Liberty Business

What Liberty Business does

Liberty Business is a Puerto Rico-based telecommunications and managed-services provider serving business customers across Puerto Rico and the U.S. Virgin Islands. The company delivers integrated connectivity, cloud, security, and managed services built on its licensed carrier infrastructure, including 5G mobile networks, dedicated fiber, fixed broadband, television, and Private 5G enterprise deployments. Its product architecture is platform-plus-modules: the Liberty Mix Business mobile plans (Essentials, Enhanced, Ultra) and Internet+TV+Phone bundles form the core, with add-on modules spanning Liberty Business Priority (network prioritization), Liberty Business Mobility Controls (app-free device security), Liberty Business Encore (cloud-based workforce management), Liberty Business WOWfi (Plume-powered managed WiFi), Secure Broadband (Akamai-backed DNS security), Liberty Call Defense (AI-driven spam/fraud blocking), Liberty Ad Solutions (TV advertising across 45+ channels), Geotab fleet integration, and Smart Protect device protection through Asurion. Underlying technology relies heavily on best-in-class partner stacks: Fortinet for cybersecurity, HPE for enterprise hardware, AWS for cloud, Plume for WiFi, Geotab for fleet, Akamai for DNS, Asurion for device protection, and integration with 15+ enterprise SaaS platforms (Salesforce, SAP, ADP, QuickBooks, Stripe, Power BI, Esri).

The business model is multi-stream and recurring. Primary revenue comes from mobile subscription plans ($25-$43/line/month), Internet+TV+Phone bundles ($79.49/month), managed services (Secured Edge, BaaS, DRaaS, monitoring), cybersecurity subscriptions, device installment plans (36-month contracts), and subscription software (Encore, WOWfi, Call Defense, Smart Protect). Secondary revenue includes transaction-based Liberty Ad Solutions and one-time hardware sales. Distribution runs through 100+ company-owned retail stores, Walmart and Kmart kiosks, authorized dealer networks, direct enterprise sales teams, and inside sales/WhatsApp/digital channels. Customer segments span SMB (1-29 employees), medium enterprises (30+), large corporations, and wholesale partners, with vertical specialization in hospitality, healthcare, retail, logistics, financial services, government, manufacturing, construction, and call centers. Pricing is per-line/per-device with AutoPay discounts and multi-year device contracts; portability credits of up to $1,500 per migrating account indicate active defensive churn spending. Compliance posture includes HIPAA, GDPR, and CIPA alignment through the Mobility Controls product.

Name

Liberty Business

Legal name

Liberty Business

Website

https://libertybusinesspr.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Liberty Business is a licensed telecommunications and managed-services provider in Puerto Rico and the U.S. Virgin Islands, offering 5G mobile, fiber internet, TV, cloud, cybersecurity, and SaaS workforce solutions to SMB, mid-market, and enterprise business customers through direct sales, 100+ retail locations, and digital channels.

Ownership category

akta.pro rank

Headquarters

HQ city

San Juan

HQ country

Puerto Rico

HQ region

Latin America

Offices24 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Mobile Services: Recurring subscription revenue from mobile plans (Liberty Mix Business) with tiered pricing based on data prioritization levels, hotspot allocation, and international roaming features. Revenue generated through monthly per-line charges with AutoPay discounts.
2. Internet and TV Services: Fixed-line internet (fiber, broadband) and television services for business customers, including dedicated fiber, Private 5G networks, and bundled packages (Internet + TV + Phone).
3. Managed Services: Managed IT services including network management (Secured Edge, Monitoring, Networking Solutions), cloud infrastructure, data center colocation, and business continuity solutions (BaaS, DRaaS).
4. Cybersecurity Services: Security offerings including vulnerability scanning, endpoint protection (EDR), secure email gateway, DDoS protection, and DNS security (Secure Broadband).
5. AI & IoT Solutions: Fleet management (Geotab), M2M connectivity, and AI Avatar services for business automation and IoT deployments.
6. Device Sales: Sale of mobile devices (smartphones, tablets) and equipment (modems, routers, hotspots) on installment plans with 36-month contracts.
7. Advertising Services: Television advertising insertion across 45+ channels with production services, targeting over 700,000 potential viewers in Puerto Rico.
8. Workforce Management Software: Liberty Business Encore platform providing digital forms, timekeeping, job dispatch, GPS tracking, and mobile payments for field service businesses.
9. Device Protection Plans: Smart Protect plans offering screen repairs, battery replacements, and Tech Assist support for mobile devices at $14-17/month per device or $45/month for 4 devices.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Liberty Business is a business-to-business telecommunications provider serving commercial customers in Puerto Rico and the U.S. Virgin Islands. The company sells integrated mobile (5G), fixed internet, TV, cloud, cybersecurity, AI/IoT, and managed IT services, bundled under brands such as Liberty Mix Business, Liberty Business in a Box, Liberty Business Encore, and Liberty Ad Solutions. Distribution is via company-owned retail, dealer kiosks, direct enterprise sales, and digital self-service channels.

