What Circability Trust does

Circability Trust is a New Zealand-based charitable trust founded in 2012 that delivers social circus programs across four regional hubs in Northland (Kaitaia), Auckland, Bay of Plenty (Tauranga), and Christchurch. The organization combines traditional circus arts (aerials, juggling, spinning plates, clowning) with community engagement methodologies to develop self-confidence, communication, teamwork, and perseverance in participants of all ages, abilities, and cultures. Circability explicitly commits to Te Tiriti o Waitangi and serves diverse communities including rural schools, aged care residents, homeless populations, refugees, migrants, and disability service providers.

The organization's product portfolio spans regular classes, school holiday programmes, school workshops, corporate team-building packages, community events (Youth Circus Festival, Circus in Parks, Celebrate Together, Kanohi Kitea, Social Circus Conference), and venue hire at its Auckland Victoria Park headquarters. Programs are delivered in-person at hub locations and through mobile delivery to schools, organizations, and community spaces across New Zealand. Circability does not operate a technology platform; the service is fundamentally physical and experiential.

Circability's revenue is diversified across program fees (e.g., After School Circus Classes at $20 per session), corporate packages, venue hire, and significant grant funding from government agencies (Ministry for Culture and Heritage, Auckland Council, Christchurch City Council, Far North District Council, Creative New Zealand), community foundations (Foundation North), lottery/charitable trusts (NZ Lottery Grants Board, Pub Charity, Four Winds, ONE Foundation, IHC Foundation, COGS), and Aktive. The trust operates as a registered charity with 1-10 employees rather than a commercial enterprise, with no equity funding rounds or investor ownership disclosed.

Name

Circability Trust

Legal name

Circability Trust

Website

https://circability.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Circability Trust is a New Zealand charitable trust (founded 2012) delivering social circus programs across four regional hubs to individuals, schools, businesses, and community organizations, combining physical circus arts with social-emotional development outcomes.

Ownership category

akta.pro rank

Product category

Social Circus Programs

NAICS

Amusement Parks and Arcades (7131), Fitness and Recreational Sports Centers (71394)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Circus, Magic & Variety Shows (THAJAFAH)

akta.pro secondary industries

Kids Party Entertainment (Clowns, Magicians, Characters) (HSACACAG), Life Skills & SEL Camps (Confidence, Executive Function, Social Skills) (EDAMALAO), Party Games, Activities & Interactive Entertainment (HSACACAJ)

Keywords

• Social circus programs
• Circus arts education
• Community engagement programs
• Corporate team building
• Youth development programs

Headquarters

HQ city

Auckland, Auckland

HQ country

New Zealand

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Program Fees: Revenue generated from class registrations, holiday programme fees, and workshop charges paid by individuals and families. For example, After School Circus Classes are priced at $20 per class.
2. Corporate Packages: Paid team-building and corporate circus experiences offered to businesses and organizations as team development packages.
3. Venue Hire: Revenue from renting out Circability venues and facilities in Auckland.
4. Funders and Grant Funding: As a charitable trust, Circability receives significant funding from government agencies (Ministry for Culture and Heritage, Auckland Council, Christchurch City Council, Far North District Council), community foundations (Foundation North), and various trusts and foundations to support operations and program delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Circability Trust delivers in-person social circus programs — including aerials, juggling, spinning plates, and clowning — through after-school classes, holiday programmes, school workshops, and corporate team-building packages at four regional hubs across New Zealand. Programs are designed to develop physical circus skills alongside social-emotional outcomes such as self-confidence, communication, teamwork, and perseverance for participants of all ages, abilities, and cultures.

Product overview

Circability Trust offers a portfolio of social circus programmes and services focused on community engagement and circus arts education. The organisation operates four hub locations (Northland/Kaitaia, Auckland/Victoria Park CBD, Bay of Plenty/Tauranga, South Island/Christchurch) providing a range of programmes including Holiday Circus Programme for school-age children, regular After School Circus Classes, School Classes delivered directly in educational settings, Workshops for groups, and Teams & Organisations Packages for corporate team-building. Key events include the annual Youth Circus Festival (the organisation's leading event), Circus in Parks community outdoor activities, and Celebrate Together community gatherings. The programmes combine physical circus skills with social and emotional development outcomes, serving all ages, abilities, and cultures throughout Aotearoa New Zealand.

