Village Of Crestline

What Village Of Crestline does

Village of Crestline, as represented by the Crestline Business Council, operates the cityofcrestline.com visitor portal — a destination marketing website promoting Crestline, California and Lake Gregory Regional Park in the San Bernardino Mountains. The entity is not a commercial company but a community-driven action group of local business owners whose function is to attract visitors, support lodging, dining, retail, and recreational businesses in the Crestline/Lake Gregory area. Core products surfaced through the portal include Lake Gregory Regional Park (a 150-acre alpine park at 4,550 feet offering public swimming, boating, fishing, waterslides, and picnicking), the San Moritz Lodge event venue (capacity 400+ for weddings and corporate retreats), a 2.5-mile Lake Gregory Fitness Trail with 10 exercise stations, interactive 360-degree virtual tours, photo galleries, and an annual events calendar featuring Jamboree Days, fishing derbies, car shows, and paragliding competitions.

The underlying technology is a static, mid-2000s-era tourism website optimized for 1024x768 resolution, hosted by Netseller and designed/maintained by Winning Words, with iPix-based interactive virtual tours as the primary interactive component. There is no proprietary software, no app, no API, and no integrations documented. The site functions as an information aggregator and promotional gateway rather than a transactional platform.

The business model is fundamentally non-commercial at the entity level: the Crestline Business Council explicitly states it does not solicit advertising, and the website is sustained by voluntary contributions from local merchant sponsors (North Shore Inn, Vineyard Bank, Goodwin's Market, 7-Eleven, RE/MAX Crestline) and a strategic partnership with San Bernardino County Regional Parks, which manages Lake Gregory. Revenue is generated indirectly through visitor spending at local businesses — lodging, dining, shopping, recreational services — rather than directly from the website. The primary customer segments are Southern California day visitors seeking urban heat relief, outdoor recreation enthusiasts (hikers, bikers, paragliders, birdwatchers), and wedding/event planners using San Moritz Lodge; distribution is entirely direct-to-consumer through the website, the Crestline Resorts Chamber of Commerce, and the county-managed Lake Gregory park entrance.

Name

Village Of Crestline

Legal name

Crestline Business Council

Website

https://cityofcrestline.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Village of Crestline is the visitor portal (cityofcrestline.com) operated by the Crestline Business Council, a community action group of local business owners promoting tourism to Crestline and Lake Gregory Regional Park in the San Bernardino Mountains for Southern California day visitors and event planners.

Ownership category

akta.pro rank

Product category

Tourism Promotion & Destination Marketing

NAICS

Nature Parks and Other Similar Institutions (71219), Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro industry

PRIMARYTHAAAGAD

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/National Parks & Protected Area Visitor Services (Concessions, Guided Access)

SECONDARYTHAAAGAF

Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/National Parks & Protected Area Visitor Services (Concessions, Guided Access)

SECONDARYTHAAAHAE

Mountain & Wilderness Lodges

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Nature Lodges & Eco-Resorts

Keywords

• Destination marketing
• Tourism promotion
• Visitor information
• Mountain resort services
• Recreation destination

Headquarters

HQ city

Crestline

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Tourism promotion and visitor services: The Crestline Business Council operates this website as a service to attract visitors to the Crestline and Lake Gregory area. Revenue is generated indirectly through visitor spending at local businesses, accommodations, restaurants, and recreational activities rather than directly from the website.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Village of Crestline, through the Crestline Business Council, promotes Crestline, California and Lake Gregory Regional Park as a year-round mountain resort destination near Southern California. The council operates a tourism marketing website (cityofcrestline.com) that provides visitor information, lodging and business directories, event listings, virtual tours, and links to recreational offerings including the lake, the Lake Gregory Fitness Trail, and the San Moritz Lodge event venue.

Product overview

Village Of Crestline operates a tourism and visitor information website for Crestline, California and Lake Gregory Regional Park in the San Bernardino Mountains. The site serves as a comprehensive visitor portal featuring Lake Gregory Regional Park as the core recreational product, supported by virtual tour technology, a fitness trail, event venues at San Moritz Lodge, downloadable wallpaper, and an events calendar. The website functions as a digital destination marketing platform rather than a commercial product in the traditional sense.

Differentiator

Problem solved

Functional benefit

Products and services

• Lake Gregory Regional Park

Quantifiable outcome

• Number one day drive mountain destination for Southern California

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor and core.

