Glasgow Clan

What Glasgow Clan does

Glasgow Clan, legally the Glasgow Clan Ice Hockey Club, is a privately held professional ice hockey club based at Braehead Arena (5,200 capacity) inside the Braehead Shopping Centre in Glasgow, Scotland. The club competes in the UK-based Elite Ice Hockey League (EIHL) and runs a home schedule of 27 regular-season games plus Challenge Cup group fixtures, with international opposition scheduled for 2026/27 against teams from Latvia, Ukraine, and Germany under its European Hockey Alliance affiliation. The organization employs approximately 36 people and operates across ticketing, subscription webcasting, merchandise, hospitality, and youth development.

The core product offering centers on live EIHL ice hockey at Braehead Arena, sold through individual game tickets and two season ticket tiers (League, 27 games; All-In, 33 games), priced from £335 to £735 depending on seat location and category, with direct-debit payment plans and a buyback scheme for unused seats. Secondary revenue streams include Glasgow Clan TV (subscription webcast at £2.50 off for season ticket holders), official merchandise (home, road, and alternate jerseys from £65) sold via shop.clanihc.com, and the Clansman Lounge hospitality package. The go-to-market is direct-to-consumer, supported by organic social media, email newsletters, website content, and a fan-zone community program, with sponsorship revenue from Premier Sports (title sponsor), Warrior, New Balance, Motorpoint, and a secondary tier of construction, housing, and automotive partners.

Beyond the senior team, the club runs Clan Academy, a junior development program hosted at Braehead Ice Centre, and supports Clan Wrestling professional wrestling events at the arena to broaden venue utilization. Ownership is private and not publicly disclosed, there is no parent company, no funding history, and no disclosed revenue; operating status is active with current-season fixtures, ticket sales, and ongoing player signings.

Name

Glasgow Clan

Legal name

Glasgow Clan Ice Hockey Club

Website

https://clanihc.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Glasgow Clan is a privately held professional ice hockey club competing in the UK's Elite Ice Hockey League from Braehead Arena in Glasgow, Scotland, generating revenue from tickets, season passes, merchandise, subscription webcasts, hospitality, and corporate sponsorships.

Ownership category

akta.pro rank

Product category

Professional Ice Hockey Entertainment

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Winter Sports Teams/Clubs (Ski, Snowboard, Bobsleigh, etc.) (MPAKABAI)

akta.pro secondary industry

Team Sports Matches (Club & National) (MPAGAMAB)

Keywords

• Professional ice hockey
• Live sports entertainment
• Season ticketing services
• Sports merchandise sales
• Game webcast streaming

Headquarters

HQ city

Glasgow

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Ticket Sales: Revenue from individual game tickets and season tickets (League and All-In options) for Elite Ice Hockey League matches at Braehead Arena. Ticket categories include Adult, Senior, Disabled, Student, Teen, Child, and Wheelchair seating options.
2. Merchandise Sales: Online shop selling official team merchandise including jerseys (home, road, alternate), apparel, and accessories. Located at shop.clanihc.com.
3. Webcast Subscriptions: Glasgow Clan TV webcast service for streaming games remotely, with £2.50 discount for season ticket holders.
4. Hospitality: Clansman Lounge hospitality packages offering premium seating with complimentary food and drinks before face-off, available as add-ons to game tickets.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Glasgow Clan operates a professional ice hockey franchise competing in the Elite Ice Hockey League (EIHL), delivering live home games at Braehead Arena in Glasgow. The club sells season tickets and individual game tickets, operates a subscription webcast service (Glasgow Clan TV) for remote viewers, and runs official merchandise sales through its online shop. Complementary offerings include the Clansman Lounge hospitality experience, the Clan Academy junior development program, and Clan Wrestling events.

Product overview

Glasgow Clan is an Elite Ice Hockey League ice hockey club operating as a single-brand entertainment and sports organization. The core offering comprises live ice hockey games at Braehead Arena, supported by ticketing products (individual game tickets and two season ticket tiers: League and All-In), a subscription webcast service (Glasgow Clan TV) for remote viewing and exclusive player content, and official merchandise. Beyond the sport itself, the organization runs complementary programs including the Clan Academy (junior development), Fan Zone (community engagement), and Clan Wrestling (professional wrestling events), creating a multi-faceted entertainment ecosystem. Hospitality services through the Clansman Lounge and the Season Ticket Buyback Scheme provide additional fan value, while online streaming and ticketing form the primary digital product infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• Season Tickets (League and All-In) Season ticket packages granting access to Elite Ice Hockey League home games at Braehead Arena. Two options available: League Season Ticket covers 27 regular season games; All-In Season Ticket covers 33 games including Challenge Cup group stage matches. Tiered by seat location (Centre, Corner, Behind Net) and demographic (Adult, Senior, Student, Teen, Child, Disabled, Wheelchair).
• Individual Game Tickets Single-game admission tickets for Elite Ice Hockey League matches and Challenge Cup fixtures played at Braehead Arena. Includes 10% booking fee and £1.50 facility fee per ticket.
• Glasgow Clan TV (Webcast) Subscription-based streaming service providing live and on-demand video coverage of Glasgow Clan ice hockey games and exclusive player interview content (Clan Chat series). Offers £2.50 discount for season ticket holders.
• Merchandise (Jerseys and Apparel) Official branded merchandise including home, road, and alternate jerseys (2025/26 collection from £65), apparel, and accessories sold through the online shop at shop.clanihc.com.
• Clansman Lounge Hospitality Premium hospitality package offering exclusive lounge access, complimentary food and beverages before face-off, and dedicated seating for season ticket holders and corporate clients. Available as add-on to game tickets.

