Puerto Rico Telephone Company, Inc.

What Puerto Rico Telephone Company, Inc. does

Puerto Rico Telephone Company, Inc. operates as Claro Puerto Rico, a private subsidiary of América Móvil, and provides mobile voice and data, fixed telephony, fixed internet, television, cloud, and managed IT services in Puerto Rico. It serves residential consumers and small and medium-sized businesses, with additional offerings for government, healthcare, hospitality, education, food and beverage, and multinational enterprises. The supplied firmographics list 1914 as the founding year, and the company’s principal operating center is identified in San Juan.

Its infrastructure includes 5G mobile service, LTE and 5G fixed wireless access, GPON fiber, and copper-based fixed broadband, alongside international roaming and cloud connectivity. The service layer includes Claro Full convergence, Claro TV+ Android TV streaming with cloud DVR, fixed wireless business internet, Cloud Connect, Smart WiFi, managed CCTV, mobile device management, and cloud storage and collaboration services integrated with Microsoft 365 and Google Workspace. ClaroBot provides text-based support for billing, balances, data usage, roaming, payments, and agent routing through the website, Mi Claro app, and WhatsApp.

Revenue is primarily recurring subscription revenue from mobile plans, fixed telephony, internet, TV+, cloud, and managed services, supplemented by device and accessory sales, usage-based international services, and loyalty programs. Claro sells through Tiendas Claro, customer contact centers, authorized agents, kiosks, an online store, and Mi Claro, while Claro Empresas uses dedicated field and telemarketing teams with sector-specific coverage. Examples of the pricing architecture include 5G plans from $29 per month, fiber plans from $49.99 to $259.99 per month, and a $5.99 monthly Claro Rescate subscription; convergence benefits and 24–36-month device installments are designed to increase multi-product adoption and retention.

Name

Puerto Rico Telephone Company, Inc.

Legal name

Puerto Rico Telephone Company, Inc.

Website

https://claropr.com

Company type

Private

Founded year

1914

Operating status

Operating

Headcount range

11–50 employees

Short description

Puerto Rico Telephone Company, Inc., operating as Claro Puerto Rico, is a private América Móvil subsidiary providing mobile, fixed telephony, fiber and wireless broadband, television, cloud, and managed IT services to residential and business customers in Puerto Rico.

Ownership category

akta.pro rank

Headquarters

HQ city

Guaynabo, Puerto Rico

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Operations, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Mobile Services (Pospago, Prepago, Financiamiento): Recurring monthly subscriptions for mobile voice, data, and SMS services including postpaid plans (Update, Update Plus), prepaid plans, device financing programs, and add-on protection/streaming services. Generates recurring subscription revenue from individual and family plans as well as multiline business plans.
2. Fixed-Line Telephony: Monthly subscription revenue from traditional landline telephone services for residential and business customers, including multiline business systems, SIP/VoIP trunking, and IP telephony services.
3. Fixed Internet (Fiber, Copper, FWA): Recurring monthly fees for fixed broadband internet access delivered via GPON fiber, VDSL/copper, and LTE/5G fixed wireless (Claro Oficina), available in speeds from 1 Mbps to 1 Gbps for residential and business customers.
4. Claro TV+ (Television / Streaming): Subscription revenue from streaming television service (Claro TV+Negocios for businesses), including basic channel packages, premium add-ons, and cloud DVR storage. Residential Claro TV+ and business Clarotv+ Negocios.
5. Device and Accessory Sales: One-time revenue from the sale of mobile devices (smartphones from Apple, Samsung, Motorola, Nokia), accessories, wearables, tablets, and networking equipment through the Claro online store and physical retail locations. Devices available on installment plans (Update program, 24-36 month terms) or one-time payment.
6. Enterprise IT and Managed Services: Revenue from managed services including WAN/LAN networking, Mobile Device Management, security services (CCTV, Smart WiFi, backup), cloud services (Claro Cloud, Microsoft 365, Google Workspace resell), and professional services such as Apple Business Management and legal assistance.
7. Claro Cloud (Cloud Infrastructure): Revenue from cloud infrastructure services including Claro Cloud Empresarial, Microsoft Azure integration, presence web (domain and hosting), and cloud collaboration tools. Claro Cloud Connect provides private connectivity to public clouds.
8. Roaming and International Services: Revenue from international roaming services in over 200 countries, in-flight roaming on planes, and cruise roaming. Includes long-distance voice services to 32+ countries and international calling plans for business customers.
9. Claro Full (Convergence Bundles): Convergence revenue model where customers combining fixed and mobile services receive ongoing monthly benefits (double internet speed, double data, streaming discounts, portability bonuses), driving higher ARPU through multi-product subscriptions.
10. Claro Club (Loyalty Program): Free loyalty program driving customer retention and engagement. Partners with merchants to offer exclusive deals, generating indirect revenue through increased customer stickiness and reduced churn.

Pricing tiers

Go-to-market motion3 records

Distribution channels9 records

Marketing channels10 records

Core offering

Puerto Rico Telephone Company, Inc. (d/b/a Claro Puerto Rico) provides integrated telecommunications services in Puerto Rico, including mobile (postpaid, prepaid, multiline business plans on 5G), fixed-line telephony, fiber optic and FWA broadband internet up to 1 Gbps, Claro TV+ streaming television, and a portfolio of cloud and managed IT services (Claro Cloud, MDM, Smart WiFi, managed CCTV, Apple Business Management). It sells smartphones, accessories and equipment via retail stores, authorized agents and an online store, and operates the Mi Claro self-service app, Loyal Claro Club program, and AI-powered ClaroBot virtual assistant across web and WhatsApp.

