What Hagerty UK does

Hagerty UK (Hagerty International Limited) is the UK operating subsidiary of Hagerty, Inc., a US-headquartered specialty insurer and membership organisation focused on classic and collector vehicles. The UK entity operates from Bicester Heritage under FCA regulation (FRN 441417) and has been active in the UK market for nearly 20 years, offering agreed-value insurance across classic cars, young drivers, classic motorcycles, motorsport, private client collections of £250,000 and above, and global transit. Its core technical differentiator is a proprietary UK valuation database exceeding 50,000 vehicle entries, which powers the publicly accessible Hagerty Price Guide and underpins the agreed-value quoting process — a critical feature in a market where standard market-value policies fail to reflect collector vehicle appreciation.

The business model combines two revenue mechanics: (1) insurance premium income across the multi-product portfolio, sold both direct-to-consumer and through broker and car club partnerships, and (2) membership fees from the Hagerty Drivers Club at £60 per year. Distribution is diversified across direct digital channels (the website serves 170,000+ monthly visitors), embedded relationships with marque and enthusiast clubs (VSCC, ACE Cafe, Bugatti Owners Club, and others), and underwriting partnerships (notably Markel International and Gullwing Racing). The value proposition rests on accurate valuations, enthusiast-focused event programming, and a 4.8/5 Trustpilot rating across 8,000+ reviews, which collectively support both customer acquisition and retention in a niche where trust and community matter disproportionately.

Hagerty UK is currently in an active expansion phase, having announced the acquisition of Bennetts, a UK motorcycle insurance broker, for approximately £34 million, and having launched Private Client and Motorsport Insurance lines in 2022. The parent company listed on the NYSE in December 2021 via a SPAC merger with Aldel Financial, providing public-market capital to fund continued UK and international expansion across the classic and collector vehicle ecosystem.

Name

Hagerty UK

Legal name

Hagerty International Limited

Website

https://hagerty.co.uk

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Hagerty UK is a specialty insurer serving classic and collector vehicle owners, offering agreed-value insurance across cars, motorcycles, motorsport, and high-value private collections, distributed via direct, broker, and car club channels.

Ownership category

akta.pro rank

Product category

Specialty Classic Vehicle Insurance

akta.pro primary industry

Classic / Collector Car Insurance (FSAJAAAG)

akta.pro secondary industry

Classic, Exotic & High-Value Vehicle Transport (HSAKAFAG)

Keywords

• Classic car insurance
• Collector vehicle insurance
• Classic motorcycle insurance
• Specialty vehicle coverage
• Agreed value insurance

Headquarters

HQ city

Bicester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Classic Car Insurance: Annual subscription-based insurance for classic vehicles (15+ years old), providing comprehensive cover with agreed value, European touring, and breakdown recovery. Revenue earned through policy premiums billed annually or on installment plans.
2. Classic Motorcycle Insurance: Subscription-based insurance for classic motorcycles (pre-1990 bikes), offering agreed value, 90 days European cover, multi-vehicle discounts, and laid-up cover options.
3. Motorsports Insurance: Single-event track day insurance and annual motorsports policies covering track damage, liability, recovery, and emergency repairs. Underwritten by Gullwing Racing Insurance BV.
4. Private Client Insurance: Premium insurance service for collectors with vehicle collections valued at £250,000 or more. Includes bespoke coverage, EU touring for 180 days, worldwide transit cover, and £100k legal expenses.
5. Global Transit Insurance: International shipping and transit insurance for classic vehicles, covering ocean cargo, physical damage, agreed value, and touring requirements for overseas events.
6. Car Club Partnership Introducer Commissions: Commission revenue generated through car club partnership programme where clubs receive financial support for each member who insures with Hagerty.
7. Hagerty Drivers Club Membership: Annual membership at £60/year offering quarterly magazine, exclusive events access, members area at events, driving tours, discounts, and exclusive competitions. Also sold as gift memberships.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

Hagerty UK is a specialty insurance provider for classic, vintage, and collector vehicles, offering agreed-value cover for cars aged 15+ years, classic motorcycles (pre-1990), motorsports/track day, private client collections (valued at £250,000+), and global transit shipping. Supporting offerings include the Hagerty Valuation Tool covering 50,000+ UK vehicle values, the Hagerty Drivers Club membership, the Hagerty Clubhouse venue at Bicester Heritage, and community events such as the Festival of the Unexceptional and Hagerty Hill Climb.

