Clarion Hotel® Post
Clarion Hotel® Post is a 539-room upscale design hotel in central Gothenburg, Sweden, operated under the Clarion brand by Strawberry, serving leisure travelers, corporate groups, and conference/events clients.
- Company typePrivate
- Founded2012
- HeadquartersGöteborg, Sweden
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Clarion Hotel® Post does
Clarion Hotel® Post is a 539-room upscale design hotel located at Drottningtorget 10 in central Gothenburg, Sweden, adjacent to Gothenburg Central Station. The property operates inside a historic post office building originally designed by architect Ernst Torulf, converted to a hotel in 2012 and most recently renovated in 2025. It is a flagship of the Clarion Hotel brand within Strawberry, a Nordic hospitality group operating more than 230 hotels across Scandinavia.
The hotel runs an integrated hospitality platform spanning accommodation (rooms ranging from 15-20 m² compact doubles to 95 m² suites across 13 floors and 1,212 beds), two on-site restaurants (Vrâ and Norda) plus a lobby bar and breakfast service, the Skönhetsfabriken spa with indoor, outdoor, and rooftop pools, a 24/7 fitness center, and 21 flexible conference rooms with capacity for up to 2,000 delegates. Ancillary services include parking from 350 SEK/night, pet-friendly rooms, and digital gift cards distributed through Strawberry's platforms.
The business model is a multi-stream hospitality operation: room revenue, F&B, spa and wellness (paid à la carte for guests), conference and event bookings (negotiated per event), and ancillary fees. Distribution combines Strawberry's direct website, app and Spenn loyalty program with third-party OTAs and a dedicated corporate contracts channel. The property holds Nordic Swan Ecolabel certification with an 8.9/10 sustainability rating and a TripAdvisor score of 4.1/5 across 4,988 reviews. No proprietary technology, AI capabilities, or standalone revenue figures are disclosed.
Clarion Hotel® Post firmographics
Firmographics- Name
- Clarion Hotel® Post
- Legal name
- Clarion Hotel Post (Strawberry)
- Website
- https://clarionpost.se
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Clarion Hotel® Post is a 539-room upscale design hotel in central Gothenburg, Sweden, operated under the Clarion brand by Strawberry, serving leisure travelers, corporate groups, and conference/events clients.
- Ownership category
- akta.pro rank
Clarion Hotel® Post industry classification
Industry- Product category
- Hotel Hospitality
- NAICS
- Hotels (except Casino Hotels) and Motels (721110), Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)
- SIC
- Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Corporate Conference Center Hotels (THAGALAF)
- akta.pro secondary industries
- Hotel & Resort Restaurants (THAFACAH), Resort Convention Hotels (THAGALAC)
Keywords
Where Clarion Hotel® Post is headquartered
LocationHeadquarters
- HQ city
- Göteborg
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Clarion Hotel® Post business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D
Revenue model
- Room Revenue: Primary revenue stream from hotel room bookings across 539 rooms ranging from compact doubles to luxury suites. Flexible pricing with breakfast optional depending on rate type.
- Food & Beverage: Revenue from on-site restaurants (Vrå, Norda), lobby bar, and breakfast service. Includes specialty dining experiences and catering for events.
- Spa & Wellness Services: Revenue from Skönhetsfabriken spa, rooftop pool access, treatments, and wellness classes. Pool, spa and treatments available at extra cost for guests.
- Conference & Events: Revenue from hosting conferences and events in 21 flexible conference spaces with capacity up to 2,000 participants. Includes catering and technical services.
- Ancillary Services: Revenue from parking (from 350 SEK/night), pet fees (300-400 SEK/visit), and gift shop.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Parking - outdoor lot adjacent to hotel |
| Unit Pricing | Pay-as-you-go | Parking - Åkareplatsen outdoor lot 100m away |
| Unit Pricing | Pay-as-you-go | Parking - Nordstan indoor garage 300m away |
| Unit Pricing | Pay-as-you-go | Pet fee - single animal |
| Unit Pricing | Pay-as-you-go | Pet fee - additional animals |
| Unit Pricing | Pay-as-you-go | Breakfast - optional add-on |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Clarion Hotel® Post product offering
Product offeringCore offering
Clarion Hotel Post operates a 539-room design hotel in a historic former post office building in central Gothenburg, Sweden, providing accommodation, dining (Vrå and Norda restaurants), wellness facilities (Skönhetsfabriken spa, rooftop pool, 24/7 gym), and conference/event services across 21 flexible meeting spaces for up to 2,000 participants. The hotel is part of the Strawberry hotel chain and offers supplementary services including parking, pet-friendly rooms, breakfast, and gift cards.
