Nacionalinis M. K. Čiurlionio dailės muziejus | M. K. Čiurlionis National Museum of Art

What Nacionalinis M. K. Čiurlionio dailės muziejus | M. K. Čiurlionis National Museum of Art does

Nacionalinis M. K. Čiurlionio dailės muziejus (M. K. Čiurlionis National Museum of Art) is a Lithuanian state budget institution founded in 1921, headquartered in Kaunas at V. Putvinskio g. 55. It is one of the oldest and largest museums in Lithuania and holds the world's largest collection of works by M. K. Čiurlionis — paintings, drawings, music scores, and letters — alongside nearly 600 years of Lithuanian art history (14th–19th century) and a 48,000+-document specialized library. Its modernist main building was inscribed on the UNESCO World Heritage List in 2023 as part of "Modernist Kaunas: Architecture of Optimism, 1919–1939."

The museum operates a unified network of 10 branches across Kaunas and Druskininkai, comprising the main museum, the Kaunas Picture Gallery (with the Jurgis Mačiūnas Fluxus Cabinet), the A. Žmuidzinavičius / Devils' Museum (3,000+ devil-themed artifacts), the Historical Presidential Palace of Lithuania, four memorial house-museums (Galauniai, J. Zikaras, L. Truikys & M. Rakauskaitė, and Čiurlionis), the V. K. Jonynas Gallery, and the M. Žilinskas Art Gallery. Its product portfolio extends beyond physical exhibitions into digital services: the Virtual Museum platform, multilingual audio/e-guides (Lithuanian, English, French, Russian, Polish), the immersive VR film "Angelų takais" (Trail of Angels), and the ciurlionis-shop.lt e-commerce storefront for reproductions and merchandise.

Revenue is generated through a diversified mix of ticket sales (€5–€25 standard pricing), guided-tour supplements, educational sessions (€3–€30), art therapy, audio-guide rentals, venue rental, library/research services, digital content licensing, VR experiences, and e-commerce — supplemented by direct Lithuanian government appropriations as a state budget institution. The go-to-market model is direct-to-consumer through 10 physical locations, complemented by digital and educational channels, including the national Kulturos pasas (Culture Passport) program for school groups. The museum serves general visitors, tourists, students, seniors, people with disabilities (with comprehensive accessibility programs), and Ukrainian citizens (free admission).

Name

Nacionalinis M. K. Čiurlionio dailės muziejus | M. K. Čiurlionis National Museum of Art

Legal name

Valstybės biudžetinė įstaiga Nacionalinis M. K. Čiurlionio dailės muziejus

Website

https://ciurlionis.lt

Company type

Private

Founded year

1921

Operating status

Operating

Headcount range

11–50 employees

Short description

The M. K. Čiurlionis National Museum of Art is a Lithuanian state-owned museum founded in 1921, operating 10 branches in Kaunas and Druskininkai. It holds the world's largest collection of Čiurlionis works, runs educational programs, VR experiences, and digital services, and serves general visitors, students, seniors, and people with disabilities.

Ownership category

akta.pro rank

Product category

Art Museum Services

NAICS

Historical Sites (712120), Historical Sites (71212)

akta.pro primary industry

Art Museums (THAJADAA)

akta.pro secondary industries

Museums & Heritage Sites (History, Science, Specialty) (BPAGAHAA), Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH), Cultural Heritage Institutions (Archives, Historic Houses, Monuments Foundations) (THAJADAI), Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG)

Keywords

• Art museum services
• Cultural heritage institution
• Educational programs
• Virtual reality experiences
• Museum exhibitions

Headquarters

HQ city

Kaunas

HQ country

Lithuania

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Ticket Sales: Admission fees to museum and its branches. Standard and discounted tickets for various exhibitions.
2. Educational Programs: Fees for educational sessions, workshops, and experiential programs for children, adults, and seniors
3. VR Experiences: Revenue from virtual reality experiences including 'Angelu takais' VR film
4. E-commerce/Shop Sales: Online store (ciurlionis-shop.lt) selling souvenirs, reproductions, books, music recordings, and memorabilia
5. Library Services: Specialized library services including document access, research services, and paid library offerings
6. Venue Rental: Rental of museum spaces for events, filming, and private functions
7. Digital Content Licensing: Providing digital images of artworks for academic and commercial use

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

The museum operates as a national art and cultural heritage institution preserving Lithuanian art and the world's largest collection of M. K. Čiurlionis works across 10 branches in Kaunas and Druskininkai. It delivers public exhibitions, educational programs, library services, immersive VR experiences, and accessibility-focused programs for diverse audiences. Additional earned revenue is generated through admissions, an e-commerce shop, venue rentals, and digital content licensing.

