CITIZENS FOR RADIOACTIVE RADON REDUCTION INC

What CITIZENS FOR RADIOACTIVE RADON REDUCTION INC does

Citizens for Radioactive Radon Reduction Inc. (CR3) is a 501(c)(3) nonprofit organization founded in 2008 by Gloria J. Linnertz after her husband died from radon-induced lung cancer, and it remains headquartered at 618 Evansville Ave, Waterloo, Illinois. The organization's mission is to reduce radon-attributable lung cancer deaths (estimated at 21,000 annually in the United States) through public education, community advocacy, and policy engagement. CR3 plays a recognized role in the federally-coordinated National Radon Action Plan alongside the EPA, CDC, and the American Lung Association, and it successfully advocated for unanimous passage of the 2008 Illinois Radon Awareness Act.

CR3's core offerings are content, community, and event products rather than technology products. Its portfolio includes the CR3 News Magazine (a quarterly publication with 34 issues since 2017, distributed via Joomag), the National Radon School Calendar (produced with Conquest Graphics, available in English, Spanish, and French), the Premier Youth Ambassadors for Radon Reduction (PYA) program for ages 15+, the CLEHR Network virtual resource platform hosted on vfairs, the "Bark Side of Radon Ambassadors" awareness campaign sponsored by Radon Environmental, and hands-on events such as the September 2025 Radon Risk Reduction Day co-hosted with Radon Detection & Control. The organization has produced academic-adjacent output, including a December 2024 JAMA Network Open co-publication by PYA member Brian Yang.

Revenue is generated through four streams: tiered annual memberships ($50 student to $7,500 enterprise, with bundled t-shirts, calendars, and advertising), donations including a PYA-specific fund, advertising and sponsorships (CR3 News Magazine at $1,800 per issue, CLEHR Network Platinum/Gold/Silver tiers at $3,000/$2,500/$1,500, and calendar ads at $300 per month), and merchandise sales (t-shirts, masks, calendars) through separate USA and Canada e-commerce storefronts on ourproshop.com and ourproshop.ca. Operations run on third-party SaaS (Wild Apricot for membership, Joomag for publishing, vfairs for events) and span 5 employees across offices in Waterloo, IL and the Pittsburgh, PA metro. The go-to-market motion is community-led grassroots advocacy, with events, youth ambassador outreach, and earned media including a TEDx talk, CDC blog feature, and coverage in the Morning Call and Columbia Missourian.

Name

CITIZENS FOR RADIOACTIVE RADON REDUCTION INC

Legal name

Citizens for Radioactive Radon Reduction Inc.

Website

https://citizensforradioactiveradonreduction.org

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Citizens for Radioactive Radon Reduction Inc. (CR3) is a 501(c)(3) nonprofit founded in 2008 that educates the public, policymakers, and youth about radioactive radon gas and its link to lung cancer through publications, events, advocacy, and partnerships with EPA and CDC.

Ownership category

akta.pro rank

Product category

Environmental Health Advocacy and Education

NAICS

Environment, Conservation and Wildlife Organizations (813312)

akta.pro primary industry

Radon, Mold & Moisture Risk Assessment/Testing (EDAEAKAN)

Keywords

• Radon awareness education
• Lung cancer prevention
• Environmental health advocacy
• Nonprofit public health
• Community health outreach

Headquarters

HQ city

Waterloo

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Supply Chain, Others

Revenue model

1. Membership Fees: CR3 generates revenue through tiered annual membership fees ranging from $50 (Student) to $7,500 (Business 101+ employees), with varying benefits including calendars, t-shirts, magazine subscriptions, and advertising opportunities.
2. Donations: The organization accepts general donations, PYA (Premier Youth Ambassadors) donations, and mitigation fund contributions. A recent fundraiser had a goal of $50,000 with $7,859 collected.
3. Advertising & Sponsorships: CR3 sells advertising space in the CR3 News Magazine ($1,800 per issue) and offers CLEHR Network sponsorships at Platinum ($3,000), Gold ($2,500), and Silver ($1,500) tiers. Calendar ad space is also available at $300 per month.
4. Merchandise Sales: Revenue generated from sale of National Radon School Calendars (minimum order quantity 5), t-shirts, and masks through the CR3 online store portals for USA and Canada.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Citizens for Radioactive Radon Reduction Inc (CR3) is a 501(c)(3) nonprofit organization that delivers radon gas awareness, education, and lung cancer prevention through publications, youth ambassador programs, community events, and advocacy. The organization operates the CR3 News Magazine (quarterly), National Radon School Calendar, Premier Youth Ambassadors (PYA) youth leadership program, and the CLEHR Network virtual resource platform, and it sustains itself via memberships, donations, advertising, sponsorships, and merchandise sales.

Product overview

Citizens for Radioactive Radon Reduction (CR3) operates as a nonprofit advocacy organization offering a portfolio of educational and awareness-focused offerings rather than a unified technology product. The core offerings include the CR3 News Magazine (a quarterly publication), the National Radon School Calendar (an educational calendar), the Premier Youth Ambassadors (PYA) youth leadership program, and the CLEHR Network (a digital resource platform). These are complemented by merchandise sales (t-shirts, masks) and community events such as Radon Mitigation Day. The organization also facilitates radon testing through partner relationships with EcoSense.io for continuous radon monitors. The various products serve different audiences—educators, youth, healthcare professionals, and the general public—while sharing the common mission of radon awareness and lung cancer prevention.

