HUM News
HUM News is a Pakistani bilingual digital news publisher operating the Urdu portal humnews.pk and the HUM English sub-brand, covering politics, world, sports, business, technology, and entertainment for Urdu-speaking readers in Pakistan and the global diaspora via website and social channels.
- Company typePrivate
- Founded2017
- HeadquartersIslamabad, Pakistan
- Headcount501–1,000
- GTM typeB2C
- OfferingDigital Commerce or Content
What HUM News does
HUM News (ہم نیوز) is a Pakistani digital news media platform operating at humnews.pk and headquartered in Islamabad. Founded in 2017, it publishes free, Urdu-language coverage of Pakistan, world news, sports, entertainment and lifestyle, business, technology, education, and health, and runs a parallel English-language outlet, HUM English (humenglish.com), for the same stories. Its product surface consists of the core Urdu news portal, a Live Blog feature for real-time breaking-news coverage, and YouTube-embedded video bulletins and analysis under "Hum News Live," distributed across Facebook, X, Instagram, Pinterest, and a dedicated WhatsApp Channel.
HUM News firmographics
Firmographics- Name
- HUM News
- Legal name
- HUM News
- Website
- https://humnews.pk
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- HUM News is a Pakistani bilingual digital news publisher operating the Urdu portal humnews.pk and the HUM English sub-brand, covering politics, world, sports, business, technology, and entertainment for Urdu-speaking readers in Pakistan and the global diaspora via website and social channels.
- Ownership category
- akta.pro rank
HUM News industry classification
Industry- Product category
- Digital News Media
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- Rolling News & Breaking News Channels (MPABAIAH)
Keywords
Where HUM News is headquartered
LocationHeadquarters
- HQ city
- Islamabad
- HQ country
- Pakistan
- HQ region
- Asia
Markets served
HUM News business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Distribution channels2 records
Marketing channels6 records
HUM News product offering
Product offeringCore offering
HUM News is a Pakistani digital news media platform that publishes breaking news, latest updates, and in-depth coverage in the Urdu language (with a parallel English version via Hum English) across categories including Pakistan, world news, sports, business, technology, entertainment, education, and health. It distributes content through its website (humnews.pk) and major social media channels, and supports real-time event coverage via a live blog and embedded YouTube video content.
Product overview
HUM News is a Pakistani digital news media platform offering a unified news portal at humnews.pk, with the primary Urdu-language website providing comprehensive coverage across multiple news categories (Pakistan, World, Sports, Business, Technology, Entertainment, Education, Health) alongside its English counterpart HUM English. The platform features a live blog for real-time breaking news coverage and integrates YouTube video content for visual news delivery. The product portfolio consists of the core Urdu news portal, the English sub-brand, a live blog feature for continuous event coverage, and YouTube video integration for multimedia news content.
Differentiator
Problem solved
Functional benefit
Products and services
- HUM News Urdu Website (humnews.pk) A Pakistani online news portal providing breaking news, latest updates, and in-depth coverage in the Urdu language across categories including Pakistan, World, Sports, Business, Technology, Entertainment, Education, and Health. Targeted at Urdu-speaking news readers in Pakistan and the global Urdu-speaking diaspora.
- HUM English (humenglish.com) English-language news section of HUM News offering parallel coverage of the same news content available on the Urdu portal, targeting English-reading audiences interested in Pakistani and international news.
- HUM News Live Blog Real-time live coverage feature providing minute-by-minute updates on breaking news stories, particularly covering ongoing conflicts and major events for Urdu-speaking audiences.
- Hum News Video / Live Coverage (YouTube) Video content section featuring YouTube-embedded news videos including public reactions, headline bulletins, and expert analysis coverage, supporting multimedia news consumption.
Companies that use HUM News
Customer profileSegments1 record
Ideal customer profiles1 record
HUM News technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature1 record
HUM News partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights4 records
HUM News competitors and assessment
Company assessmentDirect peers
- Dawn News: Pakistan's flagship English-language news outlet with extensive digital operations. Directly competes with HUM News for English-reading Pakistani audiences and shares the same bilingual approach via Dawn (English) and BBC Urdu-style coverage. Both serve Pakistani general news consumers across politics, business, sports, and culture.
