Cleanhome Domestic Cleaning

What Cleanhome Domestic Cleaning does

Cleanhome Domestic Cleaning, operating under Cleanhome Limited (registered in England and Wales, Company No. 06317721), is a UK domestic cleaning franchise network headquartered at 1 The Green, Wooburn Green, Buckinghamshire. The franchisor recruits independent franchisees who run local cleaning operations under the Cleanhome brand across multiple UK regions including Whitley Bay, Stafford, Bournemouth, Southwater, Cramlington, Winchester, and Test Valley. Core services comprise Regular Weekly Cleaning, Fortnightly Cleaning, Monthly Cleaning, Spring Cleaning, and Washing & Ironing, all delivered by self-employed cleaners matched to residential clients on a recurring schedule with the same cleaner assigned each visit.

The company's go-to-market is a franchise-led, postcode-driven consumer funnel: prospective clients enter their postcode on cleanhomeuk.com and are routed to their nearest local franchise office, where vetted cleaners are introduced and approved by the client before service begins. The franchisor's value proposition centers on a rigorous vetting process — identity checks, in-home interviews, reference verification, and customer pre-approval — packaged as an operational standard for the network. Marketed across earned media (Telegraph, Daily Mail, Woman & Home, Business Advice, Elite Franchise) plus a BFA Established membership badge and regional/national awards.

Cleanhome monetizes through two streams: franchise/license fees and royalties from franchisees for the right to operate under the brand and use its vetted-cleaner database and operational systems, and recurring client service fees paid by end customers for ongoing cleaning engagements. The franchisor employs approximately 13 people at its HQ; cleaners themselves are self-employed franchisee-managed resources rather than Cleanhome Limited employees. No proprietary technology platform, AI features, or external funding have been disclosed.

Name

Cleanhome Domestic Cleaning

Legal name

Cleanhome Limited

Website

https://cleanhomeuk.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Cleanhome Domestic Cleaning is a UK franchisor that operates a nationwide network of independently owned local cleaning offices, matching vetted, self-employed cleaners with residential homeowners for recurring weekly, fortnightly, or monthly domestic cleaning and ironing services.

Ownership category

akta.pro rank

Product category

Residential Cleaning Services

NAICS

Janitorial Services (56172)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

General Recurring House Cleaning (Whole-Home) (HSAEAAAA)

akta.pro secondary industry

Spring Cleaning (Seasonal Refresh) (HSAEAFAB)

Keywords

• Domestic cleaning services
• Residential home cleaning
• Cleaning franchise network
• Weekly house cleaning
• Ironing and laundry

Headquarters

HQ city

Wooburn Green

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Franchise Fees: Cleanhome operates as a franchisor, collecting fees from franchisees who pay to operate under the Cleanhome brand. Franchisees pay for the right to use the brand, receive vetted cleaner databases, marketing support, and operational systems.
2. Client Service Fees: Cleanhome collects payments from end-client customers for domestic cleaning services. Clients pay for regular cleaning, ironing, and spring cleaning services provided by vetted cleaners.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Cleanhome is a UK domestic cleaning franchise network that recruits, vets, and matches self-employed cleaners with residential clients for recurring weekly, fortnightly, or monthly cleaning. The offering includes core recurring cleaning schedules plus add-on services such as spring cleaning and washing/ironing, with the same cleaner visiting each time and customer approval required before service starts.

Product overview

Cleanhome is a domestic cleaning franchise network operating in the UK, connecting vetted and referenced self-employed cleaners with residential clients. The core offering is a matching service that assigns the same cleaner to a client on a recurring schedule. The product portfolio includes Regular Weekly Cleaning, Fortnightly Cleaning, and Monthly Cleaning as recurring schedule options, complemented by Spring Cleaning (deep clean) and Washing & Ironing as add-on services. Clients meet and approve their cleaner before service begins, and the same cleaner visits each time for consistency.

Differentiator

Problem solved

Functional benefit

Products and services

• Regular Weekly Cleaning Scheduled weekly domestic cleaning for UK residential clients, delivered by the same vetted, referenced cleaner each visit. Designed for busy homeowners who want consistent, reliable cleaning on a fixed weekly schedule.
• Fortnightly Cleaning Bi-weekly domestic cleaning for UK residential clients who prefer a less frequent schedule, delivered by the same vetted cleaner on a recurring basis.
• Monthly Cleaning Monthly domestic cleaning for UK residential clients who require less frequent visits, delivered by the same vetted cleaner on a recurring basis.
• Spring Cleaning One-off deep cleaning service covering a property from top to bottom, offered as a complement to regular scheduled cleaning.
• Washing & Ironing Laundry service covering washing and ironing of clothing and household linens, delivered alongside the recurring domestic cleaning visit.

Quantifiable outcome

• Customers report high satisfaction with cleaner reliability, thoroughness, and consistency across multiple testimonials

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• British Franchise Association (BFA)coreStrategic or Co-development PartnerCleanhome is an established member of the British Franchise Association, indicating compliance with BFA standards and codes of conduct for franchise operations in the UK.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Bright & Beautiful: UK-based domestic cleaning franchise operating locally recruited, insured cleaners for regular home cleans; closely comparable franchise distribution and recurring-service structure.
• Time For You Cleaners: UK franchise network providing vetted, regular domestic cleaning with a recurring service model in a similar positioning to Cleanhome across multiple UK territories.
• Fantastic Cleaners: London-headquartered cleaning agency offering regular domestic cleaning packages in UK cities with vetted cleaners; competes with Cleanhome in the recurring home-cleaning segment.
• Molly Maid UK: UK franchise domestic cleaning network under the US Molly Maid brand, operating a vetted-cleaner, recurring home-cleaning model comparable to Cleanhome's franchise-based recurring services.
• Maid2Clean: Long-established UK domestic cleaning agency offering regular and one-off home cleans via self-employed cleaners matched to clients; directly overlaps Cleanhome's recurring residential offering.

Broad incumbents

• Helpling: Global online marketplace that lets UK consumers book vetted domestic cleaners on a recurring or one-off basis; a broader incumbent whose platform model competes for the same cleaner-discovery step Cleanhome's franchise system performs.

Emerging players

• TidyChoice: UK domestic-cleaning platform connecting households to vetted, insured cleaners for regular cleans; an emerging digital alternative targeting the same recurring-clean customer use case as Cleanhome.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cleanhomeuk
• YouTubeyoutube.com/channel/UCgTu4RmksRKafdo7iEOrETw
• LinkedInlinkedin.com/company/cleanhome-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cleanhome Domestic Cleaning