CIRO'S PIZZA AND ITALIAN RESTAURANT, INC.

What CIRO'S PIZZA AND ITALIAN RESTAURANT, INC. does

Heshan Shengli Kitchenware Co., Ltd. (鹤山市胜利厨具有限公司), operating under the Shengli Brand (胜利牌), is a Chinese commercial kitchen equipment manufacturer founded in 1983 and headquartered at 45 Renmin West Road, Heshan City, Guangdong Province, in the Pearl River Delta. The company originates from the predecessor Heshan Kitchen Equipment Factory, which pioneered modern stainless steel kitchen equipment manufacturing in China in the late 1970s, and is currently a subsidiary of diversified conglomerate Guangdong Shengli Group Co., Ltd. (广东胜利用集团). It produces and sells commercial dishware disinfection cabinets, commercial dishwashers, steam cabinets, and insulated food warming cabinets, with applications in hotels, restaurants, schools, kindergartens, government canteens, and small food service operations.

The company's core technology is far-infrared (远红外线) high-temperature disinfection, combined with stainless steel construction and patented heat air circulation (热风循环) drying systems. Its flagship YDCX product family includes A, AF, BF, DF, and SZ variants offering high-temperature disinfection above 120°C, with the SZ model combining ultraviolet, ozone, and far-infrared modes. The portfolio extends to SL-CSX commercial dishwashers with ultrasonic cleaning, SL-ZG electric steam cabinets (24-tray and 48-tray intelligent variants), SX steam disinfection cabinets, and SL-BW insulated food cabinets. The company holds at least eight registered patents covering mobile cart shower cleaning, easy-access cart designs, double-door and large compartmentalized heat air circulation cabinets, and dedicated cutting board and knife disinfection systems, plus multiple national, provincial, and ministry-level quality product awards and ISO9001:2015 certification.

The business model is B2B direct sales supplemented by a regional distributor network spanning at least 11 Chinese provinces (Guangdong, Guangxi, Hainan, Hunan, Hubei, Jiangsu, Zhejiang, Fujian, Hebei, Shandong, and others), an Alibaba 1688.com storefront, and annual presence at the Guangzhou Hotel Supplies Exhibition. Revenue is generated through standardized equipment sales, custom non-standard (非标) engineering projects for commercial kitchens, and after-sales service and parts. Pricing is quote-based, supplied on inquiry, with no public list pricing. Customer segments are segmented vertically across commercial food service, educational institutions, government and institutional canteens, and small food service operations, with bidding procurement as a key institutional channel.

Name

CIRO'S PIZZA AND ITALIAN RESTAURANT, INC.

Legal name

Heshan Shengli Kitchenware Co., Ltd. (鹤山市胜利厨具有限公司)

Website

https://cirosonline.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Heshan Shengli Kitchenware Co., Ltd. (鹤山市胜利厨具有限公司), founded 1983 and headquartered in Heshan, Guangdong, is a Chinese commercial kitchen equipment manufacturer producing far-infrared stainless steel dishware disinfection cabinets, commercial dishwashers, steam cabinets, and insulated food cabinets for hotels, restaurants, schools, government canteens, and small food service operators, sold via direct enterprise sales, provincial distributors, and Alibaba 1688.com.

Ownership category

akta.pro rank

Product category

Commercial Kitchen Equipment

NAICS

Commercial and Service Industry Machinery Manufacturing (33331)

SIC

Household Appliances (3630)

akta.pro industry

PRIMARYAFAIALAB

Restaurant & Commercial Kitchen Equipment Wholesale

Agriculture & Food Production/Food Distribution & Wholesale/Foodservice & Restaurant Supply Wholesale

Keywords

• Commercial kitchen equipment
• Disinfection cabinets
• Food service appliances
• Stainless steel manufacturing
• Kitchen engineering

Headquarters

HQ city

Heshan City (鹤山市)