Quantifiable outcome

• 2026/27 season fixture list confirmed for Elite Ice Hockey League competition

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered major, core and minor.

• Premier SportsmajorGTM or Marketing PartnerPremier Sports is the title sponsor of Glasgow Clan, appearing on team branding and providing broadcast/sponsorship support for the club's activities.
• WarriormajorGTM or Marketing PartnerWarrior is a sports equipment sponsor providing equipment support for the Glasgow Clan ice hockey team.
• New BalancemajorGTM or Marketing PartnerNew Balance is a footwear and apparel sponsor for the Glasgow Clan, appearing on official branding.
• MotorpointmajorGTM or Marketing PartnerMotorpoint is the Principal Commercial Partner of the Elite Ice Hockey League, providing venue naming rights and commercial sponsorship across the league.
• Braehead ArenacoreOthersHome venue for Glasgow Clan. A 5,200 capacity multi-purpose events and sports arena within Braehead Shopping Centre. Partnership for match hosting and event facilities.
• Braehead Ice CentrecoreOthersRelated ice facility offering public ice skating, skating lessons, and hockey programs. Provides discounts to season ticket holders and hosts the Clan Academy junior development program.
• Ogilvie GroupminorGTM or Marketing PartnerConstruction company partner sponsoring Glasgow Clan.
• Miller HomesminorGTM or Marketing PartnerHousing developer partner with Glasgow Clan sponsorship.
• Lochlie ConstructionminorGTM or Marketing PartnerConstruction company partner sponsoring Glasgow Clan.
• Northern Steel DeckingminorGTM or Marketing PartnerSteel decking company partner with Glasgow Clan sponsorship.
• TrustFordminorGTM or Marketing PartnerFord automotive dealership partner providing sponsorship support.
• Elite Ice Hockey League (EIHL)coreStrategic or Co-development PartnerGlasgow Clan competes in the Elite Ice Hockey League, a professional ice hockey league featuring teams from across the UK.
• European Hockey AllianceminorStrategic or Co-development PartnerInternational hockey alliance connecting European ice hockey clubs for cross-border competition and development.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sheffield Steelers: Sheffield Steelers are an EIHL rival with a long-established brand and a similar multi-revenue model. Comparable arena capacity, fan-base structure, and competing in the same league make them a like-for-like peer for performance benchmarking.
• Manchester Storm: Manchester Storm are an EIHL competitor recently faced by Glasgow Clan in match play. They share the same league, similar arena size, and a comparable mix of ticket sales, sponsorship, and merchandise revenue.
• Dundee Stars: Dundee Stars are an EIHL competitor and a direct derby peer for Glasgow Clan within Scotland. Same league structure, comparable arena scale, and similar season-ticket and merchandise revenue mix.
• Belfast Giants: Belfast Giants compete in the same Elite Ice Hockey League as Glasgow Clan. They are the most directly comparable EIHL franchise: similar arena capacity, comparable ticket/sponsorship mix, and similar multi-product monetization including merchandise and streaming.
• Coventry Blaze: Coventry Blaze are a long-standing EIHL franchise with a comparable arena-based business model. They share the same league operations, fan engagement programs, and sponsorship categories, providing a useful peer benchmark.
• Fife Flyers: Fife Flyers are the other Scottish EIHL team, operating with a similar size, regional catchment, and venue-partner model. They offer a direct in-market comparable for Scottish ice hockey demand and pricing.
• Cardiff Devils: Cardiff Devils are the most successful EIHL franchise and fellow league competitor. They share the same league schedule, sponsorship tiers, and core product (live ice hockey + merchandise + hospitality), making them the highest-revenue comparable in the league.
• Nottingham Panthers: Nottingham Panthers are an EIHL competitor based at the Motorpoint Arena (a naming-rights overlap with the EIHL's principal commercial partner). They are a directly comparable franchise in terms of scale, ticket pricing, and merchandise strategy.

Regional players

• HC Liepāja: Liepājas Hokeja Komanda is a Latvian professional ice hockey club scheduled to play at Braehead Arena. They offer a regional peer for international fixture economics, comparable in scale to a mid-tier EIHL side but operating in a different national league.
• HC Kyiv Capitals: HC Kyiv Capitals are a Ukrainian ice hockey club scheduled to face Glasgow Clan at Braehead Arena. They are a useful comparable for understanding cross-border ice hockey commercialization in non-traditional European markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ClanIHC
• YouTubeyoutube.com/channel/UCOISrSyG9K2I0qrwR5zN3pw
• Facebookfacebook.com/GlasgowClanIHC
• Instagraminstagram.com/glasgowclan
• TikToktiktok.com/@glasgowclan
• LinkedInlinkedin.com/company/clanihc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Glasgow Clan