Goodwins Market
- Company typePrivate
- Founded1946
- HeadquartersCrestline, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Goodwins Market firmographics
Firmographics- Name
- Goodwins Market
- Legal name
- Goodwin and Sons Market
- Website
- https://goodwinsmarket.com
- Company type
- Private
- Founded year
- 1946
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Goodwins Market industry classification
Industry- Product category
- Grocery Retail / Supermarket
- NAICS
- Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511)
- SIC
- Retail-Grocery Stores (5411)
- akta.pro primary industry
- Value-Oriented Traditional Supermarkets (Non-Club) (CRAHAAAF)
Keywords
Where Goodwins Market is headquartered
LocationHeadquarters
- HQ city
- Crestline
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Goodwins Market business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Retail Grocery Sales: Traditional brick-and-mortar grocery retail with multiple departments including produce, meat, deli, bakery, coffee/juice bar, soda fountain, beer/liquor, and gift department. Revenue generated through in-store customer purchases across all departments.
- Delivery Service: Online grocery ordering with home delivery to specific zip codes (92317, 92322, 92325, 92352, 92378, 92391) with $10 flat delivery fee and $25 minimum order. Same-day delivery available for orders before 1pm.
- Pickup Service: Online ordering with in-store or curb pickup. $4.95 flat pickup fee. Customers can order inside or text/call to have orders brought to their car.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Delivery Service |
| Transaction based/ take rate | Pay-as-you-go | Pickup Service |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Goodwins Market product offering
Product offeringCore offering
Goodwin's Market operates a 42,500 sqft full-service supermarket in Crestline, California selling fresh produce, premium meats (including dry-aged beef), Boar's Head deli items, in-house baked goods, specialty coffee and juices, craft beer and wine, and gift items. The store complements physical retail with online ordering, curbside pickup ($4.95), and home delivery ($10 flat fee) to six mountain-area ZIP codes, plus a Club Card loyalty program. Founded in 1946 and family-operated for four generations, it serves as the primary grocery destination for the San Bernardino mountain community.
Product overview
Goodwin's Market is a family-owned grocery supermarket operated since 1946, currently managed by David Goodwin and Michael Johnstone. The company operates a single physical store location in Crestline, California, offering a comprehensive range of grocery departments (Produce, Meat, Deli, Bakery) alongside specialty departments including a Coffee & Juice Bar, Soda Fountain & Sweet Shop, Beer/Liquor, and Gift Department. The core product is the Freshop Online Shopping Platform, which enables customers to shop via web and mobile app for in-store pickup or home delivery. The supermarket also provides ancillary services including curbside pickup and a loyalty/coupons program. All departments and services function as integrated components within the single store location, with online ordering available for Deli and Coffee/Juice Bar specifically.
Differentiator
Problem solved
Functional benefit
Products and services
- Freshop Online Shopping Platform
Quantifiable outcome
- Deli hot food available after 10:30 AM daily for online ordering
- +3 more outcomes
Companies that use Goodwins Market
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Goodwins Market technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Goodwins Market partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Cold Creek RanchcorePartnership with Cold Creek Ranch (owners Daniel and Jana Vesely) to offer organic Orange Blossom Honey as part of commitment to supporting local business and expanding organic offerings. This aligns with Goodwin's focus on providing quality organic products sourced locally.
- FreshopcoreFreshop provides the online grocery ordering platform powering Goodwin's website and mobile app. Enables online ordering, delivery scheduling, pickup scheduling, and account management. Freshop session cookies (fp-session, fp-pref, fp-history) track user data for platform functionality.
Scale indicators3 records
Recent moves11 records
Goodwins Market competitors and assessment
Company assessmentDirect peers
- Jensen's Foods: Family-owned, multi-location independent supermarket chain in Southern California with comparable footprint, full-service departments (produce, meat, bakery, deli), and similar community-anchored positioning — the closest structural analog to Goodwin's at slightly larger scale.