Product overview

Nacionalinis M. K. Čiurlionio dailės muziejus operates as a unified network of 10 museum branches in Kaunas and Druskininkai, Lithuania, centered around its main museum building (inscribed on UNESCO World Heritage List in 2023). The portfolio includes: the main M. K. Čiurlionis National Museum of Art featuring Lithuanian art from the 14th–19th centuries and the largest collection of M. K. Čiurlionis works; Kaunas Picture Gallery with the Fluxus Cabinet; A. Žmuidzinavičius Museum housing the unique Devils' Museum collection; Historical Presidential Palace documenting Lithuania's First Republic; and additional branch museums honoring Lithuanian cultural figures. The museum extends its reach through digital services including the VR experience 'Trail of Angels', Virtual Museum platform, multilingual audioguides, and comprehensive educational programs. A specialized library with over 48,000 documents supports research and public education.

Differentiator

Problem solved

Functional benefit

Products and services

• M. K. Čiurlionis National Museum of Art (Main Museum) The main museum building in Kaunas (V. Putvinskio g. 55) housing the primary collection of Lithuanian art from the 14th–19th centuries, M. K. Čiurlionis's creative works, and Lithuanian folk art. The museum building itself is a modernist architecture landmark inscribed on the UNESCO World Heritage List in 2023.
• Kaunas Picture Gallery Gallery opened in 1979 featuring Lithuanian and foreign artists' exhibitions, including the Jurgis Mačiūnas Fluxus Cabinet. Standard admission 8.00 EUR / 4.00 EUR discounted.
• A. Žmuidzinavičius Creations and Collections Museum / Devils' Museum Museum opened in 1966 in the artist's house, housing a collection of over 3,000 devil-themed artworks and artifacts. Standard admission 8.00 EUR / 4.00 EUR discounted.
• Historical Presidential Palace of the Republic of Lithuania Former presidential residence from 1919–1940, now a museum documenting the history of the First Republic of Lithuania and its presidents. Standard admission 5.00 EUR / 2.50 EUR discounted.
• V. K. Jonynas Gallery Gallery in Druskininkai dedicated to the works of Vytautas Kazimieras Jonynas (1907–1997) — graphics, paintings, sculptures, and stained glass. Standard admission 5.00 EUR / 2.50 EUR discounted.
• Galaunių House-Museum House-museum opened in 1996 featuring the collections of Paulius Galaunė (graphics, ex-libris, rare books) and memorial exhibits dedicated to opera singer Adelė Galaunienė and art historian Paulius Galaunė.
• J. Zikaras House-Museum House-museum opened in 2001 dedicated to sculptor Juozas Zikaras, featuring works related to Lithuanian independence symbolism, including the 'Laisvė' (Freedom) statue and 'Knygnešys' monument.
• M. K. Čiurlionis House-Museum Memorial museum in Druskininkai at the artist's birthplace, currently closed for reconstruction. Educational programs are held at V.K. Jonynas Gallery during the closure.
• VR Experience 'Trail of Angels' (Angelų takais) Virtual reality film experience based on M. K. Čiurlionis's works, allowing visitors to explore the artist's creative world through immersive VR technology. Offered at VR Experience Centers at Galaunių House-Museum and J. Zikaras House-Museum.
• Library Services Museum library established in 1921, holding over 48,000 documents on art history, aesthetics, folk art, and related fields. Named after Osvaldas Daugelis since 2021. Provides document access, research services, and paid library offerings.
• Educational Programs (Edukacijos) Museum educational programs for children, students, adults, and seniors including art therapy, guided tours, creative workshops, and accessibility-focused programs. Educational sessions priced at 3.00 EUR (children/students/seniors) and 5.00 EUR (adults); virtual educational sessions 30.00 EUR per group.
• Virtual Museum Online platform allowing remote access to explore the museum's collections, exhibitions, and cultural content for a worldwide audience.
• Audioguides / E-guides Audio guides available in Lithuanian, English, French, Russian, and Polish languages for self-guided museum tours. Priced at 4.00 EUR.
• Accessibility Services Comprehensive accessibility services for visitors with mobility, visual, hearing, intellectual disabilities, and audio-sensory sensitivities. Includes tactile museum programs and free admission for people with disabilities and their companions.
• Museum E-commerce Shop Online store (ciurlionis-shop.lt) selling souvenirs, Čiurlionis reproductions, books, music recordings, exhibition catalogs, and memorabilia.