Product overview

Liberty Business is a comprehensive telecommunications service provider for businesses in Puerto Rico and the U.S. Virgin Islands, operating as a platform-plus-modules architecture with multiple interconnected service categories. The core offerings span mobile services (Liberty Mix Business with Essentials, Enhanced, and Ultra plans), fixed connectivity (Internet + TV with business internet, TV, and telephony), bundled solutions (Liberty Business in a Box with WiFi PRO+ and Safety Connection variants), cloud and digital solutions, managed services, cybersecurity, advanced internet (including Dedicated Fiber and Private 5G Network), business continuity (BaaS, DRaaS), AI & IoT (Fleet Management, M2M, IA Avatar), and specialized solutions like Liberty Ad Solutions for advertising. Supporting platforms include Liberty Business Priority for network prioritization, mobile device security (Liberty Business Mobility Controls, Smart Protect), workforce management (Liberty Business Encore), account management tools (My Business Access, My Liberty App), WiFi solutions (Liberty Business WOWfi), spam protection (Liberty Call Defense), and fleet management integration (Geotab).

Differentiator

Problem solved

Functional benefit

Brands

• Liberty Mix Business: Mobile smartphone plans for business customers with various data tiers (Essentials, Enhanced, Ultra) including 5G, roaming, and mobile hotspot features.
• Liberty Business Priority
• Liberty Business in a Box
• Liberty Business Encore
• Liberty Go
• My Liberty App
• My Business Access
• Liberty Business WOWfi
• Smart Protect
• Liberty Call Defense
• Secure Broadband
• Liberty Business Mobility Controls

Products and services

• Liberty Mix Business (Mobile Plans) Business mobile plan offering with three tiers (Essentials $25, Enhanced $35, Ultra $43 per line/month with AutoPay) providing 5G unlimited data, tiered data prioritization, mobile hotspot (100-500GB), and international roaming across USA, Canada, Mexico, and 30+ Latin America/Caribbean destinations. Designed for business mobility needs from small to enterprise customers.
• Mobile Devices Smartphones and tablets sold to business customers alongside mobile plans, available on 36-month installment contracts with up to $1,500 in port-in credits for lines brought from competitors.
• Internet + TV (Internet Empresarial, Telefonía Fija, TV Empresarial) Fixed-line business internet, telephony, and television services for commercial customers, including a featured triple-pack bundle of 1000 Mbps internet, television, and unlimited phone service in Puerto Rico and USA at $79.49/month.
• Liberty Business in a Box Bundled managed connectivity and security solution for business continuity, available in two variants: WiFi PRO+ (managed WiFi) and Safety Connection (always-on backup connectivity that keeps the business online when the primary connection fails).
• Cloud & Digital Solutions Cloud and digital infrastructure services for businesses including on-premises infrastructure, cloud infrastructure, data center colocation, and captive portal WiFi solutions.
• Managed Services IT management services including Secured Edge, network monitoring and management, preventive and proactive response, and enterprise networking solutions, delivered as ongoing managed engagements for business customers.
• Cybersecurity Services Security services for business customers including vulnerability scanning, endpoint protection (EDR), secure email gateway, DDoS protection, and additional security capabilities.
• Advanced Internet Solutions (Dedicated Fiber, Private 5G) Enterprise-grade connectivity for large customers, including Dedicated Fiber with guaranteed bandwidth and Private 5G Network deployment for businesses needing dedicated wireless coverage with low latency.
• Business Continuity (BaaS, DRaaS) Business continuity services including Backup as a Service (BaaS), Disaster Recovery as a Service (DRaaS), Enterprise Port Backup, and Liberty Business Ongoing support, designed to keep business operations running through disruptions.
• AI & IoT Solutions AI and IoT offerings for business automation including Fleet Management Solutions, M2M (machine-to-machine) connectivity, and IA Avatar (AI-powered avatar/virtual assistant for business communications).
• Liberty Ad Solutions Television advertising service allowing businesses to place ads across 45+ channels (including CNN, ESPN, FX, TNT, HGTV, Food Network) in Puerto Rico, reaching 700,000+ viewers, with optional production services for commercial content.
• Liberty Business Encore Cloud-based workforce management software for field service organizations providing digital forms, mobile timekeeping, job dispatching, GPS tracking, and mobile payments (powered by Stripe and ATH Móvil), with integrations to ADP, Salesforce, QuickBooks, SAP, Power BI, and others.
• Liberty Business Priority Premium network prioritization service that gives business data traffic higher priority on the Liberty network for reliable connectivity during high-demand situations, supporting critical transactions, POS, and M2M use cases. Included with Liberty Mix Business Ultra and available as an add-on.
• Liberty Business Mobility Controls Mobile device security and management solution providing threat protection, usage policies, and data analytics without requiring additional applications or VPN, with HIPAA, GDPR, and CIPA compliance support.
• Smart Protect Mobile device protection and insurance service for business mobile devices, including screen repairs, battery replacements, unlimited photo/video storage, and Tech Assist by Asurion, at $14-$17/device/month or $45/month for 4 devices.
• Liberty Business WOWfi Managed WiFi solution using Plume-powered pods to provide whole-business coverage with separate network zones (Secure Zone, Employee Zone, and Guest Zone) for differentiated access control.
• Liberty Call Defense AI-powered spam and fraud call detection service for mobile users, using a self-learning engine and natural language processing to identify and block unwanted calls in real time.
• Secure Broadband DNS-based internet security service for fixed broadband customers, filtering malicious domains through managed CPE with static IP binding, backed by Akamai's cloud-based DNS query processing.
• Liberty International Passport International roaming add-on enabling unlimited talk, text, and high-speed data in 60+ destinations at $10/day for the first line and $5/day for additional lines (max 10 days per billing cycle).
• My Business Access Enterprise account management web platform for commercial customers to view account details, manage lines, pay invoices, and generate reports.
• My Liberty App Mobile application (iOS and Android) for Liberty Business customers to manage their accounts, pay bills, view invoices, and link accounts.