Product overview
Clarion Hotel® Post is a design hotel operating as part of the Strawberry Hotels group, located in a historic post office building in central Gothenburg, Sweden. The hotel functions as a unified hospitality platform offering accommodation (539 rooms across multiple categories from Compact to Suite), dining (award-winning VRÅ and Norda restaurants), wellness (Skönhetsfabriken spa with rooftop pool, indoor pool, sauna, and 24/7 gym), and event services (21 conference rooms for up to 1,500-2,000 participants). Additional services include parking, pet-friendly rooms, gift cards, and accessibility-adapted facilities. The hotel is Svanen ecolabel-certified and operates under Strawberry's sustainability commitments including climate neutrality goals by 2030.
Differentiator
Problem solved
Functional benefit
Brands
- VRÅ Restaurant: Award-winning restaurant at Clarion Hotel Post serving modern cuisine with panoramic views of Gothenburg.
- Norda
- Skönhetsfabriken Spa
Products and services
- Hotel Rooms (539 rooms) Accommodation across eight room categories from Compact Double (15-20 m²) to Suite (95 m²), including Standard Single/Twin, Standard Double, Superior, Superior Double, Deluxe Double, and Junior Suite options, offered to individual leisure and business travelers.
- Vrå Restaurant Award-winning on-site restaurant serving contemporary Nordic cuisine with panoramic views of Gothenburg, open to both hotel guests and the public.
- Norda Restaurant Elegant on-site wine bar and restaurant featuring an extensive wine selection and inviting dining atmosphere, open to hotel guests and external visitors.
- Skönhetsfabriken Spa Full-service spa facility offering spa treatments, massage, and beauty services, with indoor pool, outdoor pool, sauna, and steam room; available at extra cost to hotel guests.
- Rooftop Pool Outdoor rooftop pool with panoramic views over Gothenburg, available as part of the spa and wellness facilities at additional cost to hotel guests.
- Conference & Event Facilities 21 flexible conference and event spaces ranging from small meeting rooms to large halls, with capacity for up to 2,000 participants, supported by professional event planning, catering, and technical services for corporate and social events.
- Parking Services Three parking options including on-site outdoor lot (pre-bookable from 350 SEK/night), Åkareplatsen outdoor lot 100m away, and Nordstan indoor parking garage 300m away.
- Breakfast Service Buffet breakfast with omelette station featuring freshly baked bread, hot dishes, pastries, and local/organic ingredients, with gluten-free, vegan, vegetarian, lactose-free, and barista coffee options; included or optional depending on rate type.
- Gift Cards Digital gift cards available for purchase through the hotel's gift card shop, suitable for gifting hotel stays and dining experiences.
- Gym / Fitness Center 24/7 fitness center offering yoga classes, fitness classes, personal trainers, training equipment, cardio machines, free weights, and towels, with entrance included for hotel guests.
Quantifiable outcome
- Sustainability rating 8.9/10 - measuring energy, water, waste, food waste, chemicals, textile washing, and climate emissions
- +1 more outcomes
Companies that use Clarion Hotel® Post
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Clarion Hotel® Post technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Clarion Hotel® Post partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Vrå RestaurantcoreOn-site restaurant operated by Vrå, serving contemporary Nordic cuisine. Located within the hotel with separate booking (phone +46 31 61 90 60). The restaurant is featured as a key dining amenity for hotel guests.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Clarion Hotel® Post competitors and assessment
Company assessmentBroad incumbents
- Scandic Hotels (Nordic-wide chain): Largest Nordic hotel operator with a broad portfolio across Sweden, Norway, Denmark, Finland and Germany. Overlaps with Clarion Post across all room, F&B and conference segments at chain level.
