CINSYR

What CINSYR does

CINSYR is a privately held, founder-led creative branding agency headquartered at 126 N. Salina St., Suite 204, Syracuse, New York. Founded in 2016 by Antoun Choueiry and Michael Vine, the firm offers a single integrated suite of services spanning strategy (research, storytelling, naming), brand identity (logos, visual systems, brand guidelines, packaging), spatial design (restaurant, office, retail), shopper marketing, motion graphics, digital design (website, social, UX/UI), activation/implementation, and — more recently — capital campaign vision renderings for nonprofit and healthcare fundraising.

The agency's client base is B2B and vertically diversified across restaurants and hospitality (Gordon Ramsay Fish & Chips, Dinosaur Bar-B-Que, Hidden Fish, JB's Bar & Grill, Clover's, Good Eats & Sips, Toss & Fire, That Crêpe Place, Starbird Yard, Al Hammani), CPG and beverage (Wholesum Energy Bars, McShea's Irish Whiskey, McShea's Cream Liqueur, Port Morris Distillery, Carrier Brewing, Nineteenth Tee Scotch, NICKLZ Cannabis), healthcare (Salt City Dental Co., Sirius Orthodontics, Auburn Community Hospital, Finger Lakes Center for Living), financial services (SECNY Federal Credit Union), construction and real estate (Hueber Breuer Construction, Urban Realty Group's The Mark, Camillus Mills), retail and sports (Wegmans/Buffalo Bills, Game Point Sports), and municipal government (Syracuse Department of Parks and Recreation).

CINSYR makes money through project-based professional services fees for branding, packaging, spatial design, and activation work, primarily acquired via direct sales engagement, referrals, and portfolio-driven inbound. The firm is bootstrapped with no disclosed outside investment, operates without an app, API, or proprietary technology stack, and reports a headcount of 5. It claims a national ("building brands worldwide") client footprint from its Syracuse base, with documented work reaching into Ohio and Lebanon.

Name

CINSYR

Legal name

CINSYR

Website

https://cinsyr.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

CINSYR is a privately held, founder-led boutique creative branding agency in Syracuse, NY, delivering integrated strategy, identity, spatial design, packaging, and activation services to B2B clients across hospitality, CPG, healthcare, financial services, construction, retail, and government sectors.

Ownership category

akta.pro rank

Product category

Creative Branding & Design Services

NAICS

Graphic Design Services (541430), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Packaging & Brand Identity Creative Agencies (MPAAAAAN)

akta.pro secondary industry

Product & Brand PR (Consumer & B2B) (BPAFADAH)

Keywords

• Brand strategy services
• Spatial design services
• Packaging design
• Shopper marketing
• Brand identity design

Headquarters

HQ city

Syracuse

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Branding and Design Services: Professional services revenue from branding strategy, brand identity design, spatial design, packaging, motion graphics, digital design, and activation services for B2B clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

CINSYR is a creative branding agency that designs and delivers total branded ecosystems for B2B clients. Its core offerings span brand strategy (research, storytelling, naming, positioning), brand identity (logos, visual systems, guidelines), packaging design, spatial design (restaurants, offices, retail), shopper marketing, motion graphics, digital/web design, brand activation/implementation, and capital campaign services. The agency serves clients across hospitality, healthcare, financial services, CPG, real estate, construction, and government sectors.

