CincyNanny

What CincyNanny does

CincyNanny is a founder-owned, Cincinnati-based nanny placement agency operating exclusively in the Greater Cincinnati metro. Founded in 2009 by Greta Schraer as a professional nanny community and formalized as CincyNanny LLC in 2015, the company connects career nannies with local families through a full-service placement process: families pay a $450 non-refundable engagement fee plus a 12% referral fee (minimum $3,000) on the candidate's gross annual compensation, with a separate nanny-share structure ($450 + 18% / 9% each, $5,000 minimum). The agency runs a 13-point screening process that includes county-level criminal checks, sex offender search, driving record, 9-panel drug testing, DISC personality assessment, and INA Basic Skills Assessment (70% passing bar), and requires candidates to have 2+ years of professional childcare experience and CPR/First Aid certification. Screening is delivered in partnership with HRProfile Employment Screening, a local background-check vendor.

The product portfolio has expanded beyond full placement into a la carte offerings (background screening, work agreement consultation, final interview, back-up care scheduling at $35/day), seasonal placement (Summer Nanny Match), specialized placements (Family Assistant, Household Assistant), a quarterly CincyNanny Training Academy ($45–$70 per attendee), one-on-one nanny coaching ($79 per 60-minute session), and business coaching for aspiring agency owners ($99 single / $399 for five consults). The Tech stack is traditional: applicant tracking, reference checking, background screening services, and a website-hosted job board — no proprietary platform, mobile app, or API.

The business model is fee-based, with revenue generated entirely through transactional placement fees, unit-priced services, and coaching/training. Go-to-market is community-led and direct: a volunteer Nanny Panel (Maria Beckstedt, Denise Blum, Jaime Brockie, Robin Clark, Kellie Hardesty, Marie Lawson) serves as ambassadors; marketing leverages Instagram and Facebook, content on the website, community events, and a $100 referral incentive distributed as a gift card to a local Cincinnati business or donation to IJM/GLAM. The agency is a member of the International Nanny Association (INA) and the Association of Premier Nanny Agencies (APNA), and operates with a small team of 8 employees anchored by founder Greta Schraer (CEO, Owner) and onboarding specialist Sarah Foster.

Name

CincyNanny

Legal name

CincyNanny, LLC

Website

https://cincynanny.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

CincyNanny is a Cincinnati-based nanny placement agency connecting Greater Cincinnati families with vetted career nannies through a 13-point screening process, plus modular services including a la carte screening, training academy, coaching, and seasonal summer placement.

Ownership category

akta.pro rank

Product category

Domestic Staffing / Nanny Placement Services

NAICS

Child Care Services (62441)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

General Babysitter/Nanny Placement Agencies (HSAAALAA)

akta.pro secondary industry

Full-Time Nanny Placement Agencies (HSAAALAB)

Keywords

• Nanny placement services
• Childcare staffing
• Background screening
• Household staffing
• Nanny training

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Nanny Placement Services: Full-service placement fees for families hiring nannies. Structure includes a non-refundable engagement fee of $450 due prior to family assessment, plus a referral fee of 12% based on the candidate's gross annual compensation with a minimum fee of $3,000. Nanny shares have a $450 engagement fee from each family plus 18% referral fee (9% each) with a $5,000 minimum.
2. A La Carte Services: Individual services for families who hire independently: Final Interview + Complete Nanny Profile ($275), INA Basic Skills Assessment ($25), Basic Background Screen ($205), Drug Test ($95), Work Agreement Consult ($400), Back-up Care Scheduling ($35/day).
3. Nanny Coaching: Coaching sessions for nannies covering topics like qualifications, legalities, resume building, interview prep, career advancement. Sessions are 60 minutes at $79 per session.
4. Business Coaching: Coaching for aspiring nanny industry entrepreneurs covering business planning, pricing, marketing, screening, and operations. $99 for single 60-minute consult or $399 for five consults.
5. Training Academy: Quarterly training sessions for nannies including Safety Day (CPR/First Aid), International Nanny Training Day, and professional/career-focused trainings. Cost is $45-70 per person.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

CincyNanny is a Greater Cincinnati nanny placement agency that recruits, screens, and matches professional career nannies with families for long-term, part-time, summer, and nanny-share childcare. The agency pairs families with candidates through a 13-point screening process including background checks, drug testing, DISC assessment, and the INA Basic Skills Assessment, and additionally offers Family Assistant and Household Assistant placements as well as modular services like background screening, work agreement consulting, training, and coaching.

Product overview

CincyNanny is a nanny placement agency and professional community serving the Greater Cincinnati area. The company operates a platform of placement services anchored by Career Nanny Placement, supplemented by Summer Nanny Match for seasonal needs, and specialized Family Assistant and Household Assistant placements. The offering extends to modular add-on services including A La Carte Background Screening and Work Agreement consulting for self-directed families, the CincyNanny Training Academy for ongoing professional development, Nanny Coaching and Business Coaching for career advancement, a Nanny Community for peer networking, and a Jobs Board for position discovery. All placement services are supported by a rigorous 13-point screening process developed in alignment with International Nanny Association (INA) and Association of Premiere Nanny Agencies (APNA) standards.

