Cleanfax Laundry and Dry Cleaners

Name

Cleanfax Laundry and Dry Cleaners

Legal name

Cleanfax Laundry and Cleaners Limited

Website

https://cleanfaxlaundry.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Dry Cleaning and Laundry Services

NAICS

Drycleaning and Laundry Services (except Coin-Operated) (81232), Industrial Launderers (812332), Linen and Uniform Supply (81233), Carpet and Upholstery Cleaning Services (56174), Personal and Laundry Services (812)

akta.pro primary industry

Retail/Consumer Dry Cleaning (Storefront) (HSAJADAA)

akta.pro secondary industries

Same-Day / Express Dry Cleaning (HSAJADAD), Eco-Friendly / Green Pickup & Delivery Laundry Services (HSAJACAL), Standard Wash-and-Fold (Everyday Apparel) (HSAJABAA), Commercial / Small-Business Wash-and-Fold (Salons, Gyms, Spas, Airbnb Hosts) (HSAJABAE), Uniform Laundry (Corporate/Facilities) (HSAJAEAE)

Keywords

• Dry cleaning services
• Commercial laundry services
• Garment care services
• Household textile cleaning
• Pickup and delivery laundry

Headquarters

HQ city

Nairobi

HQ country

Kenya

HQ region

Africa

Offices13 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Dry Cleaning Services: Professional dry cleaning for suits, coats, blazers, formal wear, and delicate fabrics using eco-friendly solvents. Per-item transaction pricing.
2. General Laundry Services: Washing, drying, ironing, and folding services for everyday clothing and household items. Per-pound or per-item pricing.
3. Specialty Item Cleaning: Premium cleaning services for duvets, curtains, carpets, bridal gowns, Ankara/African wear, and deep seat cleaning. Higher price points for bulky or delicate items.
4. Corporate/Bulk Laundry Packages: Tailored packages for hotels, Airbnbs, restaurants, salons, schools, and government offices requiring regular bulk linen and uniform cleaning.
5. Subscription Plans: Regular service plans for frequent customers offering priority access and consistent quality care for weekly suit pressing, seasonal duvet cleaning, and ongoing household cleaning needs.
6. Home Cleaning Services: Comprehensive house deep cleaning including kitchens, bathrooms, floors, living areas with eco-friendly products and customizable cleaning plans.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Cleanfax Laundry and Dry Cleaners provides professional dry cleaning, general laundry, and specialized household textile cleaning services (curtains, duvets, carpets, upholstery, bridal gowns, Ankara/African wear) through 13+ branches across Nairobi and a free door-to-door pickup and delivery operation. The company serves both individual consumers and corporate clients such as hotels, Airbnbs, restaurants, salons, schools, and government offices with tailored bulk laundry packages, subscription plans, and same-day turnaround options.

Product overview

Cleanfax Laundry and Dry Cleaners Ltd operates as a service-based business offering a comprehensive portfolio of garment care and household cleaning services. The core offerings center on professional dry cleaning (suits, blazers, shirts, coats, formal wear), specialized fabric cleaning (curtains, duvets, carpets, upholstery), and general laundry services. The business differentiates through premium tier offerings like the Deluxe Dry Cleaning Service with personalized finishing and complimentary repairs, and convenience features including same-day turnaround, free pickup/delivery scheduling via WhatsApp and Instagram, and commercial accounts for hotels, Airbnbs, and corporate clients. The service portfolio spans residential household cleaning, personal garment care, and B2B linen/uniform services across 13+ branches in Nairobi.

