Colorado Institute of Sports Medicine
Colorado Institute of Sports Medicine is a family-owned outpatient physical therapy practice operating four clinics in the Colorado Springs area, providing one-on-one orthopedic, sports, concussion, vestibular, and pelvic floor rehabilitation services to athletes and general patients, with affiliations to US national governing bodies and the Olympic Training Center.
- Company typePrivate
- Founded2016
- HeadquartersColorado Springs, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Colorado Institute of Sports Medicine does
Colorado Institute of Sports Medicine (CISM) is a private, family-owned outpatient physical therapy practice headquartered in Colorado Springs, Colorado, founded in 2016 by Dr. Lorne "Mac" MacDonald and Beth MacDonald as the first dedicated sports medicine clinic in the Colorado Springs market. The practice operates four clinic locations (Main, North, South, and Calhan) staffed by 10 physical therapists, 6 physical therapist assistants, 1 athletic trainer, and administrative personnel, offering one-hour one-on-one treatment sessions that contrast with industry-standard shorter visits. CISM delivers a comprehensive service portfolio including core orthopedic physical therapy, Trigger Point Dry Needling, Deep Fascial Stretch Therapy, Blood Flow Restriction (BFR) using the 3rd generation FDA-approved Delfi Personalized tourniquet system, Vestibular Rehabilitation, Concussion Management with ImPACT neurocognitive testing, Electrotherapy and Ultrasound, Titleist Performance Institute (TPI) Golf Performance Assessment, and Pelvic Floor/Women's Health therapy.
CISM's revenue is generated primarily through professional services billing to major insurance payers (BCBS, Medicare, Medicaid, Tricare, UnitedHealthcare, Humana, UMR, Work Comp, Auto) supplemented by self-pay rates and tiered cash-pay bundles for golf performance services ($900 to $3,120). The go-to-market motion is direct patient care at physical clinics, supported by a Community Outreach Program in which all employees provide medical coverage at local sports events, generating referral networks and brand visibility. The practice holds strategic affiliations with US Figure Skating, USA Basketball, USA Judo, and the Olympic Training Center (where founder Dr. Mac is credentialed), alongside partnerships with high schools and youth sports organizations including PLUTO Basketball, Stars Gymnastics, CS Track Club Elite, LionHeart PBRA, and Performance Empire. CISM is independently owned and operated with no external funding, private equity, or parent company involvement.
Colorado Institute of Sports Medicine firmographics
Firmographics- Name
- Colorado Institute of Sports Medicine
- Legal name
- Colorado Institute of Sports Medicine
- Website
- https://cismpt.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Colorado Institute of Sports Medicine is a family-owned outpatient physical therapy practice operating four clinics in the Colorado Springs area, providing one-on-one orthopedic, sports, concussion, vestibular, and pelvic floor rehabilitation services to athletes and general patients, with affiliations to US national governing bodies and the Olympic Training Center.
- Ownership category
- akta.pro rank
Colorado Institute of Sports Medicine industry classification
Industry- Product category
- Physical Therapy Services
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)
- SIC
- Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)
- akta.pro primary industry
- Sports Medicine (HLAKALAB)
- akta.pro secondary industries
- Sports Physical Therapy & Return-to-Play Rehab (HSADAIAB), Sports Rehabilitation, Return-to-Play & Performance Therapy Centers (MPAKAJAO), Strength & Conditioning / Athletic Performance Training (HSADAEAB)
Keywords
Where Colorado Institute of Sports Medicine is headquartered
LocationHeadquarters
- HQ city
- Colorado Springs
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Colorado Institute of Sports Medicine business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Insurance Billing: Revenue generated through billing insurance providers for physical therapy services. The clinic is in-network with multiple major insurance plans.
- Self-Pay/Out-of-Pocket: Competitive self-pay rates offered for patients without insurance or whose plans do not cover physical therapy services.
