The Claridge Hotel

What The Claridge Hotel does

The Claridge Hotel is a privately held, historic 21-story luxury hotel located at 123 South Indiana Avenue on the Atlantic City Boardwalk at Park Place, founded in 1929 and operating with approximately 133 employees. The property offers guest accommodations across four tiers — Standard Rooms, Specialty Rooms, Specialty Suites, and Vintage Themed Suites (including the Sinatra King, Boardwalk Empire King, Gatsby Whirlpool King, Honeymoon, and Monaco King suites) — alongside two on-site dining venues (Twenties Restaurant and the VÜE Rooftop Bar) and amenities such as an indoor pool, fitness center, arcade, and in-room dining. It also runs a sizable meetings and events business with six named venues (Grand Ballroom, Main Ballroom, Conference Center, OceanView, South Hampton, Art Gallery) plus the Celebrity Theatre and Pool deck, supported by catering packages and group room-block RFPs.

Revenue is generated from four streams: room bookings across multiple price tiers, meetings and events venue rental, food and beverage (on-site restaurants, rooftop bar, in-room dining), and event ticketing distributed via Ticketmaster and MassiveTix. The go-to-market is direct-to-consumer through the hotel's own website (reservations.claridge.com) and phone lines, supplemented by third-party OTAs; the hotel actively competes with OTAs through the Book Direct & Save program (up to 20% savings via Club Claridge code) and the 10% 4U Program. Distribution and marketing rely on the official website, email newsletter, organic social (Facebook, Instagram), and TripAdvisor, with a formal cross-promotional partnership with adjacent Bally's Casino (Play & Stay, bundling $20 in free slot play) and a Club Claridge loyalty scheme for repeat guests. The core technology stack is essentially nil: there is no proprietary platform, mobile app, API, or disclosed AI/ML capability — the property operates as a traditional full-service hospitality asset.

Name

The Claridge Hotel

Legal name

Claridge Hotel

Website

https://claridge.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

The Claridge Hotel is a historic 1929 luxury hotel on the Atlantic City Boardwalk offering tiered guest rooms, vintage-themed suites, six event venues, on-site dining, and amenities to leisure travelers, couples, and corporate and event-planning customers.

Ownership category

akta.pro rank

Product category

Luxury Hotel & Event Venue Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Drinking Places (Alcoholic Beverages) (7224)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Beachfront & Coastal Full-Service Hotels (THAGAAAI)

akta.pro secondary industries

Business & Corporate Full-Service Hotels (THAGAAAE), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Luxury hotel accommodations
• Event venue rental
• Meeting and conference facilities
• On-site restaurant dining
• Wedding and banquet services

Headquarters

HQ city

Atlantic City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Room Bookings: Primary revenue from guest room accommodations across multiple room categories including standard rooms, specialty suites, vintage themed suites, and specialty rooms with varying price points and amenities.
2. Meetings & Events Venue Rental: Revenue from renting event spaces including The Grand Ballroom, The Main Ballroom, The Conference Center, The OceanView, South Hampton, Art Gallery, Celebrity Theatre, Arcade, and Pool areas for corporate events, weddings, and private functions.
3. Food & Beverage: Revenue from on-site dining at Twenties Restaurant and VÜE Rooftop Bar, as well as in-room dining services.
4. Event Ticketing: Revenue generated from hosting ticketed entertainment events at the hotel, with tickets sold through Ticketmaster and MassiveTix platforms.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

The Claridge Hotel operates a single historic luxury hotel property on the Atlantic City Boardwalk offering guest room accommodations across multiple tiers (Standard, Specialty, Vintage Themed Suites), event and meeting venue rentals (Grand Ballroom, Conference Center, Art Gallery, etc.), on-site dining at Twenties Restaurant and VÜE Rooftop Bar, and amenities including an indoor pool, arcade, and fitness center. Revenue is generated primarily through room bookings, venue rental for corporate events and weddings, and food & beverage sales, with ancillary revenue from ticketed entertainment events.

Product overview

The Claridge Hotel is a historic luxury hotel and boardwalk property in Atlantic City. The hotel operates as a single unified property offering guest accommodations across multiple room tiers (Standard Rooms, Specialty Rooms, Specialty Suites, and Vintage Themed Suites), event venues (Grand Ballroom, Main Ballroom, Conference Center, OceanView, South Hampton, and Art Gallery), dining establishments (Twenties Restaurant and VÜE Rooftop Bar), and amenities (Indoor Pool, Arcade, Fitness Center, In-Room Dining). The hotel also provides event services including catering packages, group accommodations, and venue rental. Guest programs include a loyalty program (Club Claridge), direct booking discounts, and a Play & Stay partnership with adjacent Bally's Casino offering slot play credits.

