Domestica LLC

Name

Domestica LLC

Legal name

Domestica LLC

Website

https://domesticaclean.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Residential and Commercial Cleaning Services

NAICS

Janitorial Services (561720)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Residential Green Recurring Cleaning (HSAEAGAA)

akta.pro secondary industries

General Recurring House Cleaning (Whole-Home) (HSAEAAAA), Landlord/Property Manager Turnover Cleaning (HSAEACAE), New Build/Pre-Occupancy Cleaning (HSAEADAE), Whole-Home One-Time Cleaning (HSAEAFAA)

Keywords

• Residential cleaning services
• Commercial cleaning services
• Eco-friendly cleaning
• Move-in move-out cleaning
• Post-construction cleaning

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Residential Cleaning Services: Recurring or one-time residential cleaning services including deep cleaning for first-time customers, weekly/bi-weekly/monthly maintenance cleaning, and move-in/move-out cleaning. Pricing based on number of bedrooms and bathrooms with online estimator tool.
2. Commercial Cleaning Services: Small-to-medium business cleaning services with packages ranging from daily to monthly service. Custom pricing based on onsite estimates.
3. Extra Services and Add-ons: Additional services including interior oven/refrigerator cleaning ($35), interior window cleaning ($69 per floor), blind cleaning ($15.50 per blind), and wall washing ($75-$100 per room).
4. Hourly Rate Services: Special services outside normal scope are charged at $62 per cleaner per hour.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Domestica LLC provides customized residential and commercial cleaning services across the Portland, Oregon metropolitan area, founded in 2001 as Portland's first environmentally- and socially-responsible cleaning company. Service offerings include recurring residential cleaning (weekly, bi-weekly, monthly), commercial cleaning packages (daily to monthly), deep cleaning for first-time customers, move-in/move-out cleaning, post-construction cleaning, and enhanced disinfecting services using proprietary non-toxic products and Miele HEPA-filter vacuums.

Product overview

Domestica LLC offers customized residential and commercial cleaning services in Portland, Oregon. Their core service portfolio includes standard residential and commercial cleaning, with specialized offerings such as Deep Cleaning (required for first-time customers), Move-in/Move-out Cleaning, and Post-Remodel/Post-Construction Cleaning. They complement their services with their own proprietary line of non-toxic cleaning products (All-Purpose Cleaner, Tub & Tile Scrub, White Pine scent) and enhanced disinfecting services using CDC/EPA-recommended protocols. The company operates on a service-quote model rather than time-quote, ensuring cleaners complete the job at the quoted rate.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Cleaning Weekly or bi-weekly customized cleaning for homes including dusting furniture and knick-knacks, floor washing, bed making, kitchen and bathroom cleaning, and wastebasket emptying. Recurring subscriptions available on weekly, bi-weekly, or monthly cadence after an initial deep clean. Targeted at Portland-area homeowners and renters seeking environmentally-responsible cleaning.
• Commercial Cleaning Customizable cleaning for small and medium-sized businesses including commercial buildings, office spaces, and retail locations. Service frequency ranges from daily to monthly with custom pricing based on space size, type, location, number of employees, and frequency. Targeted at Portland SMBs requiring recurring or one-time professional cleaning.
• Deep Cleaning Comprehensive cleaning of all outward-facing areas with thorough dusting and scrubbing, focusing on areas that need extra attention. Required for any first-time customer or anyone changing cleaning services. Includes detailed work on kitchens, bathrooms, floors, and surfaces.
• Move-in/Move-out Cleaning Comprehensive top-to-bottom cleaning for property transitions including interiors of all appliances, cupboards, and closets. Available add-ons include Inside Refrigerator, Inside Oven, Inside Kitchen Cabinets, and Inside Bathroom Cabinets. Targeted at homeowners, tenants, Realtors, and landlords preparing properties for sale or new occupants.
• Post-Remodel/Post-Construction Cleaning Three-phase professional cleaning for renovation sites: Phase 1 rough clean (removing major debris), Phase 2 final clean (detailed meticulous cleaning), and Phase 3 touch-up cleaning. Targeted at homeowners, contractors, and businesses completing renovation or construction projects.
• Enhanced Disinfecting Services COVID-19 enhanced cleaning using CDC- and EPA-recommended bleach solutions for high-touch areas including light switches, doorknobs, handles, and bathroom fixtures. Includes disposable shoe covers, solo-team cleaning to minimize exposure, and equipment disinfected between client homes. Targeted at residential and commercial customers prioritizing health and safety.

