Claretiano Colégio - Centro Educacional Stella Maris

What Claretiano Colégio - Centro Educacional Stella Maris does

Claretiano Colégio - Centro Educacional Stella Maris is a Brazilian Catholic-affiliated K-12 school network operating 9 campuses across São Paulo, Belo Horizonte, Rio Claro, Batatais, Marabá, Boa Vista, Ji-Paraná, São Miguel do Guaporé, and Taguatinga (DF). The network sits within the broader Claretiano Rede de Educação, a 100+ year-old educational institution whose São Paulo unit dates to 1939, and serves families with students from Early Childhood (Infantil) through High School (Médio). Instruction is anchored on the 70+ year partnership with Sistema Anglo de Ensino and aligned to the national BNCC framework (homologated December 2017).

The product stack combines a proprietary virtual classroom (Sala de Aula Virtual / SAV) with Google for Education, a Chromebook 1:1 device program, Plurall digital notebooks, and the Matific math platform. Optional add-ons include the EduAll Bilingual Solution (in partnership with Macmillan) and a Período Adicional extended-day program. The network holds CEBAS (Certificado de Entidade Beneficente de Assistência Social) certification, which authorizes operation as a philanthropic entity and the provision of social scholarships.

The business model is a recurring monthly subscription tuition model charged per family across the three education levels, supplemented by opt-in bilingual and extended-day fees. Go-to-market is direct-to-consumer through physical campuses, online interest forms, school visits, and parent-testimonial-driven word-of-mouth. The philanthropic/Catholic positioning and long-tenured local presence (e.g., the 50-year-old Batatais unit) function as primary acquisition and retention levers rather than performance marketing.

Name

Claretiano Colégio - Centro Educacional Stella Maris

Legal name

Claretiano - Centro Educacional Stella Maris de Taguatinga

Website

https://claretianocolegio.com.br

Company type

Private

Founded year

1939

Operating status

Operating

Headcount range

11–50 employees

Short description

Claretiano Colégio is a Brazilian Catholic-affiliated K-12 school network operating 9 campuses, delivering Early Childhood through High School education using Sistema Anglo methodology, proprietary virtual classroom (SAV), Google for Education, Chromebook 1:1, and bilingual add-ons to families across multiple Brazilian regions.

Ownership category

akta.pro rank

Product category

Private K-12 Education

NAICS

Elementary and Secondary Schools (611110), Elementary and Secondary Schools (61111), Language Schools (61163)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAJABAL

Language Immersion & Bilingual Private Schools

Education/K–12 / Primary & Secondary Education/Private & Independent K–12 Schools

SECONDARYEDAJAGAB

English Learner (EL/ESL/ELL) & Bilingual Education Programs

Education/K–12 / Primary & Secondary Education/K–12 Special Programs (Gifted, ESL/ELL, Remedial, RTI/MTSS)

SECONDARYEDAJAFAE

Intervention & Differentiated Instruction (Tiered Supports)

Education/K–12 / Primary & Secondary Education/K–12 Curriculum, Instruction & Assessment (School-Delivered)

Keywords

• Private K-12 education
• Bilingual education programs
• Catholic school network
• High school vestibular preparation
• Social scholarship education

Headquarters

HQ city

Taguatinga

HQ country

Brazil

HQ region

Latin America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Tuition and School Fees: The school generates revenue primarily through tuition fees paid by families for their children's education. This is a recurring subscription-based model where families pay for educational services across different levels (Infantil, Fundamental, Médio) and optional additional programs (Período Adicional, bilingual programs).
2. Social Scholarships (Bolsa Social / CEBAS): The school participates in the CEBAS (Certificação de Entidades Beneficentes de Assistência Social) program, providing study scholarships to students from low-income families, regulated by Brazilian education law (Lei Complementar nº 187/2021).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Claretiano Colégio - Centro Educacional Stella Maris delivers basic education from Early Childhood (Ensino Infantil) through Elementary (Ensino Fundamental, Anos Iniciais 1–5 and Anos Finais 6–9) and High School (Ensino Médio), delivered in person at nine physical campuses in Brazil. The curriculum is built on the Sistema Anglo de Ensino methodology and augmented with the proprietary Sala de Aula Virtual (SAV) platform, Google for Education tools, Chromebook devices, Plurall digital content, and Matific gamified mathematics. Optional paid add-ons include the Período Adicional extended-day program and the EduAll Bilingual English solution, and subsidized enrollment is available via CEBAS-regulated Bolsa Social scholarships.

Product overview

Claretiano Colégio - Centro Educacional Stella Maris operates as a unified educational institution with a platform-plus-methodology model. The core offering consists of comprehensive basic education from Early Childhood (Ensino Infantil) through High School (Ensino Médio) across 9 locations in Brazil. The Sistema Anglo de Ensino provides the foundational teaching methodology and materials, while the proprietary Sala de Aula Virtual (SAV) serves as the digital learning platform. Supplementary products include the EduAll Bilingual Solution for English language education, the Período Adicional extended day program, and technology initiatives like the Chromebook 1:1 program and PLURALL/Matific digital learning tools. The institution also offers Bolsa Social (CEBAS) scholarships for students based on financial need.

