Tide Cleaners
Tide Cleaners is a P&G-licensed franchise network providing dry cleaning, wash-and-fold, and specialty garment care to consumers, universities, multi-family properties, and corporate accounts across the United States via stores, 24/7 lockers, pickup and delivery, and campus services.
- Company typePrivate
- Founded2018
- HeadquartersCincinnati, United States
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What Tide Cleaners does
Tide Cleaners is a franchise-based dry cleaning and laundry services network operating under the Tide brand, which is owned and licensed by Tide Services, a subsidiary of Procter & Gamble. Headquartered in Cincinnati and active across the United States (notably Texas, Florida, and Southern California), each location is locally owned and operated by independent franchisees while leveraging centralized brand, process, and technology standards. The company serves individual consumers, university campuses, multi-family residential properties, corporate offices, healthcare facilities, and hospitality/restaurant businesses through five distribution touchpoints: retail stores (walk-in, drive-through valet, 24/7 drop box), 24/7 self-service lockers at retail, residential, and office locations, home and office pickup and delivery with no order minimums, on-campus laundry programs at universities such as Baylor, Vanderbilt, and UT Austin, and corporate locker installations.
The core service offering spans professional dry cleaning (using licensed GreenEarth silicone-based solvent as a non-toxic alternative to perchloroethylene), shirt laundering with a proprietary 4-step "Tide Complete Care" cleaning formula and 7-point quality inspection process, wash-and-fold laundry priced per pound, plus specialty add-ons including wedding dress preservation, household items cleaning, alterations, shoe repair, and outerwear care. Technology differentiation is concentrated in chemistry and process IP rather than software: GreenEarth licensing, the Tide Complete Care formulation (combining Tide Diamond Formula, color-safe bleach, Downy fabric conditioner, and proprietary whiteness technology), closed-loop dry cleaning machines, double-buck shirt presses, and multi-story garment conveyors. Operational technology is layered through a mobile app (iOS/Android) that manages orders, locker access, delivery scheduling, and the rewards loyalty program.
Tide Cleaners' revenue model is overwhelmingly transactional and consumer-facing, with per-item or per-pound pricing across all core services and no disclosed subscription contracts beyond a points-based loyalty program. Commercial revenue streams (bulk linen cleaning for hospitality and healthcare, corporate locker installations, campus contracts) supplement the consumer base and are typically structured as managed services with recurring pickup schedules. Customer acquisition is product-led for the consumer channel (mobile app, lockers, convenience) and channel-partner led for B2B (university contracts, property developer partnerships, enterprise field sales for corporate accounts), with community-impact programs like Tide Loads of Hope serving as a brand-differentiation and goodwill lever rather than a revenue stream.
Tide Cleaners firmographics
Firmographics- Name
- Tide Cleaners
- Legal name
- Tide Cleaners
- Website
- https://tidecleaners.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Tide Cleaners is a P&G-licensed franchise network providing dry cleaning, wash-and-fold, and specialty garment care to consumers, universities, multi-family properties, and corporate accounts across the United States via stores, 24/7 lockers, pickup and delivery, and campus services.
- Ownership category
- akta.pro rank
Tide Cleaners industry classification
Industry- Product category
- Dry Cleaning and Laundry Services
- NAICS
- Linen and Uniform Supply (81233), Industrial Launderers (812332), Drycleaning and Laundry Services (except Coin-Operated) (81232), Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Specialty Cleaning, Polishing And Sanitation Preparations (2842), Wholesale-Professional & Commercial Equipment & Supplies (5040), Sanitary Services (4950)
- akta.pro primary industry
- Household & Specialty Item Dry Cleaning (Drapes, Comforters, Rugs) (HSAJADAH)
- akta.pro secondary industries
- Blanket & Quilt Cleaning (HSAJAJAG), Cleanroom & Controlled-Environment Garment Laundry (HSAJAEAK), Uniform Laundry (Corporate/Facilities) (HSAJAEAE), Heavy Equipment, Fleet & Dumpster Pad Washing (HSAIAMAJ)
Keywords
Where Tide Cleaners is headquartered
LocationHeadquarters
- HQ city
- Cincinnati
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
Tide Cleaners business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Dry Cleaning Services: Professional dry cleaning for garments including suits, dresses, formal wear, outerwear, and delicates. Priced per item with same-day service available at many locations.
- Wash & Fold Laundry: Customer drops off everyday laundry priced by the pound before washing. Includes washing, drying, folding, and return in reusable bag within 2-3 business days.
