City42

What City42 does

City42 is a Lahore-focused regional Urdu-language television news channel operated by the privately held City News Network Private Limited, headquartered at 47 Quaid-e-Azam Boulevard, Quaid-e-Azam Industrial Estate, Lahore, Pakistan. Founded in 2008 with 251–500 employees, the company self-describes as the 'first and only Lahore-specific news channel' and distributes content across broadcast television, the city42.tv website with live streaming, an Android mobile application, a digital E-Paper, a WhatsApp news channel, and affiliated YouTube channels (C41, UK44, Rohi) tied to the broader 24 News HD network.

The product portfolio centers on the core 24-hour news broadcast, supplemented by an editorial program lineup including the flagship City@10 (سٹی@10) and shows such as Aakhir Kyon?, News Night, Hum Or Aap, Mujrim Kon, Aaj 42 K Sath, Khas@11, and Banam Sarkar. The website also publishes daily utility content covering currency exchange rates, fruit and vegetable prices, meat and egg prices, and gold/silver rates, alongside dedicated Punjab-government, court, and budget coverage. The underlying technology is conventional TV broadcasting integrated with a digital content management system and live streaming; no proprietary AI, APIs, or developer integrations are evidenced.

City42 generates revenue through television advertising on the broadcast channel and digital advertising on its owned web and app properties; pricing is not publicly disclosed and is understood to be quote-based by slot and placement. The go-to-market model is direct-to-consumer at the viewer level, while monetization is advertiser-funded, primarily serving Lahore-area local advertisers and reaching Lahore residents as the dominant audience segment, with Punjab government entities acting as editorial subjects rather than paying customers.

Name

City42

Legal name

City News Network Private Limited

Website

https://city42.tv

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

251–500 employees

Short description

City42 is a privately held Lahore-specific Urdu-language TV news channel operating since 2008, distributing local news via broadcast TV, website, Android app, E-Paper, and WhatsApp to Lahore residents and funded by television and digital advertising.

Ownership category

akta.pro rank

Product category

Regional News Broadcasting

NAICS

Television Broadcasting Stations (516120)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Local/Regional News Channels (MPABAIAD)

akta.pro secondary industry

Local News & Weather Stations (MPABACAJ)

Keywords

• Regional television news
• Local news broadcasting
• Live television streaming
• Digital newspaper publishing
• Current affairs programming

Headquarters

HQ city

Lahore

HQ country

Pakistan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Television Advertising: City42 generates revenue through television advertising, displaying commercials during news broadcasts and programs.
2. Digital Advertising: The channel's website features advertisements and sponsored content, generating digital advertising revenue.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

City42 operates a 24-hour television news channel focused on Lahore and the surrounding Punjab region. Its offering includes local and breaking news, current affairs, investigative reporting, named news programs, and city-specific coverage, with supplementary access through live TV streaming, its website, and an E-Paper edition.

Product overview

City42 is a Lahore-specific regional news television channel operated by City News Network Private Limited. The offering consists of a core broadcast television channel supplemented by an online news portal (city42.tv), a digital E-Paper, and live streaming capability. The product portfolio includes the flagship news program 'سٹی@10' (City@10) along with various other named programs covering news, current affairs, crime reporting, and government matters. The company provides content across multiple platforms including television broadcast, website, YouTube channels, and a WhatsApp channel, targeting Urdu-speaking viewers in Lahore and Punjab, Pakistan.

Differentiator

Problem solved

Functional benefit

Products and services

• City42 News Channel A 24-hour Lahore-specific regional television news service providing local news, breaking news, current affairs, and investigative reporting to viewers in Lahore and Punjab.
• E-Paper An online digital-newspaper edition of City42's news content for readers who prefer text-based access.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• 24 News HD (C24-EN)minorOthersRelated Urdu/English news channel under the same network group. Linked on City42 website as part of the news network family.
• C41 YouTube ChannelminorOthersYouTube channel linked on City42 website as part of content distribution network.
• UK44 YouTube ChannelminorOthersYouTube channel linked on City42 website as part of content distribution network.
• Rohi YouTube ChannelminorOthersYouTube channel linked on City42 website as part of content distribution network.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• 24 News HD: English-language Pakistani news channel that is also linked as part of the same network family as City42. Directly comparable as a news broadcaster sharing network affiliation, with overlapping coverage of Pakistani events.

Broad incumbents

• Dunya News: Pakistani news broadcaster delivering Urdu news and current affairs to a national audience including Punjab. Comparable advertising-funded news model with overlap in Lahore coverage.
• Dawn News: Urdu-language news channel operated by the Dawn media group. Comparable as a Pakistani news broadcaster targeting Urdu-speaking viewers, including the Lahore market.
• Geo News: Pakistan's largest news broadcaster and the dominant Urdu-language national news channel. Directly competes for Lahore advertising spend and viewer attention, though it operates as a broad national incumbent rather than a city-specific vertical.
• Bol News: Pakistani news channel competing in the Urdu news space with broad national reach. Comparable business model (advertising-funded TV news) and overlapping audience in Lahore.
• Express News: Part of the Express Media Group, Express News is a Pakistani Urdu news channel with national reach. Competes directly for Lahore advertisers and viewers with a similar advertising-driven news model.
• Hum News: Pakistani news channel with Urdu-language coverage and significant national reach. Operates a similar advertising-funded TV news model targeting overlapping Pakistani audiences.
• Samaa TV: Major Pakistani news channel covering politics, current affairs, and regional stories including Lahore. Competes for the same advertising and viewer pool as City42.
• ARY News: Leading Pakistani news channel competing for the same advertisers and Urdu-speaking Lahore audience. Operates as a broad national incumbent with overlapping news and current-affairs programming.

Regional players

• Neo News: Pakistani news broadcaster operating as a mid-sized player in the Urdu news space. Comparable advertising-supported news model with overlapping Lahore audience reach.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UC6UW8OOQQBGdwmnaYLh-qdw
• LinkedInlinkedin.com/company/city42

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about City42