What Credit Union ONE does

Credit Union ONE is a federally chartered, member-owned credit union cooperative headquartered in Ferndale, Michigan, founded in 1938 as Ferndale Co-Op Credit Union and rebranded in 1984 to reflect its statewide footprint. The institution operates 17 branches across Michigan, concentrated in Metro Detroit with extensions to Grand Rapids and Traverse City, and serves a field of membership open to anyone who lives, works, worships, or attends school in Michigan or six Ohio counties. With over $1.6 billion in assets and a 251-500 employee headcount, Credit Union ONE offers a full-service retail and commercial banking platform spanning consumer deposits (checking, savings, money market, CDs, IRAs), consumer lending (auto, mortgage, home equity, personal, credit cards, secured and credit builder loans), and business banking (SBA, commercial loans, business checking/savings, treasury management).

The credit union's core technology infrastructure includes a unified digital banking platform with iOS and Android mobile apps, online banking, Zelle peer-to-peer payments, Mobile Wallet support, bill pay, telephone banking, and ITM (Interactive Teller Machine) video teller services. Loan origination is supported through third-party platforms (MeridianLink and LoansPQ). Security architecture includes encryption, firewalls, EMV chip technology, multi-factor authentication, automated fraud alerting, and a partnership with Mastercard for complimentary ID Theft Protection. The institution completed the acquisition of Icon Mortgage in September 2025, deepening its residential mortgage vertical.

Credit Union ONE generates revenue through the net interest spread between loan interest income and deposit interest expense, supplemented by fee-based income (overdraft, ATM, wire, safe deposit boxes), interchange revenue from Mastercard credit card products (Achieve Rewards, Achieve Credit, Access Credit), and referral income from insurance (TruStage), tax preparation (TurboTax, H&R Block), and investment services partnerships. As a not-for-profit cooperative, surplus is returned to members through low or no-cost products, including a stated no-overdraft-fee policy. Distribution combines physical branches with shared branching through the CO-OP network and a digital-first self-service channel. Recognition includes Newsweek America's Best Credit Unions 2025, Forbes Best in State Credit Unions 2025, Bauer Financial 5-Star rating (March 2026), and Great Place to Work certification (September 2025-September 2026).

Name

Credit Union ONE

Legal name

Credit Union ONE

Website

https://cuone.org

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

251–500 employees

Short description

Credit Union ONE is a federally insured, member-owned credit union founded in 1938 and headquartered in Ferndale, Michigan, operating 17 branches and serving consumers and small businesses across Michigan and six Ohio counties with over $1.6 billion in assets.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Credit Unions (52213), Credit Card Issuing (522210)

SIC

Savings Institution, Federally Chartered (6035)

akta.pro primary industry

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)

akta.pro secondary industry

Bank & Credit Union Personal Loans (Unsecured Installment) (FSAKAAAL)

Keywords

• Retail banking services
• Consumer lending products
• Business banking services
• Deposit accounts
• Mortgage loans

Headquarters

HQ city

Ferndale

HQ country

United States

HQ region

North America

Offices17 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Loan Interest Income: Interest income from personal and business lending products including auto loans, mortgages, home equity loans, personal loans, credit cards, SBA loans, and commercial loans. As a not-for-profit credit union, interest earned on loans is a primary revenue stream.
2. Deposit Interest Spread: Earnings from the spread between interest paid on member deposits (savings, checking, CDs, IRAs) and interest earned on loans and investments.
3. Fee-Based Income: Fees from account services including overdraft fees, ATM usage, wire transfers, safe deposit boxes, and other banking services. The credit union also notes no overdraft fees as a member benefit.
4. Investment and Insurance Services: Revenue from investment products, financial planning, retirement planning, and insurance services offered through the credit union.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Credit Union ONE is a federally chartered, member-owned credit union that delivers retail and small-business banking services to consumers and businesses primarily in Michigan. It funds and services deposit products (checking, savings, money market, CDs, IRAs), consumer and mortgage loans (auto, boat, motorcycle, RV, home, home equity, personal, credit builder), credit cards, and business banking (business checking/savings, SBA loans, commercial loans, treasury management), delivered through 17 branches, online and mobile channels, ITMs, and shared branching.