- Shirt Laundering: Professional washing or dry cleaning of dress shirts with pressing, stain removal, and free button/thread repair.
- Wedding Dress Services: Specialized cleaning and preservation for wedding gowns. Includes alterations, steaming, pressing, and acid-free preservation box with picture window.
- Household Items: Professional cleaning for comforters, blankets, curtains, rugs, table linens, and other household fabrics. Pricing varies by item type and size.
- Alterations & Repairs: Clothing alterations including hemming, taking in/out, sleeve length adjustments, zipper/button replacement, and repair services.
- Shoe Cleaning and Repair: Services including regular shine, heel tip repair, sole replacement for various shoe types including pumps, boots, leather, and suede.
- Pickup & Delivery Service: Contactless home or office pickup and delivery service for all cleaning services. Weekly scheduled routes available with no order minimums.
- Rewards Program: Points-based loyalty program where customers earn 1 point per $1 spent. Points redeemable for exclusive perks and rewards. Program managed through mobile app.
- Commercial/Business Services: Bulk linen cleaning services for businesses including hotels, restaurants, gyms, and healthcare facilities. Includes pickup and delivery with flexible scheduling.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Pay-per-pound pricing for everyday laundry |
| Unit Pricing | Pay-as-you-go | Wedding dress cleaning and preservation |
| Subscription | Pay-as-you-go | No minimum order for pickup and delivery |
| Subscription | Monthly | Points-based loyalty rewards |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels10 records
Tide Cleaners product offering
Product offeringCore offering
Tide Cleaners is a franchise-based professional dry cleaning and laundry service network operating under Procter & Gamble's Tide brand. The company delivers garment care through retail stores, 24/7 self-service lockers, scheduled home/office pickup & delivery, and campus programs, offering dry cleaning, shirt laundry, wash & fold, household items cleaning, wedding dress preservation, alterations and repairs, and shoe care, distinguished by the GreenEarth silicone solvent and proprietary Tide Complete Care 4-step cleaning formula.
Product overview
Tide Cleaners is a franchise-based laundry and dry cleaning service network operating under Procter & Gamble's Tide brand. The offering is a multi-service platform combining core cleaning services (dry cleaning, shirt laundry, wash & fold) with specialized add-on services (wedding dress preservation, household items, outerwear, alterations, shoe repair) and multiple customer touchpoints (stores, lockers, delivery). The service differentiates through proprietary processes including GreenEarth® silicone-based solvent cleaning, a 4-step Tide Complete Care™ cleaning system, and eco-friendly practices. Customers access services through physical locations with walk-in/drive-through options, 24/7 smart lockers at retail and residential locations, scheduled pickup/delivery routes, and a mobile application for order management and rewards.
Differentiator
Problem solved
Functional benefit
Brands
- Tide Loads of Hope: Community initiative providing free laundry and dry cleaning services to first responders and families affected by natural disasters and crises
- Tide Complete Care™ Hygienic Clean
- GreenEarth® Cleaning
Products and services
- Dry Cleaning Professional dry cleaning service for suits, dresses, formal wear, outerwear, and delicates using GreenEarth silicone-based solvent instead of harsh chemicals like PERC. Includes seven-point inspection, same-day turnaround at many locations, and free button/thread repair. Priced per item.
- Shirt Laundry Professional washing or dry cleaning of dress shirts with pressing, stain removal, and free button and thread repair. Uses Tide Complete Care Hygienic Clean formula and Double Buck pressing equipment.
- Wash & Fold Laundry Drop-off everyday laundry service including washing, drying, and folding. Priced by the pound (typical load 8-10 lbs) with 2-3 business day turnaround, returned in reusable bags. No minimum order.
- Wedding Dress Cleaning and Preservation Specialized cleaning using GreenEarth solvent with preservation in acid-free boxes featuring picture windows. Includes alterations, steaming, and pressing. Average price $250-$400.
- Household Items Cleaning Professional cleaning for comforters, duvets, blankets, curtains, table linens, rugs, and pillows using specialized equipment for stain removal and fabric care. Pricing varies by item type and size.
- Outerwear Cleaning Specialized cleaning for jackets, coats, leather items, fur coats, velvet, wool, sherpa, and suede outerwear with color restoration and seasonal storage preparation.
- Alterations & Repairs Clothing alteration and repair services including hemming, taking in/out, sleeve length adjustments, suit alterations, dress alterations (wedding, bridesmaid, prom, formal), coat alterations, and zipper and button replacement.
