The Classic Motor Hub

What The Classic Motor Hub does

The Classic Motor Hub is a privately held classic car dealership and experience venue founded in 2016 by Martin Chisholm, a collector-car specialist with over 30 years of experience at leading auction houses. It operates from a five-acre site at the historic RAF Bibury airfield in the Cotswolds, between Bibury and Northleach, comprising three showrooms, a three-ramp workshop, secure storage facilities, a coffee shop, and event spaces accommodating up to 250 cars. The company buys, sells, and consigns classic, vintage and high-performance cars and motorcycles (typically 30-40 cars and 10 motorcycles on display), and serves marque-specific clubs including the Bentley Drivers Club and Maserati Owners Club through venue hire and hosted events such as Coffee & Classics and Drive-It Day.

The business generates revenue across six streams: consignment-based vehicle sales commissions, recurring car storage subscriptions, fee-based workshop servicing and MOT arrangements, pay-per-use racing simulator hire (developed with partner Classic Race Simulators), private event and venue hire, and an online retail shop offering branded merchandise, Omologato watches, gift hampers, scale models and automotive art. Go-to-market is predominantly direct-to-consumer, combining a physical showroom open seven days a week, a global e-commerce shop, field sales at events such as Salon Prive London, and organic social channels (Instagram, Facebook, X) plus a newsletter. Pricing is largely unit-based with no publicly disclosed price list for vehicles, while simulator hire is transparent at £15/£30/£50 for 15/30/60 minutes.

The Classic Motor Hub is founder-owned, has no external funding, employs nine people, and serves high-net-worth collectors, enthusiast clubs, corporate event clients, and gift shoppers primarily in the United Kingdom with global merchandise shipping.

Name

The Classic Motor Hub

Legal name

The Classic Motor Hub

Website

https://classicmotorhub.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Classic Motor Hub is a UK-based, founder-owned classic car dealership and experience venue in the Cotswolds, offering vehicle consignment sales, secure storage, workshop servicing, venue hire, a racing simulator, and a branded online merchandise shop to collectors, enthusiast clubs, and corporate clients.

Ownership category

akta.pro rank

Product category

Classic Car Dealership Services

NAICS

Used Car Dealers (44112)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Automotive Parts & Mobility Recommerce (Parts, Accessories, Bikes/Scooters) (CRAFAGAI)

akta.pro secondary industry

Motorsports & Powersports Gear & Accessories Retail (CRAMABAN)

Keywords

• Classic car sales
• Classic car storage
• Automotive workshop services
• Vehicle consignment
• Motoring event venue

Headquarters

HQ city

Bibury

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Vehicle Sales (Consignment): The company facilitates the sale of classic cars and motorcycles on a consignment basis, taking a commission on each sale. They also purchase vehicles directly for resale.
2. Car Storage: Offering secure storage for classic cars, motorcycles, and high-performance vehicles at their facility. Provides climate-controlled and concierge services.
3. Workshop Services: Full-service workshop providing routine servicing, vehicle inspections, tyre fitting, suspension work, diagnostics, MOT arrangements, and general maintenance and repairs.
4. Racing Simulator Hire: High-tech racing simulator experience available for hire, targeting both professional drivers preparing for tracks and casual enthusiasts. Prices from £15 for 15 minutes to £50 per hour.
5. Merchandise & Accessories: Online retail of automotive-themed gifts, accessories, clothing, watches, art, and homeware. Includes branded merchandise, Omologato watches, and classic car memorabilia.
6. Private Events & Venue Hire: Hosting private events for car clubs, corporate meetings, and Christmas parties. Catering services through Hub Grub Kitchen. Club Room Cafe available for dining events up to 40 guests.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels7 records

Core offering

The Classic Motor Hub operates a classic and collector-car business on a five-acre facility in the Cotswolds, offering consignment-based sales of classic cars and motorcycles, secure storage, a multi-ramp workshop for maintenance and MOT arrangements, a co-developed racing simulator experience, venue hire for private and corporate events, and a hospitality offering with an on-site coffee shop and an online retail shop for branded apparel, watches, art, models, and gift hampers.

