Classic Honda of Midland

What Classic Honda of Midland does

Classic Honda of Midland is a privately held, single-location Honda franchised automobile dealership located at 400 S Loop 250 W in Midland, Texas. Founded in 2015 and operating with approximately 34 employees, the dealership serves the Permian Basin and broader West Texas region — including Midland, Odessa, Big Spring, Andrews, Stanton, Pecos, Monahans, and surrounding communities — where it functions as one of only a handful of authorized Honda retailers. Its core business is the retail sale of new Honda vehicles (Accord, Civic, CR-V, HR-V, Pilot, Odyssey, Ridgeline, Prologue, and others), HondaTrue Certified pre-owned vehicles, and used vehicles from approximately 20 non-Honda manufacturers.

Revenue is generated across multiple streams: one-time vehicle sales, finance and lending transaction fees (including subprime and first-time-buyer financing), subscription/recurring vehicle leasing, service and repair labor billed through certified Honda technicians, and parts sales. The dealership complements its sales operations with Honda rental vehicles, an online service-scheduling tool, a dedicated EV Hub for the Honda Prologue electric lineup, and a service department that has been opened to all makes and models. Marketing is conducted through a multi-channel approach spanning the company website, Facebook, Instagram, LinkedIn, promotional coupons, and community sponsorships. The dealership offers an "Unlimited Lifetime Warranty" program, has won multiple DealerRater Dealer of the Year awards (2021, 2022) and a Carfax Top Rated Dealer recognition (2020), and holds SOC3, GDPR, CCPA, and ADA-compliance certifications.

Name

Classic Honda of Midland

Legal name

Classic Honda of Midland

Website

https://classichondaofmidland.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Classic Honda of Midland is a privately held Honda franchised dealership in Midland, Texas, selling new, certified pre-owned, and used vehicles alongside financing, service, parts, and rentals to individual consumers across the Permian Basin and West Texas.

Ownership category

akta.pro rank

Headquarters

HQ city

Midland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Vehicle Sales: New Honda vehicles, certified pre-owned vehicles, and used vehicles from multiple manufacturers including Honda, Ford, Chevrolet, Toyota, RAM, GMC, Dodge, Jeep, Nissan, Hyundai, Mazda, Lexus, BMW, Mercedes-Benz, Cadillac, Lincoln, Subaru, Buick, Kia, and others.
2. Finance and Lending Services: Vehicle financing including traditional loans, lease options, zero down financing for qualified buyers, and assistance for customers with various credit situations including bad credit, bankruptcy, first-time buyers, self-employed, and those receiving disability or Social Security income.
3. Service and Repairs: Maintenance and repair services performed by certified Honda technicians using genuine Honda parts, including routine maintenance, complex repairs, oil changes, tire rotations, and free inspections.
4. Parts Sales: Genuine Honda parts for vehicle repairs and maintenance.
5. Vehicle Rentals: Honda rental cars and trucks available with flexible scheduling and low rates.
6. Vehicle Leasing: Leasing options for new Honda vehicles with lower monthly payments compared to traditional financing, including flexibility to purchase at end of term or upgrade to new vehicles.
7. Trade-in Purchases: Purchase of customer vehicles even without a purchase requirement, with fair offers and immediate payment.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Classic Honda of Midland is a franchised Honda automobile dealership selling new Honda vehicles, HondaTrue Certified pre-owned Hondas, and used vehicles from multiple manufacturers. It also provides in-house vehicle financing and leasing, trade-in appraisals, full-service maintenance and repair using genuine Honda parts, vehicle rentals, and parts sales. The dealership operates from a single showroom in Midland, Texas, serving the Permian Basin and surrounding West Texas communities.

Product overview

Classic Honda of Midland is a Honda automobile dealership operating as a single-location franchise in Midland, Texas. The dealership offers a unified car-buying experience centered on new Honda vehicles and used vehicles across multiple brands, supplemented by Honda True Certified pre-owned program, in-house vehicle financing, full-service maintenance and parts department, and rental car services. The core product portfolio consists of new Honda sedans (Accord), compact cars (Civic), SUVs (CR-V, HR-V, Passport, Pilot, Prologue), minivans (Odyssey), trucks (Ridgeline), and sports cars (Prelude), alongside a curated selection of inspected used vehicles from various manufacturers. Financing, service, and rental offerings are integrated support services tied to the vehicle sales business rather than standalone products.

