Cité Miroir
Cité Miroir is a non-profit cultural and educational venue in Liège, Belgium, housed in a renovated 1930s heritage building, hosting immersive exhibitions on citizenship, WWII, and social history for schools, the general public, and corporate partners.
- Company typePrivate
- Founded2014
- HeadquartersLiège, Belgium
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Cité Miroir does
Cité Miroir is a private non-profit cultural and educational venue in Liège, Belgium, operated by MNEMA asbl and housed in the renovated former Bains et Thermes de la Sauvenière — a 13,000 m² 1930s/1942 modernist landmark classified as Wallonian heritage. The venue's core product is immersive, experience-based programming on citizenship, democratic memory, and historical reflection, anchored by three permanent exhibitions: "L'Abri" (an immersive audiovisual experience inside the only classified anti-air raid shelter in Wallonian patrimony), "Plus jamais ça!" (a Holocaust and resistance memorial exhibition), and "En Lutte" (a permanent exhibition on labor movements and social emancipation by the Centre d'Action Laïque). It hosts 300+ events annually — exhibitions, performances, concerts, conferences, and workshops — and has served 100,000+ visitors per year, with a single exhibition (L'Art dégénéré selon Hitler, 2015) drawing 52,000 visitors in its first season.
The venue operates on a multi-stream revenue model combining ticketed admissions (€1.25–€22 per ticket, with Article 27 social pricing and free first-Sunday access), an annual membership program (Citoyen·ne Cité Miroir at €40–€80), venue rental of five named event spaces (Espace Rosa Parks, Georges Truffaut, Francisco Ferrer, Salon des Lumières, Lucie Dejardin) for corporate and institutional events of up to 500+ attendees, bookstore and library services (Librairie Stéphane Hessel, Bibliothèque George Orwell with 15,000+ documents), restaurant/catering (Cafétéria L'Escale), and a Fondation partnership program with 40+ corporate and institutional supporters. The customer base spans schools and educational groups, the general public and cultural audiences, corporate and institutional partners, and research/documentation seekers. The site is hosted by three co-located associations (MNEMA asbl, Territoires de la Mémoire asbl, Centre d'Action Laïque de la Province de Liège) and receives structural public funding from Wallonia, Province de Liège, Ville de Liège, and Fédération Wallonie-Bruxelles. Multilingual services (FR/NL/EN/DE/ES) and Access-I accessibility certification round out the operational profile.
Cité Miroir firmographics
Firmographics- Name
- Cité Miroir
- Legal name
- MNEMA asbl
- Website
- https://citemiroir.be
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Cité Miroir is a non-profit cultural and educational venue in Liège, Belgium, housed in a renovated 1930s heritage building, hosting immersive exhibitions on citizenship, WWII, and social history for schools, the general public, and corporate partners.
- Ownership category
- akta.pro rank
Cité Miroir industry classification
Industry- Product category
- Cultural & Educational Venue
- NAICS
- Museums (712110), Museums, Historical Sites, and Similar Institutions (712), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG)
- akta.pro secondary industries
- Specialty & Historic Venues (Landmarks, Estates) (THAHAAAK), Museum & Landmark Guided Tours (Skip-the-line/Docent-led) (THAJAAAC), Museums & Heritage Sites (History, Science, Specialty) (BPAGAHAA)
Keywords
Where Cité Miroir is headquartered
LocationHeadquarters
- HQ city
- Liège
- HQ country
- Belgium
- HQ region
- Europe
Offices2 records
Markets served
Cité Miroir business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Others, Infrastructure, Marketing or Sales
Revenue model
- Ticket Sales and Admissions: Revenue from exhibition tickets, performance admissions, and venue access fees ranging from free to €22 per event.
- Event Venue Rental: Rental of event spaces (Espace Rosa Parks, Georges Truffaut, Francisco Ferrer, Salon des Lumières, Lucie Dejardin) for corporate and private events aligned with citizenship and memory themes, with capacity up to 500+ people.