Differentiator

Problem solved

Functional benefit

Products and services

• Dry Cleaning Services Professional dry cleaning services for suits, blazers, shirts, formal wear, and delicate fabrics using eco-friendly solvents and fabric-specific cleaning techniques, targeted at individual consumers and corporate clients.
• General Laundry Service Everyday washing, drying, ironing, and folding service for regular clothing and household items with same-day turnaround, including stain identification, removal, and garment finishing.
• Curtain Cleaning Service Professional curtain cleaning with free uninstallation, washing, drying, pressing, and reinstallation, including express same-day service for sheer, blackout, lined, office, and decorative curtains.
• Duvet Cleaning Service Premium duvet, comforter, bedsheet, pillow, and blanket cleaning service covering synthetic, cotton, and duck/goose feather down fillings.
• Same Day Dry Cleaning Express same-day dry cleaning service with guaranteed turnaround for urgent garment and textile cleaning needs.
• Carpet Cleaning Service Professional carpet deep cleaning with free pickup and same-day delivery, targeting dust, stains, and germ removal.
• Deep Seat Cleaning Service Professional upholstery cleaning for fabric and leather furniture, removing stains, odors, and dirt buildup.
• Home Cleaning Service Comprehensive house deep cleaning covering kitchens, bathrooms, living areas, bedrooms, floors, and household linens using eco-friendly products, with customizable cleaning plans.
• Bridal Gown Cleaning Service Specialized wedding dress and evening gown cleaning service with meticulous stain removal, fabric rejuvenation, and pickup/drop-off service.
• Ankara / African Wear Cleaning Expert garment care for Ankara, kitenge, and African print fabrics including stain removal and fabric conditioning to preserve colors and patterns.
• Deluxe Dry Cleaning Service VIP premium dry cleaning tier featuring personalized service, personalized finishing, free laundry bag, fragrance of choice, and complimentary repairs by an in-house tailor.
• Commercial Laundry Services Bulk laundry solutions for hotels, Airbnbs, restaurants, salons, schools, and government offices including linens, towels, and staff uniforms, with customized monthly packages and volume-based pricing.
• Coat Cleaning Services Expert care and cleaning for coats, blazers, and winter garments using professional cleaning techniques.
• Formal Wear Cleaning Professional cleaning for formal attire including tuxedos, ceremonial outfits, and special occasion garments.
• Personal Subscription Plans Regular weekly or bi-weekly service plans for individuals and families including suit care, duvet cleaning, and ongoing household cleaning, with priority access and consistent quality.

Quantifiable outcome

• Same-day pickup and delivery service ensures clothes returned within hours
• +3 more outcomes

Named customers7 records

Segments8 records

Ideal customer profiles8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Ecolab East AfricacoreTechnology or IntegrationEcolab East Africa services and maintains Cleanfax's advanced laundry machinery and automatic detergent dosing system, ensuring consistent quality laundry service through properly calibrated commercial equipment.
• Kenya Utalii CollegecoreOthersKenya Utalii College graduates form part of both technical and management staff at Cleanfax, providing professionally trained personnel in hospitality and laundry management for consistent service standards.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Elis SA: Elis is a leading European linen and uniform rental and laundering group serving hospitality, healthcare, and industry. Its subscription/managed-services model mirrors Cleanfax's corporate accounts business at a global scale.
• UniFirst Corporation: UniFirst is a major North American uniform and linen rental services company serving industrial, hospitality, and healthcare customers. Comparable to Cleanfax's corporate uniform cleaning contracts and represents the scaled industrial-launderer archetype.
• Cintas Corporation: Cintas is the largest North American uniform rental and linen supply company, providing commercial laundering at massive scale to hotels, restaurants, and healthcare. It represents the global incumbent model that Cleanfax's B2B linen and uniform business could evolve toward in Kenya.
• Tide Cleaners: Tide Cleaners is P&G's branded dry cleaning and laundry franchise concept operating in North America with storefronts and pickup/delivery. It demonstrates a branded, multi-location laundry model that competes for similar urban household and corporate customers as Cleanfax.

Emerging players

• Washmen: Washmen is a digital-first on-demand laundry and dry cleaning pickup/delivery service operating across multiple markets with subscription offerings. Its tech-enabled, app-driven subscription model is comparable to Cleanfax's digital booking and recurring subscription approach.
• Lapels Dry Cleaning: Lapels is a U.S.-based dry cleaning franchise with eco-friendly positioning, free pickup/delivery, and same-day service. Its franchise-based expansion model and service mix closely parallel Cleanfax's multi-branch Nairobi operations.
• Mr. Jeff (Jeezum): Mr. Jeff/Jeezum is a Spain-origin on-demand laundry and dry cleaning pickup/delivery subscription service that has expanded internationally. Its mobile-first subscription model and tech-enabled operations are directly comparable to Cleanfax's subscription and digital booking approach.

Direct peers

• CleanerBags Kenya: CleanerBags is a Nairobi-based dry cleaning and laundry service offering free pickup and delivery across the metro, mirroring Cleanfax's core service model and serving similar residential and corporate customers.
• The Wash Shop Kenya: The Wash Shop is a Kenyan laundry and dry cleaning chain operating physical storefronts and pickup/delivery in Nairobi, competing with Cleanfax for walk-in foot traffic, household textile cleaning, and B2B contracts.
• So Fresh Laundry and Dry Cleaning: So Fresh is one of Cleanfax's closest Nairobi-based direct competitors, operating dry cleaning, laundry, and pickup/delivery services to consumers and businesses in the same Kenyan metro. Both compete on convenience, same-day turnaround, and B2B hospitality contracts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cleanfaxlaundry
• Instagraminstagram.com/cleanfaxlaundry
• LinkedInlinkedin.com/company/cleanfax-laundry-and-dry-cleaners

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cleanfax Laundry and Dry Cleaners