Claro El Salvador

What Claro El Salvador does

Claro El Salvador is the Salvadoran operating subsidiary of América Móvil (NYSE: AMX), one of the largest telecommunications groups in Latin America. The company provides mobile services (postpaid Plan Pospago 360° and prepaid Superpack packages starting at $4), residential fiber-optic internet (described as the largest fiber network in El Salvador, with 300 Mbps + TV+ bundles at $45/month), satellite TV, and entertainment platforms including Claro Música, Claro Video, Claro TV+, and partnerships with Disney+, HBO, NBA, and Universal+. Its technology stack is built on 4G/LTE mobile infrastructure with 5G capability, nationwide fiber, VoLTE, eSIM, and an SD-WAN/enterprise connectivity layer, supported by the Mi Claro self-service app.

The company operates a dual-segment business model. The consumer (Personas) segment is served through retail stores (Nuestras Tiendas), an online store, WhatsApp and phone sales channels, the Mi Claro app, and the Claro Club loyalty program, with the Full Claro bundle combining mobile and home services for double-data and 50% WiFi-speed benefits. The enterprise (Empresas) segment is served by a direct sales force and the Claro Cloud portal (clarocloud.com.sv), offering corporate internet, SD-WAN, PBX Cloud, SMS Broadcast, fleet/AVL geolocation, Microsoft Azure and Google Workspace reselling, plus vertical-specific packages for finance, retail, agriculture, construction, health, industry, and real estate.

Revenue is generated primarily through recurring mobile and home subscriptions, supplemented by device financing on postpaid contracts, enterprise cloud and connectivity contracts, prepaid top-ups via authorized payment points, and international roaming packages such as 'América sin Fronteras' covering Argentina to Canada. Legal entities are CTE, S.A. de C.V. and CTE Telecom Personal, S.A. de C.V., headquartered at Complejo Claro Roma in San Salvador, with a workforce of 501-1,000 employees. Ownership and strategic direction are controlled by América Móvil, with no independent venture or private equity backing identified for the El Salvador entity.

Name

Claro El Salvador

Legal name

CTE, S.A. DE C.V. and CTE TELECOM PERSONAL, S.A. de C.V.

Website

https://claro.com.sv

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Claro El Salvador is the Salvadoran subsidiary of América Móvil, providing mobile, residential fiber-optic internet, satellite TV, and enterprise cloud and connectivity services to consumers and businesses across El Salvador under the Claro brand.

Ownership category

akta.pro rank

Product category

Telecommunications Services

NAICS

Wireless Telecommunications Carriers (except Satellite) (517112), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Telephone Communications (No Radiotelephone) (4813), Radiotelephone Communications (4812), Cable & Other Pay Television Services (4841)

akta.pro primary industry

Competitive Local Exchange Carriers (CLECs) (HDAIABAB)

akta.pro secondary industries

Unified Communications & Collaboration Network Services (VoIP/QoS) (BPAEAEAI), Video Streaming Platforms (SVOD/AVOD/TVOD) (BPAMAJAA)

Keywords

• Mobile telecommunications services
• Fiber optic internet
• Enterprise cloud services
• Satellite television
• Postpaid mobile plans

Headquarters

HQ city

San Salvador

HQ country

El Salvador

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Operations, Technology or R&D, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Mobile Services: Recurring revenue from postpaid (Pospago) plans with monthly billing, and prepaid airtime/recharges. Postpaid plans include the Plan Pospago 360 with bundled data, social media, and roaming features. Prepaid services include Superpack Express packages starting from $4.
2. Home Internet (Fibra Óptica): Monthly subscription for residential fiber optic internet, with packages like 300 megas + Claro TV+ for $45/month. Ultra Wifi add-on for extended home coverage.
3. Satellite TV (TV Satelital): Monthly subscription for satellite television services for residential customers.
4. Device Sales: Sale of smartphones and home equipment through installment plans bundled with postpaid contracts. Example: Redmi Note 15 Pro included in Plan $41 with $20 down payment.
5. Entertainment Subscriptions: Claro Música (music streaming), Claro Gaming, and partnerships with Disney+, HBO, Universal+, NBA for premium content add-ons.
6. Enterprise/Business Solutions: Customized telecommunications packages for businesses including voice, connectivity, cloud services (Microsoft Azure, Google Workspace), security solutions, and mobility management (CRM, forms, geolocation, SMS Broadcast).
7. Roaming Services: International roaming packages including 'América sin Fronteras' (coverage from Argentina to Canada) and 'Conexión sin Fronteras' (Europe coverage).
8. Claro Cloud Services: Business cloud offerings including virtual servers, cloud connect, Microsoft 365, Google Workspace, web presence, backup, and security services.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels9 records

