MediTrain Ltd

What MediTrain Ltd does

MediTrain Limited is a New Zealand-based first aid training provider founded in 1991 and owned by Adrian Brown. The company is a registered Private Training Establishment (PTE) holding NZQA Category 1 education provider status — the highest ranking awarded by the New Zealand Qualifications Authority. MediTrain operates 12 regional branches spanning Northland to Southland, employs approximately 10 people centrally, and trains an estimated 10,000+ learners annually across workplaces, childcare centres, schools, health professionals, outdoor and remote workers, fire safety officers, and individual learners seeking compliance certification under the Health and Safety at Work Act 2015.

The company's core offerings are organized across NZQA-approved workplace first aid (Comprehensive Workplace First Aid, Basic Workplace First Aid, CPR/Basic Life Support, Refresher courses), advanced training (Pre-Hospital Emergency Care under NZQA unit standard 29321; Life Support for Health Professionals), Mental Health First Aid, and Fire Safety (Fire Warden, Fire Extinguisher) courses. Training is delivered through a blended learning model: a proprietary online platform with interactive lessons, video content, drag-and-drop activities, and section quizzes, paired with in-person practical sessions held at regional venues or delivered onsite at client workplaces. The proprietary First Aid Manual – Edition 5 serves as the core learning resource, and curriculum alignment is maintained with the New Zealand Resuscitation Council, WorkSafe NZ, and the Ministry of Education.

MediTrain's commercial model combines direct-to-consumer course bookings (via website, 0800 phone line, and email) with a B2B onsite group training channel for businesses with 8+ employees. Per-learner pricing ranges from $85 for a half-day CPR course to $800 for the 3-day PHEC workshop, with average savings of $30–$50 per learner versus other national providers and group discounts available for multi-course bookings. A complementary e-commerce channel sells first aid kits (workplace, car, industrial, catering, marine), AEDs (Mindray, ZOLL, HeartSine), and consumable supplies. Revenue is not publicly disclosed; the company is privately held with no parent organization, no subsidiaries, and no external funding rounds.

Name

MediTrain Ltd

Legal name

MediTrain Limited

Website

https://meditrain.co.nz

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

MediTrain Limited is a New Zealand first aid training provider operating 12 regional branches, delivering NZQA-approved workplace, childcare, advanced, and mental health first aid courses to approximately 10,000+ learners annually via blended online and in-person instruction.

Ownership category

akta.pro rank

Product category

First Aid Training

NAICS

Educational Services (611), Professional and Management Development Training (611430), Educational Support Services (61171)

SIC

Services-Educational Services (8200), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

EMS Education, Training & Simulation Centers (HLAFANAL)

akta.pro secondary industries

Emergency Medical Services (EMT/Paramedic) Training (EDAOAMAC), Health, Safety & Compliance Training (CPR/First Aid, Safeguarding, Licensing) (EDACAIAH)

Keywords

• First aid training
• Workplace safety courses
• NZQA accredited training
• Emergency care education
• Blended learning courses

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. First Aid Training Courses: Revenue from public and private first aid training courses ranging from half-day CPR courses to 3-day Pre-Hospital Emergency Care courses. Pricing varies by course type and region, from $85-$800 per person.
2. First Aid Kits and Supplies: E-commerce sales of first aid kits, AEDs, accessories, and safety equipment through their online shop. Products range from $3.30 for scissors to $3,563 for defibrillators.
3. Onsite Group Training: Customized on-site training delivered at client workplaces for groups of 8+ people. Includes competitive group rates and discounts for businesses booking multiple courses.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

MediTrain delivers accredited first aid, emergency care, mental health first aid, and fire safety training courses across New Zealand through a blended learning model that combines proprietary online theory modules with in-person practical classes. The company also sells first aid kits, AEDs, and related safety equipment via an online shop, and offers onsite group training at client workplaces for businesses with 8 or more employees. Courses are NZQA Category 1 approved, WorkSafe NZ compliant, and aligned with Ministry of Education requirements for early childhood settings.

