What Coldiretti does

Coldiretti (Confederazione Nazionale Coldiretti), founded in 1944, is Italy's largest agricultural confederation and describes itself as the largest such organization in Europe. It is a private, nonprofit, membership-based association representing Italian farmers and agricultural enterprises across all 20 Italian regions and 107 provinces through a federated structure of regional and provincial offices. Its primary function is political advocacy and representation of farmer interests at the national and EU level (including CAP subsidy negotiation, supply-chain transparency, anti-fraud measures, and import competition), supplemented by bundled administrative and commercial services for members.

Coldiretti's commercial and service portfolio is delivered through wholly-owned operating units: Campagna Amica (the nationwide direct-to-consumer farmers' market network guaranteeing 100% Italian, seasonal, non-GMO products); CAF (Centro di Assistenza Fiscale) for tax assistance; CAA (Centri Autorizzati di Assistenza Agricola) for CAP paperwork and agricultural administration; EPACA for pension advisory; Terranostra for agritourism; Coldidattica for school education programs; and branded media outlets Il Punto Coldiretti and Coldiretti TG. Specialized divisions serve young farmers (Giovani Impresa), women in agriculture (Donne Impresa), and retired farmers (Federpensionati). The organization also co-governs Filiera Italia (a jointly-controlled supply-chain advocacy entity) and operates the Campagna Amica per la Salute initiative, which places farmers' markets inside 71 hospitals.

Revenue is generated through membership dues and service fees across the federated structure; pricing is not publicly disclosed and no consolidated revenue figures are available. Strategic engagements include a 15-year tobacco supply chain partnership with Philip Morris Italia and the Italian Ministry of Agriculture, NGT/TEA research agreements with SIGA and Crea-Ve (including a Sangiovese genome-editing project), a 2022 IFAB membership for Big Data and AI exploration, and policy advocacy for the ColtivaItalia supply-chain fraud detection database and the Florovivaismo sector law. Leadership includes president Ettore Prandini and secretary general Vincenzo Gesmundo at the national level, with regional federation presidents (e.g., Luca Borsari in Modena).

Name

Coldiretti

Legal name

Coldiretti

Website

https://modena.coldiretti.it

Company type

Private

Founded year

1944

Operating status

Operating

Headcount range

51–100 employees

Short description

Coldiretti is Italy's largest agricultural confederation, representing millions of farmers across all 20 regions and 107 provinces through advocacy, member services (tax, administrative, pension), and the Campagna Amica direct-to-consumer farmers' market network.

Ownership category

akta.pro rank

Headquarters

HQ city

Modena

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership dues and service fees: Coldiretti generates revenue through membership dues from Italian farmers and agricultural businesses, along with fees for services provided to members including CAF (tax assistance), CAA (agricultural assistance), EPACA (social security advisory), and training programs.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Coldiretti is Italy's largest agricultural farmers' confederation, providing representation, advocacy, and a wide range of member services to Italian agricultural producers. It operates a nationwide federated network delivering policy advocacy at national and EU levels, tax and administrative assistance (CAF, CAA, EPACA), training programs, insurance services, direct-to-consumer sales through the Campagna Amica farmers' market network, agritourism through Terranostra, and financial services through CreditAgri and AgriCorporateFinance.

Product overview

Coldiretti is Italy's largest agricultural farmers' organization (Confederazione Nazionale Coldiretti), providing representation, advocacy, and services to Italian farmers. The organization operates through a network of regional federations and provincial offices. Key services and programs include: Campagna Amica (farmers' market network for direct-to-consumer sales of 100% Italian products), Giovani Impresa (young farmers division), Donne Impresa (women in agriculture), Federpensionati (retired farmers), CAF/CAA (tax and agricultural administrative assistance), EPACA (pension advisory), Terranostra (agritourism), Coldidattica (school education programs), and Coldiretti TG (news channel). The organization also conducts policy advocacy, food fraud prevention initiatives, and health promotion campaigns. Coldiretti is not a technology product company but a membership-based agricultural association.

Differentiator

Problem solved

Functional benefit

Brands

• Campagna Amica: Brand for farmers' markets and direct-to-consumer sales network promoting local and seasonal Italian agricultural products.
• Coldidattica
• Coldiretti TG
• Il Punto Coldiretti
• AgriCorporateFinance

Products and services

• Campagna Amica Farmers' market network and direct-to-consumer sales initiative promoting 100% Italian agricultural products that are local, seasonal, and non-GMO with transparent labeling, serving Italian farmers and consumers.
• Giovani Impresa Coldiretti division supporting young farmers and next-generation agricultural entrepreneurs with training programs, resources, innovation awards (Oscar Green), and dedicated representation.
• Donne Impresa Coldiretti division supporting women entrepreneurs in agriculture, promoting female leadership in rural areas through dedicated programs and representation.
• Federpensionati Organization representing retired farmers and agricultural workers within the Coldiretti network, providing pension services and continued community engagement.
• CAF (Centro di Assistenza Fiscale) Tax assistance center providing fiscal support, tax filing, and guidance to agricultural businesses and member farmers.
• CAA (Centro Autorizzato di Assistenza Agricola) Authorized agricultural assistance center helping farmers with administrative procedures, subsidy applications, and CAP-related paperwork and compliance.
• EPACA Pension and social security advisory service for agricultural workers, active farmers, and retired farmers.
• Terranostra Agritourism network and association promoting farm stays, rural tourism experiences, and on-farm hospitality throughout Italy.
• Coldidattica Agricultural education initiative bringing farming knowledge to schools, including the 'Acqua, Terra, Sole' program for food and environmental education, aimed at children and students.
• CreditAgri Agricultural credit and financing services providing loans and financial products for member farmers and agricultural businesses.
• AgriCorporateFinance Financial advisory and corporate finance services for agricultural sector companies, including M&A, capital raising, and strategic financial consulting.
• Campagna Amica per la Salute Health promotion initiative bringing Campagna Amica farmers' markets into hospitals to promote Mediterranean diet and food-based disease prevention, with 71 hospitals participating and over 1,000 farms involved.
• ColtivaItalia Database Database and supply chain control initiative using NMR spectroscopy, genomic mapping, and isotopic analysis to verify production origin and combat food fraud across Italian agricultural supply chains.

