optimization, and communication in office and knowledge-work environments. The company employs 27 people and operates primarily in the Netherlands and Belgium, with multilingual delivery in Dutch, English, French, and German. Its core offering is the CiEP Basic Program — a four-day training spread over 4–6 months — complemented by the CiEP-Going/CiEP-Continu follow-up program, coaching sessions, workshops (e.g., "Effectief Communiceren," "Nee = OK," "Effectief Samenwerken via MS Teams"), the CiEP Online e-learning platform, and certified standards (CPMS for individuals, CMS for organizations). All coaches are certified in the Management Drives profiling methodology, which is integrated into coaching engagements to deepen personal-leadership development.

The company generates revenue through professional-services fees for in-company training programs, individual coaching trajectories (typically 1.5-hour sessions, on-location or online), standalone workshops, and a subscription-style e-learning platform. Pricing is quote-based rather than publicly disclosed, with group sizes ranging from 5 to 15 participants and tailored programs (maatwerk) sold via direct enterprise field sales, supported by content marketing, a relevance self-assessment tool, and multilingual brochures. Its customer base spans Dutch municipalities and ministries (Defensie, BZK, I&M, IND), healthcare systems (UMC Utrecht, AVL, Sint Maartenskliniek), universities and applied-science institutions (Universiteit Utrecht, UvA, RUG, The Hague UAS), financial institutions (Rabobank, KBC, PGGM), and enterprises (Dow, Umicore, SD Worx, Sartorius, Van Wijnen), with extension into international-development NGOs (SNV, Arcadis).

CiEP is privately held with no disclosed parent, funding events, or M&A activity. Its competitive positioning rests on 30+ years of codified methodology, the CPMS/CMS standards, the certified Management Drives partnership, a 9.4/10 customer-satisfaction rating, and an ongoing-coninu revenue loop that creates behavioral lock-in. The business is essentially a high-touch, coach-led professional services franchise with light digital overlay; it has no AI/ML capabilities, no proprietary software platform, and limited scale data available in public sources.

Name

CiEP Training and Coaching

Legal name

CiEP Training & Coaching

Website

https://ciep.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

CiEP Training and Coaching is a Netherlands-based, privately held training and coaching firm (founded 1992, 27 staff) that delivers a proprietary CiEP methodology for personal effectiveness, work-habit optimization, and communication to Dutch and Belgian enterprises, governments, healthcare, and education clients.

Ownership category

akta.pro rank

Product category

Professional Training and Coaching Services

NAICS

Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Consumer Packaged Goods (CPG) (EDABALAG)

Keywords

• Personal effectiveness training
• Workplace coaching services
• Time management training
• Communication skills training
• Organizational development consulting

Headquarters

HQ city

Zeist

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Training Programs: In-company training programs delivered at client organizations, including the CiEP Basic Program (4 days over 4-6 months), workshops, and team development programs. Programs are tailored (maatwerk) with pricing determined per proposal.
2. Personal Coaching: Individual coaching sessions (1.5 hours each) offered both on-location and online (via MS Teams, Zoom, email). Coaching supports work-related questions and behavior change, with multiple sessions per trajectory.
3. E-learning and Online Training: CiEP Online platform providing e-learning modules for effective and stress-free working, with online coaching via mail or video conferencing.
4. Workshops: Shorter standalone workshops such as 'Nee = OK' (half-day), 'Effectief Communiceren' (per half-day session), and 'Effectief Samenwerken via MS Teams' (1 day), offered in-company or as part of broader programs.
5. CiEP-Continu / Follow-up Programs: Ongoing follow-up programs for graduates of the Basic Program, held minimally twice per year at 6-month intervals, providing continued coaching and support.
6. CiEP-Continu: Continuity and support programs for participants who have completed the CiEP Basic Program, helping maintain and further develop work habits and personal work systems.
7. CiEP Audits: Internal and external audit services conducted by CiEP auditors to assess organizational compliance with CiEP working agreements and identify bottlenecks at personal and enterprise levels.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

CiEP Training & Coaching delivers structured training programs, personal coaching, and workshops designed to optimize personal work habits, behavior, and communication in office and knowledge work environments. The core offering is the CiEP Basic Program (four days spread over 4-6 months), complemented by continuation programs (CiEP-Going/CiEP-Continu), communication programs, in-company workshops, e-learning modules, individual coaching, and CPMS/CMS certification standards. All services are delivered by CiEP's own certified coaches, with every coach certified in the Management Drives profiling methodology.

