Circulair Warenhuis

What Circulair Warenhuis does

Circulair Warenhuis is a non-profit social enterprise based in Leiden, Netherlands, operating under the legal entity Stichting Kringloopbedrijf Het Warenhuis. It runs an urban upcycling model in which reclaimed urban materials — wood, textiles, ceramics, and glass — are transformed into design products and custom interiors across four ateliers (wood, ceramics, textile, glass) housed in two physical locations on Nachtegaallaan and Willem Barentszstraat. Core offerings include custom circular interior fit-outs for offices, hospitality, and retail; the Straal sandblasted ceramic tableware line designed by Max Lipsey; Circulair Terrazzo panels and tiles from crushed reclaimed ceramics; engraved glassware featuring Leiden landmarks; reclaimed-wood furniture and panels; textile products made from upcycled banners and corporate textiles; and corporate gift sets.

The business generates revenue through project-based custom interior contracts with bespoke quotes, one-time product sales (with 10-unit minimums for custom/corporate orders), and per-person workshops and guided tours priced between €10 and €250. Named customers span government (Gemeente Leiden), biotech (BioPartner 5), healthcare (BplusC, Hortus Botanicus Leiden), social non-profits (Punica Oase), and hospitality (Openluchthotel). Go-to-market combines direct B2B sales, event-driven workshop and tour engagement, and walk-in open studio hours, with sub-brands Straal, BODEM, and De Keet supporting distinct product and project narratives. In 2025, the organization reports 13,643 kg of reclaimed material processed, an estimated ~12,100 kg CO₂-eq savings versus new material, and 92% reclaimed-wood share across processed materials.

Name

Circulair Warenhuis

Legal name

Stichting Kringloopbedrijf Het Warenhuis

Website

https://circulairwarenhuis.nl

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Circulair Warenhuis is a Leiden-based non-profit social enterprise that upcycles reclaimed wood, textiles, ceramics, and glass into custom interiors, design products, and corporate gifts, serving B2B organizations, hospitality, and individual consumers via four craft ateliers.

Ownership category

akta.pro rank

Product category

Circular Furniture and Upcycled Design Products

NAICS

Home Furnishings Retailers (44912), All Other Miscellaneous Wood Product Manufacturing (321999)

SIC

Miscellaneous Furniture & Fixtures (2590), Pottery & Related Products (3260)

akta.pro primary industry

Reclaimed Materials & Fixtures Retail (Cabinetry, Sinks, Faucets) (CRAIANAI)

akta.pro secondary industries

Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays) (CRAIACAB), Architectural Salvage & Reclaimed Building Elements Retail (Doors, Windows, Mantels) (CRAIANAH)

Keywords

• Circular interior design
• Reclaimed wood furniture
• Upcycled tableware
• Corporate circular gifts
• Urban upcycling workshops

Headquarters

HQ city

Leiden

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Interior Projects: Design and realization of circular interiors for offices, hospitality, retail, and public spaces. From initial concept to delivery including material certificates. Project-based revenue with custom pricing based on scope.
2. Product Sales: Sale of circular products including furniture, tableware, textiles, and gift items. One-time purchases of individual products or series, both retail and wholesale (minimum 10 units for custom orders).
3. Workshops and Experiences: Educational workshops including glass engraving, textile crafting, and furniture making. Also offers guided tours and team-building experiences. Per-person pricing with customization options.
4. Custom Corporate Gifts: Bespoke relationship gifts and corporate gift sets for organizations, including engraved glass, textile bags, ceramic sets, and cutting boards. Minimum orders of 10 units with custom branding options.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Circulair Warenhuis transforms reclaimed urban materials (wood, textiles, ceramics, glass) sourced locally in Leiden into circular interiors, furniture, tableware, gifts, and custom products through four specialized craft ateliers. The organization serves both organizations (custom B2B interior projects and corporate gifts with material certificates) and individual consumers (workshops, walk-in retail, and individual product purchases).

Product overview

Circulair Warenhuis is an urban upcycling organization based in Leiden operating four craft workshops (woodworking, ceramics, textile, and glass engraving). The company produces circular interiors, furniture, tableware, textiles, and corporate gifts from reclaimed urban materials. The core product portfolio includes: (1) custom interior design and fit-out services for offices, hospitality, and retail using reclaimed materials; (2) the Straal ceramic tableware collection designed by Max Lipsey, featuring sandblasted porcelain from surplus stock; (3) Terrazzo ceramic panels and tiles made from reclaimed ceramic fragments; (4) engraved glassware featuring Leiden landmarks and custom designs; (5) textile products including bags, accessories, and custom items made from upcycled banners and corporate textiles; (6) reclaimed wood furniture and custom wood products; and (7) corporate gift solutions combining multiple product lines. The company also offers workshops in glass engraving, textile repair, and circular design as an educational complement to its product business.