Quantifiable outcome

• Over 1 billion euros in EU CAP payments facilitated for Italian farmers
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Philip Morris ItaliacoreStrategic or Co-development Partner · 31 July 2026Coldiretti and Philip Morris Italia have maintained a 15-year supply chain agreement with the Ministry of Agriculture, making Philip Morris the largest private investor in Italian tobacco. The partnership includes joint roadshows promoting the supply chain and sustainable tobacco production in Italy. Philip Morris purchases approximately 45% of Umbria's tobacco production, generating 68.3 million euros in annual added value and supporting around 9,500 jobs.
• Fondazione Campagna AmicacoreStrategic or Co-development Partner · 11 July 2026Coldiretti co-founded Fondazione Campagna Amica to promote Italian agricultural products and farmers' markets. The foundation operates the Campagna Amica network of farmers' markets and educational programs.
• Fondazione AletheiaminorStrategic or Co-development Partner · 11 July 2026Partner in the Campagna Amica per la Salute initiative, a healthcare-focused program bringing farmers' markets to hospitals for food education and prevention.
• Filiera ItaliacoreStrategic or Co-development Partner · 17 June 2026Coldiretti and Filiera Italia collaborate on advocacy for Italian agriculture, particularly on issues like New Genomic Techniques (NGT/TEA), food authenticity, and supply chain transparency. Joint work on NGT regulation to support Italian farmers.
• Società Italiana di Genetica Agraria (SIGA)minorStrategic or Co-development Partner · 1 January 2022Partnership established in 2020 between Coldiretti and SIGA to connect farmers with public agricultural research, particularly for developing new plant varieties through New Genomic Techniques (NGT/TEA).
• Crea-Ve (Consiglio per la Ricerca in Agricoltura)minorStrategic or Co-development PartnerCollaborative research partner in the Sangiovese grape genome editing project using NGT techniques to develop more resistant grape varieties.
• Hesperia Hospital ModenaminorStrategic or Co-development PartnerHealthcare partnership bringing Campagna Amica farmers' markets into the hospital for the Campagna Amica per la Salute initiative promoting healthy eating and food education.
• Italian Ministry of AgriculturecoreStrategic or Co-development PartnerColdiretti collaborates with the Ministry of Agriculture on supply chain agreements, agricultural policy, and initiatives like the Philip Morris tobacco supply chain program and various agricultural development projects.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• FNSEA: France's dominant farmers' federation, structurally analogous to Coldiretti with provincial representation and policy advocacy. Comparable in mandate, scale, and member service bundling across French agriculture.
• ASAJA: Spanish young farmers' association representing agricultural entrepreneurs nationwide. Directly comparable as a national farmers' advocacy and service body, though with a younger-farmer focus.
• National Farmers' Union (NFU): UK's largest farmers' membership organization, providing advocacy, lobbying, and member services. Comparable in mandate and structure, though serving a different national agricultural economy.
• Deutscher Bauernverband (DBV): German farmers' association, the largest national agricultural lobby in Germany. Mirrors Coldiretti's combination of advocacy, member services, and provincial federation structure.
• Confagricoltura: Italy's other principal agricultural employers' confederation, representing agricultural enterprises nationwide. Directly comparable to Coldiretti as a competing national farmers' organization providing advocacy and member services.
• CIA - Agricoltori Italiani: Italian farmers' union (Confederazione Italiana Agricoltori) offering representation, advisory services, and member support. Competes head-to-head with Coldiretti for Italian farmer membership and policy influence.

Broad incumbents

• Copa-Cogeca: The combined voice of EU farmers and agricultural cooperatives at the European level. Overlaps with Coldiretti's EU-level advocacy role and CAP engagement, but operates at continental rather than national scale.
• American Farm Bureau Federation: Largest US general farm organization, providing advocacy and member benefits across American agriculture. Comparable as a national farmers' umbrella organization with state federations, though operating in a much larger and more heterogeneous market.

Regional players

• Italia Olivicola: Italian olive oil consortium representing olive growers and producers. Niche comparison point for Coldiretti's role in protecting Italian-origin agricultural products and supply chain integrity, though focused on a single commodity.

Others

• FederUnacoma: Italian federation of agricultural machinery manufacturers. Adjacent rather than directly competing with Coldiretti, but operates in the same national agricultural policy ecosystem and represents a related industry constituency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCMsWXoT9CDRNwWNsWMvltxg
• Instagraminstagram.com/coldiretti_emiliaromagna
• Facebookfacebook.com/coldirettigiovanimpresamodena
• LinkedInlinkedin.com/company/impresa-verde-modena-s.r.l.

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coldiretti