Circolo Agrario Friulano

What Circolo Agrario Friulano does

Circolo Agrario Friulano Soc. Coop. is an Italian agricultural cooperative founded in 1957 and headquartered in San Giorgio della Richinvelda, Friuli-Venezia Giulia. It operates as a member-owned organization (2,623 active soci as of the latest disclosure) through three integrated business units: Mezzi Tecnici (agricultural technical services — phytosanitary consulting, sprayer testing, foliar/soil analysis, certification courses for patentini, and special waste collection); Cereali (grain collection, drying at the Spilimbergo essiccatoio, and CAP subsidy facilitation); and Negozi TuttoGIARDINO (a network of roughly 17 retail branches selling garden equipment, pet food, power tools, BBQ supplies, firewood, pellets, and seasonal consumer goods under brands such as Royal Canin and Makita). Headcount is disclosed at 110 employees.

The underlying technology is modest and centered on member-facing compliance and communications rather than core ag-tech: a proprietary SDS platform for digital safety data sheets, a QDC (Quaderno di Campagna) digital farm diary, and WhatsApp as the primary customer messaging channel. No e-commerce, mobile app, or AI/ML systems are indicated. Distribution is exclusively physical — no online ordering — and is delivered through branches concentrated in the Udine, Pordenone, and Gorizia provinces.

The business model combines one-time product sales across agricultural inputs and garden retail goods, transaction-fee-like economics on cereal collection, and member subscription-style pricing (annual cooperative membership with preferential pricing, member-only services such as special waste pickup, and access to European CAP-related facilitation). Strategic vendor partnerships with BASF, Yara, and Apsov anchor the agricultural advisory value chain, while Royal Canin and Makita anchor the consumer retail offering. Revenue is not publicly disclosed; the cooperative is privately held with no external equity funding and no subsidiaries.

Name

Circolo Agrario Friulano

Legal name

Circolo Agrario Friulano Soc. Coop.

Website

https://circoloagrario.it

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

11–50 employees

Short description

Circolo Agrario Friulano is an Italian agricultural cooperative (founded 1957) serving 2,623 farmer-members in Friuli-Venezia Giulia through agricultural technical services, cereal collection, and a regional retail network (tuttoGIARDINO) selling garden, pet, and home goods.

Ownership category

akta.pro rank

Product category

Agricultural Cooperative Services

SIC

Agricultural Services (700), Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Farmer Cooperatives & Co-op Retail (AFABAJAB)

akta.pro secondary industries

Agronomy Advisory & Field Services (Retailer-Affiliated) (AFABAJAH), Organic & Biological Input Retail (Biostimulants, Biopesticides, OMRI) (AFABAJAK)

Keywords

• Agricultural cooperative services
• Agricultural input supply
• Garden retail stores
• Cereal collection services
• Farmer advisory services

Headquarters

HQ city

San Giorgio della Richinvelda

HQ country

Italy

HQ region

Europe

Offices16 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Retail product sales (tuttoGIARDINO stores): Sale of garden, home, pet, power tools, BBQ, paints, firewood, pellets and general consumer goods through the cooperative's retail store network. Revenue generated from markup on products sold to members and non-member customers.
2. Agricultural technical means (Mezzi tecnici): Sale of agricultural inputs including plant protection products, fertilizers, phytopharmaceutical containers, and provision of technical services such as sprayer testing, leaf/soil analysis, training courses for certifications (patentini), and special waste collection to farmer-members.
3. Cereals (Cereali): Collection and sale of cereals (grain) from member farmers, including facilitation of access to coupled subsidies under the new EU CAP. Services include free technical consultation on variety selection and contract arrangements with processing companies.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Circolo Agrario Friulano is an agricultural cooperative that supplies agricultural technical means (plant protection products, fertilizers, phytopharmaceutical containers), provides technical advisory services (consulting, sprayer testing, soil/leaf analysis, certification training), and runs a retail network of garden/home/pet stores (tuttoGIARDINO) across the Friuli-Venezia Giulia region. It also operates a cereal collection and marketing business supporting member farmers with EU CAP subsidy facilitation.

Product overview

Circolo Agrario Friulano is an agricultural cooperative offering three integrated business units: Mezzi Tecnici (technical agricultural services), Negozi TuttoGIARDINO (retail stores), and Cereali (cereals/grains). Mezzi Tecnici provides comprehensive support including consulting, training courses, soil analysis, sprayer testing, and digital tools like the Schede di Sicurezza Digitali (SDS) platform and Quaderno di Campagna (farm diary). The retail stores sell garden equipment, pet supplies, power tools, BBQ products, and seasonal promotions. Cereali offers grain cultivation support and PAC subsidy assistance. The cooperative operates multiple branches across the Friuli region.