- Bookstore and Library Services: Librairie Stéphane Hessel sells books related to current activities, memory transmission, citizenship, and cultural dialogue themes. The library offers document loans to members and maintains a catalog of over 15,000 documents.
- Restaurant and Catering Services: On-site dining through Cafétéria L'Escale and Artist restaurant, managed by external operators.
- Membership Program (Citoyen·ne Cité Miroir): Annual membership at €40 or €80 providing invitations to events and preferential pricing on all programming.
- Foundation Partnership Revenue: Corporate and institutional partnerships providing financial support in exchange for brand visibility, event access, and ESG positioning.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Citoyen Cité Miroir membership - standard |
| Subscription | Annual | Citoyen sociétaire Cité Miroir membership - supporter |
| Unit Pricing | Pay-as-you-go | En Lutte exhibition - full price |
| Unit Pricing | Pay-as-you-go | L'Abri experience |
| Unit Pricing | Pay-as-you-go | INSOUND Listening Orchestra performance |
| Unit Pricing | Pay-as-you-go | Liège et son matrimoine guided walk |
| Unit Pricing | Pay-as-you-go | Decolonial walks |
| Unit Pricing | Pay-as-you-go | Balades décoloniales - Decolonial walks |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Cité Miroir product offering
Product offeringCore offering
Cité Miroir is a non-profit cultural and educational venue operating from a renovated 1930s modernist heritage building in Liège, Belgium. It sells tickets and access to three permanent immersive exhibitions (L'Abri, Plus jamais ça!, En Lutte), rotating temporary exhibitions, performances, conferences, guided walks, and educational programs for schools. It also rents five event spaces (capacity up to 500+) to corporate and institutional clients, operates an on-site bookstore (Librairie Stéphane Hessel), a specialized library (Bibliothèque George Orwell), and a restaurant/cafeteria.
Differentiator
Problem solved
Functional benefit
Products and services
- L'Abri Immersive Experience Permanent immersive audiovisual experience housed in the only classified anti-air raid shelter in Wallonia, featuring six circular interconnected alcoves that sheltered up to 400 people during WWII. The exhibition uses projections, sound, and reenactments to explore civilian experiences during bombings and armed conflicts. Priced at €12 full / €6.50 reduced and school rate; free for specific categories.
- Plus jamais ça! Permanent Exhibition Permanent immersive exhibition managed by Les Territoires de la Mémoire asbl exploring WWII, the Holocaust, and resistance through projections, sound excerpts, reenactments, and testimonies, guiding visitors through the trajectory of deportees from propaganda to concentration camps. Free access on the first Sunday of each month.
- En Lutte Permanent Exhibition Permanent immersive exhibition by Centre d'Action Laïque de la Province de Liège exploring labor movements and social emancipation through images, sounds, voices, and lighting that immerse visitors in the history of social conquests. Priced at €12 full / €6.50 reduced / €1.25 Article 27 / €8.50 groups of 10+.
- Venue Rental (Espaces Événementiels) Rental of five event spaces (Espace Rosa Parks, Georges Truffaut, Francisco Ferrer, Salon des Lumières, Lucie Dejardin) for corporate and private events aligned with citizenship and memory themes, with capacity up to 500+ attendees. Spaces range from 95m² to 500m² and are suitable for conferences, corporate events, and team buildings.
- Educational Programs and School Visits Coordinated educational visits for primary, secondary, and university groups with pedagogical support materials, downloadable teaching resources, and guided tours in multiple languages (FR/NL/EN/DE/ES). School rate of €6.50 per student.
- Citoyen·ne Cité Miroir Membership Annual membership program in two tiers: Citoyen·ne standard at €40/year and Citoyen sociétaire supporter at €80/year. Provides personal invitations to performances and events and preferential pricing on all programming from the three associations.
- Librairie Stéphane Hessel (Bookstore) On-site bookstore selling books related to current activities, memory transmission, citizenship, and cultural dialogue themes, named in honor of Stéphane Hessel.