Product overview

The Classic Motor Hub operates as a multi-faceted classic car business offering a combination of physical retail services and online merchandise. The core offerings include a classic car sales showroom for buying, selling, and consigning vehicles; secure car storage facilities; a fully equipped workshop for maintenance and repairs; private event hosting for car clubs; and a professional racing simulator. The online store complements the physical business with branded merchandise sub-products including Omologato watches, RetroClassic and Oily Rag clothing lines, LED wall signs featuring automotive brands, gift hampers, automotive art and prints, scale models, and books. The products are sold through a unified e-commerce platform that mirrors the physical showroom experience for online customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Classic Car Sales Showroom A curated showroom of classic, vintage, and high-performance cars and motorcycles available for purchase, with consignment services for sellers and direct-purchase inventory. Typically displays 30-40 cars and 10 motorcycles chosen for historic value or overall quality. Targets high-net-worth collectors and enthusiasts via the Cotswolds showroom and London exhibitions such as Salon Prive.
• Classic Car Storage Secure, climate-appropriate storage for classic cars, motorcycles, and high-performance vehicles at the Cotswolds facility, with concierge services and recurring subscription billing. Serves both existing customers and new clients seeking secure vehicle care.
• Workshop Services Fully equipped workshop with three ramps offering routine servicing, vehicle inspections, tyre fitting, suspension work, diagnostics, MOT arrangement, and general maintenance and repairs for classic and modern performance vehicles.
• Racing Simulator Hire Professional racing simulator co-developed with Classic Race Simulators that recreates iconic UK and international tracks including Goodwood, Silverstone, and Le Mans. Available for pay-per-use hire at £15 per 15 minutes, £30 per 30 minutes, and £50 per hour, targeting both professional drivers preparing for track days and casual enthusiasts.
• Private Events & Venue Hire Event hosting services for car clubs, corporate events, Christmas parties, and private functions at the Cotswolds venue, with capacity for up to 250 visiting cars, private dining areas, library meeting rooms, catering through Hub Grub Kitchen, and a Club Room Cafe for dining events up to 40 guests.
• Coffee Shop & Online Retail Store On-site barista coffee house serving home-baked cakes, combined with an online and on-site retail shop offering automotive-themed gifts, branded merchandise, watches, art, models, books, and gift hampers. Categories include Art, Books, Gift Hampers, Car Accessories, Models, Mugs, Watches, and Clothing; ships globally.
• Omologato Watches Motorsport-inspired luxury watches sold through the Classic Motor Hub online store, featuring precision craftsmanship and designs celebrating iconic cars and legendary drivers. Range from £325 (Ladies Racing Chrono) to £725 (Classic Timer Heritage 75, Maranello '61, Reims, Swimming Pool, Mille Miglia).
• RetroClassic Clothing Premium T-shirt brand featuring printed gritty graphic designs of classic cars, motorcycles, and aircraft, available in multiple colours and sizes as part of the on-site and online retail range.
• Oily Rag Clothing Heritage range of T-shirts and apparel featuring antique-appearance screen prints inspired by motorcycles, hot rods, and classic car culture, sold through the Classic Motor Hub online and on-site shop.
• Classic Motor Hub Merchandise Hub-branded apparel, accessories, and collectibles featuring The Classic Motor Hub logo and racing themes, sold through the online and on-site retail shop.
• LED Wall Signs Vintage-style illuminated LED wall signs featuring iconic automotive brand logos including Ferrari, Aston Martin, BMW, Goodwood Revival, and Castrol, sold through the Classic Motor Hub retail shop.
• Gift Hampers Curated automotive-themed gift baskets featuring a selection of motoring gifts, memorabilia, and collectibles, including the Medium (£58), Large (£82), Motorbike (£72), Luxury (£95), and Grand Prix (£89) hampers.
• Automotive Art & Prints Automotive-themed artwork including limited-edition prints, Cotswold-themed jigsaw puzzles featuring classic cars, and Le Mans memorabilia from Mulsanne Moments. Includes limited-edition pieces such as the Ford GT40 Limited Edition at £125 (limited to 25).
• Scale Models Scale model replicas of classic and racing cars and aircraft, including limited-edition pieces from Amalgam Models. Porsche 917K 1:18 scale at £200 and 1:8 scale at £10,350.
• Automotive Books Collection of automotive literature covering classic cars and racing drivers, including titles from Porter Press International, sold through the online and on-site retail shop.

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Classic Race SimulatorscoreStrategic or Co-development PartnerCollaboration to develop a high-tech racing simulator using cutting-edge technology to accurately recreate iconic tracks including Goodwood, Silverstone, Le Mans, and other UK circuits. The simulator is positioned as a professional training tool for drivers preparing for track days or racing seasons.
• Bentley Drivers ClubminorGTM or Marketing PartnerCar club that has held events at The Classic Motor Hub venue, utilizing the space for club gatherings and meetings.
• Maserati Owners ClubminorGTM or Marketing PartnerCar club that has held events at The Classic Motor Hub venue, utilizing the facilities for club meetings and vehicle displays.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Car & Classic: UK-based online marketplace for classic car listings and auctions — competing digital channel for the same buyer/seller audience TCMH serves through its physical showroom.
• Collecting Cars: Online global marketplace for enthusiast car sales — increasingly competes for the same buyer/seller transactions TCMH facilitates via its showroom and consignment model.

Broad incumbents

• Bonhams Motoring: Major international auction house with a dedicated motoring department handling classic car sales — comparable as an established channel for classic car transactions and valuation, though broader in scope.
• RM Sotheby's: World's largest collector car auction house — directly comparable as a transaction venue for classic cars, though much larger scale and global vs. TCMH's boutique regional focus.
• Gooding & Company: US-based specialist classic car auction house — comparable as a high-end classic car transaction venue serving the same global HNW collector audience.
• Iconic Auctioneers: UK-based classic and collector car auction house (formerly Silverstone Auctions) — comparable transaction channel for classic car buyers and sellers in the UK market.

Direct peers

• Hexagon Classics: London-based classic and modern classic car dealer with showroom, workshop, and consignment model — closely aligned with TCMH's UK dealer + service hybrid model and target HNW enthusiast customer.
• Nicholas Mee & Company: London-based specialist dealer of classic and modern high-performance cars with in-house workshop — directly comparable as a UK physical showroom + service centre for classic car collectors.
• Tom Hartley: UK specialist dealer of exotic and high-end classic cars with strong showroom presence and personal relationship-based sales — comparable business model targeting the same HNW collector segment.

Others

• Hagerty UK: Classic car media, events (Radwood, Festival of the Unexceptional), insurance, and valuation services — comparable as a brand-led ecosystem serving the same enthusiast community, though not a direct dealer competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/ClassicMotorHub
• Facebookfacebook.com/TheClassicMotorHub
• Instagraminstagram.com/theclassicmotorhub
• LinkedInlinkedin.com/company/the-classic-motor-hub

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Classic Motor Hub