Colonial Athletic Association
The Coastal Athletic Association (formerly Colonial Athletic Association) is a non-profit NCAA Division I collegiate athletic conference headquartered in Richmond, Virginia, that organizes competition, championships, and shared media rights for member universities along the Eastern Seaboard, distributing content via a FloSports streaming partnership.
- Company typePrivate
- Founded1985
- HeadquartersRichmond, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Colonial Athletic Association does
The Coastal Athletic Association (CAA), formerly known as the Colonial Athletic Association, is a non-profit collegiate athletic conference in the United States that organizes NCAA Division I athletic competition for member institutions primarily along the Eastern Seaboard. Founded in 1985 and headquartered at 8625 Patterson Ave in Richmond, Virginia, the organization operates with a small staff (11–50 employees per firmographic data) and runs the official conference website at caasports.com, which functions as the central hub for schedules, news, standings, and championship information across multiple sports.
The conference's product surface is built around delivering structured athletic competition, conference championships, and shared media exposure that individual member universities could not secure independently. Core product and partnership assets include the CAA Sports brand, NCAA-affiliated scheduling and championship infrastructure, an exclusive streaming and media-rights arrangement with FloSports that distributes conference events digitally, and a sports-marketing partnership with Van Wagner. Additional institutional collaboration is provided through the Coastal Academic Alliance, which extends member-school engagement beyond athletics into academic programming.
The business model is membership-based rather than transactional: member universities function as both customers and principals in the conference structure, with revenue mechanics drawn from member dues, NCAA distributions, and shared media-rights payments — including the FloSports streaming deal. Pricing is not applicable to external buyers in a traditional commercial sense, and there are no publicly disclosed pricing tiers or per-product fees in the source data. Geographic operations are limited to the United States, and global footprint claims are not made.
Colonial Athletic Association firmographics
Firmographics- Name
- Colonial Athletic Association
- Legal name
- Coastal Athletic Association
- Website
- https://caasports.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Coastal Athletic Association (formerly Colonial Athletic Association) is a non-profit NCAA Division I collegiate athletic conference headquartered in Richmond, Virginia, that organizes competition, championships, and shared media rights for member universities along the Eastern Seaboard, distributing content via a FloSports streaming partnership.
- Ownership category
- akta.pro rank
Colonial Athletic Association industry classification
Industry- Product category
- Collegiate Athletic Conference
- NAICS
- Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events (7113)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Collegiate Athletic Conferences & Associations (MPAKACAA)
Keywords
Where Colonial Athletic Association is headquartered
LocationHeadquarters
- HQ city
- Richmond
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Colonial Athletic Association business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Distribution channels1 record
Marketing channels2 records
Colonial Athletic Association product offering
Product offeringCore offering
CAA Sports operates an NCAA Division I collegiate athletic conference that organizes intercollegiate athletic competition, conference championships, and collective media rights across multiple sports for its member universities along the Eastern Seaboard. The organization rebranded from Colonial Athletic Association to Coastal Athletic Association to better reflect its geographic footprint and delivers structured scheduling, standings, news, and digital streaming via its partnership with FloSports.
Product overview
The Coastal Athletic Association (CAA Sports) operates as a collegiate athletic conference website that provides sports scheduling, news coverage, standings tracking, and championship information for member institutions. The website serves as a central hub for conference athletics content, featuring schedule management, news updates, team standings, and championship information across multiple sports.
Differentiator
Problem solved
Functional benefit
Products and services
- Conference Athletic Competition
Companies that use Colonial Athletic Association
Customer profileSegments1 record
Ideal customer profiles1 record
Colonial Athletic Association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Colonial Athletic Association partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- NCAAcore
- FCS Insiderminor
- Coastal Academic Alliancecore
- FloSportscoreFloSports is the official streaming and media partner of CAA Sports, providing digital coverage and streaming of conference athletic events through their platform.
- Van WagnercoreVan Wagner is a sports marketing and media company that supports CAA Sports in marketing and promotional activities for conference athletics.