Differentiator

Problem solved

Functional benefit

Products and services

• Mezzi Tecnici Agricultural technical services division providing 360° consulting, phytosanitary and tractor certification courses (patentini), foliar and soil analysis, sprayer functional testing, special waste collection, digital safety data sheets (SDS), and farm diary (Quaderno di Campagna). Serves professional farmer-members of the cooperative in the Friuli region.
• Negozi TuttoGIARDINO Physical retail store network across the Friuli-Venezia Giulia region selling garden equipment, pet supplies (Royal Canin), home products, clothing, power tools (Makita), BBQ products, wood and pellet fuels, agricultural machinery, and seasonal promotional items to both cooperative members and consumer customers.
• Cereali Cereal and grain services supporting member farmers with sunflower and rapeseed cultivation, free technical consulting on variety selection, PAC (EU CAP) subsidy facilitation, and collection/sale of cereals including arrangements with processing companies.
• Container per Fitofarmaci ERL G44 Steel-frame container with insulated walls for the safe storage of plant protection products (pesticides); internal dimensions 1980x2020x1320mm, 5.27 cubic meters capacity, 350kg weight, RAL 7001/9002 colors. Sold to farmer-members for on-farm phytosanitary storage.
• Container per Fitofarmaci ERL G48 Larger steel-frame container with insulated walls for the safe storage of plant protection products (pesticides); internal dimensions 1980x3020x2020mm, 12 cubic meters capacity, 550kg weight. Sold to farmer-members with greater phytosanitary storage needs.

Quantifiable outcome

• 350 hectares of vineyards received beneficial insect releases in 2019 for biological pest control, reducing need for chemical treatments
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• FerplastminorOthersFerplast provides special waste collection services for the cooperative's member farmers. The cooperative offers this service exclusively to registered members (soci), with Ferplast handling the actual waste collection and disposal.
• In.EcominorOthersIn.Eco partners with the cooperative for special waste collection services for members. The service requires members to submit requests via a form at least two weeks before the scheduled collection date, with specific collection centers listed across the region.
• ApsovcoreStrategic or Co-development PartnerApsov collaborates with the cooperative on cereal variety research and development, providing seeds and supporting the variety showcase field events. The partnership involves testing Apsov wheat and barley varieties in the Friuli region.
• YaracoreStrategic or Co-development PartnerYara partners with the cooperative on nutrition strategies for cereal and vine cultivation, providing nutritional programs that complement the cooperative's advisory services. Involved in field events and variety showcases.
• BASFcoreStrategic or Co-development PartnerBASF works with the cooperative on crop protection strategies for cereals and vines, providing defense products and strategies that are promoted through the cooperative's technical advisory services. Involved in field events and variety showcases.
• Agro S.T.A. (consultant Roberto Neri)minorStrategic or Co-development PartnerAgro S.T.A., represented by consultant Roberto Neri, curates and supports the cereal variety showcase project, providing expert technical guidance on research and development activities.
• Royal CanincoreChannel Partner/ Reseller/ DistributorRoyal Canin is a key pet food brand sold through the cooperative's tuttoGIARDINO retail stores. The cooperative runs periodic promotional campaigns featuring Royal Canin products for dogs and cats at exclusive member prices.
• MakitaminorChannel Partner/ Reseller/ DistributorMakita professional power tools are sold through the cooperative's retail stores, with special promotional campaigns offered to customers.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• BayWa AG: Large German-headquartered agricultural cooperative and trading group operating farm input retail, agronomy, and energy retail across Europe — same cooperative DNA but at materially greater scale and geographic breadth.
• Leroy Merlin Italia: Large Italian DIY/home & garden retailer; overlaps with Circolo Agrario Friulano's tuttoGIARDINO garden/home/pet retail business but does not offer farmer-specific agronomic or cereal services.
• ZG Raiffeisen: German agricultural cooperative offering farm inputs, agronomic advisory and retail services to farmer-members in Baden-Württemberg — comparable cooperative farm-retail and advisory mix.
• AGRAVIS Raiffeisen AG: Major German agricultural cooperative group providing crop inputs, agronomy services, grain marketing and farm retail — a scaled European benchmark for the consorzio agrario model.

Direct peers

• Consorzio Agrario del Nord Est: Italian agricultural cooperative serving northeast Italian farmers with agronomic inputs, technical services and cereal collection — virtually identical operating model to Circolo Agrario Friulano in an adjacent region.
• Consorzio Agrario di Parma: Historic Italian farmer cooperative distributing agricultural inputs, technical services and cereals to members in Emilia-Romagna — directly comparable cooperative-retail and technical-services model.
• Consorzio Agrario dell'Emilia: Emilian agricultural cooperative offering farm inputs, advisory, and grain collection to member farmers — same cooperative structure, agronomic focus, and regional Italian ag-retail model.
• Consorzio Agrario di Lombardia: Lombardy-based agricultural cooperative providing crop inputs, agronomy services and farm retail to its members — comparable Italian co-op retail and technical-services offering.
• Terre d'Oltrepò: Italian agricultural cooperative focused on viticulture in Lombardy/Piedmont — directly comparable member-owned structure serving grape growers with technical services and inputs in a defined Italian wine region.

Others

• Coldiretti: Italy's largest farmer association representing agricultural entrepreneurs; not a competitor retailer but closely related ecosystem player influencing cooperative-farmer relationships and policy advocacy in the same regional context.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/circolo-agrario-friulano

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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