Quantifiable outcome

• UNESCO World Heritage status achieved in 2023
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core, moderate, flagship and minor.

• Kaunas City Municipality (Kauno miesto savivaldybe)coreStrategic or Co-development PartnerPrimary municipal partner supporting museum operations and cultural initiatives in Kaunas. Municipality provides institutional support and collaborates on city cultural development programs.
• Vytauto didziojo universitetas (Vytautas Magnus University)coreStrategic or Co-development PartnerAcademic partnership for educational programs, research, and student internships. University provides academic expertise and student engagement opportunities.
• Lietuvos dailininku sajunga (Lithuanian Artists' Association)moderateStrategic or Co-development PartnerProfessional association of Lithuanian artists collaborating on exhibitions, events, and artistic programs.
• LIMIS (Lietuvos informacines institucijos)moderateTechnology or IntegrationPartnership for digital collection management and museum digitization initiatives. LIMIS provides digital heritage infrastructure support.
• UNESCOflagshipStrategic or Co-development PartnerUNESCO World Heritage designation for the museum's modernist building (2023). Strategic partnership for heritage preservation and international cultural recognition.
• Lenkijos kulturos institutas (Polish Culture Institute)minorGTM or Marketing PartnerCultural exchange and promotion partnership supporting cross-border artistic collaboration and cultural tourism.
• LRT (Lithuanian National Radio and Television)moderateGTM or Marketing PartnerNational media partnership for cultural content broadcasting, exhibition coverage, and cultural promotion to Lithuanian audiences.
• Kulturos pasas (Culture Passport)coreChannel Partner/ Reseller/ DistributorNational cultural education program partnership providing subsidized museum access for students through government-funded cultural vouchers.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Estonian National Museum: Estonia's largest state-funded cultural institution with a similarly modern landmark building (2017) and broad cultural-heritage scope; comparable as a Baltic state museum with UNESCO-level cultural ambitions.
• National Gallery Prague: State-run national gallery in Prague operating multiple historic-building branches across the city; comparable as a Central European national art museum network with similar curatorial and educational programming scope.
• Kumu Art Museum: Kumu is the national art museum of Estonia, located in Tallinn, and the most directly comparable Baltic neighbor — a state-run modern/contemporary art museum with similar size, branch structure, and audience (domestic + regional tourists).
• Latvian National Museum of Art: The principal art museum of Latvia, also housed in a landmark historic building in Riga; it is the closest geographic and institutional peer, operating national art collections of a similar scope and scale.
• Museum of Fine Arts Budapest: A major Central European state art museum housed in a landmark historic building with a similarly broad national collection spanning multiple centuries; comparable in scale, institutional structure, and audience mix.
• National Museum in Kraków: The principal national museum in Poland, with multiple branches and a similar mix of fine art, historical, and decorative collections across several sites; comparable in regional scale and heritage-building focus.

Direct peers

• Kaunas City Museum: The municipal museum of Kaunas operating multiple branches within the same city; it directly competes for local visitors and cultural tourism in Kaunas, sharing the same audience base and regional market.
• National Museum of Lithuania: The Lithuanian state museum focused on national history and archaeology, also operating multiple branches; it directly competes for state cultural funding, school group visitation, and Lithuanian-heritage audience.

Broad incumbents

• State Hermitage Museum: One of the world's largest state art museums with a multi-building complex in St. Petersburg; comparable as a state-owned national art institution but operates at vastly greater scale, collections breadth, and international tourism draw.
• The State Tretyakov Gallery: Russia's national gallery of Russian art, with a main building and multiple branches (including the New Tretyakov on Krymsky Val); comparable as a state-run national art museum with a multi-branch structure and a similarly national-identity-focused collection mandate.

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/MKCiurlionis
• Facebookfacebook.com/CiurlionioDailesMuziejus
• LinkedInlinkedin.com/company/ciurlionio-muziejus
• Instagraminstagram.com/ciurlionis.lt
• TikToktiktok.com/@ciurlionio_muziejus
• Pinterestpinterest.com/ciurlioniomuziejus/?fbclid=IwAR1xPgC5rH7AP2d4etAFkmfA84oWYedGZcYJiS2yGMuuo0ODD5l2s1wRjmI

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries10 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Nacionalinis M. K. Čiurlionio dailės muziejus | M. K. Čiurlionis National Museum of Art