Citadines Marina Halong

Name

Citadines Marina Halong

Legal name

The Ascott Limited

Website

https://citadines.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Serviced Residences / Extended-Stay Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Marina & Waterfront Full-Service Hotels (THAGAAAK)

akta.pro secondary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Serviced residence accommodation
• Extended stay hotel
• Apartment-style lodging
• Hotel apartment brand
• Hospitality living spaces

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Distribution channels3 records

Marketing channels5 records

Core offering

Citadines Marina Halong is a serviced residence property located in Halong, Vietnam, operating under The Ascott Limited's Citadines brand. It offers apartment-style accommodations where guests can live, work, and play, featuring convertible spaces, café-inspired check-in, activ∞ fitness amenities, and the Citazens local insider program for extended-stay, business, and leisure travelers.

Product overview

Citadines is a hotel apartment brand under The Ascott Limited offering serviced residences where guests can live, work, and play at the heart of cities worldwide. The brand portfolio includes properties across France, Japan, Singapore, Indonesia, Vietnam, Philippines, UAE, and other destinations. Key product features include activ∞ (fitness and activity programming), convertible spaces (transformable rooms for living and working), cafe check-in experiences, and citazens (local insider concierge services). The brand also runs a coffee culture program called 'for the love of coffee'. Citadines Marina Halong is one property in the Vietnam market.

Differentiator

Problem solved

Functional benefit

Brands

• activ8: A signature programming element of Citadines properties featuring amenities and activities for city living, including digital maps and rooftop gyms.
• Citazens
• Citadines Loves Coffee

Products and services

• Citadines Marina Halong

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights5 records

Direct peers

• Oakwood: Serviced apartment brand also under The Ascott Limited, focused on urban long-stay residences. Operates with the same apartment-hotel hybrid model and shares distribution, loyalty and corporate channels.
• Adagio Aparthotels: Accor/Pierre & Vacances aparthotel brand operating city-center serviced residences across France, Germany, UK and beyond. Closest external competitor to the Citadines 'urban apartment-hotel' positioning.
• Somerset Serviced Residence: Sister Ascott brand offering upscale serviced apartments across Asia and globally. Same parent, same extended-stay apartment-hotel model targeting business and long-stay travelers, just at a slightly higher tier than Citadines.
• Ascott The Residence: Premium serviced residence tier within the Ascott portfolio. Comparable product architecture (apartment-style units, hotel services, extended-stay orientation) targeting similar business and family traveler segments.
• Quest Apartment Hotels: Ascott-owned apartment-hotel brand concentrated in Australia/New Zealand. Closely comparable in offering serviced apartments with kitchenettes and on-site amenities for multi-night business and leisure stays.

Broad incumbents

• Hyatt House: Hyatt's apartment-style extended-stay brand with kitchen-equipped suites. Competes for bleisure/relocation business stays that Citadines targets.
• Marriott Residence Inn: Global flagship extended-stay apartment-hotel brand of Marriott. Competes for the same extended-stay business and bleisure traveler via larger distribution and loyalty scale.
• Home2 Suites by Hilton: Hilton's apartment-style extended-stay brand with kitchenettes and flexible workspaces. Competes for the same live-work extended-stay demand that Citadines Marina Halong serves.
• Staybridge Suites (IHG): IHG's upscale extended-stay brand offering apartment-style suites globally. Direct competitor for multi-week corporate and relocation demand.

Regional players

• Vinpearl Discovery: Vietnamese hospitality/residential brand of Vingroup with strong Halong Bay presence. Direct in-market competitor for premium stays targeting both international tourists and domestic travelers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/discoverasr
• LinkedInlinkedin.com/company/citadines-marina-halong

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Citadines Marina Halong