Product overview

Credit Union ONE is a federally chartered credit union headquartered in Ferndale, Michigan, offering a full-service retail and commercial banking platform. The core portfolio spans personal and business deposit accounts (checking, savings, money market, CDs, IRAs), consumer and mortgage lending (auto, home, personal, credit builder loans), credit cards (Achieve Rewards Mastercard, Achieve Credit, Access Credit), and commercial lending (SBA and commercial loans). Digital delivery is centered on a unified Digital Banking platform (online and mobile) with 24/7 access, bill pay, Zelle peer-to-peer payments, mobile wallet support (Apple Pay and Google Pay), and ITM/video teller banking. Ancillary services include investing, financial planning, insurance, treasury management for businesses, safe deposit boxes, and member rewards programs. The institution operates 17 branches across Metro Detroit, Grand Rapids, and Traverse City, Michigan, and is federally insured by the NCUA.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Checking Demand deposit account for everyday personal banking, marketed to Michigan residents and Ohio county members, with Early Pay (up to two days early direct deposit), Zelle transfers, mobile wallet support, and no overdraft fees.
• Savings Account Personal savings account offering competitive interest rates, automatic transfers, and NCUA deposit insurance up to $250,000 for members.
• Money Market Account Interest-bearing personal account offering higher rates than standard savings while combining checking-style access with savings-style deposits.
• Certificates of Deposit (CDs) Fixed-term personal savings certificates with guaranteed interest rates, offered to members in multiple term lengths.
• IRAs (Traditional and Roth) Tax-advantaged personal retirement savings accounts including Traditional and Roth IRA options for individual members.
• Credit Cards (Achieve Rewards Mastercard, Achieve Credit, Access Credit) Personal credit card portfolio comprising the Achieve Rewards Mastercard with cash back rewards, the Achieve Credit Card, and the Access Credit Card, all featuring complimentary Mastercard ID Theft Protection (credit file monitoring, suspicious activity alerts, and identity resolution services).
• Auto Loans Consumer financing for the purchase of new and used cars, trucks, and other motorized vehicles, offered at competitive rates to members.
• Boat Loans Marine vessel financing for the purchase of boats and watercraft, offered to personal members.
• Motorcycle and Powersports Loans Specialized consumer financing for motorcycles, ATVs, UTVs, and other powersport vehicles.
• RV & Camper Loans Consumer financing for the purchase of recreational vehicles and campers by individual members.
• Home Loans (Mortgages) First-lien mortgage products for purchasing a home, including conventional and government-backed loan options for personal members.
• Home Loan Refinancing Mortgage refinancing that replaces an existing home loan with a new loan at potentially lower rates for personal members.
• Home Equity Loans and Lines of Credit Loans and revolving credit lines secured by the borrower's home equity, available for home improvements, debt consolidation, or other member financial needs.
• Personal Loans Unsecured consumer loans for a variety of personal purposes including debt consolidation, major purchases, and unexpected expenses.
• Secured Loans Collateral-backed consumer loans that use savings or other pledged assets as security, typically offering lower rates than unsecured options.
• Credit Builder Loan Small consumer installment loan designed to help members establish or improve their credit history through regular on-time payments.
• SBA Lending Small Business Administration loan programs that support business growth, startup, and working capital needs for Michigan small business members.
• Commercial Loans Business lending solutions covering commercial real estate, equipment financing, and operating capital for commercial members.
• Business Checking Business deposit account tailored for small business operations, with tools for transaction management and cash flow handling.
• Business Savings Savings account designed for business owners to deposit and grow business funds with competitive interest rates.
• Treasury Management Cash management and liquidity services for business members, including automated workflows and reporting.
• Digital Banking Unified online and mobile banking platform providing 24/7 account access, bill pay, Zelle, mobile wallet support, account management, and real-time transaction monitoring to members.
• Bill Pay Online bill payment service allowing members to schedule and pay bills directly from their checking account through the digital banking platform.
• Telephone Banking Automated phone banking service providing members with account access and transactions via a voice response system, available 24 hours a day.
• ITM (Interactive Teller Machine) Banking Interactive Teller Machine service offering live video teller assistance for transactions beyond standard ATM functions, available at branches with ITM equipment.
• Safe Deposit Boxes Secured physical storage boxes available at select branches for storing valuables and important documents, with annual rental fees that vary by box size.
• Investing Services Investment and brokerage services offered through a partnership, providing access to stocks, bonds, mutual funds, and retirement accounts for members.
• Financial Planning Advisory services helping members plan for retirement, education funding, and other personal financial goals.
• Insurance Insurance products and referrals, including TruStage Auto & Home Insurance offered through the Love My Credit Union Rewards program.
• Love My Credit Union Rewards Member rewards program offering discounts on TurboTax (up to 20% off), H&R Block tax preparation ($25 off for new clients, $10 off for returning clients), TruStage Auto & Home Insurance savings, and deals on name-brand merchandise, included with membership at no additional cost.

