OPP, CITY OF

What OPP, CITY OF does

The City of Opp is a municipal government entity serving approximately 6,700-7,500 residents within Covington County, Alabama. Originally established as Hallton in 1880 and renamed Opp in 1900 after a lawyer for the L & N Railroad, the city operates across a 21-square-mile police service area and a 45-square-mile fire district. It delivers essential public services — electric and water utilities, police and fire protection, sanitation, parks and recreation, and municipal court — through City Hall, the Utility Administration office, a 29-person police department, a 24-person fire department (ISO Class 4 rated), and a network of recreational and administrative facilities. Governance rests with an elected Mayor (Chance McCurley) and a five-member City Council.

The Utilities Board serves over 3,200 electric customers through an 80+ mile power grid with three substations, sourcing wholesale power from PowerSouth Energy Cooperative, and over 4,000 water/sewage customers via six wells (2,816 gallons-per-minute capacity) and five storage tanks holding 1.65 million gallons. Service delivery relies on a Biller Payments online portal (upgraded from Velocity Payments) for utility billing, automated 95-gallon cart garbage collection, solar and EV calculators hosted at opp.chooseev.com, and an array of community facilities including Veterans Memorial Pool, splash pad, sports complex, Adult Activity Center, and Senior Nutrition Center.

Revenue is generated through a diversified mix: electric at $0.124/kWh residential, water/sewage subscriptions, $25/month sanitation per cart, a 3.5% city portion of a 10% total sales tax (collected by Revenue Discovery Systems), business licensing ($10 issuance fee + annual renewal), building permits, municipal court fines and fees, and facility rentals at the Opp Depot and Venue on Main. Customer segments comprise approximately 6,700-7,500 residents and local businesses within city limits. Distribution is direct-to-consumer via in-person visits to municipal offices, drive-through, mail, bank draft, online portals, and a QR-code-enabled mobile app.

Name

OPP, CITY OF

Legal name

City of Opp

Website

https://cityofopp.com

Company type

Private

Founded year

1880

Operating status

Operating

Headcount range

11–50 employees

Short description

Municipal government of Opp, Alabama serving approximately 7,000 residents with electric and water utilities, police and fire protection, sanitation, parks and recreation, and municipal court services through its Utilities Board and city departments.

Ownership category

akta.pro rank

Product category

Municipal Government Services

NAICS

Police Protection (922120), Fire Protection (92216), Water, Sewage and Other Systems (2213), Utilities (221), Administration of Housing Programs, Urban Planning, and Community Development (925)

SIC

Sanitary Services (4950), Electric Services (4911), Water Supply (4941), Refuse Systems (4953), Electric, Gas & Sanitary Services (4900)

akta.pro primary industry

Public Works & Municipal Infrastructure (Streets, Stormwater, Facilities) (BPAIACAF)

akta.pro secondary industries

Public Works Departments (Streets, Bridges, Stormwater, Fleet, Maintenance) (BPAIALAD), Emergency Communications & Dispatch (911/112/999, PSAP) (BPAIAGAD)

Keywords

• Municipal government services
• Public utilities
• Public safety services
• Sanitation services
• Parks and recreation

Headquarters

HQ city

Opp

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Others

Revenue model

1. Sales Tax: City collects 10% sales tax comprised of 4% state, 2.5% county, and 3.5% City of Opp. Collected by RDS (Revenue Discovery Systems). Also collects lodging tax and gas tax.
2. Electric Utility Services: Provides electrical services to over 3,200 customers. Residential rate: $0.124 per kWh total (includes $0.065 energy + $0.059 WPC adj). Commercial rate: $0.14 per kWh. Receives wholesale power from PowerSouth cooperative.
3. Water and Sewage Services: Provides sewage and water services to over 4,000 customers. Has 5 water storage tanks with 1.65 million gallons total capacity and 6 water wells with 2,816 gallons per minute capacity.
4. Business Licensing: Annual business licenses valid January 1 to December 31. Full year fee if commenced before July 1; half year fee if on or after July 1. $10 issuance fee per license.
5. Sanitation/Garbage Collection: Monthly service fee of $25.00 per cart for once weekly pickup, up to maximum of 4 carts. Special off-route pickup available for $50.00. C&D landfill fees for contractors and residents.
6. Municipal Fines and Fees: Municipal Court handles misdemeanor cases, traffic violations, and ordinance violations. Golf cart registration $10 annually. Building permits $15 for first $1,000 plus $4.50 per additional $1,000.
7. Facility Rentals: Opp Depot (200 South Main Street) and Venue on Main (106 North Main Street) available for rental for meetings, weddings, events. Contact City Hall at (334) 493-4572 for rental information.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

The City of Opp, Alabama is a municipal government that provides essential public services to approximately 6,700-7,500 residents across 21-45 square miles, including electric, water, and sewage utilities (serving 3,200+ and 4,000+ customers respectively), public safety through its Police and Fire Departments, sanitation/garbage collection, parks and recreation, municipal court services, business licensing, and economic development planning.