Product overview

CiEP Training & Coaching is a training and coaching company offering a unified methodology for effective, stress-free working and collaboration. The core offering is the CiEP Basic Program, a four-day foundational training spread over 4-6 months that teaches systematic personal work habits. This is complemented by the CiEP-Going continuation program for ongoing support. Additional programs include CiEP in Communication for communication optimization, and certification programs (CPMS for individuals, CMS for organizations). The company also offers Management Drives profiling as an integrated assessment tool. Training is available in multiple formats including in-company, online (CiEP Online), e-learning, and blended learning. Core services include coaching, communication training, personal leadership, team development, time management, vitality, and hybrid working training. The company operates primarily in Dutch, English, French, and German markets.

Differentiator

Problem solved

Functional benefit

Brands

• Management Drives: A unique methodology linking organization development and culture, team development, and individual leadership, used by CiEP certified partners.

Products and services

• CiEP Basic Program

Quantifiable outcome

• 10–20% time gain per person per week
• +7 more outcomes

Named customers40 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Management Drives Holding B.V.coreTechnology or IntegrationCiEP is a certified partner of Management Drives. All CiEP coaches are certified in working with Management Drives profiles, which provide deep insight into individual drives and are integrated into CiEP coaching programs to deepen personal leadership development. Management Drives is a unique methodology linking organizational development, team development, and individual leadership.
• EIK Certificering B.V.minorOthersEIK Certificering B.V. provides ISO 9001:2015 certification services. Management Drives Holding B.V. (parent company of CiEP's strategic partner) has been certified by EIK Certificering B.V., which indirectly supports the quality assurance of CiEP's Management Drives integration.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Veldhoen + Company: Veldhoen + Company is a Dutch-based consulting and training firm specializing in hybrid working, agile transformations, and personal effectiveness. Comparable as a Dutch-based firm addressing overlapping themes of work effectiveness and hybrid working for enterprise clients.

Broad incumbents

• Skillsoft: Skillsoft provides digital learning, leadership development, and compliance training to enterprises globally. Comparable in personal effectiveness and leadership training categories, though delivered primarily via scalable digital content rather than coach-led in-company delivery.
• BTS Group: BTS is a global consulting firm specializing in leadership development and sales execution through simulations and custom programs. Comparable in serving enterprise leadership and effectiveness training needs, though it operates at greater scale with broader consulting offerings.
• DDI (Development Dimensions International): DDI is a global leadership and talent development firm offering training and assessment solutions to large enterprises. Comparable in leadership and personal effectiveness training categories, with substantially broader scale, technology platform, and global reach.

Direct peers

• The Ken Blanchard Companies: Blanchard delivers leadership and management training programs based on proprietary methodologies such as Situational Leadership. Comparable in methodology-anchored training model, in-company delivery, and focus on personal and team effectiveness for enterprise audiences.
• Wilson Learning: Wilson Learning provides sales, leadership, and personal effectiveness training through proprietary methodologies for global enterprises. Comparable in methodology-based approach, in-company enterprise delivery model, and target buyer (L&D and HR leaders).
• FranklinCovey: FranklinCovey is a global leader in effectiveness training built around the '7 Habits' methodology. Closely comparable in delivering proprietary methodology-anchored in-company training, leadership development, and personal effectiveness programs to enterprise clients across industries.
• Dale Carnegie Training: Dale Carnegie Training offers in-company and individual training in leadership, communication, and personal effectiveness. Directly comparable in business model, training-and-coaching mix, and target enterprise customer segments to CiEP.

Regional players

• Schouten & Nelissen: Schouten & Nelissen is one of the largest Dutch training and coaching providers, offering leadership, personal effectiveness, and communication programs. Directly comparable in geography (Netherlands), methodology-anchored training delivery, and enterprise customer base in government, healthcare, and financial services.
• Krauthammer: Krauthammer is a European training and coaching firm specializing in leadership, sales, and personal effectiveness development. Comparable in coach-led enterprise training model and European (including Benelux) customer base, though with broader leadership and sales focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ciep-personal-quality-&-results

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CiEP Training and Coaching