Cinquième Sens
- Company typePrivate
- Founded1983
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Cinquième Sens firmographics
Firmographics- Name
- Cinquième Sens
- Legal name
- Le Cinquième Sens
- Website
- https://cinquiemesens.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Cinquième Sens industry classification
Industry- Product category
- Perfumery Training and Sensory Marketing Services
- NAICS
- Cosmetology and Barber Schools (611511), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200), Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Makeup Artistry (EDAOALAF)
Keywords
Where Cinquième Sens is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices4 records
Markets served
Cinquième Sens business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Professional Training Services: Cinquième Sens operates as a registered professional training organization (declared activity number 22.60.00227.60 since 1983), offering structured courses in perfumery, olfactory skills, cosmetic formulation, and sensory marketing. Training is delivered in Paris and Grasse, with options for in-company (intra) and open-enrollment formats. Revenue is generated through course fees charged per participant, with pricing varying by course duration and format. A 30% deposit is required to confirm enrollment.
- Olfactorium Product Sales: The company designs, manufactures, and commercializes the Olfactorium®, a pedagogical tool for olfactory education. Available in multiple formats (24 or 48 vials) and families (Initiation, Matières Premières, Arômes Vins, Coty editions). Sold to both professionals and individual consumers via the Olfashop e-commerce platform.
- Creative Workshops for Individuals: Consumer-facing perfume creation workshops offered in Paris, including 3-hour creation sessions, full-day discovery experiences, and custom/bespoke workshops. Also includes children's workshops (Happy Nez, ages 6-15) and fragrance renewal services. Sold individually via the Olfashop with online reservation.
- Coworking Space Access: Flexible pay-as-you-go and subscription-based access to professional perfumery facilities at the foot of the Eiffel Tower. Three tiers: Olfawork (workspace with internet and Olfothèque access, 15€–100€), Olfaction (olfactory studio with 500+ raw materials, 30€–150€), and Olfalab (private formulation lab with 400 raw materials, 50€–250€). Billed per hour or via multi-hour packages.
- Olfathèque Subscription: The Olfothèque online database operates on a subscription model with three durations: 1-month, 3-month, and 1-year plans. Pricing starts from 20€ per month. The subscription provides access to over 6,000 perfume entries, trend monitoring, and custom research tools.
- Corporate Events & Team Building: Bespoke corporate olfactory experiences for brand activation, team building, press events, product launches, and VIP loyalty programs. Pricing is handled via custom quotes based on event format, number of participants, and customization requirements. Examples include Flying Blue (120+ guests), Swatch (press event at Eiffel Tower), and Audi (product launch Q5).
- Olfactory Evaluation & Consulting: Professional olfactory evaluation services for product development, sensory diagnostics, and brand consulting. The company provides product evaluation services to professionals seeking to assess fragrance performance, market positioning, and consumer response.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Olfatheque 1-month subscription |
| Subscription | Pay-as-you-go | Olfatheque 3-month subscription |
| Subscription | Annual | Olfatheque 1-year subscription |
| Usage-based | Pay-as-you-go | Olfawork - Coworking workspace |
| Usage-based | Pay-as-you-go | Olfaction - Olfactory studio |
| Usage-based | Pay-as-you-go | Olfalab - Formulation lab |
| Unit Pricing | Pay-as-you-go | Scenographie olfactive: l'impact emotionnel de l'odeur (2-day course) |
| Unit Pricing | Pay-as-you-go | Initiation a la parfumerie et au langage des odeurs (niveau 1) |
| Unit Pricing | Pay-as-you-go | Expertise de la technique de la parfumerie |
| Unit Pricing | Pay-as-you-go | Fragrance School Paris - 1 Week |
| Unit Pricing | Pay-as-you-go | Maitrise du Langage Olfactif (niveau 2) |
| Unit Pricing | Pay-as-you-go | Ecrire sur le parfum (writing about perfume) |
| Unit Pricing | Pay-as-you-go | Controle Qualite Parfum |
| Unit Pricing | Multi-year contract | Etude Olfactive des Matieres Premieres (niveau 3) |
| Unit Pricing | Multi-year contract | Expertise sensorielle et langage olfactif (RS7618 certified) |
| Unit Pricing | Pay-as-you-go | S'entrainer a formuler |
| Unit Pricing | Pay-as-you-go | Les colorants cosmetiques |
| Unit Pricing | One time/ perpetual license | Olfactorium COTY Woody Family |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
Cinquième Sens product offering
Product offeringCore offering
Cinquième Sens is a French composition house and Qualiopi-certified professional training organization specializing in olfactory education, perfume creation, and sensory marketing. It designs, manufactures, and sells the proprietary Olfactorium® pedagogical tool, operates the Olfathèque® online database of 6,000+ perfumes, and delivers professional perfumery training, individual creative workshops, B2B corporate olfactory events, and a coworking perfumery facility.