Differentiator

Problem solved

Functional benefit

Products and services

• New Honda Vehicles Full lineup of new Honda sedans, SUVs, trucks, and vans sold through the authorized franchised dealership to individual consumers in West Texas.
• Used Vehicles Pre-owned vehicles from multiple manufacturers that have undergone a rigorous inspection process and are sold with vehicle history reports to individual buyers.
• HondaTrue Certified Pre-Owned Vehicles Certified pre-owned Honda vehicles that have passed a 182-point inspection, backed by a 24-month/100,000-mile limited warranty and an 84-month/100,000-mile powertrain warranty with zero deductible and roadside assistance.
• Vehicle Financing and Leasing In-house financing department working with multiple lending institutions to offer new and used vehicle loans, lease options, zero-down financing for qualified buyers, and programs for buyers with bad credit, bankruptcy, first-time buyer status, self-employment, or disability and Social Security income.
• Service and Parts Maintenance and repair services performed by certified Honda technicians using genuine Honda parts, including routine maintenance, complex repairs, oil changes, tire rotations, free inspections, and parts sales for all makes and models.
• Vehicle Rentals Rental Honda cars and trucks available to customers needing temporary transportation, requiring a valid driver's license, major credit card, and valid insurance coverage.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

One partnership is on record.

• Honda (Manufacturer)coreChannel Partner/ Reseller/ DistributorAuthorized Honda dealership franchise representing the Honda brand for sales of new Honda vehicles, certified pre-owned Honda vehicles, Honda parts, and Honda service. Operates as exclusive Honda dealer in the Midland/Permian Basin area competing with Honda of Odessa, Honda of San Angelo, and McGavock Honda of Lubbock.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Carvana: Leading online used-vehicle retailer with no-haggle pricing and home delivery; comparable as a direct competitive threat for digitally-native buyers who might otherwise shop the dealership's 179-unit used inventory.

Broad incumbents

• AutoNation: Largest US franchised auto dealer group with hundreds of rooftops across multiple OEMs including Honda stores; comparable in that both operate Honda franchise retail, but AutoNation offers multi-brand scale, public-company financing capabilities, and consolidated inventory.
• Asbury Automotive Group: Multi-rooftop US franchised dealer group with Honda dealerships and significant F&I product revenue; comparable for the integrated sales-service-F&I model Classic Honda operates at a single location.
• Group 1 Automotive: US/UK franchised dealer group operating Honda and other OEM stores; comparable on franchised Honda retail economics, F&I capture, and exposure to cyclical regional demand.
• Berkshire Hathaway Automotive: Owner of Van Tuyl, the largest privately held US dealer group prior to acquisition; comparable on franchised multi-OEM retail operations and integrated F&I capabilities.
• Hendrick Automotive Group: Largest privately held US dealer group with extensive Honda and other OEM franchises; comparable as a high-touch franchised retail operator emphasizing customer satisfaction awards, similar to Classic Honda's DealerRater recognition.
• Lithia Motors (Lithia & Driveway): Largest US dealer group by revenue, operates hundreds of franchises across all major OEMs including Honda; comparable as a multi-OEM franchised retailer pursuing digital and F&I scale advantages unavailable to a single-rooftop dealer.
• CarMax: Largest US used-vehicle retailer; comparable on the used-vehicle side of Classic Honda's inventory (179 used units) and represents the most visible alternative channel for value-oriented used-car buyers in the Permian Basin.
• Sonic Automotive: Multi-rooftop franchised dealer group with EchoPark used-vehicle stores and a meaningful Honda dealership footprint; relevant comparable for franchised Honda retail at scale and the split between new and used-vehicle strategy.

Regional players

• Murgado Automotive Group: Privately held, family-owned dealer group operating Honda and other franchises in regional US markets; relevant comparable for a privately held single-region franchised operator with concentrated geographic exposure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ClassicHondaofMidland
• LinkedInlinkedin.com/company/classic-honda-of-midland
• Instagraminstagram.com/classichondamidland/?hl=en

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Classic Honda of Midland