Cleaning Systems Ltd

What Cleaning Systems Ltd does

Cleaning Systems Ltd is a New Zealand-based, privately-held distributor and service provider founded in 1991 by Rosemary and Nathan Pritchard. The company specialises in professional cleaning and restoration equipment for the trade sector, operating from a purpose-built showroom, training facility, and service workshop at 41b Trugood Drive, East Tamaki, Auckland, supplemented since 2016 by a nationwide mobile truckmount service. Its product portfolio spans 800+ SKUs across 22+ equipment brands including HydraMaster, Sapphire Scientific, Prochem, DBK Drymatic, Dri-Eaz, Actichem, HIKMICRO, and Tramex, covering truck-mounted and portable carpet extractors, structural heat drying systems, dehumidifiers, air movers, HEPA air scrubbers, thermal imaging cameras, and a broad line of specialty cleaning and restoration chemistry.

The company generates revenue through one-time equipment sales (entry-level truck mounts through heavy commercial units), consumables and chemicals (fire, water, odour remediation), spare parts and accessories, and ancillary professional services including IICRC-accredited training (via the Ascend Training platform) and a trade-in/upgrade programme with flexible finance. Pricing is account-gated, and go-to-market is sales-led through phone (0800 100 117), email, showroom, e-commerce, and mobile field service, targeting a fragmented customer base of independent and SMB carpet cleaners, restoration specialists, pest control operators, and hard floor care professionals across New Zealand.

Business model is structured around exclusive or semi-exclusive NZ distribution mandates for major US/European equipment manufacturers, combined with vertically-integrated training, service, and trade-in capabilities that reinforce customer retention in a niche trade market. Founded 33 years ago, the company introduced several industry firsts to NZ including the first free technical support line (1993), IICRC qualifications (1995), truck-mounted carpet cleaning technology (1996), and the FastTrack/Ascend Training platform (2000). The company has no disclosed funding, no parent entity, and no public listing; ownership and operational control remain with the founding Pritchard family.

Name

Cleaning Systems Ltd

Legal name

Cleaning Systems Ltd

Website

https://cleaningsystems.co.nz

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Cleaning Systems Ltd is a New Zealand-founded (1991) distributor of professional cleaning and restoration equipment, serving SMB carpet cleaners, restoration specialists, and trade operators across NZ with 800+ SKUs across 22+ brands, plus IICRC training, mobile service, and trade-in programmes.

Ownership category

akta.pro rank

Product category

Professional Cleaning Equipment Distribution

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Floor Cleaning Equipment (Scrubbers, Sweepers, Burnishers) (IMAHALAA)

Keywords

• Professional cleaning equipment
• Carpet restoration equipment
• Water damage restoration
• Fire damage restoration
• Hard floor care

Headquarters

HQ city

East Tamaki / Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales: Sale of truck-mounted carpet cleaning machines (HydraMaster Titan series, Boxxer, Sapphire Scientific), portable extractors (HydraMaster PEX 500), and related equipment to NZ cleaning professionals.
2. Chemical & Consumable Products: Sale of specialised cleaning chemicals, restoration products (Actichem, Unsmoke, Kemsol), spot removers, deodorizers, and consumables. Includes fire restoration products (Fire Restore, Fire Fix, Odourtak SV) and water damage products (BiQsan, Deosan, Thymox).
3. Spare Parts & Accessories: Sale of replacement parts including air filters, oil filters, hoses, cuffs, valves, brushes, and specialised components for truck mounts and portable equipment.
4. Professional Training & Certification: IICRC-accredited training courses including Carpet Cleaning to Industry Standard, offering professional certification to NZ cleaning and restoration operators. Part of Ascend Training platform.
5. Trade-In & Upgrade Services: Professional appraisal and credit programme for used truck mounts, providing competitive trade-in value towards new unit purchases. Includes flexible finance options.
6. Classifieds & Recruitment Platform: A free/paid classified listing platform for equipment sales, business sales, and job vacancies within the NZ cleaning and restoration industry.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Cleaning Systems Ltd distributes professional cleaning and restoration equipment, chemistry, and spare parts from more than 22 world-leading brands (HydraMaster, Sapphire Scientific, Prochem, Dri-Eaz, Actichem, DBK Drymatic, Legend Brands, HIKMICRO, Tramex) to carpet cleaners, fire and water restoration specialists, pest control operators, and hard floor care professionals across New Zealand. The portfolio spans 800+ SKUs including truck-mounted and portable carpet extractors, structural heat drying systems, dehumidifiers, air movers, HEPA air scrubbers, fire and flood restoration chemicals, and spotting agents. The company layers on IICRC-accredited training via the Ascend platform, a truckmount trade-in and upgrade programme, and a mobile service network.