Differentiator

Problem solved

Functional benefit

Brands

• CR3 News Magazine: CR3 News Magazine is a quarterly publication dedicated to radon gas and its lung cancer effects, published since 2017 with 34 issues. Releases cover subjects including National Radon Action Month, Black & Women History Months, Medical, Children & Schools, and Lung Cancer Awareness Month.
• CLEHR Network
• National Radon School Calendar
• Premier Youth Ambassadors for Radon Reduction (PYA)
• The Bark Side of Radon Ambassadors

Products and services

• CR3 News Magazine A quarterly publication dedicated to radon gas and lung cancer awareness, distributed via Joomag digital newsstand. Targets educators, healthcare providers, radon professionals, and the general public interested in radon and lung cancer information.
• National Radon School Calendar

Named customers3 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Radon Detection & ControlcoreStrategic or Co-development Partner · 8 September 2025Radon Detection & Control co-hosts the Radon Risk Reduction Day event with CR3 on September 8, 2025 in Pittsburgh, PA. The event features live radon mitigation system installation demonstrations and hands-on training.
• EcoSenseminorGTM or Marketing PartnerEcoSense partnership provides a 12% donation to CR3 from each sale through the CR3 discount code (EcoCR3) on EcoSense products including continuous radon monitors. Banners link to EcoSense store for radon detection products.
• Radon EnvironmentalminorGTM or Marketing PartnerRadon Environmental sponsors 'The Bark Side of Radon Ambassadors' national public awareness campaign promoting homeowner radon testing through pet health. Campaign accessible at radoncorp.com/bark-sponsors.
• Translational Research Cancer Centers Consortium (TRCCC)minorStrategic or Co-development PartnerCR3 participates in TRCCC annual meetings where patient advocates share cancer journeys. TRCCC's mission is to advance immunotherapy and biologic cancer therapies through collaboration and clinical trials.
• Premier Youth Ambassadors (PYA) Mentor PartnerscoreStrategic or Co-development PartnerPYA program provides mentorship opportunities for youth to build radon and lung cancer knowledge, skills, and leadership. Mentor partners include PYA Team Leaders: Jackie Nixon (Onboarding), Daryl Festa (Team Leader), Joshua L. Keyes (Liaison).
• AARST (American Association of Radon Scientists and Technologists)minorOthersCR3 connects users to AARST for radon measurement and mitigation professional certification. AARST's Midwest Heartland Chapter collaborates on radon regulation advocacy efforts.
• EPA and CDCcoreOthersCR3 participates in the National Radon Action Plan, a private-public partnership including CDC and EPA with 14 organizations. CR3's Jackie Nixon featured in CDC blog on radon awareness. EPA provides radon information resources linked on CR3 site.
• American Lung AssociationcoreOthersThe American Lung Association leads the National Radon Workgroup with representation from federal and non-federal organizations including CDC. CR3 supports National Radon Action Plan initiatives coordinated through ALA.
• Conquest GraphicsminorChannel Partner/ Reseller/ DistributorConquest Graphics handles production and fulfillment for the National Radon School Calendar orders. Contact: Laura Brandt, Account Manager, 804.591.3381.
• NRPP (National Radon Proficiency Program)minorOthersCR3 website provides resources connecting users to NRPP-certified radon professionals for testing and mitigation services.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Upstage Lung Cancer: CR3 features on the Upstage Lung Cancer podcast to discuss radon awareness. Comparable as a lung cancer advocacy nonprofit using survivor stories and media to drive awareness, with overlapping mission.
• Radon Environmental: Radon product company sponsoring CR3's "Bark Side of Radon Ambassadors" campaign. Comparable as a radon-focused player, operating on the product/commercial side vs. CR3's awareness/advocacy side.
• AARST (American Association of Radon Scientists and Technologists): CR3's advocacy partner that connects users to certified radon measurement and mitigation professionals. Highly comparable as a radon-focused membership organization, though AARST is technical/professional while CR3 is consumer/grassroots.
• Radon Detection & Control: Co-hosts CR3's Radon Risk Reduction Day events with live mitigation demonstrations. Comparable as a radon-focused organization, operating on the service/installation side versus CR3's awareness/advocacy side.
• EcoSense: Continuous radon monitor maker that donates 12% of sales through the EcoCR3 code to CR3. Comparable radon-focused organization; EcoSense sells detection hardware while CR3 educates and advocates for testing adoption.
• National Radon Proficiency Program (NRPP): Certification partner that CR3 routes users to for radon professional services. Directly comparable as a radon-focused organization, with NRPP providing measurement/mitigation certification and CR3 providing consumer awareness and advocacy.

Broad incumbents

• American Cancer Society: Largest U.S. cancer advocacy nonprofit. Comparable as a health-advocacy nonprofit that includes lung cancer in its mission, with overlapping donor pools and survivor-advocacy audiences.
• American Lung Association: Leads the National Radon Workgroup and coordinates the National Radon Action Plan that CR3 participates in. Comparable as a U.S. health advocacy nonprofit that drives radon-related policy, education, and public awareness, though at a much larger scale and broader lung-health mandate.
• Environmental Defense Fund: Major U.S. environmental advocacy nonprofit. Comparable as a mission-driven environmental advocacy organization, though operating at vastly larger scale across broader environmental issues rather than a single hazard.

Others

• Translational Research Cancer Centers Consortium (TRCCC): CR3 participates in TRCCC annual meetings where patient advocates share cancer journeys. Thematically adjacent as a cancer-focused collaboration network; less directly comparable on radon-specific advocacy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/citizens-for-radioactive-radon-reduction-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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