Ciranda de Livro

Name

Ciranda de Livro

Legal name

Pixel Gráfica, Editora E Produtos Digitais LTDA

Website

https://cirandadelivro.com.br

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Ciranda de Livro is a Brazilian EdTech company that provides a free pedagogical platform enabling K-12 students across all 27 Brazilian states to create, publish, and sign their own printed books, with revenue generated through in-house book production and sales to families.

Ownership category

akta.pro rank

Product category

Educational Publishing Services

NAICS

Software Publishers (5132), Educational Support Services (61171), Educational Services (611)

SIC

Books: Publishing Or Publishing & Printing (2731), Services-Prepackaged Software (7372)

akta.pro primary industry

K–12 Digital Curriculum & Interactive Lessons (EDAGAEAA)

akta.pro secondary industries

Online Learning Content & Course Publishing Platforms (BPAMAJAL), Children’s Educational & Curriculum Publishing (MPAJAFAF)

Keywords

• Educational publishing services
• Student book creation
• School literary programs
• Personalized book printing
• K-12 literacy platforms

Headquarters

HQ city

Americana

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Educational Program Licensing to Schools: The Ciranda de Livro program is offered free of charge to schools, with the company generating revenue through the production and sale of the physical books that students create. Schools pay for the book printing and production services rather than the software platform itself.
2. Book Production and Sales: Revenue is generated through the production of personalized printed books created by students during the program. The physical books are sold to families, covering the costs of printing, finishing, and delivery. Additional materials such as event sticker albums, support materials, and teacher planners are also provided as part of the offering.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Ciranda de Livro provides a free digital pedagogical platform that enables K-12 schools to transform students into authors of their own physical books. The offering combines a proprietary online book-creation tool with in-house printing and production of personalized, high-quality books, supported by BNCC- and UNESCO-aligned literary plans, teacher training, and book signing event kits. Revenue is generated through the production and sale of the finished printed books to families, while the platform access itself is provided at no cost to partner schools.

Product overview

Ciranda de Livro is a Brazilian educational technology company offering a unified literary project platform that transforms students into authors. The core offering consists of the Ciranda de Livro Platform (digital tool for book creation) and the Programa Literário Ciranda de Livro (pedagogical program), supplemented by Ciranda em Casa (remote learning module) and event support materials. The platform is free for schools and produces high-quality printed books with professional printing, orthographic review, and customizable pages, culminating in autograph events to celebrate student authors.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over 450 schools served annually across all Brazilian states
• +2 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Centro Infantil BoldrinicoreStrategic or Co-development Partner · 1 January 2019Ciranda de Livro has an ongoing partnership with Centro Infantil Boldrini, the largest pediatric oncology and blood disease hospital in Latin America (located in Campinas, SP). The partnership transforms child and adolescent patients into young authors through literary projects. One notable project resulted in the book 'A Esperança Mora Aqui,' a collaborative poetry book written and illustrated by patients, launched on Brazil's National Book Day with a book signing event. The partnership dates back to approximately 2019 when a student in treatment published her own book through the program.
• Grupo School PicturecoreOthersCiranda de Livro was created within Grupo School Picture, an educational audiovisual company with more than 30 years of experience in the sector. Grupo School Picture is the parent organization that birthed and supports Ciranda de Livro, contributing operational infrastructure, industry expertise, and institutional credibility to the literary program.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Evolucional: Brazilian K-12 digital learning and assessment provider with national reach into private schools. Comparable in school-channel distribution, though focused on adaptive assessment/prep rather than student authorship.
• Moderna (Editora Moderna): Major Brazilian K-12 textbook and educational content publisher owned by SOMOS, with national school distribution. Comparable in producing BNCC-aligned content at scale for Brazilian K-12, but as a publisher rather than a student-author platform.
• Vasta (Somos Educação): Largest Brazilian K-12 educational solutions group offering content, textbooks, and digital platforms through editoras such as Anglo, pH, and Pitágoras. Broad incumbent overlap with Ciranda's school channel and BNCC-aligned content.

Emerging players

• Geekie: Brazilian EdTech providing adaptive learning content for K-12 with BNCC alignment. Comparable in the Brazilian K-12 school channel but focused on study/assessment rather than student-authored literary content.
• Canva for Education: Design and content-creation platform with an education tier used in K-12 schools to produce visual and multimedia projects. Adjacent in enabling student content creation, though broader scope than Ciranda's literary focus.

Direct peers

• Letrus: Brazilian literacy and reading-comprehension platform used in K-12 schools to develop writing skills. Highly comparable to Ciranda in its K-12 literacy focus, BNCC alignment, and school-as-customer go-to-market.
• Book Creator: Global digital book-creation tool widely used in primary and secondary schools for student-authored ebooks. Directly comparable as a digital platform turning students into published authors, though without Ciranda's in-house print fulfilment.
• Árvore de Livros: Brazilian K-12 digital reading platform used in schools across Brazil, offering curated digital libraries and literacy activities. Closely comparable to Ciranda de Livro in serving Brazilian schools with literacy-focused digital content aligned to BNCC.
• WriteReader: Digital platform that enables young students to write, illustrate, and publish their own books with teacher and parent feedback. Closely comparable student-authorship model to Ciranda's printed book output.
• Storybird: Creative writing and illustration platform used in schools to help students produce illustrated stories. Comparable product category (student-authored literary content) and school customer base to Ciranda de Livro.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cirandadelivro

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ciranda de Livro