Clara House

What Clara House does

Clara House is a privately held, owner-operated serviced accommodation provider based in northeast Scotland (United Kingdom), trading under the legal name "Clara House" and operating as an active, non-listed business founded in 2017. The company runs two physical properties: Clara House, located at 4 Chapel Street in Peterhead town centre, and Kinhan House, located at 64 Cross Street in Fraserburgh, the latter comprising 11 lettable rooms (room count for the Peterhead property is not disclosed in the source material). Each unit offers en-suite shower facilities, kitchen or kitchenette access with cooking amenities, superfast Wi-Fi, smart TV, and laundry access, with a 24/7 staffed operation. No proprietary software, mobile app, or technology platform was disclosed — the core "product" is physical accommodation delivered through a WordPress website plus phone, email, and WhatsApp booking channels.

The business is oriented toward the contractor and corporate-stay segment of the regional hospitality market, serving individuals and companies deploying staff into the energy (including carbon capture / CCUS and energy transmission), maritime, fishing, and offshore renewable energy industries concentrated around the Peterhead and Fraserburgh harbours. Value proposition centres on central town-centre locations close to work sites, flexible short- and long-term booking terms (including subscription-style monthly arrangements for contractors), free Wi-Fi, workspace, and simple check-in/check-out administration geared to shift workers and travelling project staff. Distribution is exclusively direct — website enquiry, phone, WhatsApp, and email — with no third-party reseller, OTA, or intermediated channel disclosed. No institutional investors, parent company, M&A events, partnerships, certifications, awards, patents, or funding rounds are referenced.

Commercially, the company monetises room rentals across single and double occupancy configurations, with separate rate cards for short stays and contractor/long-term bookings, while pricing is not publicly disclosed (quoted on application). With 1–10 employees, two physical locations, a single shared contact centre ([email protected], 01779 473717 / 07368 877582), and no disclosed revenue, Clara House is best characterised as a micro-scale, regionally embedded hospitality operator whose growth is tightly coupled to the project pipeline and capex cycles of northeast Scotland's industrial employers.

Name

Clara House

Legal name

Clara House

Website

https://clarahouse.co.uk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Clara House is an owner-operated serviced accommodation provider in northeast Scotland, operating two en-suite properties in Peterhead and Fraserburgh (11+ rooms total) that serve contractors, working professionals, and businesses in the energy, maritime, fishing, and offshore renewable sectors.

Ownership category

akta.pro rank

Product category

Serviced Accommodation

NAICS

Rooming and Boarding Houses, Dormitories, and Workers' Camps (7213), Accommodation (721), Rooming and Boarding Houses, Dormitories, and Workers' Camps (721310)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Workforce & Contract Worker Monthly Housing (THAMAFAE)

akta.pro secondary industries

Corporate Extended-Stay Housing (Relocation & Project-Based) (THAMAFAA), Project-Based Workforce Housing (Construction, Turnarounds, Field Teams) (THAMAHAB)

Keywords

• Serviced accommodation
• Contractor lodging
• Extended stay rooms
• Business travel housing
• Worker accommodation

Headquarters

HQ city

Peterhead

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Room Rental - Short and Long-term Stays: Revenue generated from renting en-suite rooms with kitchen access to contractors and business travelers. Offers flexible terms for both short-term and longer stays with pricing that varies based on length of stay and room type (single or double occupancy).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Clara House operates two serviced accommodation properties in North East Scotland—Clara House in Peterhead town centre and Kinhan House in Fraserburgh—renting en-suite rooms with kitchenette access, superfast Wi-Fi, smart TVs, and laundry facilities to contractors, working professionals, and businesses on flexible short-term and long-term stays. The offering targets the local energy, maritime, fishing, and offshore renewable energy sectors with central locations, 24/7 staffing, and contractor-friendly terms.

Product overview

Clara House operates as a serviced accommodation provider with two distinct properties: Clara House in Peterhead and Kinhan House in Fraserburgh. The company offers fully-furnished en-suite rooms with kitchen access, free high-speed Wi-Fi, and flexible booking terms. Clara House focuses on contractor accommodation in Peterhead's town centre, while Kinhan House in Fraserburgh provides 11 rooms available as single or double occupancy. Both properties target businesses, contractors, and professionals working in the energy, maritime, and fishing industries of northeast Scotland.

Differentiator

Problem solved

Functional benefit

Products and services

• Clara House (Peterhead)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Staycity Aparthotels: European aparthotel operator providing apartment-style rooms with kitchenettes and Wi-Fi for short and extended business stays. Comparable to Clara House's en-suite room-with-kitchenette concept for business and contractor guests, but operating at significantly larger scale across major cities.
• SACO (The Serviced Apartment Company): Established UK serviced apartment operator offering flexible, furnished accommodation for corporate and project-based travellers. Comparable to Clara House in the furnished, flexible-stay serviced accommodation model targeting business/contractor guests, though at a much larger, multi-city scale.
• Travelodge: UK-wide budget hotel operator with presence in North East Scotland towns. Competes for the same contractor and business-traveller demand as Clara House in the Peterhead/Fraserburgh catchment, though without the contractor-specific flexibility.
• Premier Inn: UK's largest budget hotel chain with locations across Scotland including Aberdeen and the North East. Comparable to Clara House as a primary accommodation option for business travellers and contractors, though at much larger scale and with a less contractor-specialised offering.

Regional players

• Arran Guest House & similar Aberdeenshire B&Bs: Independently operated guesthouses and B&Bs across Aberdeenshire that similarly serve visiting workers, fishing crews, and energy contractors. Comparable regional supply competing for the same North East Scotland contractor demand, generally with smaller room counts.
• Waterside Hotel & Leisure Club (Peterhead): Local hotel operator in Peterhead providing accommodation, dining, and leisure facilities for business guests and visitors. Comparable as a regional competitor serving the same contractor and business-travel demand that Clara House targets in Peterhead.

Others

• Vrbo: Short-term rental platform offering whole-home and apartment rentals across the UK including Scotland. Provides alternative supply for contractor and business stays in the same North East Scotland market as Clara House.
• Airbnb: Global short-term rental marketplace listing properties in Peterhead, Fraserburgh, and broader Aberdeenshire. Indirectly comparable as alternative accommodation supply that can absorb contractor and business-traveller demand away from dedicated serviced operators like Clara House.

Direct peers

• Blue Door Apartments: UK serviced apartment provider offering furnished apartments with flexible short and long-stay terms for corporate and contractor guests. Closely comparable to Clara House on target customer (project workers/business travellers), amenity mix, and flexible-term model.
• Churchill Serviced Apartments: UK serviced apartment provider focused on corporate and project-based stays with flexible terms. Comparable to Clara House in the furnished, contractor-friendly serviced accommodation model targeting energy and industrial workforces.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/clara-house

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clara House