- Shoe Cleaning and Repair Shoe care services including polishing, heel tip repair, sole replacement for pumps, boots, leather, and suede footwear.
- Pickup & Delivery Service Contactless home or office pickup and delivery service for all cleaning services, with weekly scheduled routes and no order minimums. Customers receive text confirmation the night before pickup.
- Campus Laundry Service On-campus laundry service for students, faculty, and staff including sorting, washing, drying, retail-style folding, packing, and delivery. Active at Baylor, Belmont, Miami, SMU, TCU, Texas Tech, Vanderbilt, and UT Austin.
- Commercial / Business Linen Services Bulk linen and fabric cleaning for businesses including hotels, restaurants, gyms, event venues, and healthcare facilities, with pickup and delivery on flexible schedules. Includes uniform, apron, towel, and table linen cleaning.
- Multi-Family Property Locker Installation Turnkey on-site locker installation partnership for apartment and condo buildings with complimentary white-glove installation, marketing collateral, on-site pop-up events, and resident engagement support. Requires only 45 inches of wall space per 100 units.
- Corporate Office Locker Installation Full-service locker installations for office buildings and corporate campuses providing employees on-site dry cleaning and laundry access. Includes white-glove installation, marketing support, and ongoing operations. Average system requires less than 5 feet of wall space with no construction required.
- Tide Cleaners Rewards Program Mobile app-based points loyalty program where customers earn 1 point per $1 spent, redeemable for exclusive perks and rewards. Points never expire but accounts inactive 6+ months may lose points; rewards expire 90 days after earning.
Quantifiable outcome
- Net Promoter Score of 90, higher than Amazon
- +5 more outcomes
Companies that use Tide Cleaners
Customer profileNamed customers14 records
Segments6 records
Ideal customer profiles6 records
Tide Cleaners technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Tide Cleaners partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered minor and core.
- BEAR (BE A Resource)minorNonprofit partnership to promote the Heart Gallery of Greater Houston, connecting children in foster care with potential adoptive families. 34+ Tide Cleaners locations host exhibits. Partnership runs through January 2027.
- 90.5 KJIC RadiominorRadio station partnership combined with Tide Cleaners in-store presence to increase community awareness and adoption outcomes for Heart Gallery program benefiting foster children.
- Clean & Press Solutions, LLCcoreOperating partner for Florida's Space Coast expansion. Acquired 8 Crest Cleaners & Laundry locations in Cocoa Beach, Melbourne, and Viera. Part of Orlando development plans. Maintains existing staff and upgrades operations.
- Crest Cleaners & LaundryminorLegacy locations acquired by Tide Services (subsidiary of Procter & Gamble) and converted to Tide Cleaners brand. 8 locations on Florida's Space Coast.
- Matthew 25: MinistriescoreTop-ranked international humanitarian aid and disaster relief organization that powers Tide Loads of Hope mobile laundromat trucks. Trucks equipped with high-efficiency washers and dryers donated by Whirlpool, capable of 300 loads per day.
- WhirlpoolcoreDonated high-efficiency washers and dryers for Loads of Hope mobile laundromat trucks serving communities affected by natural disasters.
- GreenEarth CleaningcoreLicensed use of GreenEarth silicone-based dry cleaning solvent. World's largest brand of environmentally friendly dry cleaning. Odorless, colorless solution that is non-toxic and breaks down into sand, water, and carbon dioxide.
- JDL DevelopmentcoreMulti-family property developer partner. Yale Dieckmann, EVP: 'Pressbox's turnkey service offering is a huge benefit to our residents. It's a no brainer for multi-family operators.' Property benefits include revenue growth, improved occupancy, lower turnover.
- Baylor UniversitycoreCampus laundry services partnership providing Tide Cleaners services to students, faculty, and staff at Baylor University.
- Belmont UniversitycoreCampus laundry services partnership at Belmont University in Nashville, Tennessee.
- University of MiamicoreCampus laundry services partnership at University of Miami in Florida.
- SMU (Southern Methodist University)coreCampus laundry services partnership at SMU in Dallas, Texas.
- TCU (Texas Christian University)coreCampus laundry services partnership at TCU in Fort Worth, Texas.
- Texas Tech UniversitycoreCampus laundry services partnership at Texas Tech University in Lubbock, Texas.
- Vanderbilt UniversitycoreCampus laundry services partnership at Vanderbilt University in Nashville, Tennessee.
- University of Texas at AustincoreCampus laundry services partnership at University of Texas at Austin.