Product overview

CINSYR is a creative branding agency offering a comprehensive suite of brand strategy, design, and activation services. The company operates as a single unified service offering rather than a platform-plus-modules architecture. Their core services span Strategy (Research & Discovery, Storytelling & Positioning, Naming & Voice), Brand Identity (Logo Design, Visual System, Brand Guidelines, Packaging), Spatial Design (Restaurant, Office, Retail), Shopper Marketing, Motion Graphics, Digital Design (Website, Social Media, UX/UI), Activation, and Capital Campaigns. CINSYR's portfolio includes over 40 brand projects across diverse sectors including restaurants (Hidden Fish, Gordon Ramsay Fish & Chips, Dinosaur Bar-B-Que, JB's Bar & Grill, Clover's, Good Eats & Sips), food & beverage brands (Wholesum Energy Bars, McShea's Irish Whiskey, McShea's Cream Liqueur, Port Morris Distillery, Carrier Brewing Co.), retail & sports (Game Point Sports, Nineteenth Tee Scotch), healthcare (Salt City Dental Co., Sirius Orthodontics, Auburn Community Hospital, Finger Lakes Center for Living), financial services (SECNY Federal Credit Union), government (Syracuse Parks and Recreation), hospitality (Starbird Yard Food Hall, That Crêpe Place), and commercial development (The Hub at Hueber Breuer, Camillus Mills, The Mark urban development). The agency was founded in 2016 by Antoun Choueiry and Michael Vine, with roots in Cincinnati, Ohio and current operations in Syracuse, New York.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Services Core strategic services including Research & Discovery, Storytelling & Positioning, Naming & Voice — building brand foundations that engage audiences and influence consumer behavior.
• Brand Identity Services Brand identity services including Logo Design, Visual System development, Brand Guidelines, and Packaging (Structural Design, Label Design, Display & Promotion) for clients building or refreshing their brands.
• Spatial Design Services Spatial design services for Restaurant Design, Office Design, and Retail Design — creating immersive physical brand experiences that translate brand strategy into built environments.
• Shopper Marketing Services Shopper marketing services including Consumer Insights & Behavior, Shelf/POG Strategies, and Category Reinvention — empowering shoppers and elevating retail performance for CPG and retail clients.
• Motion Graphics Services Motion graphics services including Logo Animation, Social Media Reels, and Product Promos to bring brands to life across motion channels.
• Digital Services Digital services including Website Design, Social Media Content Creation, and UX/UI Design for clients needing comprehensive digital brand presence.
• Activation Services Activation services including Vendor Coordination, Mechanical Artwork, and Implementation & Specification for brand deployment across physical and digital touchpoints.
• Capital Campaigns Capital fundraising campaign services with pre-architectural vision renderings for organizations like Auburn Public Theater (Café 108), Auburn Community Hospital, and Finger Lakes Center for Living.

Named customers15 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• Beak & Skiff Apple OrchardsminorStrategic or Co-development PartnerCollaborated with Beak & Skiff Apple Orchards, another long-standing family-run CNY business, to create custom cider cans for Hueber Breuer that they could gift to colleagues and clients.
• Macknight ArchitectscoreImplementation/ SI/ Consulting PartnerArchitecture partner for Hueber Breuer HQ project, providing architectural services alongside CINSYR's branding and spatial design.
• Jen Fasulo PhotographyminorOthersPhotography partner credited on multiple projects including Hidden Fish, Salt City Dental Co., Wholesum Energy Bars, McShea's Irish Whiskey, and McShea's Irish-Style Cream Liqueur.
• Brad Loperfido PhotographyminorOthersPhotography partner for Hueber Breuer HQ project.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Athletics: Independent creative and branding agency delivering brand identity, motion, and digital design across consumer and cultural clients. Comparable to CINSYR in multidisciplinary brand-led work for SMB and enterprise clients.
• Mucca: Mid-sized independent branding and design studio offering brand strategy, identity, packaging, and environmental design. Closely comparable to CINSYR in service mix spanning brand systems and packaging for consumer clients.
• Hyperakt: Boutique branding and design agency focused on brand strategy, visual identity, and digital experiences for mission-driven and consumer brands. Comparable service stack to CINSYR's strategy-plus-design offering.
• Pentagram: Largest independent design firm offering brand identity, packaging, environmental graphics, and digital design across consumer and B2B clients. Comparable to CINSYR in core brand identity and packaging focus but operates at much larger scale with multiple offices.
• Frank Collective: Independent creative agency combining brand strategy, identity, packaging, and experiential design for consumer brands. Directly comparable to CINSYR's integrated brand ecosystem model.
• Civilization: Independent creative and branding studio combining brand identity, digital, and motion design for consumer and cultural clients. Similar size and multidisciplinary positioning to CINSYR.
• Manual: Independent creative agency producing brand strategy, identity, packaging, and experiential work for consumer brands. Comparable to CINSYR's integrated brand-plus-experiential service stack.

Broad incumbents

• Landor & Fitch: Global branding consultancy offering brand strategy, identity, packaging, and experience design across many industries. Wider portfolio and global footprint than CINSYR but overlapping brand identity and environmental design capabilities.
• Lippincott: Established brand strategy and design firm serving large enterprises with brand identity, naming, and expression systems. Comparable in brand strategy depth but at a much larger scale than CINSYR.
• Sterling Brands: Long-standing independent branding agency with deep packaging design expertise across CPG categories. Directly comparable to CINSYR's packaging-led work for CPG and food brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cinsyr-creative-group-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CINSYR