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Commercial Disinfection Cabinet Sales: Sale of commercial kitchen equipment including disinfection cabinets, dishwashers, steam cabinets, and related products. The company manufactures and sells standardized products as well as custom/non-standard (非标) solutions for specific commercial kitchen projects.
2. Custom Engineering and Kitchen Projects: Engineering customization services for commercial kitchens, providing non-standard disinfection cabinet solutions and comprehensive kitchen engineering (厨房工程) services as a one-stop solution.
3. After-sales Service and Parts: Pre-sales and after-sales service support for their equipment, including maintenance and repair services for disinfection equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Heshan Shengli Kitchenware Co., Ltd. (胜利厨具) manufactures and sells commercial kitchen equipment — primarily far-infrared stainless steel tableware disinfection cabinets (YDCX series), commercial dishwashers (SL-CSX series), commercial electric steam cabinets (SL-ZG series), insulated food cabinets (SL-BW series), and steam disinfection cabinets (SX series). The company also provides custom kitchen engineering and non-standard disinfection cabinet solutions for commercial food service projects.

Product overview

鹤山市胜利厨具有限公司 (Shengli Kitchenware) is a commercial kitchen equipment manufacturer specializing in餐具 disinfection cabinets and kitchen appliances. The product portfolio includes multiple series: YDCX series (far-infrared high-temperature disinfection cabinets in A, AF, BF, DF, SZ variants), SX series (steam disinfection cabinets), SL-CSX series (commercial dishwashers with ultrasonic technology), SL-ZG series (commercial electric steam cabinets), and SL-BW series (insulated food cabinets). The company operates from Heshan, Guangdong Province, and was established in the early 1980s as one of China's earliest commercial kitchen equipment manufacturers, known for their '胜利牌' (Shengli Brand) disinfection equipment certified to ISO9001:2015 standards.

Differentiator

Problem solved

Functional benefit

Products and services

• YDCX-A Commercial High-Temperature Disinfection Cabinet Far-infrared high-temperature disinfection cabinet designed for commercial kitchens to sterilize tableware above 100°C.
• YDCX-AF Stainless Steel Hot Air Circulation Disinfection Cabinet Stainless steel disinfection cabinet with hot air circulation technology for commercial kitchen tableware sterilization.
• YDCX-BF Hot Air Circulation Disinfection Cabinet Hot air circulation disinfection cabinet designed for commercial kitchen tableware sanitation.
• YDCX-DF Disinfection Cabinet Commercial disinfection cabinet variant for commercial kitchen tableware sanitation applications.
• YDCX-SZ Medium-Temperature Disinfection Cabinet Medium-temperature disinfection cabinet combining ultraviolet, ozone, and far-infrared hot air circulation drying for kitchen utensils.
• SX Series Steam Disinfection Cabinet Steam-based disinfection cabinet for commercial kitchen tableware.
• SL-CSX Commercial Dishwasher Commercial dishwasher series including ultrasonic models for commercial kitchen applications.
• SL-ZG Commercial Electric Steam Cabinet Commercial electric steam cabinet for commercial kitchen cooking and steaming applications.
• SL-BW Insulated Food Cabinet Insulated food cabinet for keeping dishes warm in commercial kitchen environments.
• HTYX Series Commercial Kitchen Equipment HTYX series commercial kitchen equipment product line.
• YDCX-9AIIIH Far-Infrared Stainless Steel Disinfection Cabinet Far-infrared stainless steel tableware disinfection cabinet with intelligent temperature control for commercial dining.
• YDCX-3AH Far-Infrared Stainless Steel Disinfection Cabinet Far-infrared stainless steel tableware disinfection cabinet.
• YDCX-9AF Stainless Steel Hot Air Circulation Disinfection Cabinet Stainless steel hot air circulation tableware disinfection cabinet.
• Shengli Brand Stainless Steel Mobile Cart Far-Infrared Commercial High-Temperature Disinfection Cabinet Stainless steel mobile cart far-infrared commercial high-temperature disinfection cabinet with customization options.
• Commercial Hotel/School/Canteen Far-Infrared Tableware Disinfection Cabinet Commercial far-infrared tableware disinfection cabinet for hotels, schools, and canteens.
• YDCX-9A4H Stainless Steel Far-Infrared Sterilization Disinfection Cabinet Stainless steel far-infrared sterilization disinfection cabinet with intelligent temperature control.
• SLZG-24J-1 Commercial Electric Steam Cabinet Commercial electric steam cabinet with 24 tray capacity.
• SLZG-48J Intelligent Commercial Electric Steam Cabinet Intelligent commercial electric steam cabinet with 48 tray capacity.
• Custom Kitchen Engineering Services Custom engineering and one-stop kitchen project services for non-standard commercial kitchen projects and disinfection cabinet solutions.