Product overview

Hagerty UK operates as a specialty automotive lifestyle and insurance company offering a comprehensive suite of products for classic and collector vehicle enthusiasts. The core offering consists of insurance products: Classic Car Insurance (for vehicles 15+ years old, covering up to 6 cars per policy), Young Driver Insurance (ages 21-25), Classic Motorcycle Insurance (pre-1990 bikes), Motorsports Insurance (track day, on-track, off-track, and liability), Private Client Insurance (for collections valued at £250,000+), and Global Transit Insurance (international shipping). Supporting products include Cherished Salvage (optional add-on to retain salvage after total loss) and the Enthusiast Carbon Offset Programme. The Hagerty Valuation Tool and Price Guide platform provides market intelligence with over 50,000 vehicle values updated quarterly. The company also operates the Hagerty Drivers Club membership (£60/year) and the Hagerty Clubhouse venue at Bicester Heritage. Events include the Festival of the Unexceptional, Hagerty Hill Climb, RADwood UK, and Hagerty Hangouts car meets.

Differentiator

Problem solved

Functional benefit

Brands

• Hagerty Drivers Club (HDC): Membership program offering exclusive benefits including quarterly magazine, event access, discounts, and members-only experiences.
• Hagerty Clubhouse
• Cherished Salvage

Products and services

• Classic Car Insurance

Quantifiable outcome

• Trustpilot rating of 4.8 out of 5 from over 8,000 reviews
• +2 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

15 partnerships are on record, tiered core and minor.