Differentiator

Problem solved

Functional benefit

Products and services

• Monaco King Suite An elegantly appointed specialty suite featuring a spacious king-sized bed with plush bedding, designed for guests seeking a premium room experience.
• Honeymoon Suite An exquisite specialty suite designed to envelop guests in an atmosphere of elegance and intimacy, targeting couples on honeymoons or romantic getaways.
• Sinatra King Suite A vintage-themed suite blending 1920s glamour with modern luxury, accented by memorabilia celebrating Frank Sinatra's legacy.
• Boardwalk Empire King Suite A vintage-themed suite evoking the opulence and intrigue of the Prohibition era, offering an immersive experience where vintage charm meets modern luxury.
• Vintage Double Oceanfront An oceanfront specialty room featuring two comfortable double beds dressed in premium linens, with sweeping views of the Atlantic Ocean.
• Vintage King Oceanfront An oceanfront specialty room with a luxurious king-sized bed, high-quality linens, and classic decor paying homage to the golden era of Atlantic City, with large windows offering sweeping ocean views.
• Gatsby Whirlpool King A 595 sq ft specialty room with a whirlpool tub, transporting guests to the opulent 1920s era celebrated in F. Scott Fitzgerald's The Great Gatsby.
• Whirlpool King A 465 sq ft specialty room with a spacious whirlpool tub, wet bar, in-room safe, refrigerator, and flat-screen TV designed for comfort and relaxation.
• Superior King A standard room featuring a spacious king-sized bed with premium bedding, elegantly appointed setting, contemporary flair, sleek design, and sophisticated furnishings.
• Superior Double A 285-325 sq ft standard room furnished with two comfortable double beds dressed in premium bedding.
• The Grand Ballroom A grand ballroom venue available for corporate events, weddings, and large private functions.
• The Main Ballroom A main ballroom venue available for events and gatherings.
• The Conference Center A conference center venue for business meetings and corporate events.
• The OceanView An oceanview event venue space for functions with scenic views.
• South Hampton An event venue space named South Hampton, available for private events.
• Art Gallery An art gallery space available for events and exhibitions.
• Twenties Restaurant An on-site restaurant offering dining with vintage-themed ambiance for hotel guests and visitors.
• VÜE Rooftop Bar An on-site rooftop bar offering cocktails and panoramic views for hotel guests and visitors.
• Catering Packages Catering packages for events and gatherings held at the hotel's venues.
• Club Claridge Loyalty Program A loyalty program offering exclusive benefits and savings for returning guests via club code access.
• Play & Stay Package A package combining a hotel stay with $20 in free slot play at adjacent Bally's Casino, available to guests booking directly.
• The Indoor Pool An indoor pool facility available for guest use.
• Arcade An arcade entertainment facility available for hotel guests.
• Fitness Center An on-site fitness center available for guest use.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Bally's CasinocoreGTM or Marketing PartnerCross-promotional 'Play & Stay' partnership with adjacent Bally's Casino. Hotel guests booking directly receive $20 in free slot play at Bally's Casino. This partnership provides added value for hotel guests seeking entertainment options beyond the hotel property.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Ocean Casino Resort: Boardwalk-area full-service hotel and casino with multiple dining outlets, pools, and meeting venues. Directly competes with the Claridge for the same leisure and group demand.
• Hard Rock Hotel & Casino Atlantic City: Newer, large full-service hotel and casino in Atlantic City with extensive dining, entertainment, and meeting space. Direct competitor for leisure and event bookings.
• Golden Nugget Atlantic City: Full-service casino hotel in Atlantic City competing for leisure travelers, dining, and events. Comparable in amenities and overall product breadth.
• Tropicana Atlantic City: Large boardwalk full-service hotel with casino, multiple restaurants, and event venues. Closest peer in terms of full-service Boardwalk lodging with gaming adjacency.
• Harrah's Resort Atlantic City: Caesars-operated full-service hotel and casino in the Atlantic City market. Comparable in scope of lodging, F&B, and event facilities within the same regional competitive set.
• Borgata Hotel Casino & Spa: Atlantic City's largest non-Boardwalk hotel and casino; comparable full-service operation with substantial meeting/event space and multiple F&B venues, often setting the premium pricing benchmark.
• Caesars Atlantic City: Full-service casino-resort hotel directly on the Atlantic City Boardwalk. Most directly comparable competitor for boardwalk leisure, casino-adjacent gaming, and convention/event business.
• Resorts Casino Hotel Atlantic City: Adjacent Boardwalk casino hotel; the Claridge's Bally's 'Play & Stay' partner shares the same gaming-district micro-market, making it a natural like-for-like benchmark for occupancy and ADR.

Regional players

• Showboat Hotel Atlantic City: Large boardwalk-area hotel without a casino, positioned as a family-friendly leisure option. Comparable in product mix (rooms, F&B, events) but serves a different customer segment.
• Congress Hall (Cape May): Historic New Jersey seaside hotel with themed/historic positioning, multiple dining outlets, and event space. Comparable in heritage-driven luxury positioning and coastal New Jersey leisure demand, though not a casino property.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ClaridgeAC
• Instagraminstagram.com/claridgeac
• LinkedInlinkedin.com/company/the-claridge-hotel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Claridge Hotel