Differentiator

Problem solved

Functional benefit

Brands

• Claro: Primary telecommunications brand offering mobile, fixed telephony, internet and TV services
• Claro Club
• Claro Full
• Claro Rescate
• Claro Cloud
• Claro Bot
• Mi Claro
• Claro tv+
• Claro Oficina
• Claro Drive Negocio

Quantifiable outcome

• Up to 1 Gbps symmetric fiber internet speed for residential and business customers (upload and download)
• +6 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability3 records

Feature11 records

Partnerships

Six partnerships are on record, tiered core and minor.

• ApplecoreTechnology or IntegrationClaro offers the full range of Apple devices (iPhone, iPad, Mac, Apple Watch, AirPods) through its retail and e-commerce channels. Apple Business Management is offered as a managed service for enterprise customers, enabling simplified deployment and management of Apple devices in businesses and organizations.
• SamsungcoreTechnology or IntegrationClaro serves as a primary retail channel for Samsung smartphones, wearables, and accessories in Puerto Rico, offering the latest Galaxy devices including Galaxy AI-enabled models. Pre-registration campaigns for Samsung Unpacked events drive early interest and sales.
• MicrosoftcoreTechnology or IntegrationClaro Cloud integrates with Microsoft Azure for cloud infrastructure and Microsoft 365 for business productivity (email, collaboration, Office applications). Claro offers Microsoft 365 as part of its Claro Cloud business collaboration suite, enabling enterprises to deploy Microsoft productivity tools through Claro's managed services.
• GooglecoreTechnology or IntegrationClaro Cloud offers Google Workspace as part of its business collaboration suite. Claro TV+ is powered by Android TV technology. Both partnerships enable Claro to offer Google productivity tools and streaming platform integration to its business and consumer customers.
• NetflixcoreGTM or Marketing PartnerClaro Full customers receive a $10/month streaming bonus (for 12 months) applicable to Netflix subscriptions and other streaming services (HBO, Hulu, Amazon Prime, etc.). Claro also offers standalone Netflix subscriptions as an entertainment add-on, driving customer acquisition and retention through entertainment bundling.
• Claro Club Partner MerchantsminorGTM or Marketing PartnerClaro Club loyalty program partners with various local Puerto Rico merchants across restaurants, retail, entertainment, and other sectors to offer exclusive discounts and experiences to Claro customers. The program is free and open to all Claro PR customers.

Scale indicators4 records

Recent moves4 records

Expansion highlights6 records

Broad incumbents

• América Móvil (other Claro subsidiaries): América Móvil is the parent company of Claro Puerto Rico and operates the Claro brand across 17+ Latin American countries. Its other subsidiaries (Claro Argentina, Claro Brasil, Claro Colombia, etc.) are directly comparable operating models and product benchmarks for the Puerto Rico business.
• T-Mobile US: T-Mobile US is one of the largest US mobile carriers and a global benchmark for mobile-first strategy, FWA broadband disruption, and aggressive marketing tactics. Its playbook in 5G and home internet is directly visible in the Puerto Rico competitive landscape.
• Liberty Latin America: Liberty Latin America is the parent of Liberty Communications Puerto Rico and a major cable, broadband, and telecom operator across the Caribbean and Latin America. It is comparable as a regional converged-services incumbent benchmark for Claro's broader portfolio strategy.
• Verizon Communications: Verizon is one of the largest US telecom carriers with mobile, FWA broadband, fiber, and enterprise services. It serves as a strategic benchmark for 5G and FWA investment pacing, enterprise services portfolio, and convergence positioning relevant to Claro's roadmap.
• AT&T Inc. AT&T is a major US telecom carrier offering mobile, fiber broadband, and managed business services. It is comparable as a benchmark for convergence strategy, fiber capex execution, and enterprise services portfolio composition.

Direct peers

• Liberty Communications of Puerto Rico: Liberty Communications is the principal cable, broadband, and pay-TV competitor in Puerto Rico and now also offers mobile services. It directly competes with Claro across the same convergence categories (broadband, TV, mobile, voice) and contests the same SMB and enterprise wallet on the island.
• AT&T (Puerto Rico operations): AT&T offers mobile and business connectivity services in Puerto Rico, competing with Claro for consumer wireless customers and enterprise contracts. It shares the same US regulatory framework and roaming dynamics, making it a directly comparable carrier on the island.
• T-Mobile US (Puerto Rico operations): T-Mobile operates mobile services in Puerto Rico and is a primary competitor to Claro's postpaid, prepaid, and family mobile plans. It participates in the same portability and device-financing battles and is a direct benchmark for 5G consumer marketing and pricing tactics.

Regional players

• Cable & Wireless Communications (Flow): Cable & Wireless / Flow delivers telecom, broadband, and pay-TV services across multiple Caribbean island markets. It is comparable in scale, geographic island footprint, and convergence model to Claro Puerto Rico, though operating primarily in different territories.
• Digicel Group: Digicel is a major mobile operator across the Caribbean and Central America, with a mobile-first, island-market profile comparable to Claro's mobile and FWA business in Puerto Rico. It shares similar subscriber density and ARPU dynamics in small island economies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xapi.whatsapp.com/send/?phone=17877750000&text&type=phone_number&app_absent=0
• LinkedInlinkedin.com/company/puerto-rico-telephone-company-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Puerto Rico Telephone Company, Inc.