Real Broker
Real Broker is a privately held company founded in 2018 with a reported 3,191-employee headcount. No industry vertical, product suite, pricing model, or customer base is disclosed in the supplied source data.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
Real Broker firmographics
Firmographics- Name
- Real Broker
- Website
- https://cindyboylan.com
- Company type
- Private
- Headcount range
- 1,001–5,000 employees
- Short description
- Real Broker is a privately held company founded in 2018 with a reported 3,191-employee headcount. No industry vertical, product suite, pricing model, or customer base is disclosed in the supplied source data.
- Ownership category
- akta.pro rank
Real Broker industry classification
Industry- Product category
- Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industries
- Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA), Investment Sales Brokerage (BPAJABAI)
Keywords
Real Broker business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel
Real Broker product offering
Product offeringCore offering
The source material contains no specific description of Real Broker's core offering beyond firmographic identifiers (founded 2018, ~3,191 employees) and a third-party error page referencing Lofty. No product, service, revenue line, or commercial activity is described in the input, so the core offering cannot be characterized beyond a generic inference suggested by the company name.
Differentiator
Problem solved
Functional benefit
Real Broker technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Real Broker competitors and assessment
Company assessmentDirect peers
- Redfin: Online residential brokerage and technology platform serving home buyers and sellers — comparable as a tech-enabled brokerage competing for the same agent and consumer pool.
- HomeSmart: Cloud-based, low-overhead residential brokerage rapidly expanding agent counts — directly comparable model to Real Broker's tech-enabled, agent-recruitment approach.
- eXp Realty: Cloud-based, agent-centric residential brokerage that recruits agents nationwide on a low-overhead model — directly comparable to Real Broker's apparent tech-enabled brokerage approach.
- Compass: Technology-forward residential real estate brokerage serving buyers, sellers, and agents with proprietary platform tools — comparable in scale, agent focus, and tech-enabled model.
- United Real Estate: Tech-enabled residential brokerage focused on agent attraction with virtual office operations — comparable low-overhead model competing for the same agent base.
Broad incumbents
- Keller Williams Realty: Largest residential real estate franchise by agent count, offering training, technology, and brokerage services — competes for the same agent recruitment funnel.
- Sotheby's International Realty: Luxury-focused global residential brokerage brand — overlapping competitor for high-end agents and listings within the residential brokerage category.
- Coldwell Banker: Established residential real estate franchise with national brand recognition and broad agent coverage — competing incumbent in the same brokerage space.
- RE/MAX: Global residential real estate franchise with a large agent network — directly comparable brokerage offering competing for agents and listings.
Emerging players
- Side: Technology platform that partners with independent brokerages to provide back-office and tech infrastructure — adjacent/emerging peer whose model intersects with tech-enabled brokerage enablement.
Market position
Customer concentration
Real Broker social profiles
Digital presenceReal Broker financial estimates
Financial estimateRevenue estimate
Valuation estimate
Real Broker leadership team
Management profileNumber of profiles
Real Broker funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Real Broker M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Real Broker
What does Real Broker do?
The source material contains no specific description of Real Broker's core offering beyond firmographic identifiers (founded 2018, ~3,191 employees) and a third-party error page referencing Lofty. No product, service, revenue line, or commercial activity is described in the input, so the core offering cannot be characterized beyond a generic inference suggested by the company name.
When was Real Broker founded?
Real Broker was founded in -1. It employs 1,001 to 5,000 people.
Who are Real Broker's main competitors?
Direct peers on record are Redfin, HomeSmart, eXp Realty, Compass and United Real Estate. Broad incumbents are Keller Williams Realty, Sotheby's International Realty, Coldwell Banker and RE/MAX. Side is listed as an emerging player.
Does Real Broker have an API?
No public API is recorded for Real Broker.
What industry is Real Broker in?
Real Broker's product category is Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of FSAEAJAA, Residential Real Estate Brokerage (Buy/Sell). Its NAICS code is 53121 and its SIC code is 6531.