- Bibliothèque George Orwell (Specialized Library)
Quantifiable outcome
- 300+ events per year
- +3 more outcomes
Companies that use Cité Miroir
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Cité Miroir technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Cité Miroir partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered supporting and core.
- P&VsupportingCorporate partner supporting Cité Miroir through the Foundation program, providing visibility and access to events in exchange for ESG positioning and brand association with democratic values.
- SNCBsupportingNational railway company partner providing mobility access support and visibility as part of the institutional partner network.
- Université de Liège (ULiège)coreAcademic partner collaborating on events, exhibitions, and research. Featured in institutional supporters and co-organizing events like the Italian-Belgian memory symposium.
- Province de LiègecorePrincipal institutional supporter providing ongoing funding and political backing for the cultural institution and its programming.
- Wallonia (Région wallonne)coreRegional government providing major funding through AWaP (Agence wallonne du Patrimoine) and other departmental supports.
- Fédération Wallonie-BruxellescoreFederated entity supporting cultural programming through the Decret Mémoire and other cultural funding mechanisms.
- Ville de LiègecoreMunicipal government partner supporting the institution's operations and programming.
- BakushintacorePartner organization co-developing the exhibition 'Résistant·es d'origine congolaise dans la Résistance belge (1940-1945)' on Congolese resistance during WWII.
- Musée des RésistancescorePartner museum collaborating on exhibitions related to resistance history, including the Congolese resistance exhibition.
- Mémorial de la Shoah de PariscoreParis-based Holocaust memorial providing the 'Spirou dans la tourmente de la Shoah' exhibition in partnership with CiMéDé and MNEMA.
- ESA Saint-Luc LiègesupportingArt school providing student-created illustration works for exhibitions such as 'Résister, témoigner, dessiner'.
- Théâtre de LiègesupportingRegional theater partner appearing in the institutional supporter network and as coproduction partner for theatrical performances.
- Bibliothèque Encyclopédique de LiègesupportingPartner library collaborating on the 'L'Encyclopédie des femmes' exhibition to highlight inspiring women in history.
- Ateliers 04supportingPartner organization collaborating on the 'Encyclopédie des femmes' exhibition and artistic programming.
- Athénée Léonie de WahasupportingSecondary school partnering on decolonial walks, with students conducting the guided tours through Liège's colonial history sites.
- Centre d'Action Laïque de la Province de LiègecoreOne of three founding associations managing permanent exhibition 'En Lutte' and programming on secularism and emancipation.
- Les Territoires de la Mémoire asblcoreOne of three founding associations managing permanent exhibition 'Plus jamais ça!' and operating the specialized library. Initiated the Cité Miroir project in 2002.
- MNEMA asblcoreManaging association of Cité Miroir, recognized as Centre Pluridisciplinaire de la Transmission de la Mémoire (CPTM). Created in 2004 to ensure project completion and daily management.
- UTICKsupportingOnline ticketing platform partner handling ticket sales and event registration for Cité Miroir events.
Scale indicators6 records
Recent moves8 records
Expansion highlights5 records
Cité Miroir competitors and assessment
Company assessmentBroad incumbents
- Deutsches Historisches Museum: Berlin's national history museum covering German and European history with permanent and temporary exhibitions. Comparable as a large-scale history museum with educational programming, but operates at much greater scale and broader thematic scope than Cité Miroir.
Direct peers
- Historial de la Grande Guerre: WWI museum and research center in Péronne, France. Comparable as a French/Belgian-border memory institution using immersive permanent exhibitions, serving school groups, and engaging in citizen history research.
- House of European History: EU-funded museum in Brussels focused on 20th-century European history, including WWII, colonialism, and democratic values. Comparable as a permanent exhibition-based memory institution serving school groups and the general public in Belgium.
- Kazerne Dossin: Belgian memorial, museum, and documentation center on the Holocaust and human rights in Mechelen. Highly comparable as a Flemish Belgian memory institution focused on WWII/Holocaust history, educational visits, and citizenship education with permanent immersive exhibitions.