Differentiator

Problem solved

Functional benefit

Brands

• Eduall Bilingual Solution: Exclusive bilingual English teaching solution with a flexible approach that offers consistency in learning processes. Includes programs for different educational levels: Creators (Early Childhood), Innovators (Initial Elementary Years), and Globalizers (Final Elementary Years).
• Sistema Anglo
• Sala de Aula Virtual (SAV)

Products and services

• Ensino Infantil (Early Childhood Education) Early childhood education program providing welcoming education that values childhood and the full learning potential of children through play-based activities. Designed for young children (Infantil stage) enrolled at Claretiano's K-12 campuses.
• Ensino Fundamental (Elementary Education, Grades 1–9) Elementary education covering grades 1–9 (Anos Iniciais 1st to 5th year and Anos Finais 6th to 9th year) with depth of content for building academic repertoire, reading/writing mastery, calculation skills, and development of critical thinking. Delivered at Claretiano's K-12 campuses.
• Ensino Médio (High School with Novo Ensino Médio structure) High school program focused on student protagonist development, skills enhancement, vestibular and ENEM preparation, and academic cycle under the Novo Ensino Médio structure with formative itineraries, elective disciplines, scientific initiation, and life project components. Delivered at Claretiano's K-12 campuses.
• Período Adicional (Extended Day Program) Optional after-school (opposite-shift) program with educational, cultural, and recreational activities including English classes, integrated experiences, artistic activities, sports, technology, games, and study time. Available at most Claretiano units for enrolled families seeking continuous full-day care and formation.
• EduAll Bilingual Solution (Bilingual English Program) Exclusive English teaching solution with bilingual approach featuring CLIL (Content and Language Integrated Learning) methodology, 21st Century Competencies framework, and BNCC alignment, powered by Macmillan Education content. Delivered in three program levels: Creators (Early Childhood), Innovators (Initial Elementary), and Globalizers (Final Elementary). Available for Claretiano students seeking bilingual education.
• Bolsa Social (CEBAS Social Scholarship Program) Social scholarship program providing subsidized access to Claretiano's K-12 education for students from low-income families, governed by Lei Complementar nº 187/2021 and regulated by Decreto Federal nº 11.791/2023, Portaria Normativa (MEC) nº 15/2017, and the Regulamento de Concessão de Bolsas CEBAS (RCBC). Available to qualifying Brazilian families applying through the regulated Processo de Concessão e/ou Aferição de Bolsas de Estudo.

Quantifiable outcome

• Students prepared for university entrance through vestibular and ENEM preparation
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• Sistema Anglo de EnsinocoreTechnology or IntegrationPartnership with Sistema Anglo de Ensino, which has 70+ years of experience in developing teaching materials. Provides methodology and educational materials aligned with MEC (Ministry of Education) guidelines. Features 'Aula Dada, Aula Estudada' methodology, spiral learning approach, and comprehensive assessment system including simulated exams based on ENEM model.
• Google for EducationcoreTechnology or IntegrationPartnership with Google for Education providing support for digital learning development, active methodology application, and student protagonism. Each student receives an exclusive institutional email.
• Macmillan EducationcoreTechnology or Integration170 years of tradition in developing educational solutions, teaching materials, and educational products in collaboration with authors, researchers, and educators. Provides educational content for EduAll Bilingual Solution.
• PlurallsupportingTechnology or IntegrationDigital platform providing digital notebooks, exercises, tasks, and question banks reinforcing 'aula dada, aula estudada' concept. Promotes student autonomy and provides detailed performance mapping.
• MatificsupportingTechnology or IntegrationMath games and learning platform developed by education specialists. Students work through interactive games developing critical thinking and problem-solving skills while reducing math anxiety.
• EduAll Bilingual SolutioncoreTechnology or IntegrationExclusive English teaching solution developed by Claretiano with Macmillan. Features CLIL methodology, gamification, active methodologies, 21st Century competencies, and BNCC alignment. Programs include Creators (Early Childhood), Innovators (Initial Elementary), and Globalizers (Final Elementary).

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Colégio Porto Seguro: Premium São Paulo private K-12 school with strong bilingual and international curriculum orientation; comparable on private K-12 premium positioning and technology integration.
• Colégio Bandeirantes: Elite private K-12 school in São Paulo with strong vestibular track record and technology emphasis; comparable in academic rigor and São Paulo metro presence though smaller footprint.
• Colégio São Luís: Jesuit private K-12 school in São Paulo with similar Catholic values-based education and university-prep emphasis; comparable in premium positioning and Claretian-style humanist formation.

Direct peers

• Colégio Positivo: Major Brazilian private K-12 school group headquartered in Curitiba with multiple campuses; directly comparable in private K-12 pipeline, bilingual/technology positioning, and vestibular preparation focus.
• Colégio Marista: Brazilian Catholic K-12 school network run by the Marist Brothers, similar in religious affiliation, geographic dispersion across Brazilian cities, and full Educação Infantil through Ensino Médio offering.
• Maple Bear: Brazilian-headquartered bilingual K-12 school franchise operating across Brazil and globally; directly comparable on bilingual education methodology and multi-city Brazilian footprint.

Emerging players

• Colégio Arvense: Brazilian private K-12 school system with technology-integrated methodology; emerging comparable given Sistema Anglo-style content partnership model.

Broad incumbents

• Cogna Educação: Brazil's largest education company (owns Kroton, Vasta, MindHub) with presence in K-12, higher education, and edtech; broader incumbent with overlapping content/methodology services used by Brazilian private schools.
• Grupo SEB (Pueri Domus): Brazilian education group operating private K-12 schools (Pueri Domus, COC, Dom Bosco) and content systems; comparable as both competitor and potential partner given Sistema Anglo-style content model.

Others

• Sistema de Ensino Poliedro: Brazilian K-12 content/pedagogy partner similar to Sistema Anglo; adjacent because Claretiano depends on Sistema Anglo as a content layer and could face competition from Poliedro-aligned schools.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/ClaretianoColegio
• Facebookfacebook.com/claretianostellamaris
• LinkedInlinkedin.com/company/claretiano-col%C3%A9gio---centro-educacional-stella-maris
• Instagraminstagram.com/claretianostellamaris

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Claretiano Colégio - Centro Educacional Stella Maris