• North Shore InnminorGTM or Marketing PartnerThe North Shore Inn is listed as a sponsor who contributed time, money, and effort to make the cityofcrestline.com visitor website available. Located at 24202 Lake Drive, Crestline, CA 92325. Reservations: 1-800-300-5230 or 909-338-5230.
• San Bernardino County Regional ParkscoreStrategic or Co-development PartnerSan Bernardino County Regional Parks manages Lake Gregory Regional Park at 24171 Lake Drive, Crestline, CA 92325. The park is described as 'an alpine jewel nestled in the pine forests of Crestline' offering fishing, picnicking, hiking, swimming, and boating on 150 acres. Phone: (909) 338-2233. The organization is a key partner in promoting Crestline tourism.
• Vineyard BankminorGTM or Marketing PartnerVineyard Bank is acknowledged as a sponsor who contributed to the visitor website. Located at 23840 Lake Drive, Crestline, CA. Tammie Mueller, AVP Community Banking Manager. Committed to being a premier provider of banking services to businesses, professionals, and individuals in the community.
• Goodwin's MarketminorGTM or Marketing PartnerGoodwin's Market at 24089 Lake Dr is listed as a sponsor who contributed to the visitor website availability.
• Crestline 7-ElevenminorGTM or Marketing PartnerCrestline 7-Eleven at 24156 Lake Drive is listed as a sponsor who contributed to the visitor website availability.
• RE/MAX CrestlineminorGTM or Marketing PartnerRE/MAX Crestline at 23464 Crest Forest Drive is listed as a sponsor who contributed to the visitor website availability. Serving Crestline, Lake Gregory, Lake Arrowhead, Cedar Pines Park, Rim Forest, Twin Peaks, Running Springs, Arrowbear and Green Valley Lake.
• Crestline Business CouncilcoreOthersThe Crestline Business Council is an action group of local business owners who initiated and continue to enhance the visitor website. They do not solicit advertising and operate as the governing body behind the tourism promotion effort for Crestline and Lake Gregory.
• Lake Arrowhead Wedding AssociationminorChannel Partner/ Reseller/ DistributorReferral partnership for complete mountain wedding planning solutions. Couples seeking Crestline area weddings are directed to contact the Lake Arrowhead Wedding Association for comprehensive wedding packages.
• Lake Arrowhead WeddingsminorChannel Partner/ Reseller/ DistributorAll Inclusive Wedding Packages provider offering complete packages including invitations, minister, flowers, photographer, cake and full reception in beautiful Lake View or mountain settings in the San Bernardino Mountains.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Others

• Crestline Resorts Chamber of Commerce: Local chamber of commerce that shares brand identity with the Crestline area and is referenced as the official visitor information contact for the Council's press operations; an adjacent enabling organization rather than a direct competitor.

Regional players

• Yosemite Mariposa County Tourism Bureau: Regional destination marketing organization for Yosemite area; comparable as an alpine recreation destination marketer but serves a different geography (Sierra Nevada vs. San Bernardino Mountains).
• Visit Catalina Island: Southern California island destination marketing organization; comparable as a destination marketing entity serving LA-metro escape tourism, though geographically distinct (island vs. mountain).

Broad incumbents

• Visit California: State-level destination marketing organization for California; comparable in tourism promotion function but operates at a much broader scale and does not directly compete for specific SoCal mountain day-trippers.
• Visit Mammoth: Larger and better-capitalized California mountain destination marketing organization; comparable in function (destination marketing for alpine recreation) but operates at a much broader scale with skiing and year-round resort infrastructure.
• Visit Palm Springs: Established Southern California destination marketing organization; comparable as a regional tourism promotion entity targeting urban escape demand, though Palm Springs focuses on desert rather than alpine recreation.

Direct peers

• Visit Idyllwild: Southern California mountain village destination in the San Bernardino National Forest offering hiking, biking, and arts programming; competes with Crestline for the same SoCal mountain day-trip market segment.
• Big Bear Lake Visitors Center: Major Southern California mountain resort destination in the San Bernardino Mountains offering year-round recreation including lake activities, hiking, and skiing, directly competing with Crestline for LA/Inland Empire visitors.
• Lake Arrowhead Weddings: All-inclusive wedding package provider in the San Bernardino Mountains already partnered with Crestline's website via the Lake Arrowhead Wedding Association; directly comparable as a mountain/lakeside wedding venue competitor and referral partner.
• Lake Arrowhead Visitors Bureau: Closest neighboring mountain resort destination in the San Bernardino Mountains; Crestline explicitly markets itself as a 20-minute shorter drive than Lake Arrowhead, indicating direct competition for the same Southern California day-trip visitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/village-of-crestline

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Village Of Crestline