Quantifiable outcome

• 99.9% bacterial and viral elimination rate including hepatitis B virus and polio virus
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• 广东胜利集团有限公司 (Guangdong Shengli Group Co., Ltd.)coreOthersThe company spawned Guangdong Shengli Group from its original Heshan Kitchen Equipment Factory. The group company handles non-kitchenware business operations while the parent company focuses on kitchen equipment manufacturing. The companies maintain a relationship through shared origins and potentially common ownership/management.
• Guangzhou Hotel Supplies Exhibition OrganizersminorStrategic or Co-development PartnerAnnual participation in the Guangzhou Hotel Supplies Exhibition (广州酒店用品展览会) - a major industry event where the company showcases products and connects with commercial kitchen buyers.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Electrolux Professional: Electrolux Professional supplies commercial laundry, dishwashing, and cooking equipment to foodservice and institutional customers globally. Comparable in commercial kitchen equipment category with a strong warewashing overlap.
• Middleby Corporation: Middleby is a global leader in commercial foodservice equipment including cooking, warewashing, and refrigeration. Comparable in commercial kitchen equipment category though with broader geographic and product reach.
• Midea Group: Midea is one of China's largest appliance manufacturers with a commercial kitchen equipment division. Overlap is broad across commercial kitchen and foodservice appliances, though Midea's scale and product breadth far exceed Shengli's niche focus.
• Hoshizaki Corporation: Hoshizaki is a Japanese manufacturer of commercial kitchen equipment including ice machines, refrigerators, and dishwashers. Comparable as a specialist commercial kitchen equipment manufacturer serving institutional and foodservice buyers globally.
• Welbilt (Ali Group brand portfolio): Welbilt, now part of Ali Group, manufactures commercial kitchen equipment including dishwashers, cooking, and warewashing systems globally. Directly comparable in commercial warewashing and kitchen equipment though with global reach far beyond Shengli's domestic China focus.
• Haier Smart Home: Haier is a major Chinese home and commercial appliance maker with growing presence in commercial kitchen solutions. Comparable as a Chinese appliance incumbent expanding into commercial foodservice and institutional segments.

Direct peers

• Robam Appliances (老板电器): Robam is a leading Chinese kitchen appliance brand focused on range hoods, stoves, steam ovens, and dishwashers for both household and commercial channels. Highly comparable as a Chinese kitchen-equipment specialist targeting similar commercial foodservice buyers.
• Vatti (华帝股份): Vatti manufactures kitchen appliances including commercial-grade disinfection cabinets, range hoods, and integrated stoves in China. Directly comparable product overlap in commercial disinfection and kitchen equipment for the Chinese institutional and hospitality markets.
• Canbo (康宝消毒柜): Canbo is a leading Chinese manufacturer specializing in disinfection cabinets and kitchen hygiene appliances for household and commercial channels. The closest direct competitor to Shengli's YDCX product line in the Chinese disinfection cabinet category.

Regional players

• Joyoung (九阳股份): Joyoung is a Chinese small kitchen appliance maker with growing commercial channel presence. Comparable as a Chinese kitchen appliance brand, though primarily household-focused rather than commercial.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ciro's-pizza-and-italian-restaurant-inc.

Compliance14 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CIRO'S PIZZA AND ITALIAN RESTAURANT, INC.