- Smart & Final: Value-oriented grocery retailer with strong Southern California presence, combining grocery with bulk/foodservice assortments. Comparable traditional grocery format at the value end of the same regional market.
- Gelson's Markets: Premium Southern California full-service supermarket emphasizing fresh, prepared, and specialty items. Compares on product mix, premium positioning, and experiential retail elements like in-store dining — though at greater scale and urban density.
- Lazy Acres Market: Southern California natural/organic-focused grocer with strong specialty, local-sourcing, and prepared-foods orientation. Comparable to Goodwin's on local-partner (e.g., Cold Creek Ranch) and organic-product positioning within the same region.
- New Seasons Market: Community-focused independent supermarket chain emphasizing local sourcing, prepared foods, and curated specialty assortments. Compares on the community-anchor positioning and breadth of in-house departments rather than on geography.
- Sprouts Farmers Market: Specialty natural-foods grocer with strong produce, bulk-bin, organic, and local-supplier emphasis — closely aligned with Goodwin's produce, bulk-bin, and Cold Creek Ranch-style local-partnership strategy.
- Stater Bros. Markets: Largest regional, family-owned supermarket chain in Southern California with a comparable full-department grocery format and similarly community-rooted heritage. Directly comparable traditional-supermarket operating model in the same geographic market.
- Bristol Farms: Premium Southern California supermarket operator known for specialty offerings (dry-aged beef, Boar's Head deli, craft beer, prepared foods) — directly overlapping Goodwin's specialty/boutique merchandising playbook within the same regional market.
Broad incumbents
- Whole Foods Market: Premium natural/organic grocery chain with strong prepared foods, bakery, deli, and specialty beer/wine. Comparable on premium product mix and experiential departments but at vastly larger scale and broader geographic reach.
- Vons (Albertsons Companies): Major Southern California supermarket chain under Albertsons with full-service departments and growing online ordering. Represents the most likely chain-disruption threat to Goodwin's mountain service area if it extends delivery coverage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Goodwins Market social profiles
Digital presenceGoodwins Market financial estimates
Financial estimateRevenue estimate
Valuation estimate
Goodwins Market leadership team
Management profileNumber of profiles
Profiles2 records
Goodwins Market funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Goodwins Market M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Goodwins Market
What does Goodwins Market do?
Goodwin's Market operates a 42,500 sqft full-service supermarket in Crestline, California selling fresh produce, premium meats (including dry-aged beef), Boar's Head deli items, in-house baked goods, specialty coffee and juices, craft beer and wine, and gift items. The store complements physical retail with online ordering, curbside pickup ($4.95), and home delivery ($10 flat fee) to six mountain-area ZIP codes, plus a Club Card loyalty program. Founded in 1946 and family-operated for four generations, it serves as the primary grocery destination for the San Bernardino mountain community.
Is Goodwins Market a public or private company?
Goodwins Market is a private company. It is classified as family owned and is currently operating.
When was Goodwins Market founded?
Goodwins Market was founded in 1946. It employs 1 to 10 people.
Where is Goodwins Market based?
Goodwins Market is headquartered in Crestline, United States, in the North America region.
How does Goodwins Market make money?
Three revenue lines are on record. Retail Grocery Sales are the primary driver. The others are delivery Service and pickup Service.
Who are Goodwins Market's main competitors?
Direct peers on record are Jensen's Foods, Smart & Final, Gelson's Markets, Lazy Acres Market, New Seasons Market, Sprouts Farmers Market, Stater Bros. Markets and Bristol Farms. Broad incumbents are Whole Foods Market and Vons (Albertsons Companies).
Does Goodwins Market have an API?
No public API is recorded for Goodwins Market.
What industry is Goodwins Market in?
Goodwins Market's product category is Grocery Retail / Supermarket. Its primary akta.pro industry code is CRAHAAAF, Value-Oriented Traditional Supermarkets (Non-Club). Its NAICS code is 44511 and its SIC code is 5411.