Product overview

MediTrain Ltd operates as a nationwide first aid training provider in New Zealand, offering a portfolio of training courses and related products. The core offering consists of NZQA-approved first aid courses (Comprehensive Workplace, Basic Workplace, CPR, Childcare, and Recertification), advanced courses (Pre-Hospital Emergency Care, Life Support for Health Professionals), mental health first aid, and fire safety courses (Fire Warden, Fire Extinguisher). Training is delivered through a blended model combining MediTrain's proprietary online learning platform with in-person practical classes held at regional venues nationwide. Beyond training, the company sells a complementary range of first aid products including AEDs (Mindray, ZOLL, HeartSine brands), first aid kits (workplace, car, industrial, catering, marine), and consumable supplies. The company also offers onsite group training at client locations for groups of 8+ and private venue training for smaller groups.

Differentiator

Problem solved

Functional benefit

Products and services

• Comprehensive Workplace First Aid Course A 1-day blended workplace first aid course (8 hours classroom plus online learning module) that meets WorkSafe NZ guidelines and awards NZQA unit standards 6400, 6401, and 6402. Designed for the majority of New Zealand workplaces needing a designated first aider with comprehensive emergency response capability.
• Basic Workplace First Aid Course A 6.5-hour blended course (classroom plus online self-study) serving as the minimum first aid requirement for low-risk workplaces, awarding NZQA unit standards 6401 and 6402. Targeted at smaller offices and lower-hazard environments where basic life support and emergency response coverage is sufficient.
• CPR / Basic Life Support Course A 4.5-hour classroom-based practical course focused on CPR techniques, AED use, choking response, shock, and bleeding, awarding NZQA unit standard 6402. Suited to first aiders and any individuals wanting to learn basic life support skills for personal or workplace readiness.
• First Aid Refresher / Recertification Course A 4.5-hour blended refresher (classroom plus online self-study) used by first aiders to renew their existing first aid certificates before the two-year expiry. Targeted at returning MediTrain (or other NZQA-aligned) certificate holders needing timely recertification to maintain workplace compliance.
• Comprehensive Childcare First Aid Course An 8-hour blended course (classroom plus online self-study) designed to meet Ministry of Education requirements for early childhood education centres and kōhanga reo under the Education and Training Act 2020. Aimed at ECE teachers, kōhanga reo kaiako, and childcare staff needing paediatric-focused first aid certification.
• Pre-Hospital Emergency Care (PHEC) Course A 3-day advanced workshop plus 4 hours of online self-study covering NZQA unit standard 29321 (Level 3, 14 credits), designed for situations where ambulance response may be delayed. Targeted at outdoor instructors, tramping guides, alpine club members, marine crews, rural responders, conservation teams, and adventure tourism operators needing prolonged patient management and advanced airway skills.
• Pre-Hospital Emergency Care (PHEC) Refresher A 1-day refresher that maintains PHEC certification, required every two years for graduates of the PHEC course who continue to operate in remote or high-risk environments.
• Life Support for Health Professionals Course A half-day course (previously known as 'Level 4' training) for oral health practitioners, vaccinators, pharmacists, midwives, nurses, and other health professionals managing the early stages of cardiac arrest or medical emergencies in clinical settings.
• Mental Health First Aid Course A training course covering mental health first aid skills and response techniques, aimed at individuals and workplaces wanting to recognise and respond to mental health crises alongside physical first aid readiness.
• Fire Warden Course A 4-hour classroom course covering fire warden roles and responsibilities, fire drills, and safe workplace evacuation, awarding NZQA unit standard 18408 (Level 3, 3 credits). Targeted at workplaces needing trained fire wardens to meet Fire and Emergency New Zealand requirements.
• Fire Extinguisher Course A half-day practical course on fire extinguisher types and hands-on fire suppression training using a fire trailer, awarding NZQA unit standards 3271 and 4647 (Level 2, 1 credit each). Used by workplaces needing staff competent in selecting and operating extinguishers as part of evacuation schemes.
• MediTrain for Schools A first aid training program bundle tailored to school environments and educational settings, supporting teacher training and student safety requirements in primary and secondary schools.
• AED Products (Automated External Defibrillators) A range of Automated External Defibrillators (Mindray BeneHeart C1A and C2 series, ZOLL AED Plus, HeartSine SAM 350P) plus related accessories, batteries, pads, cabinets, cases, and bags, sold to workplaces, schools, and individuals needing emergency cardiac response equipment alongside their first aid training.
• First Aid Kits A comprehensive range of first aid kits sold online covering workplace kits, car kits, industrial/lone worker kits, catering first aid kits, and marine first aid kits, sold to consumers and businesses needing ready-made first aid solutions compliant with New Zealand workplace requirements.
• First Aid Supplies and Add-ons Individual first aid supplies and add-ons including burn gel, bandages, dressings, antiseptic wipes, scissors, gloves, safety equipment, and manuals, sold as standalone items for restocking kits or replacing used items.