- Red Star Line Museum: Antwerp museum housed in a renovated historic building (former Red Star Line shipping terminal) telling the story of European migration to North America. Highly comparable as a Belgian cultural institution using immersive exhibitions in a renovated heritage site, hosted by a public-private partnership.
- Fort Breendonk: WWII memorial and former concentration camp site in Belgium operated as a museum. Comparable as a Belgian classified heritage site dedicated to memory work, WWII history, and educational visits from school groups.
- Mémorial de la Shoah: Paris-based Holocaust memorial and museum that is a direct partner of Cité Miroir (co-developing the 'Spirou dans la tourmente de la Shoah' exhibition). Both institutions operate permanent Holocaust exhibitions, host educational visits, and serve as memory transmission centers in their respective countries.
- Jewish Museum of Belgium: Brussels-based museum covering Jewish history, heritage, and the Holocaust in Belgium. Comparable as a Belgian memory institution with permanent exhibitions, educational programming, and a multilingual audience.
Emerging players
- La Cité de l'Histoire (Parcours des Mille Ans / Musée de l'Armée): Paris-based immersive digital history experiences including 'L'Épopée des Chevaliers' and similar venues operated by Culturespaces. Comparable as a competitor/peer in the immersive cultural-experience category using audiovisual technology in heritage venues.
Others
- Centre d'Action Laïque (national federation): National Belgian federation of secular organizations, of which Centre d'Action Laïque de la Province de Liège (one of Cité Miroir's three resident associations) is a member. Ecosystem peer in the secular/civic education space that the 'En Lutte' exhibition belongs to.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Cité Miroir social profiles
Digital presenceCité Miroir financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cité Miroir leadership team
Management profileNumber of profiles
Cité Miroir subsidiaries and ownership
Company hierarchySubsidiaries3 records
Cité Miroir funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cité Miroir M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cité Miroir
What does Cité Miroir do?
Cité Miroir is a non-profit cultural and educational venue operating from a renovated 1930s modernist heritage building in Liège, Belgium. It sells tickets and access to three permanent immersive exhibitions (L'Abri, Plus jamais ça!, En Lutte), rotating temporary exhibitions, performances, conferences, guided walks, and educational programs for schools. It also rents five event spaces (capacity up to 500+) to corporate and institutional clients, operates an on-site bookstore (Librairie Stéphane Hessel), a specialized library (Bibliothèque George Orwell), and a restaurant/cafeteria.
Is Cité Miroir a public or private company?
Cité Miroir is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Cité Miroir founded?
Cité Miroir was founded in 2014. It employs 1 to 10 people.
Where is Cité Miroir based?
Cité Miroir is headquartered in Liège, Belgium, in the Europe region.
How does Cité Miroir make money?
Six revenue lines are on record. Ticket Sales and Admissions are the primary driver. The others are event Venue Rental, bookstore and Library Services, restaurant and Catering Services, membership Program (Citoyen·ne Cité Miroir) and foundation Partnership Revenue.
Who are Cité Miroir's main competitors?
Deutsches Historisches Museum is listed as a broad incumbent. Direct peers are Historial de la Grande Guerre, House of European History, Kazerne Dossin, Red Star Line Museum, Fort Breendonk, Mémorial de la Shoah and Jewish Museum of Belgium. La Cité de l'Histoire (Parcours des Mille Ans / Musée de l'Armée) is listed as an emerging player. Centre d'Action Laïque (national federation) is listed as an others.
Does Cité Miroir have an API?
No public API is recorded for Cité Miroir.
What industry is Cité Miroir in?
Cité Miroir's product category is Cultural & Educational Venue. Its primary akta.pro industry code is THAHAAAG, Performing Arts & Cultural Event Venues (Theaters, Museums), with a secondary code of THAHAAAK, Specialty & Historic Venues (Landmarks, Estates). Its NAICS code is 712110 and its SIC code is 7900.