Product overview

The City of Opp provides comprehensive municipal government services to its residents. The city's offerings include utility services (electricity to 3,200+ customers, water/sewage to 4,000+ customers, and sanitation), public safety (police department with 21 officers, fire department with ISO Class 4 rating), leisure and recreation (parks, pool, sports complex, adult activity center), community venues (Opp Depot and Venue on Main for rentals), and administrative services (municipal court, business licensing, planning and economic development). The city also operates a seasonal farmers market and provides customer assistance programs for utilities. These services work together as an integrated municipal government, with utility billing consolidated through an online payment portal and community services supported by various facilities and programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Electric Services
• Water and Sewage Services
• Sanitation Services
• Police Department Services
• Fire Department Services
• Leisure Services
• Opp Farmers Market
• Opp Depot Rental
• Venue on Main Rental
• Municipal Court Services
• Business Licensing
• Planning and Economic Development Services

Quantifiable outcome

• Serves 4,000+ water/sewage customers and 3,200+ electric customers with high-capacity infrastructure
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• PowerSouth Energy CooperativecoreTechnology or IntegrationPowerSouth is a generation and transmission cooperative headquartered in Andalusia, Alabama that provides wholesale power to the City of Opp's electrical system. The Utilities Board receives its wholesale electricity supply from PowerSouth, serving over 3,200 customers.
• Alabama Rural Water AssociationminorOthersProfessional association membership providing resources and support for water and wastewater utilities.
• American Water Works AssociationminorOthersProfessional association membership for water professionals providing standards and best practices.
• Society of Water ProfessionalsminorOthersProfessional association membership for water and wastewater professionals.
• Alabama Public Power AssociationminorOthersAssociation representing public power utilities in Alabama.
• Electric CitiesminorOthersAssociation supporting publicly owned electric utilities.
• Touchstone Energy CooperativeminorOthersTouchstone Energy Home Program provides energy efficiency resources. Also offers surge protection programs for customers.
• Organized Community Action Program (OCAP)minorOthersAdministers the Low-Income Energy Assistance Program (LIHEAP) funded by the State of Alabama to help qualifying customers with utility bills.
• American Red CrossminorOthersAdministers Project Share program to assist qualifying customers with energy-related needs.
• Revenue Discovery Systems (RDS)minorOthersCollects City of Opp's sales and use tax, lodging tax, and gas tax. Reachable at 1-800-556-7274 or revds.com.

Scale indicators13 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• City of Elba, Alabama: Small Alabama city of similar population (~3,800) that provides comparable municipal services including its own electric, water, and sewer utilities. Direct peer in rural-Alabama small-municipality utility operations and governance model.
• City of Andalusia, Alabama: Covington County seat and nearest comparable municipality, also served by PowerSouth Energy Cooperative. Provides similar mix of municipal services (utilities, public safety, sanitation) to a population of roughly 8,700 in the same county - the most direct peer for benchmarking operations and service structure.
• City of Geneva, Alabama: Small Alabama city in southeast region (similar to Opp) with comparable municipal service delivery including utilities and public safety. Direct peer for benchmarking small-town municipal operating models in the same geographic region.
• City of Greenville, Alabama: Slightly larger south Alabama city (pop. ~7,800) operating similar municipal services including utilities, public safety, and parks. Direct peer among small south-Alabama municipalities with similar service portfolio.
• City of Florala, Alabama: Tiny Alabama city near the Florida border (similar to Opp) with comparable municipal service profile. Direct regional peer among small Covington-region municipalities.

Regional players

• City of Troy, Alabama: Regional Alabama city (~19,000) that operates comparable municipal services including utilities, public safety, and parks/recreation. Useful regional benchmark for municipal service delivery at slightly larger scale.
• City of Enterprise, Alabama: Larger nearby Alabama city (~28,000 residents) with comparable municipal utility operations and public safety model. Larger scale makes it a useful reference for how Opp's service delivery could evolve at greater scale.

Others

• Alabama Rural Water Association: Nonprofit professional association supporting small Alabama water and wastewater utilities - of which City of Opp is a member. Peer-relevant as the institutional ecosystem around small-municipality water operations.
• PowerSouth Energy Cooperative: Generation and transmission cooperative headquartered in Andalusia, Alabama that supplies wholesale power to City of Opp and other member distribution utilities. Comparable as a regional electricity-sector participant with overlapping infrastructure and customer footprint.
• Alabama Municipal Electric Authority: Statewide joint-action agency providing wholesale power to Alabama municipal electric utilities. Adjacent to City of Opp's electric operations as a sector enabler and peer among municipal utility organizations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/oppmyhometown
• LinkedInlinkedin.com/company/opp-city-of

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OPP, CITY OF