- Dunya News: Dunya News is a major Pakistani Urdu-language news broadcaster with a substantial digital platform covering politics, current affairs, sports, and entertainment. Directly comparable to HUM News as a horizontal Urdu-language digital news outlet targeting the same Pakistani audience.
- ARY News: ARY News is the digital arm of ARY Digital Network, offering Urdu-language breaking news, politics, sports, and entertainment coverage in Pakistan. Directly comparable to HUM News as a major Pakistani Urdu-language digital news platform serving the same primary audience segment.
- Samaa TV Digital: Samaa TV is a major Pakistani news broadcaster operating a comprehensive Urdu-language digital news platform covering politics, current affairs, sports, and lifestyle. Directly competes with HUM News for the same Urdu-speaking Pakistani audience and operates with similar breaking news and live blog features.
- Geo News: Geo News is the digital arm of the Geo TV network, one of Pakistan's largest private broadcasters, providing Urdu-language news across politics, sports, entertainment, and international events. Directly competes with HUM News for Urdu-speaking Pakistani digital news audiences and operates with similar horizontal category coverage.
- Express News / The Express Tribune: The Express Tribune is the digital English-language news outlet of the Express media group, covering Pakistani and international news. Comparable to HUM News' HUM English sub-brand in serving English-reading Pakistani audiences with comprehensive news coverage.
Regional players
- Hum TV: Hum TV is the flagship entertainment television channel of HUM Network, the parent company of HUM News. Comparable as a sister property within the same media conglomerate, sharing operational infrastructure, brand equity, and audience overlap, though focused on entertainment rather than news.
Broad incumbents
- Jang Digital: Jang is one of Pakistan's largest Urdu-language newspaper groups with a major digital presence, covering politics, sports, entertainment, and international news. Comparable to HUM News as a major Urdu-language digital news platform, though Jang has a longer print heritage and broader newspaper portfolio.
- BBC Urdu: BBC Urdu is the Urdu-language digital service of the BBC, a global incumbent broadcaster, offering comprehensive news in Urdu for Pakistani and diaspora audiences. Comparable to HUM News as a leading Urdu-language digital news destination, though backed by a global media organization with deeper resources.
Emerging players
- Independent Urdu: Independent Urdu is the Urdu-language digital edition of Independent News operated by a global media organization. Comparable to HUM News as an Urdu-language digital news platform serving Pakistani audiences, though with a smaller editorial footprint focused on in-depth journalism.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
HUM News social profiles
Digital presenceHUM News financial estimates
Financial estimateRevenue estimate
Valuation estimate
HUM News leadership team
Management profileNumber of profiles
HUM News funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HUM News M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HUM News
What does HUM News do?
HUM News is a Pakistani digital news media platform that publishes breaking news, latest updates, and in-depth coverage in the Urdu language (with a parallel English version via Hum English) across categories including Pakistan, world news, sports, business, technology, entertainment, education, and health. It distributes content through its website (humnews.pk) and major social media channels, and supports real-time event coverage via a live blog and embedded YouTube video content.
Is HUM News a public or private company?
HUM News is a private company. It is classified as corporate owned and is currently operating.
When was HUM News founded?
HUM News was founded in 2017. It employs 501 to 1,000 people.
Where is HUM News based?
HUM News is headquartered in Islamabad, Pakistan, in the Asia region.
Who are HUM News's main competitors?
Direct peers on record are Dawn News, Dunya News, ARY News, Samaa TV Digital, Geo News and Express News / The Express Tribune. Hum TV is listed as a regional player. Broad incumbents are Jang Digital and BBC Urdu. Independent Urdu is listed as an emerging player.
Does HUM News have an API?
No public API is recorded for HUM News.
What industry is HUM News in?
HUM News's product category is Digital News Media. Its primary akta.pro industry code is MPABAIAH, Rolling News & Breaking News Channels. Its NAICS code is 5162 and its SIC code is 2711.