- Franchise PartnerscoreLocally owned and independently operated Tide Cleaners locations. Each store is owned by franchisees who partner with the Tide brand for cleaning services and operations support.
Scale indicators16 records
Recent moves8 records
Expansion highlights5 records
Tide Cleaners competitors and assessment
Company assessmentDirect peers
- Mulberrys Garment Care: Garment care and dry cleaning chain combining retail storefronts with pickup/delivery and B2B services. Comparable in multi-channel strategy and eco-friendly positioning.
- CD One Price Cleaners: Flat-rate-per-garment dry cleaning franchise with multiple US locations. Directly comparable to Tide Cleaners in business model, target customer, and franchise footprint.
- Lapels Dry Cleaning: Franchise dry cleaning chain with environmentally friendly cleaning processes and home pickup/delivery service. Directly competes with Tide Cleaners in the franchise dry cleaning category and is listed as a peer in third-party market research.
- ByNext: Pickup-and-delivery laundry and dry cleaning service. Named alongside Tide Cleaners as a key player in the US laundry and dry cleaning services market.
- Rinse: Tech-enabled dry cleaning and laundry pickup/delivery service serving major US metros. Directly comparable to Tide Cleaners' pickup/delivery touchpoint and competes for the same urban professional customer segment.
- Martinizing Dry Cleaning: Long-established franchise dry cleaning brand with nationwide locations. Comparable as a multi-decade franchise competitor targeting similar garment-care customers.
- ZIPS Cleaners: National dry cleaning franchise chain operating a same-day, pay-per-garment model. Directly comparable to Tide Cleaners as a franchise-based dry cleaning service network serving similar consumer and B2B customers.
Broad incumbents
- Angelica Corporation: Healthcare and industrial linen and uniform supplier. Listed as a peer in third-party market research and overlaps with Tide Cleaners' commercial/B2B linen services segment.
- CSC ServiceWorks: Large-scale laundry services and route-based logistics operator. Listed alongside Tide Cleaners as a key player in the US laundry and dry cleaning services market, with broader portfolio beyond dry cleaning.
Emerging players
- WashClub: App-based laundry and dry cleaning pickup/delivery startup. Competes with Tide Cleaners on convenience and digital ordering in overlapping urban markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Tide Cleaners social profiles
Digital presenceTide Cleaners financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tide Cleaners leadership team
Management profileNumber of profiles
Profiles4 records
Tide Cleaners subsidiaries and ownership
Company hierarchySubsidiaries2 records
Tide Cleaners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tide Cleaners M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tide Cleaners
What does Tide Cleaners do?
Tide Cleaners is a franchise-based professional dry cleaning and laundry service network operating under Procter & Gamble's Tide brand. The company delivers garment care through retail stores, 24/7 self-service lockers, scheduled home/office pickup & delivery, and campus programs, offering dry cleaning, shirt laundry, wash & fold, household items cleaning, wedding dress preservation, alterations and repairs, and shoe care, distinguished by the GreenEarth silicone solvent and proprietary Tide Complete Care 4-step cleaning formula.
Is Tide Cleaners a public or private company?
Tide Cleaners is a private company. It is classified as corporate owned and is currently operating.
When was Tide Cleaners founded?
Tide Cleaners was founded in 2018. It employs 251 to 500 people.
Where is Tide Cleaners based?
Tide Cleaners is headquartered in Cincinnati, United States, in the North America region.
How does Tide Cleaners make money?
Ten revenue lines are on record. Dry Cleaning Services are the primary driver. The others are wash & Fold Laundry, shirt Laundering, wedding Dress Services, household Items, alterations & Repairs, shoe Cleaning and Repair, pickup & Delivery Service, rewards Program and commercial/Business Services.
Who are Tide Cleaners's main competitors?
Direct peers on record are Mulberrys Garment Care, CD One Price Cleaners, Lapels Dry Cleaning, ByNext, Rinse, Martinizing Dry Cleaning and ZIPS Cleaners. Broad incumbents are Angelica Corporation and CSC ServiceWorks. WashClub is listed as an emerging player.
Does Tide Cleaners have an API?
No public API is recorded for Tide Cleaners.
What industry is Tide Cleaners in?
Tide Cleaners's product category is Dry Cleaning and Laundry Services. Its primary akta.pro industry code is HSAJADAH, Household & Specialty Item Dry Cleaning (Drapes, Comforters, Rugs), with a secondary code of HSAJAJAG, Blanket & Quilt Cleaning. Its NAICS code is 81233 and its SIC code is 2840.