- Golf Performance Program: Bundle and per-diem pricing for golf performance assessments including TPI certified physical screening and video swing analysis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | 6-Session Golf Bundle - $900 |
| Unit Pricing | Multi-year contract | 12-Session Golf Bundle - $1,680 |
| Unit Pricing | Multi-year contract | 24-Session Golf Bundle - $3,120 |
| Unit Pricing | Pay-as-you-go | Golf Per-Diem Options |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Colorado Institute of Sports Medicine product offering
Product offeringCore offering
Colorado Institute of Sports Medicine provides one-on-one physical therapy and rehabilitation services across four Colorado Springs-area clinics. Core offerings include orthopedic and sports physical therapy with specialized modalities such as Blood Flow Restriction (BFR), Trigger Point Dry Needling, Vestibular Rehabilitation, Concussion Management with ImPACT testing, Deep Fascial Stretch Therapy, Electrotherapy/Ultrasound, Pelvic Floor Therapy, and Titleist Performance Institute (TPI) Golf Performance Assessments.
Product overview
Colorado Institute of Sports Medicine is a concierge physical therapy practice offering a comprehensive suite of rehabilitation and performance services. The core offering is one-on-one physical therapy (hour-long sessions) supplemented by specialized modalities including Trigger Point Dry Needling, Deep Fascial Stretch Therapy, Blood Flow Restriction (BFR), Electrotherapy and Ultrasound, Vestibular Rehabilitation, and Pelvic Floor Therapy. The practice also offers sport-specific programs including TPI Golf Performance Assessment and Concussion Management protocols. Post-operative instruction documents support patients following joint replacements and soft tissue repairs.
Differentiator
Problem solved
Functional benefit
Products and services
- Physical Therapy
- Concussion Testing & Protocol
- Trigger Point Dry Needling
- Deep Fascial Stretch Therapy
- Vestibular Rehabilitation
- Blood Flow Restriction (BFR) Training
- Electrotherapy and Ultrasound
- TPI Golf Performance Assessment
- Pelvic Floor & Women's Health Therapy
Quantifiable outcome
- BFR allows strength and hypertrophy changes at 20-30% of maximal effort versus traditional 70%+
- +2 more outcomes
Companies that use Colorado Institute of Sports Medicine
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
Colorado Institute of Sports Medicine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Colorado Institute of Sports Medicine partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- US Figure SkatingcoreCISM provides physical therapy and medical coverage services for US Figure Skating athletes. Dr. Mac is credentialed through the Olympic Training Center.
- USA BasketballcoreCISM provides physical therapy services for USA Basketball athletes as part of their sports medicine coverage.
- USA JudocoreDr. Mac served as Team Physical Therapist for USA Judo during the London Olympic Games in 2012. CISM continues to provide services for USA Judo athletes.
- CS Tigers HockeyminorCISM provides medical coverage services for CS Tigers Hockey organization.
- Pine Creek High SchoolminorCISM provides athletic medical coverage services for Pine Creek High School athletics.
- Air Academy High SchoolminorCISM provides athletic medical coverage services for Air Academy High School athletics.
- Pro Football CampminorCISM provides physical therapy and medical services for Pro Football Camp.
- Olympic Training CentercoreDr. Mac is credentialed through the Olympic Training Center for providing sports medicine services.
Scale indicators3 records
Recent moves8 records
Expansion highlights6 records
Colorado Institute of Sports Medicine competitors and assessment
Company assessmentBroad incumbents
- Pivot Physical Therapy: Multi-state PT operator offering sports medicine, athletic training partnerships with high schools and youth leagues, and orthopedic rehabilitation. Closest mid-sized scaled peer to CISM in service mix and school/community outreach model.
- U.S. Physical Therapy: Public operator of ~600 outpatient PT clinics across the U.S., heavily sports medicine and orthopedic. Comparable peer used as an industry comp for valuing multi-clinic PT practices like CISM.
- BenchMark Physical Therapy: Outpatient orthopedic and sports PT chain with manual therapy emphasis and community athletic partnerships. Comparable peer in sports-specialized outpatient rehab.