- Elite Hotels of Sweden: Established Swedish-owned hotel chain with multiple properties across Sweden. Comparable to Strawberry/Clarion at the chain level for upper-mid and upscale lodging, conferences and dining.
Direct peers
- Gothia Towers (Swedish Exhibition Centre): Largest hotel and conference venue in Gothenburg, operating 1,200+ rooms and Sweden's biggest MICE facility. Most direct competitor given the comparable focus on large-scale conferences and events in the same city.
- Best Western Plus Hotel Noble House Gothenburg: Full-service hotel in central Gothenburg offering similar accommodation and meeting facilities, competing for both business and leisure guests in the same micro-market.
- Elite Hotel Plaza, Gothenburg: Upscale full-service hotel centrally located in Gothenburg offering similar room, dining and conference facilities under a competing Nordic chain brand.
- Clarion Hotel Sign (Stockholm): Other flagship Clarion Hotel in Sweden, operating a large full-service property with conference facilities under the same Strawberry brand; directly comparable franchise sibling.
- Avalon Hotel Gothenburg: Boutique design hotel in central Gothenburg with strong leisure appeal. Overlaps with Clarion Post's design-led positioning, although with a smaller room count.
- Quality Hotel Panorama Gothenburg: Sister property under the Strawberry umbrella in Gothenburg, operating as a full-service hotel in the same catchment. Direct in-market substitute for Clarion Hotel Post.
- Radisson Blu Scandinavia Hotel Gothenburg: Large full-service hotel with significant meeting space in Gothenburg, serving the same business and conference travelers with a comparable upscale Scandinavian positioning.
- Scandic Opalen Gothenburg: Large full-service hotel with meeting capacity in central Gothenburg, part of the Nordic Scandic chain. Directly comparable in scale, location, and business/leisure mix to Clarion Hotel Post.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Clarion Hotel® Post social profiles
Digital presenceClarion Hotel® Post compliance and trust
Trust signalCompliance1 record
Clarion Hotel® Post financial estimates
Financial estimateRevenue estimate
Valuation estimate
Clarion Hotel® Post leadership team
Management profileNumber of profiles
Clarion Hotel® Post funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Clarion Hotel® Post M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Clarion Hotel® Post
What does Clarion Hotel® Post do?
Clarion Hotel Post operates a 539-room design hotel in a historic former post office building in central Gothenburg, Sweden, providing accommodation, dining (Vrå and Norda restaurants), wellness facilities (Skönhetsfabriken spa, rooftop pool, 24/7 gym), and conference/event services across 21 flexible meeting spaces for up to 2,000 participants. The hotel is part of the Strawberry hotel chain and offers supplementary services including parking, pet-friendly rooms, breakfast, and gift cards.
Is Clarion Hotel® Post a public or private company?
Clarion Hotel® Post is a private company. It is classified as corporate owned and is currently operating.
When was Clarion Hotel® Post founded?
Clarion Hotel® Post was founded in 2012. It employs 101 to 250 people.
Where is Clarion Hotel® Post based?
Clarion Hotel® Post is headquartered in Göteborg, Sweden, in the Europe region.
How does Clarion Hotel® Post make money?
Five revenue lines are on record. Room Revenue is the primary driver. The others are food & Beverage, spa & Wellness Services, conference & Events and ancillary Services.
Who are Clarion Hotel® Post's main competitors?
Broad incumbents on record are Scandic Hotels (Nordic-wide chain) and Elite Hotels of Sweden. Direct peers are Gothia Towers (Swedish Exhibition Centre), Best Western Plus Hotel Noble House Gothenburg, Elite Hotel Plaza, Gothenburg, Clarion Hotel Sign (Stockholm), Avalon Hotel Gothenburg, Quality Hotel Panorama Gothenburg, Radisson Blu Scandinavia Hotel Gothenburg and Scandic Opalen Gothenburg.
Does Clarion Hotel® Post have an API?
No public API is recorded for Clarion Hotel® Post.
What industry is Clarion Hotel® Post in?
Clarion Hotel® Post's product category is Hotel Hospitality. Its primary akta.pro industry code is THAGALAF, Corporate Conference Center Hotels, with a secondary code of THAFACAH, Hotel & Resort Restaurants. Its NAICS code is 721110 and its SIC code is 7011.