Differentiator

Problem solved

Functional benefit

Brands

• Straal: A sandblasted porcelain tableware line designed by Max Lipsey, featuring minimalist and combinable pieces made from surplus ceramics in Leiden.
• BODEM
• De Keet

Products and services

• Maatwerk Interieur (Custom Interior Projects) Custom circular interior design and realization service for organizations (offices, hospitality, retail, public spaces) using reclaimed wood, ceramics, and textiles, delivered from concept to delivery with material certificates.
• Straal Servies (Sandblasted Ceramic Tableware) Minimalist sandblasted porcelain tableware collection made from surplus ceramics, designed by Max Lipsey in collaboration with Circulair Warenhuis, sold as curated sets or individual pieces to consumers, hospitality venues, and retailers.
• Circulair Terrazzo Terrazzo panels, tiles, and objects made from reclaimed ceramic fragments that are ground and bound into new materials for interior applications.
• Gegraveerd Glas (Engraved Glassware) Engraved glassware and objects produced in-house from donated/surplus glass, featuring Leiden landmarks, logos, names, and custom designs, sold individually or as collections.
• Textiel Producten (Upcycled Textile Products) Bags, accessories, and custom textile products made from upcycled materials such as discarded banners, corporate textiles, and denim, sold to consumers and organizations.
• Houten Meubels & Maatwerk (Reclaimed Wood Furniture and Panels) Custom furniture, panels, cutting boards, and objects crafted from reclaimed wood sourced from local Leiden interiors, exhibitions, and demolition projects.
• Circular Light Switches and Sockets Electrical fixtures (sockets, switches, USB combinations) manufactured from reclaimed wood with fire safety backing, sold to organizations and consumers.
• Relatiegeschenken (Corporate Gifts) Bespoke corporate gift sets combining engraved glass, reusable bags, cutting boards, ceramic sets, and custom items with branding options, targeted at organizations seeking sustainable gifts with measurable impact.
• Glass Engraving Workshop Educational 2-hour workshop where participants learn glass engraving techniques, including guided tour, materials, and a personal engraved glass to take home. Offered to individuals and corporate groups.
• Circular Stool Workshop (Houten Kruk Workshop) Hands-on furniture-making workshop where participants design and build their own stool from reclaimed wood, including materials and take-home stool. Offered to individuals and corporate groups.
• Textile Workshop - Repair & Reuse Small-group workshop led by textile atelier lead teaching circular textile repair and reuse techniques to individuals and corporate teams.
• Clothing Repair Workshop Open hourly workshop where participants learn clothing repair techniques, available as drop-in or organized corporate team activity.

Quantifiable outcome

• 13,643 kg of reclaimed material processed in customer projects
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Architecten Popma & Ter SteegecoreStrategic or Co-development PartnerCollaboration on BioPartner 5 canteen project. Architects designed the building while Circulair Warenhuis developed custom circular interior matching architecture, routing, and organizational identity.
• Max LipseycoreStrategic or Co-development PartnerDesigner developed the sandblasting technique creating the Straal ceramic collection. Collaboration between Max Lipsey's design expertise and Circulair Warenhuis's circular production capabilities.
• Gemeente LeidencoreStrategic or Co-development PartnerCity government commissioned circular bookshelf for Leiden City Hall, making municipal circular policy visible in the place where decisions are made.
• Yvonne SchrageminorOthersArtist who created drawings of historic Leiden city gates, used as basis for engraved glass collection commemorating the eight city gates.
• Bart DonkerminorOthersGuide who conducts tours explaining the source of circular materials, taking participants to see how materials are collected, sorted, and assessed for reuse potential.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Gispen: Established Dutch manufacturer of office and project furniture with explicit circular economy services (re-use, refurbishment, custom interiors). Comparable as a Dutch circular interior partner for offices and public spaces, but operating at much larger scale with national distribution.
• Vepa: Dutch office furniture manufacturer with a strong circular product line and take-back/reuse programs for office interiors. Comparable as a Dutch provider of circular office and public-space interiors, but at significantly larger scale and through a broader product catalog.
• Ahrend: Dutch office furniture manufacturer with circular interior programs and a national B2B sales force. Comparable as a circular office interior provider for organizations and government clients, but with much broader catalog and scale than Circulair Warenhuis.

Direct peers

• Piet Hein Eek: Dutch designer and manufacturer famous for furniture made from scrap and reclaimed wood, including the iconic Scrapwood series. Closely comparable as a Dutch upcycled-furniture producer that turns reclaimed wood into premium design objects and custom interior pieces.
• Vij5: Dutch design label curating products from a network of independent designers, with explicit focus on local production, sustainable materials, and transparent supply chains. Comparable as a small-scale Dutch design label selling circular products via workshops, retail partners, and direct channels.
• Studio Roderick Vos: Dutch design studio producing furniture and objects from reclaimed and sustainable materials, often in collaboration with Indonesian and Dutch craftspeople. Comparable as a designer-led maker turning reclaimed wood into high-end furniture and interiors.
• Weltevree: Dutch design brand producing sustainable outdoor furniture and lifestyle products with strong emphasis on durable materials and local production. Comparable as a Netherlands-based design brand with a sustainability-led value proposition and direct-to-consumer plus B2B channels.
• Kiki van Eijk: Dutch designer known for ceramic tableware, textiles, and interiors with a craft-led, often experimental approach. Comparable as a Dutch designer-maker producing premium ceramic tableware (parallel to Straal) and textile/upholstered objects in small series.

Emerging players

• Label/Breed: Dutch circular design platform showcasing and producing products from reclaimed and socially-made materials. Comparable as a small Dutch circular design venture combining reclaimed materials with social-impact production for B2B and B2C markets.
• EcoBirdy: Belgian design company producing furniture and home objects from recycled plastic, with a circular materials narrative. Comparable as a smaller European design brand turning reclaimed/recycled inputs into premium home products and interiors, though focused on plastic rather than wood/ceramics/textile/glass.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/reel/DMv3rJPtHuu/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
• LinkedInlinkedin.com/company/circulair-warenhuis

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Circulair Warenhuis