Core offering

Claro El Salvador provides mobile telecommunications (postpaid Plan Pospago 360° and prepaid services), residential fiber optic internet with bundled satellite and streaming TV (Claro TV+), and enterprise solutions including corporate connectivity, cloud services (Claro Cloud with Microsoft Azure/Google Workspace), PBX Cloud telephony, security solutions, and fleet management. The company operates the largest fiber optic network in El Salvador and is part of the América Móvil group operating across 17 Latin American countries.

Product overview

Claro El Salvador operates as a telecommunications provider offering a comprehensive portfolio of mobile and fixed-line services. The core offering includes mobile plans (Pospago and Prepago), residential internet via fiber optic and Ultra WiFi, satellite TV and Claro TV+ streaming, and entertainment services (Claro Música, Claro Video). The product ecosystem spans consumer-facing services alongside enterprise solutions including voice, connectivity, mobility management, and cloud services (Claro Cloud). Key sub-products include VoLTE, eSIM, Full Claro bundling program, and Claro Club loyalty benefits.

Differentiator

Problem solved

Functional benefit

Brands

• Claro Club: Loyalty program offering discounts, promotions, and exclusive experiences for Claro customers.
• Claro Música
• Claro Video
• Claro TV+
• Claro Cloud
• Full Claro
• Mi Claro
• Claro Gaming
• Punto Rojo

Products and services

• Plan Pospago 360° (Postpaid Mobile)
• Prepago (Prepaid Mobile) Prepaid mobile service with Superpack Express packages from $4 including unlimited TikTok and YouTube, available for device purchase and plan renewal.
• Internet Residencial (Residential Fiber Internet) Residential broadband internet delivered via the largest fiber optic network in El Salvador, with 300 Mbps + Claro TV+ bundle offered at $45/month.
• Ultra Wifi Mesh/WiFi booster solution for Claro home internet customers to extend WiFi coverage throughout the residence. Sold as a distinct add-on offering.
• TV Satelital (Satellite TV) Monthly subscription satellite television service for residential customers.
• Claro TV+ Television service offering satellite and streaming content including live TV and on-demand programming, with integrations for HBO, Disney+, Universal+, and NBA partnerships.
• Claro Música Music streaming service providing unlimited access to millions of songs and playlists, with offline listening capability on iOS, Android, and AppGallery.
• Claro Video Video streaming service offering unlimited access to series, movies, documentaries, and exclusive content via mobile and smart TVs.
• Claro Cloud Cloud services platform offering virtual servers, Microsoft Azure integration, Cloud Connect, managed professional services, web presence, collaboration tools (Microsoft 365, Google Workspace), security, and business applications for enterprise customers.
• Internet Corporativo Dedicated corporate internet service providing connectivity solutions for businesses with various bandwidth options and SLAs.
• SD-WAN Software-defined wide area network solution enabling centralized network management and optimization for multi-location businesses.
• PBX Cloud Cloud-based private branch exchange providing enterprise telephony features including call routing, extensions, and virtual phone system management. A healthcare-specific variant (PBX Cloud para Salud) is also offered.
• SMS Broadcast Mass SMS marketing campaign platform for businesses, enabling targeted customer communication with reporting capabilities.
• Claro Drive Cloud storage and file sharing solution for businesses, allowing secure document storage, instant sharing, and team information management with backup capabilities.
• Claro Backup Backup solution protecting business data on computers, servers, and mobile devices against theft, damage, or disasters with daily, weekly, or monthly backup options.
• Internet Seguro Internet security service for businesses protecting network infrastructure against online threats, with Basic and Advanced tiers providing enhanced threat protection, intrusion detection, and security monitoring.
• Planes AVL (Fleet Tracking) Fleet management and vehicle tracking plans providing GPS-based location services for logistics and transportation businesses.
• Geolocalización (Geolocation Service) Real-time geolocation and tracking service for business operations and mobile workforce coordination.
• Claro TV Corporaciones Corporate television service delivering TV content tailored for business environments, hotels, and commercial establishments.
• Internet Móvil Empresarial Mobile internet plans for business customers, providing data connectivity for field teams and mobile workforce.