Quantifiable outcome

• Assets grew from $158 in 1938 to over $1.6 billion
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Hutzel HospitalcoreStrategic or Co-development Partner · 1 January 1967Credit Union ONE formed an important partnership with Hutzel Hospital in 1967, which became the first of many long-term alliances with leading health care and educational institutions. This partnership established the credit union's model of institutional alliances to expand membership.
• MastercardcoreTechnology or IntegrationCredit Union ONE partners with Mastercard to provide ID Theft Protection services to all debit and credit card holders (Achieve Rewards, Achieve Credit, and Access Credit Cards). Mastercard ID Theft Protection includes credit file monitoring, suspicious activity alerts, and resolution specialists. This is a complimentary service included with Mastercard activation.
• TruStage (CMFG Life Insurance Company)minorGTM or Marketing PartnerTruStage Auto & Home Insurance is offered through the Love My Credit Union Rewards program, allowing members to save up to hundreds of dollars on car insurance. Credit Union ONE acts as a marketing channel for TruStage insurance products to its member base.
• TurboTax (Intuit)minorGTM or Marketing PartnerTurboTax discount offer (up to 20% off federal products) available through the Love My Credit Union Rewards program. New TurboTax members can access discounted tax preparation services as a member benefit.
• H&R BlockminorGTM or Marketing PartnerH&R Block discount offers ($25 off for new clients, $10 off for returning clients) available through the Love My Credit Union Rewards program. Tax preparation discounts offered as a member benefit.
• National Credit Union Administration (NCUA)coreOthersCredit Union ONE is federally insured by the NCUA, which provides regulatory oversight and deposit insurance up to $250,000 per depositor, backed by the full faith and credit of the United States Government. NCUA is the independent federal agency that charters and supervises federal credit unions.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• DFCU Financial: Michigan-headquartered credit union offering a full suite of consumer and business banking products, directly comparable to Credit Union ONE's community-based, full-service cooperative model.
• Genisys Credit Union: Auburn Hills, Michigan-based credit union serving individuals and businesses with checking, savings, loans, and digital banking — closely overlapping Credit Union ONE's product set and Southeast Michigan geographic focus.
• BlueOx Credit Union: Michigan-based community credit union with personal and business banking products, directly comparable to Credit Union ONE's community-focused, full-service model.
• Lake Michigan Credit Union (LMCU): One of Michigan's largest credit unions, headquartered in Grand Rapids with a comparable full-service retail and business banking platform, though materially larger in asset size.
• ELGA Credit Union: Michigan-based community credit union with a comparable mix of consumer deposit, lending, and business banking products, providing another relevant direct peer within the state.
• Consumers Credit Union: West Michigan-based credit union offering consumer and business banking products with a similar member-owned cooperative structure, directly comparable in mission and audience to Credit Union ONE.
• Michigan State University Federal Credit Union (MSUFCU): Large Michigan-based credit union with a full-service consumer and business banking offering and a strong digital channel mix, providing a directly comparable community-banking alternative within the state.
• Community Choice Credit Union: Michigan-headquartered credit union with a full personal and business banking platform and similar community focus, comparable in scope and audience to Credit Union ONE.

Broad incumbents

• Alliant Credit Union: Large national digital-first credit union offering consumer deposits, lending, and credit cards with no physical branch dependency, representing a broader incumbent competitor for digitally-engaged members.
• Navy Federal Credit Union: The largest U.S. credit union by assets, offering a comprehensive consumer and business banking platform with strong digital channels, providing a broad-incumbent benchmark for product breadth and digital scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cuone

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Credit Union ONE