• BennettscoreChannel Partner/ Reseller/ Distributor · 1 January 2026Hagerty entered definitive agreement to acquire Bennetts, the UK's #2 specialty motorcycle insurance broker, from Lucida Group for £34 million. Transaction expected to close Q3 2026 subject to regulatory approval. Immediately accretive to earnings.
• Gullwing Racing Insurance BVcoreTechnology or Integration · 1 January 2022Motorsport insurance policies underwritten by Gullwing Racing Insurance, an EEC authorised insurer regulated by Authority Financial Markets and Swiss Financial Market Supervisory Authority FINMA. Provides specialised track day and motorsport coverage.
• Bicester HeritagecoreGTM or Marketing Partner · 1 January 2022Hagerty is launch partner of Bicester Heritage's Scramblers members club. Partnership includes event presence, venue access (Hagerty Clubhouse), and community building at the UK's centre of excellence for classic vehicles.
• The Vintage Sports Car Club (VSCC)coreGTM or Marketing Partner · 1 January 20223-year exclusive insurance partnership providing mutual member benefits and insurance policy incentives for VSCC members.
• Radical MotorsportminorGTM or Marketing Partner · 1 January 2022Partnership to create the Hagerty Radical Cup race series, supporting motorsport community and brand visibility in racing.
• Concours on Savile RowminorGTM or Marketing Partner · 1 January 2022Proud partner of 2022 Concours on Savile Row taking place along the London street famed for bespoke tailoring, with free visitor entry.
• Great Northern ClassicsminorStrategic or Co-development Partner · 1 January 2022Partnership with Great Northern Classics - specialist hub for the classic vehicle industry due to open Summer 2023 in the north of England.
• Markel International Insurance Company LimitedcoreStrategic or Co-development Partner · 1 January 2021New UK insurance partnership with Markel International, a long-standing family-founded business underwriting partner for Hagerty classic and collector vehicle programme in the United States since 2011. Extends partnership to UK market.
• Ace Cafe LondoncoreGTM or Marketing Partner · 1 January 2021Exclusive insurance partnership with legendary Ace Cafe, London - iconic venue for motorcycle and car enthusiasts since 1938.
• Steve ParrishminorGTM or Marketing Partner · 1 January 2021Motorsport legend Steve Parrish produces content with Hagerty media team, attends selected automotive events, and participates in online panel and seminar discussions.
• Gran Turismo 7minorGTM or Marketing Partner · 1 January 2021Global gaming partnership with Sony Interactive Entertainment's Gran Turismo 7 (PS4/PS5) offering in-game benefits for car enthusiasts, game players and Hagerty Drivers Club members.
• StarterMotorcoreStrategic or Co-development PartnerStarterMotor inspires and enables young people to explore careers across the historic and classic vehicle industry through mentoring, hands-on experiences, industry connections and skills development. Hagerty is a Principle Sponsor throughout 2022 and beyond, supporting youth engagement in classic vehicle careers.
• The Historic & Classic Vehicles Alliance (HCVA)coreStrategic or Co-development PartnerHagerty is a founding partner of the HCVA, which creates a powerful voice for everyone interested in protecting the future of classic and historic vehicles. The alliance promotes, supports and maintains the long-term health of the sector.
• WindrushminorStrategic or Co-development PartnerWindrush offers premium vehicle storage at a Cotswolds location and unique underground facility in Central London. Founded by ex-Formula 1 logistics expert Tim Earnshaw, providing meticulous attention to detail and high security for cherished vehicles.
• RACcoreTechnology or IntegrationBreakdown and recovery partner providing UK and European assistance across all Hagerty policies. RAC aims for 60-minute response time and covers emergency repairs, recovery costs, and roadside assistance.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Peter James Insurance: Peter James Insurance is a UK specialist broker for classic, vintage, and high-value vehicles, including classic motorcycles. It operates as a broker network and competes directly with Hagerty's classic car and motorcycle insurance offerings for UK enthusiasts.
• Lancaster Insurance: Lancaster Insurance is one of the UK's leading specialist classic car and motorcycle insurance providers, directly competing with Hagerty UK on agreed-value policies for classic vehicles. It offers similar product breadth across cars, motorcycles, and multi-vehicle policies, making it Hagerty's closest UK specialist competitor.
• Bennetts (Bennetts Motorcycling Services): Bennetts is the UK's #2 specialty motorcycle insurance broker, currently being acquired by Hagerty for £34M. It is a direct competitor in classic and modern motorcycle insurance and broker distribution, and post-acquisition will become part of the Hagerty UK entity.
• Adrian Flux: Adrian Flux is a UK specialist insurance broker offering policies for niche and enthusiast vehicles including classic cars, modified cars, and motorcycles. It shares Hagerty's specialist positioning and broker-led distribution, making it a comparable UK peer across multiple enthusiast vehicle segments.
• Footman James: Footman James is a UK specialist classic and collector vehicle insurance provider offering agreed-value cover for classic cars, motorcycles, and commercial vehicles. Like Hagerty UK, it targets the enthusiast market with limited-mileage, garage-kept policies and operates a multi-product specialist model.
• Carole Nash: Carole Nash is a prominent UK specialist insurance broker for classic and modern motorcycles, as well as classic cars. It is the primary competitor to Hagerty UK in the classic motorcycle insurance segment, the same category where Hagerty is acquiring Bennetts.
• Heritage Classic Car Insurance: Heritage Classic Car Insurance is a UK broker specializing in classic, vintage, and modified vehicle insurance, directly competing with Hagerty UK's core classic car product. It shares the specialist positioning and agreed-value proposition, primarily distributed through intermediary brokers rather than DTC.
• Grundy Insurance: Grundy Insurance is a US specialist classic and collector car insurer offering agreed-value policies for enthusiast vehicles. It competes with Hagerty in the US market and shares the same agreed-value, limited-mileage specialist model that Hagerty UK offers to British enthusiasts.

Broad incumbents

• Markel International: Markel International is a major specialty insurer underwriting Hagerty UK's classic and collector vehicle programme since 2021. As both a capacity provider and competitor in classic vehicle insurance across the UK and Europe, Markel operates as a broad incumbent in the specialty insurance space Hagerty occupies.

Others

• Hagerty, Inc. (US Parent): Hagerty, Inc. is the US publicly-traded parent (NYSE: HGTY) operating the same classic vehicle insurance and automotive lifestyle business model in North America. While not a direct competitor, it shares identical products, valuation tools, and brand, providing global benchmarking for Hagerty UK's operations.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hagerty-international-limited

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hagerty UK