Product overview
Cinquième Sens is a composition house and professional training organization specializing in olfactory education and perfume creation. The company offers a multi-faceted portfolio centered on its core Olfactorium® pedagogical tools (24/48 vial educational sets for olfactory training), the Olfothèque® online perfume database (6,000+ perfumes), creative workshops for individuals (3-hour creation, 6-hour discovery day, customized experiences, and children's Happy Nez programs), and professional training courses (perfumery fundamentals, market trends, sensory expertise). Additional offerings include coworking spaces at the foot of the Eiffel Tower with three tiers (Olfalab for formulation, Olfaction for smelling, Olfawork for workspace), B2B services (customized perfume creation, team building events), and Emanezsens children's perfume workshops.
Differentiator
Problem solved
Functional benefit
Brands
- Emanezsens: A sub-brand dedicated to perfume workshops for children, created by Isabelle Ferrand and Laetitia Corre, mothers and creative perfumers who combined their expertise with a passion for perfume education.
Products and services
- Olfactorium®
- Olfactorium® COTY Woody Family
- Olfothèque® Online Database
Quantifiable outcome
- 120+ corporate guests served at a single Flying Blue loyalty event
- +3 more outcomes
Companies that use Cinquième Sens
Customer profileNamed customers6 records
Ideal customer profiles4 records
Cinquième Sens technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Cinquième Sens partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Flying BluecoreCinquième Sens partnered with Flying Blue (Air France-KLM loyalty program) to create a bespoke olfactory experience for the program's 20th anniversary celebration. More than 120 top-tier customers participated in personalized perfume creation workshops themed around the travel universe. The event created a unique emotional connection between the brand and its most loyal customers.
- SwatchcoreCinquième Sens collaborated with Swatch on the press launch of the Blossom Time floral watch collection. The event, held at the foot of the Eiffel Tower, invited journalists and lifestyle influencers to create bespoke floral perfumes reflecting the collection's four signature flowers (magnolia, crocus, camellia, gerbera). Custom Swatch-branded materials and floral scenography were developed specifically for the event.
- Audi (Chartres dealership)minorCinquième Sens partnered with the Audi Chartres dealership to provide an olfactory animation experience during the Q5 model launch event. A continuous perfume creation workshop engaged loyal customers during an exclusive evening, with personalized guidance from perfumers and bottle delivery to the dealership afterward.
- Scent by SIXminorSingapore Airlines developed its Batik Flora olfactory signature in collaboration with Scent by SIX, a Singaporean fragrance house. While this partnership primarily involves Scent by SIX and Singapore Airlines, Cinquième Sens references this case study as an example of best practice in brand olfactory signature development.
- Isabelle Ferrand and Laetitia Corre (Emanezsens Co-creators)coreIsabelle Ferrand and Laetitia Corre, both perfumer-creators and mothers, co-created the Emanezsens children's educational brand with Cinquième Sens. Their frustration at the lack of olfactory education in school curricula drove the development of a unique ludo-educational methodology for teaching children about the sense of smell. The venture combines Ferrand's and Corre's creative expertise with Cinquième Sens' perfumery platform.
- France CompétencescoreFrance Compétences is the French national certifying body that granted RS7618 certification to Cinquième Sens for the 'Expertise sensorielle et langage olfactif dans la filiere parfum-cosmetique' program. This certification (decision date 26/06/2026, valid until 26/06/2028) enables the training to be recognized within the French professional qualification framework.
Scale indicators10 records
Recent moves9 records
Expansion highlights6 records
Cinquième Sens competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights7 records
Customer concentration
Cinquième Sens social profiles
Digital presenceCinquième Sens compliance and trust
Trust signalCompliance6 records
Cinquième Sens financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cinquième Sens leadership team
Management profileNumber of profiles
Profiles3 records
Cinquième Sens funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cinquième Sens M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cinquième Sens
What does Cinquième Sens do?
Cinquième Sens is a French composition house and Qualiopi-certified professional training organization specializing in olfactory education, perfume creation, and sensory marketing. It designs, manufactures, and sells the proprietary Olfactorium® pedagogical tool, operates the Olfathèque® online database of 6,000+ perfumes, and delivers professional perfumery training, individual creative workshops, B2B corporate olfactory events, and a coworking perfumery facility.
When was Cinquième Sens founded?
Cinquième Sens was founded in 1983. It employs 11 to 50 people.
Where is Cinquième Sens based?
Cinquième Sens is headquartered in Paris, France, in the Europe region.
How does Cinquième Sens make money?
Seven revenue lines are on record. Professional Training Services are the primary driver. The others are olfactorium Product Sales, creative Workshops for Individuals, coworking Space Access, olfathèque Subscription, corporate Events & Team Building and olfactory Evaluation & Consulting.
Does Cinquième Sens have an API?
No public API is recorded for Cinquième Sens.
What industry is Cinquième Sens in?
Cinquième Sens's product category is Perfumery Training and Sensory Marketing Services. Its primary akta.pro industry code is EDAOALAF, Makeup Artistry. Its NAICS code is 611511 and its SIC code is 8200.