Quantifiable outcome

• Double data for Full Claro members combining mobile postpaid and home services
• +1 more outcomes

Segments10 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Nine partnerships are on record, tiered core and major.

• HBOcoreOthersContent partnership for HBO Max streaming service available through Claro TV+ platform, providing premium entertainment content to Claro subscribers.
• Disney+coreOthersDisney+ streaming service available to Claro customers, providing access to Disney, Marvel, Star Wars, and National Geographic content.
• NBAcoreOthersNBA sports content partnership offering basketball games and coverage to Claro subscribers.
• Universal+coreOthersUniversal+ streaming service featuring Universal Studios content available through Claro entertainment packages.
• GooglecoreTechnology or IntegrationGoogle Workspace (formerly G Suite) offered as part of Claro business cloud solutions, including Gmail, Drive, Docs, Meet for enterprise customers. Also Google Play app distribution for Android apps.
• MicrosoftcoreTechnology or IntegrationMicrosoft Azure cloud platform, Microsoft 365 (Office), and related Microsoft business tools offered through Claro Cloud for business customers. Includes Azure virtual servers, Microsoft 365 productivity suite.
• SamsungmajorChannel Partner/ Reseller/ DistributorSamsung smartphones (Galaxy series including ZFold, ZFlip, A16, S24 Ultra) sold through Claro stores and online with postpaid plan bundling. Promotional campaigns like Samsung ZFold/ZFlip reservation programs.
• XiaomimajorChannel Partner/ Reseller/ DistributorXiaomi smartphones (Redmi series) sold through Claro distribution channels bundled with postpaid plans. Featured in promotional campaigns like Punto Rojo.
• América MóvilcoreStrategic or Co-development PartnerClaro El Salvador is a subsidiary of América Móvil, the leading telecommunications company in Latin America operating in 17 countries. Provides brand, infrastructure support, content partnerships, and operational scale.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Telefónica (Movistar): Global telecom incumbent operating Movistar-branded mobile and fixed networks across Latin America; competes with Claro at scale in multiple countries and in El Salvador specifically.
• Millicom International Cellular: Parent of Tigo-branded operations across Latin America; competes with Claro/América Móvil at the group level across multiple Central American and South American markets.
• Liberty Latin America: Large Caribbean and Central American cable, broadband, and B2B operator (Cable & Wireless, Liberty PR, VTR); overlaps with Claro on fixed broadband, pay-TV, and enterprise connectivity across the region.
• AT&T (Mexico and Central America): Global telecom incumbent with mobility and enterprise operations across Mexico and parts of Central America; competes in adjacent geographies and in roaming and enterprise connectivity segments.

Direct peers

• Digicel El Salvador: Mobile-focused competitor in El Salvador and across the Caribbean/Central America; competes primarily on prepaid mobile pricing and value-segment data plans.
• Claro Guatemala (América Móvil): Sister Claro-branded operator under América Móvil in neighboring Guatemala; runs a near-identical mobile + fiber + TV + enterprise portfolio, making it the closest structural and operational comparable.
• Tigo El Salvador (Millicom): Direct competitor offering mobile, home internet, and pay-TV services in El Salvador under the Tigo brand; operates its own 4G/5G network and is the most direct head-to-head rival in the same geography.
• Movistar El Salvador (Telefónica): Mobile network operator and fixed-line provider in El Salvador; competes with Claro across postpaid, prepaid, and enterprise segments as part of Telefónica's Hispam portfolio.

Regional players

• Tigo Guatemala (Millicom): Millicom's Guatemala operation with overlapping mobile and home services; not a direct competitor in El Salvador but a useful regional benchmark for Central American telco economics.

Emerging players

• Netflix: Global OTT streaming incumbent competing with Claro Video and bundled Disney+/HBO content; represents both a substitution risk and a potential content-licensing partner for Claro TV+.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/claroelsalvador
• Facebookfacebook.com/claroelsalvador
• Instagraminstagram.com/claroelsalvador
• LinkedInlinkedin.com/company/claroelsalvador

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Claro El Salvador