Differentiator

Problem solved

Functional benefit

Products and services

• Holiday Circus Programme School holiday programme offering circus arts activities including aerials, juggling, and clowning for children during school breaks.
• After School Circus Class Weekly circus classes for young beginners teaching juggling, spinning plates, and other skills on Wednesday afternoons (3:30–4:30 PM) at $20 per class.
• Classes Regular circus arts classes for all ages and abilities, available at Circability's hub locations in Auckland, Northland, Bay of Plenty, and Christchurch.
• School Classes Circus arts programmes delivered directly in schools, bringing circus education to kindergartens, primary schools, and secondary schools across New Zealand.
• Workshops Circus workshops available for various groups and occasions, covering different circus skills and techniques such as juggling, aerials, and object manipulation.
• Teams & Organisations Packages Corporate packages and team-building programmes using circus arts for corporate groups and organisations to develop collaboration, communication, and teamwork.
• Circus Jam Relaxed social circus sessions where participants can practise skills, try new activities, and connect with fellow circus enthusiasts in a casual setting.
• Venue Hire - Auckland Hire of circus venue facilities at the Auckland hub (203-271 Victoria Street West) for events, performances, and activities.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor.

• DiversecityminorOthersOrganization supporting diversity and inclusion, likely aligned with Circability's inclusive programming approach.
• Victory Convention CentreminorOthersChristian community organization providing venue and partnership opportunities.
• Circus KumaraniminorStrategic or Co-development PartnerLocal circus organization in New Zealand, potential collaboration in circus arts community.
• ANZCA (Australian and New Zealand Circus Association)minorStrategic or Co-development PartnerProfessional association for circus arts in Australia and New Zealand.
• HohepaminorStrategic or Co-development PartnerOrganization supporting people with intellectual disabilities, potential partner for inclusive circus programming.
• NICA (National Institute of Circus Arts)minorStrategic or Co-development PartnerAustralia's national training organization for contemporary circus arts, international partnership.
• Cirque du SoleilminorStrategic or Co-development PartnerInternationally renowned circus organization, potential international partnership and association.
• CaravanminorStrategic or Co-development PartnerInternational circus and arts organization.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Dust Palace: Auckland-based circus school and performance company offering classes, workshops, and performances across age groups. Direct local peer with a similar programming model operating in the same New Zealand market as Circability.
• Flipside Circus: Queensland-based youth circus organisation delivering programs for children and young people across Australia. Comparable to Circability's youth-focused Holiday Programmes, After School Classes, and the signature Youth Circus Festival.
• Zip Zap Circus: South African social circus organisation using circus arts to empower youth from disadvantaged communities. Highly comparable to Circability's social circus model focused on SEL outcomes, inclusion, and access for marginalised populations.
• National Institute of Circus Arts (NICA): Australia's national circus training institution offering professional and recreational programs. Comparable because both deliver structured circus arts programs with educational and developmental objectives, and NICA is listed as a Circability partner.
• Circus Oz: Australian contemporary circus company combining live performance with social mission and community programs. Closely parallels Circability's integration of circus arts with social and emotional outcomes across diverse communities.

Others

• Australian and New Zealand Circus Association (ANZCA): Industry association for the circus arts sector across Australia and New Zealand. Listed as a Circability partner; relevant as an ecosystem participant that supports sector-wide visibility, advocacy, and professional standards.

Broad incumbents

• Cirque du Soleil: International circus entertainment giant operating ticketed shows and live experiences globally. Comparable because both share circus arts as the core medium, and Cirque du Soleil is explicitly listed as a potential international partner in Circability's partnership data.
• YMCA New Zealand: National community recreation and youth development organisation operating programmes across New Zealand. Comparable as an adjacent community-led recreation provider competing for similar council grants, schools, and corporate wellness budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/circability
• LinkedInlinkedin.com/company/circability

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Circability Trust