Differentiator

Problem solved

Functional benefit

Brands

• Summer Nanny Match: A summer-specific nanny placement program connecting Cincinnati families with summer nannies and caregivers for temporary summer childcare.
• CincyNanny Training Academy
• A La Carte Services

Products and services

• Career Nanny Placement Full-service nanny placement connecting Cincinnati families with professional career nannies for consistent, long-term childcare. Includes rigorous 13-point screening with background checks, reference verification, DISC personality assessment, INA Basic Skills Assessment, and in-person interviews.
• Summer Nanny Match Seasonal placement service connecting Cincinnati families with summer nannies and caregivers for temporary school-break childcare coverage.
• Family Assistant Placement Placement service for caregivers who provide a blend of childcare and household support, helping families run smoothly while prioritizing children's needs.
• Household Assistant Placement Placement service for household management professionals who focus entirely on household organization and do not provide regular childcare.
• A La Carte Background Screening Individual screening services for families who find their own nanny candidates, including final interview with complete nanny profile, INA Basic Skills Assessment, basic background screen, and drug testing.
• A La Carte Work Agreement Consultation service that helps families draft a work agreement specifically for their household, including unique position details and editable templates.
• CincyNanny Training Academy Training program delivering quarterly sessions for nannies including Safety Day with CPR and First Aid certification, International Nanny Training Day, and professional/career development workshops.
• Nanny Coaching Services One-on-one coaching sessions for nannies covering topics including Nanny 101 basics, Nanny Classified job marketing, Nanny Elite career advancement, conflict resolution, community building, and life management.
• Business Coaching Consulting services for aspiring nanny industry entrepreneurs covering business creation, pricing, standards alignment with INA and APNA, marketing, and operations.
• Jobs Board Online job board displaying open nanny positions across the Greater Cincinnati area, allowing candidates to browse and apply for positions matching their qualifications.

Quantifiable outcome

• Placement process typically takes 3-6 weeks for full-time positions
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core, flagship and minor.

• HRProfile Employment ScreeningcoreTechnology or IntegrationCincyNanny partners with HRProfile Employment Screening, a local expert, to conduct comprehensive background checks on nanny candidates. The package includes Social Security Skip Trace, 7-Year Look Multi-County Criminal Check, Protective Orders, National Criminal Database, Violent Sex Offender Search, and 9-panel Drug Test.
• International Nanny Association (INA)flagshipStrategic or Co-development PartnerCincyNanny is a proud member of INA and upholds their standards of professionalism. Founder Greta Schraer served on the INA Board of Directors for cumulative 9 years. The agency follows INA Recommended Practices for Agencies, Nannies, and Background Screening.
• Association of Premier Nanny Agencies (APNA)flagshipStrategic or Co-development PartnerAPNA member (accepted 2020) following their Code of Ethics and Standards of Ethical Practices. APNA promotes best business practices in nanny placement and household staffing industries.
• 4C for ChildrenminorStrategic or Co-development PartnerListed as a local training resource for Cincinnati nannies, providing community classes and professional development opportunities.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Care.com: Largest online marketplace connecting families with caregivers including nannies, sitters, and senior care. Competes with CincyNanny on the family-demand side via a much larger but less-vetted candidate pool and subscription/marketplace economics.
• UrbanSitter: Online platform for booking sitters and nannies with last-minute and recurring booking features. Broad incumbent in the digital nanny/sitter category competing on convenience rather than the rigorous vetting that CincyNanny emphasizes.
• Sittercity: Long-standing online marketplace for nannies, sitters, and caregivers with background-check options. Competes with CincyNanny by offering families self-serve access to a broader national candidate pool at lower friction.

Direct peers

• The Nanny Authority: Multi-city domestic placement agency offering vetted nanny, family assistant, and household staffing placements with rigorous screening. Closest direct competitor model to CincyNanny, but operates nationally versus CincyNanny's single-metro focus.
• Society of Household and Domestic Employment (and APNA member agencies generally): Association of Premier Nanny Agencies (APNA) is the trade body CincyNanny belongs to; other APNA member agencies follow similar vetting standards and represent the most directly comparable vetted-agency peer set for both model and customer experience.

Regional players

• Domestica: Household staffing agency placing nannies, housekeepers, and family assistants with rigorous screening processes. Comparable vetting standards and placement workflow, but primarily serves the Canadian market rather than Cincinnati.
• The Nanny Company: Regional nanny placement agency operating in select metros with full-service placement similar to CincyNanny's model. Comparable in offering structure but serves different geographies, illustrating the regional agency model CincyNanny could expand into.
• British Nannies & Governesses (BNG): International nanny and governess placement agency with rigorous vetting and full-service placement. Operates in a different geography but uses a comparable premium agency model with similar screening rigor to CincyNanny.

Emerging players

• Hello Nanny: Subscription-based nanny placement service with a curated, vetted candidate pool. Emerging player offering a tech-enabled take on the placement agency model with pricing that competes with traditional agencies like CincyNanny.
• Nanny Lane: Online nanny matching platform with profile-based search and direct family-to-nanny connection. Emerging player offering a lower-cost alternative to traditional placement agencies with partial overlap on the family-search journey.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cincynanny
• Instagraminstagram.com/cincynanny
• LinkedInlinkedin.com/company/cincynanny

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CincyNanny