- ATI Physical Therapy: National PT chain with clinics across the U.S. offering orthopedic and sports physical therapy, including athletic training partnerships with schools and sports organizations. Most directly comparable scaled peer to CISM given similar service lines (sports medicine, concussion, BFR).
- Athletico Physical Therapy: Large specialty PT chain with sports medicine, concussion management, vestibular therapy, BFR, and orthopedic rehabilitation. Comparable multi-modality private practice positioning with employer/athlete partnerships.
- Professional Physical Therapy: Northeast/mid-Atlantic PT chain offering sports medicine, vestibular, concussion, and orthopedic services. Comparable scaled peer in modality mix and athlete-focused programs.
- Results Physiotherapy: Specialty orthopedic/sports PT chain known for hands-on manual therapy and sports injury treatment. Closely comparable in clinical philosophy (one-on-one manual therapy emphasis) and service lines.
- Drayer Physical Therapy Institute: Outpatient PT operator with strong sports medicine focus, including athletic performance, return-to-play, and community sports partnerships. Comparable mid-market peer in scale and clinical positioning.
- Select Medical / Concentra: Outpatient rehabilitation and occupational health services operator with sports medicine and work comp exposure. Comparable payer mix (Work Comp/Auto/insurance) and sports coverage model.
Regional players
- Rehab Associates of Colorado Springs: Local Colorado Springs outpatient PT practice offering orthopedic and sports rehabilitation. Direct local market competitor to CISM in the same El Paso County catchment area.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Colorado Institute of Sports Medicine social profiles
Digital presenceColorado Institute of Sports Medicine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Colorado Institute of Sports Medicine leadership team
Management profileNumber of profiles
Profiles11 records
Colorado Institute of Sports Medicine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Colorado Institute of Sports Medicine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Colorado Institute of Sports Medicine
What does Colorado Institute of Sports Medicine do?
Colorado Institute of Sports Medicine provides one-on-one physical therapy and rehabilitation services across four Colorado Springs-area clinics. Core offerings include orthopedic and sports physical therapy with specialized modalities such as Blood Flow Restriction (BFR), Trigger Point Dry Needling, Vestibular Rehabilitation, Concussion Management with ImPACT testing, Deep Fascial Stretch Therapy, Electrotherapy/Ultrasound, Pelvic Floor Therapy, and Titleist Performance Institute (TPI) Golf Performance Assessments.
Is Colorado Institute of Sports Medicine a public or private company?
Colorado Institute of Sports Medicine is a private company. It is classified as family owned and is currently operating.
When was Colorado Institute of Sports Medicine founded?
Colorado Institute of Sports Medicine was founded in 2016. It employs 11 to 50 people.
Where is Colorado Institute of Sports Medicine based?
Colorado Institute of Sports Medicine is headquartered in Colorado Springs, United States, in the North America region.
How does Colorado Institute of Sports Medicine make money?
Three revenue lines are on record. Insurance Billing is the primary driver. The others are self-Pay/Out-of-Pocket and golf Performance Program.
Who are Colorado Institute of Sports Medicine's main competitors?
Broad incumbents on record are Pivot Physical Therapy, U.S. Physical Therapy, BenchMark Physical Therapy, ATI Physical Therapy, Athletico Physical Therapy, Professional Physical Therapy, Results Physiotherapy, Drayer Physical Therapy Institute and Select Medical / Concentra. Rehab Associates of Colorado Springs is listed as a regional player.
Does Colorado Institute of Sports Medicine have an API?
No public API is recorded for Colorado Institute of Sports Medicine.
What industry is Colorado Institute of Sports Medicine in?
Colorado Institute of Sports Medicine's product category is Physical Therapy Services. Its primary akta.pro industry code is HLAKALAB, Sports Medicine, with a secondary code of HSADAIAB, Sports Physical Therapy & Return-to-Play Rehab. Its NAICS code is 62134 and its SIC code is 8090.