Quantifiable outcome

• Network reliability claims based on Q4 2025 study by Global Wireless Solutions (paid by Liberty)

Segments13 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability7 records

Feature11 records

Partnerships

Six partnerships are on record, tiered core.

• FortinetcoreTechnology or IntegrationTechnology partnership for cybersecurity solutions. Fortinet provides security technology integrated into Liberty Business security offerings.
• HPE (Hewlett Packard Enterprise)coreTechnology or IntegrationTechnology partnership for enterprise hardware and infrastructure solutions. HPE provides enterprise-grade equipment for business customers.
• AWS (Amazon Web Services)coreTechnology or IntegrationCloud partnership providing AWS cloud services integration for Liberty Business cloud and digital solutions offerings.
• GeotabcoreTechnology or IntegrationFleet management software partnership. Geotab's MyGeotab platform provides vehicle tracking, driver behavior monitoring, and fleet optimization for Liberty Business customers.
• AsurioncoreTechnology or IntegrationDevice protection partnership providing Smart Protect plans with screen repairs, battery replacements, and Tech Assist support services.
• PlumecoreTechnology or IntegrationWiFi management technology powering Liberty Business WOWfi. Plume provides the cloud platform for multi-zone WiFi with Secure, Employee, and Guest zones.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Comcast Business: US business telecom incumbent offering cable internet, fiber, and managed services. Limited direct presence in PR but serves multinational enterprise customers with PR branches.
• Lumen Technologies: Enterprise-focused telecom and managed services provider offering fiber, cloud, and security solutions. Competes for large enterprise and government contracts in Puerto Rico where customers need multi-national reach.
• Verizon Business: Global enterprise telecom incumbent with limited Puerto Rico footprint but serving multinational customers with PR operations. Competes for enterprise WAN, private 5G, and managed services contracts in the territory.

Others

• ATN International: Reported parent/affiliated company of Liberty Business with $728M 2025 consolidated revenue across Caribbean and US telecom holdings. Provides capital allocation, scale, and technology-sharing context for Liberty Business operations.

Direct peers

• T-Mobile Puerto Rico: Major wireless carrier with Puerto Rico operations competing on mobile plans and business accounts. Direct competitor in the B2B mobile segment with comparable 5G offerings.
• Claro Puerto Rico: América Móvil's Puerto Rico subsidiary offering mobile, internet, TV, and business telecom services. Directly competes with Liberty Business across mobile, fixed broadband, and enterprise segments in the same Puerto Rico geography.
• Cox Communications Puerto Rico: Cable and broadband operator with significant Puerto Rico presence offering business internet, TV, and phone services. Direct competitor in fixed broadband and bundled services for SMBs.
• Liberty Communications Puerto Rico: Sibling consumer-focused telecom brand under the Liberty Latin America / Liberty Communications umbrella in Puerto Rico. Shares network infrastructure and customer base, and competes for the same end customers though targeting different segments (consumer vs. business).
• AT&T Puerto Rico: Operates mobile and fixed wireless services in Puerto Rico, targeting both consumer and business customers. Directly competes with Liberty Business on enterprise mobile, 5G, and SMB connectivity.

Emerging players

• Hughes Network Systems: Satellite broadband provider serving Puerto Rico and Caribbean businesses with connectivity where terrestrial infrastructure is unavailable. Competes for enterprise branch connectivity and as a backup/redundancy solution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liberty Business