Recent moves5 records
Expansion highlights4 records
Colonial Athletic Association competitors and assessment
Company assessmentDirect peers
- Atlantic 10 Conference: Another mid-major NCAA Division I conference headquartered on the East Coast with a similar multi-sport footprint and basketball-centric identity; directly comparable to CAA in membership profile, media strategy, and aspirational positioning relative to Power conferences.
- Patriot League: Mid-major Division I conference with a strong academic-over-athletics brand concentrated in the Northeast; comparable to CAA in its emphasis on multi-sport competition, institutional governance, and the need to compete for media exposure beyond linear TV.
- America East Conference: Northeast-based Division I conference with a similar mix of public and private institutions and a comparable scale of operations; directly comparable to CAA in its mid-major positioning and dependence on streaming partners for national exposure.
- ASUN Conference: Division I conference with comparable headcount, multi-sport offering, and reliance on streaming/sports marketing partners; directly comparable to CAA as a mid-major conference navigating realignment and rights aggregation.
- Southern Conference: FCS-heavy Division I conference with similar membership profile, geographic concentration in the Southeast, and an FCS football brand; directly comparable to CAA in scale, governance model, and media partnership approach.
- Big South Conference: Mid-major Division I conference with a comparable mix of programs and a similar reliance on streaming distribution; directly comparable to CAA as a peer mid-major navigating the same realignment and media-rights landscape.
- Northeast Conference: Division I conference with similar scale and a comparable mix of regional institutions; directly comparable to CAA in operating footprint, multi-sport offering, and the need to bundle media rights to compete for national visibility.
- Missouri Valley Conference: Historic mid-major Division I conference with a strong basketball brand and a comparable multi-sport portfolio; directly comparable to CAA in its mid-major positioning, streaming-led media strategy, and need to retain members against Power-conference poaching.
Broad incumbents
- ESPN: Dominant U.S. sports media rights holder with linear and streaming distribution; comparable to CAA-relevant counterparties because ESPN's deals with Power and Group of 5 conferences set the price benchmarks and audience scale that CAA's FloSports partnership must compete against.
Others
- FloSports: OTTO streaming platform and CAA's official media partner; comparable as the distribution and monetization layer that sits between CAA's events and end fans, and a relevant counterparty/peer for any new streaming-led conference deals CAA might pursue.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
Colonial Athletic Association social profiles
Digital presenceColonial Athletic Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
Colonial Athletic Association leadership team
Management profileNumber of profiles
Colonial Athletic Association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Colonial Athletic Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Colonial Athletic Association
What does Colonial Athletic Association do?
CAA Sports operates an NCAA Division I collegiate athletic conference that organizes intercollegiate athletic competition, conference championships, and collective media rights across multiple sports for its member universities along the Eastern Seaboard. The organization rebranded from Colonial Athletic Association to Coastal Athletic Association to better reflect its geographic footprint and delivers structured scheduling, standings, news, and digital streaming via its partnership with FloSports.
Is Colonial Athletic Association a public or private company?
Colonial Athletic Association is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Colonial Athletic Association founded?
Colonial Athletic Association was founded in 1985. It employs 11 to 50 people.
Where is Colonial Athletic Association based?
Colonial Athletic Association is headquartered in Richmond, United States, in the North America region.
Who are Colonial Athletic Association's main competitors?
Direct peers on record are Atlantic 10 Conference, Patriot League, America East Conference, ASUN Conference, Southern Conference, Big South Conference, Northeast Conference and Missouri Valley Conference. ESPN is listed as a broad incumbent. FloSports is listed as an others.
Does Colonial Athletic Association have an API?
No public API is recorded for Colonial Athletic Association.
What industry is Colonial Athletic Association in?
Colonial Athletic Association's product category is Collegiate Athletic Conference. Its primary akta.pro industry code is MPAKACAA, Collegiate Athletic Conferences & Associations. Its NAICS code is 71121 and its SIC code is 7997.