Murgado Automotive Group

What Murgado Automotive Group does

Murgado Automotive Group is a privately held, multi-brand automotive dealership group headquartered in Miami, Florida, founded in 2001 and operating 29 dealership rooftops across 5 US states (Florida, Illinois, New Jersey, Virginia, and California) and 7 cities. The company holds franchise rights to 23 automotive brands spanning mass-market (Honda, Toyota, Ford, Mazda, Buick, GMC, Volkswagen), premium (BMW, Mercedes-Benz, Audi, Cadillac, Acura, INFINITI, Lincoln, Porsche), and ultra-luxury segments (Bentley, Ferrari, Maserati, Alfa Romeo), with approximately 2,000 new and pre-owned vehicles in inventory at any time. Leadership consists of founder Mario Murgado as President & CEO and Alex Andreus as COO & Partner.

The business model rests on three revenue streams: (1) gross margin on new and pre-owned vehicle sales across all 23 brands; (2) F&I income from in-house finance centers, captured through dealer reserve on lender buy-rates and financing origination fees; and (3) service and maintenance revenue at brand-authorized service centers from labor rates and parts markup. Pricing is unit-based with publicly disclosed MSRPs ranging from sub-$25,000 economy vehicles to $387,000 ultra-luxury cars, and trade-in appraisal is offered both online and in-store.

Customer acquisition combines a direct-to-consumer physical showroom model with a 100% online purchasing workflow, supported by brand-specific dealership microsites, organic SEO, and unique customer programs (Fast Pass pickup/delivery, Murgado Guard used-car warranty, and Brickell Advantage 2-year no-cost maintenance). The company employs 501-1,000 people across its network and serves individual consumer segments ranging from budget-conscious daily drivers to ultra-luxury buyers, with no disclosed fleet or enterprise customer base. No proprietary technology platform or AI/ML capability is evidenced in the input.

Name

Murgado Automotive Group

Legal name

Murgado Automotive Group

Website

https://murgadoautomotivegroup.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Murgado Automotive Group is a privately held multi-brand automotive dealership group operating 29 rooftops across 5 US states, selling new and pre-owned vehicles from 23 brands to individual consumers spanning budget, mainstream, and ultra-luxury segments, with integrated financing, service, and online purchasing.

Ownership category

akta.pro rank

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices32 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales (New and Pre-Owned): One-time sale of new and used vehicles across 23 automotive brands. Revenue is generated through the margin between wholesale acquisition cost and retail sale price. The company offers nearly 2,000 vehicles in inventory spanning economy to luxury segments.
2. Financing Services: In-house finance centers at multiple dealership locations provide automotive financing to customers. Revenue generated through dealer reserve (the spread between buy rate from lenders and rate offered to customers) and financing origination fees.
3. Service and Maintenance: Service centers at dealership locations perform vehicle maintenance and repairs. Revenue generated from labor rates and parts markup.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Murgado Automotive Group operates a multi-brand automotive dealership network of 29 locations across 5 U.S. states (Florida, Illinois, New Jersey, Virginia, California) and 7 cities, selling nearly 2,000 new and pre-owned vehicles from 23 brands ranging from economy (Honda, Toyota, Ford) to ultra-luxury (Bentley, Ferrari, Maserati). The group earns additional revenue through in-house vehicle financing, trade-in appraisal services, and service and maintenance operations at brand-specific dealerships. The company also offers a 100% online purchasing channel, exclusive customer programs (Brickell Advantage maintenance, Murgado Guard warranty, Fast Pass pickup/delivery), and home delivery.

Product overview

Murgado Automotive Group is a multi-brand automotive dealership network operating 29 locations across 5 states (Florida, Illinois, New Jersey, Virginia, and California). The company functions as an authorized dealer for 23 automotive brands spanning mass-market (Honda, Toyota, Ford), luxury (BMW, Mercedes-Benz, Audi, Lexus), and ultra-luxury segments (Bentley, Ferrari, Maserati, Porsche). The product portfolio centers on new and pre-owned vehicle sales with integrated financing, trade-in appraisal, and service/maintenance capabilities. Unique programs including Brickell Advantage (complimentary maintenance), Murgado Guard (used car warranty), and Fast Pass pickup/delivery differentiate the customer experience. The company also offers a fully online vehicle purchasing option.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicle Sales
• Pre-Owned Vehicle Sales
• Vehicle Service and Maintenance
• Vehicle Financing
• Trade-In Appraisal

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• AutoNation: Largest US franchised auto retailer (NYSE: AN) operating ~300+ dealerships across multiple states and brands. Most comparable broad incumbent to Murgado, with similar multi-brand new-and-used vehicle sales, F&I, and service revenue model at materially greater scale.
• Lithia Motors (Lithia & Driveway): Largest US auto retailer by revenue (NYSE: LAD) with an aggressive M&A roll-up strategy across mass-market and luxury brands. Comparable multi-state, multi-brand franchised dealer group with strong online purchase and digital retailing (Driveway) capabilities.
• Group 1 Automotive: US and UK franchised auto retailer (NYSE: GPI) with ~200 dealerships representing similar brand tiers (Honda, Toyota, BMW, Mercedes-Benz). Closely comparable mid-to-large multi-brand group with overlapping brand mix.
• Asbury Automotive Group: US franchised auto retailer (NYSE: ABG) operating ~150+ dealerships, with strong concentration in Sun Belt states similar to Murgado's Florida-heavy footprint. Similar brand tier mix including luxury exposure and used-car operations (Koons/Larry Miller).
• Sonic Automotive: US franchised auto retailer (NYSE: SAH) with ~140 dealerships and EchoPark used-car standalone stores. Comparable multi-brand franchised model with active investments in digital retail and used-vehicle reconditioning.
• Penske Automotive Group: Premium-tilted franchised auto retailer (NYSE: PAG) with heavy concentration in luxury (Mercedes-Benz, BMW, Audi, Porsche, Bentley, Ferrari). Most comparable to Murgado's ultra-luxury rooftops in Edison NJ, Jacksonville, and Miami.
• Berkshire Hathaway Automotive: Owns the former Van Tuyl group, one of the largest privately held US dealer networks before its 2015 acquisition. Comparable multi-brand franchised dealer at materially larger scale, with similar operating playbook around used-car and F&I monetization.

Direct peers

• Hendrick Automotive Group: Largest privately held US franchised dealer group with ~140 dealerships across multiple states. Closest peer to Murgado by ownership structure (private, principal-led) and multi-brand, multi-state operating model.
• Holman Automotive: Family-owned, privately held US dealership group and fleet services company. Comparable private, multi-brand franchised retailer with similar brand tier coverage and full-service F&I / parts / service operation.
• Ken Garff Automotive Group: Large privately held US franchised dealer group with ~60+ rooftops, particularly strong in the western US. Comparable private, multi-brand franchised dealer with similar F&I and service emphasis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/murgadoautomotivegroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries32 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Murgado Automotive Group