circularities

What circularities does

Circularities is a Dutch impact organization, founded in 2017 and headquartered in Haarlem (Stoflab, Hendrik Figeeweg 5L), that provides circular economy advisory, training, and knowledge-dissemination services. The firm targets primarily Dutch decentralized governments — municipalities, provinces, and water boards — with a secondary segment of leading companies ("koplopers") and knowledge institutions, and reports having helped 200+ organizations and engaged more than 40,000 people to date. Operations are run by a small team of 5–7 people led by founder Klaske Kruk, with no external funding, parent company, or public listing disclosed.

The company's core offering is a structured consulting methodology organized in four phases — Inspiratie (Inspiration), Planvorming (Strategy and Planning), Ondersteuning (Support and Implementation), and Impact en groei (Impact and Growth measurement). Complementary products include the Verschilmakers nationwide knowledge network with 900+ civil-servant members, public and in-house training programs ranging from free webinars to multi-day events, two podcast series on circular topics, and a library of standardized impact infographics. Technology is not the differentiator; the platform is human-delivered advisory work amplified by content assets, a community portal, and serious-gaming workshop tools.

Revenue is generated entirely through professional services: bespoke advisory engagements with government bodies and enterprises, and tiered training programs priced at €65 (student), €115 (freelancer/ZZP), and €165 (employed professional) per attendee. Distribution is anchored by formal collaborations with the three peak bodies representing Dutch decentralized government — VNG (municipalities), IPO (provinces), and Unie van Waterschappen (water boards) — which provide structural access to the entire Dutch public sector. The organization is privately held, founder-led, and does not disclose financial results.

Name

circularities

Legal name

Circularities

Website

https://circularities.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Circularities is a Dutch impact organization providing circular economy advisory, training, and a national "Verschilmakers" knowledge network for municipalities, provinces, and leading companies. Founded in 2017 and led by Klaske Kruk, it operates from Haarlem with a team of 5–7.

Ownership category

akta.pro rank

Product category

Sustainability Consulting

NAICS

Environmental Consulting Services (54162)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Circularity Consulting & Program Management (EPR, Design-for-Circularity, LCA) (EUAIANAH)

akta.pro secondary industry

Environmental Impact Assessment (EIA) & Due Diligence (BPAHAJAB)

Keywords

• Circular economy consulting
• Sustainability advisory
• Impact consulting
• Circular training
• Green transition advisory

Headquarters

HQ city

Haarlem

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advisory and Consulting Services: Strategic consulting engagements with government bodies, businesses, and organizations on circular economy implementation, strategy development, and impact measurement.
2. Training Programs: Training sessions ranging from free webinars to multi-day training programs on circular economy topics, both in-house and public offerings.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Circularities is a Dutch impact organization that provides strategic advisory and consulting services to help organizations develop and implement circular economy strategies. Its offering follows a four-phase approach — Inspiratie (Inspiration), Planvorming (Planning), Ondersteuning (Support/Implementation), and Impact en groei (Impact and Growth) — supplemented by training programs, the Verschilmakers knowledge network, podcasts, and impact infographics.

Product overview

Circularities is a consulting/services organization (impact organization) that offers advisory services for circular economy transformation. The core offering consists of consulting services organized around an approach model with four phases: Inspiratie (inspiration), Planvorming (planning), Ondersteuning (support), and Impact en groei (impact and growth). Supporting offerings include training programs, the Verschilmakers knowledge network for Dutch governmental bodies, podcast series, and impact infographics. The company does not offer a software platform or technology product—their services are human-delivered consulting, training, and knowledge dissemination.

Differentiator

Problem solved

Functional benefit

Brands

• De Verschilmakers: Knowledge network for circular economy in Dutch government (municipalities, provinces)
• Agenda Circulair Nederland
• Naar een circulair Nederland

Products and services

• Consulting Services for Circular Economy Strategic consulting that helps Dutch government bodies, leading companies, and knowledge institutions translate circular economy ambitions into practical strategy, implementation support, and impact measurement.
• Training Programs and Workshops Practical training sessions, interactive workshops, and serious gaming on circular economy topics for professionals, freelancers, students, and client organizations in the Netherlands.
• Verschilmakers Knowledge Network A national knowledge network and online platform that connects Dutch decentralized government civil servants with circular initiatives, best practices, infographics, interviews, podcasts, and magazines.

Quantifiable outcome

• 200+ organizations helped implement circular economy initiatives
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• VNG (Vereniging van Nederlandse Gemeenten)coreStrategic or Co-development PartnerVNG is the association of Dutch municipalities. Circularities collaborates with VNG on the Verschilmakers knowledge network and podcast series, reaching municipal civil servants across the Netherlands.
• IPO (Interprovinciaal Overleg)coreStrategic or Co-development PartnerIPO represents Dutch provinces. Circularities partners with IPO on the Verschilmakers network and podcast series, and provides impact measurement services for the organization.
• Unie van WaterschappencoreStrategic or Co-development PartnerThe Union of Water Boards collaborates with Circularities on the podcast series and recognized the Heuvelstraat Silvolde project with the Water Innovation Prize.
• RijkswaterstaatcoreStrategic or Co-development PartnerDirectorate-General for Public Works and Water Management partnered with Circularities for evaluation and strategy determination of their circular economy initiatives.
• Provincie Noord-HollandcoreStrategic or Co-development PartnerProvince of North Holland collaborates on circular initiatives and is part of the Verschilmakers network.
• Gemeente AmsterdamminorStrategic or Co-development PartnerMunicipality of Amsterdam is a partner organization in the Circularities network.
• QuookercoreStrategic or Co-development PartnerQuooker, kitchen appliance manufacturer, engaged Circularities for internal circular economy training and serious gaming for their R&D teams.
• PolestarminorStrategic or Co-development PartnerElectric vehicle brand Polestar is a partner organization in the Circularities network.
• VebegominorStrategic or Co-development PartnerFacility management company Vebego is a partner organization in the Circularities network.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Metabolic: Amsterdam-based consulting and venture builder focused on circular economy and sustainability advisory for governments and businesses. Directly comparable Dutch circular advisory competitor targeting many of the same public sector clients as Circularities.
• Circle Economy: Amsterdam-headquartered impact organization providing circular economy data, advisory, and the annual Circularity Gap Reporting. Operates in the same Dutch impact-driven circular advisory niche with both research and consulting offerings.
• NewForesight Consultants: Amsterdam-based strategic consultancy supporting companies and governments on sustainability strategy and circular transition. Comparable niche player in Dutch circular advisory with similar mission-driven positioning.
• CE Delft: Delft-based independent research and consultancy organization specializing in environmental, energy, and resource analysis. Closely aligned with Circularities in serving Dutch governments on circular economy policy, measurement, and implementation.

Broad incumbents

• Arcadis: Large Dutch-headquartered global design, engineering, and sustainability consultancy with a circular economy practice. Serves many of the same Dutch public sector clients as Circularities but as one capability within a much broader portfolio.
• KPMG Sustainability Services: Big Four firm with established climate and circular economy advisory practices in the Netherlands. Competes for Dutch public sector mandates on circular strategy as part of broader ESG/sustainability offerings.

Others

• MVO Nederland: Dutch business association driving corporate sustainability and circular economy collaboration. Adjacent ecosystem player that networks Dutch companies on circularity and overlaps with Circularities' community-building role.

Emerging players

• TheRockGroup: UK-headquartered circular economy advisory firm serving businesses and public bodies on circular strategy. Comparable boutique circular consultancy offering, though operating primarily in the UK market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/circularities

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about circularities