Quantifiable outcome

• Every participant rated the PHEC course Excellent or Very Good, with confidence levels increasing from 2-3 out of 6 to 5-6 out of 6.

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• New Zealand Qualifications Authority (NZQA)coreOthersNZQA is the government agency that approves and regulates education providers in New Zealand. MediTrain is a registered Private Training Establishment (PTE) and NZQA Category 1 approved provider, meaning their courses align with national qualifications and unit standards.
• New Zealand Resuscitation CouncilcoreOthersThe New Zealand Resuscitation Council sets standards for resuscitation and first aid training. MediTrain bases their training philosophy on guidelines from the Council and instructors are qualified by the Council.
• WorkSafe New ZealandcoreOthersWorkSafe NZ is the workplace health and safety regulator. MediTrain courses meet WorkSafe NZ guidelines for workplace first aid training requirements.
• Ministry of Education (New Zealand)coreOthersThe Ministry of Education sets requirements for early childhood education. MediTrain childcare first aid courses meet Ministry requirements for ECE centres and kōhanga reo.
• Fire and Emergency New Zealand (FENZ)coreOthersFENZ is the fire and emergency services organization. MediTrain fire safety courses support in-house health and safety policies and help businesses meet compliance requirements related to fire evacuation schemes.
• Department of ConservationminorOthersThe Department's recognition of MediTrain's PHEC qualification indicates the course meets standards required for conservation workers operating in remote areas.
• Surf Lifeaving New ZealandminorOthersSurf Lifeaving NZ recognition of the PHEC qualification indicates industry acceptance for marine and coastal emergency response.
• AECTP (Association of Emergency Care Training Providers)minorOthersMediTrain is a proud member of AECTP, the industry association for emergency care training providers in New Zealand.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Emergency First Response: Internationally recognized first aid and CPR training organization operating in over 130 countries. Offers comparable workplace and community first aid courses with similar blended delivery, functioning as a global generalist incumbent in the same category.
• Health & Safety Institute (HSI): International training and certification organization providing CPR, AED, first aid, and safety training across multiple regulatory frameworks. Serves as a broad incumbent with a multi-jurisdictional portfolio analogous to MediTrain's NZQA-aligned offering, but at global scale.
• American Red Cross: The largest first aid and CPR training organization in the United States, serving millions of learners annually with workplace, healthcare, and community courses. Functions as a global benchmark for first aid training scale and brand, though it operates in a much larger and different market.
• British Red Cross: Major UK first aid training provider offering workplace and community first aid courses under regulated UK qualifications. Comparable to MediTrain in training philosophy and product scope, but operates at significantly larger scale and broader geographic scope.
• Heart & Stroke Foundation of Canada: Canadian first aid and CPR training provider with nationwide reach and a strong brand reputation. Offers comparable workplace and healthcare provider courses, serving as a useful international benchmark for MediTrain's mission and operating model.

Direct peers

• New Zealand Red Cross: Major direct competitor in NZ first aid training, delivering NZQA-aligned workplace, community, and advanced first aid courses. Operates a national training network with similar B2B and consumer offerings, competing for the same employer and individual learner segments as MediTrain.
• St John New Zealand: The largest first aid training provider in New Zealand, operating nationwide through a similar network of regional branches. Offers workplace first aid, CPR, AED, and pre-hospital emergency courses aligned with WorkSafe NZ and NZQA unit standards, directly overlapping MediTrain's core product and customer base.

Regional players

• St John Ambulance Australia: Australian arm of the St John network, providing first aid, CPR, and workplace compliance training across Australia. Operates an analogous blended delivery model and serves the same compliance-driven workplace customer base, though in a different geography from MediTrain.
• Australian Red Cross: National first aid training provider delivering workplace and community first aid courses under Australian VET competencies. Closely mirrors MediTrain's product structure but operates in the adjacent Australian market rather than New Zealand.

Emerging players

• ProTrainings: UK-based online first aid training provider offering blended and video-led certification courses at lower price points. Represents an emerging digital-first challenger that pressures the in-person component of MediTrain's blended learning model in certain learner segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/meditrain-ltd

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MediTrain Ltd