Quantifiable outcome

• Serving thousands of homes and businesses in the Portland area since 2001
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Spin Laundry LoungeminorStrategic or Co-development PartnerSpin Laundry Lounge washes Domestica's cleaning cloths daily in hypoallergenic machines with eco-responsible cleaning products, ensuring hygienic handling of cleaning materials between client homes.
• Stark's (Portland)coreTechnology or IntegrationLocally purchased Miele HEPA filter vacuums from Stark's for professional-grade cleaning equipment. Domestica has used Miele canister vacuums for over 20 years.
• Needmore DesignsminorOthersPortland-based web design agency that redesigned Domestica's website in 2022 with improved navigation and responsive design.
• Living Room RealtyminorGTM or Marketing PartnerPortland real estate brokerage recommended in Domestica's home selling preparation guide. Agents Aryne & Dulcinea provide real estate services and recommend Domestica's move-out cleaning services to clients.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• CleanNet USA: National commercial janitorial services franchise offering recurring and one-time cleaning for offices and facilities. Comparable commercial cleaning subscription model to Domestica's commercial line.
• Maid Brigade: Franchised residential cleaning brand offering recurring, one-time, and move-in/move-out services with a similar service portfolio to Domestica, including eco-conscious positioning. Directly comparable on recurring cleaning, scope, and online booking.
• Vanguard Cleaning Systems: Commercial cleaning franchise network supplying janitorial services to small and medium businesses with custom recurring contracts. Directly comparable to Domestica's commercial cleaning line, recurring contracts, and SMB targeting.
• The Maids: National franchised residential cleaning service using a team-based approach for recurring and one-time cleans. Closely comparable to Domestica's team-based, recurring-subscription residential model with online booking.
• Coverall Health-Based Cleaning System: Franchised commercial cleaning brand built around a standardized, health-focused cleaning system for SMBs. Comparable to Domestica's commercial cleaning line and Domestica's health-and-safety framing (CDC/EPA protocols).

Emerging players

• Handy: Online marketplace connecting consumers to cleaning and home-service professionals, including recurring and one-time home cleaning. Comparable end-customer offering but operates as a platform/contractor model rather than Domestica's W-2 employee model.
• Tidy: Tech-enabled residential cleaning service offering online booking and recurring cleans with employed cleaners. Comparable recurring cleaning model and digital-first GTM, competing in similar metro markets.

Others

• Better Life (cleaning products): Brand of non-toxic, eco-friendly household cleaning products sold to consumers. Comparable to Domestica's proprietary non-toxic product line as a competitor in the eco-friendly cleaning-products positioning space, but sells products rather than cleaning services.

Broad incumbents

• Molly Maid: National franchised residential cleaning brand offering recurring and one-time home cleaning services. Comparable to Domestica on core recurring residential cleaning service and subscription model, but operates nationally via franchisees rather than a single local market with W-2 employees.
• Merry Maids: Established national residential cleaning franchise (owned by ServiceMaster) offering recurring and one-time home cleaning. Comparable service mix and recurring revenue model to Domestica, but at significantly larger national scale and through a franchise structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/DomesticaClean
• Facebookfacebook.com/DomesticaClean
• Instagraminstagram.com/domesticacleanpdx
• LinkedInlinkedin.com/company/domestica-llc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Domestica LLC