Product overview

Cleaning Systems Ltd is a New Zealand distributor and service provider for professional cleaning and restoration equipment, operating as a multi-brand product portfolio rather than a unified platform. The core offerings centre on truck mount carpet cleaning machines (HydraMaster Titan series including 325, 425, 575, and 625 models, plus the Boxxer 318HP) and portable extractors (HydraMaster PEX 500), supported by an extensive range of restoration equipment including Drymatic heat drying systems, DryTrak air movers and dehumidifiers, and Dri-Eaz products. The chemical range encompasses Actichem fire restoration products (Odourtak SV, Fire Restore, Fire Fix), spotting agents (SpotMaster Pro/Gel XP, Red Break 1, Knock Out 1), and disinfectants. Equipment accessories include wands, hoses, and spare parts. Services include IICRC training, trade-in/upgrade programs, and mobile technician support. The company serves carpet cleaners, restoration professionals, pest control operators, and hard-floor care specialists throughout New Zealand.

Differentiator

Problem solved

Functional benefit

Products and services

• HydraMaster Titan 425 Truck Mount

Quantifiable outcome

• 33 years of continuous operation as a cornerstone of the NZ cleaning and restoration industry
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core.

• HydraMastercoreTechnology or IntegrationHydraMaster is a key equipment brand distributed exclusively/semi-exclusively by Cleaning Systems Ltd in New Zealand. The partnership includes truck mount machines (Titan series, Boxxer, Spitfire), portable extractors (PEX 500), and a full range of branded chemicals, hoses, wands, and spare parts.
• Sapphire ScientificcoreTechnology or IntegrationSapphire Scientific is a major equipment brand distributed by Cleaning Systems Ltd in NZ, featuring the 370 EFI truck mount and related products. Offered through the trade-in and upgrade programme.
• ProchemcoreTechnology or IntegrationProchem is a key brand in Cleaning Systems' portfolio, including the Blazer truck mount and associated cleaning equipment and chemistry.
• Dri-Eaz (Legend Brands)coreTechnology or IntegrationDri-Eaz products (including the DefendAir HEPA 500, Dri-Eaz 1200 dehumidifier, BD2500 LGR dehumidifier, and Dri Force air drying system) are distributed through Cleaning Systems Ltd in NZ.
• ActichemcoreTechnology or IntegrationActichem is a premier restoration chemistry brand distributed by Cleaning Systems Ltd, covering fire restoration (Fire Restore, Fire Fix, Odourtak SV), water damage (BiQsan, Deosan, Thymox), and general cleaning products. Patented Elimotech molecular technology underpins the odour control range.
• DBK DrymaticcoreTechnology or IntegrationDBK Drymatic heat drying systems are distributed exclusively by Cleaning Systems Ltd in NZ. The range includes Drymatic II MkII, Drymatic C22 air movers, Boost Bars, floor/wall mat systems, and associated injection adaptor kits for structural water damage drying.
• IICRCcoreStrategic or Co-development PartnerCleaning Systems Ltd introduced IICRC qualifications to New Zealand in 1995 and serves as a primary provider of IICRC-accredited training courses through the Ascend Training platform. CSL worked with ITO to establish NZQA standards for cleaning in 2008.
• Legend BrandscoreTechnology or IntegrationLegend Brands is a major restoration equipment brand distributed by Cleaning Systems Ltd, encompassing Dri-Eaz products, cleaning chemistry, and professional drying solutions for the NZ market.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Nilfisk: Danish manufacturer and global distributor of professional cleaning equipment including carpet extractors, scrubbers, and vacuum systems. Sells partly through distributor networks and partly direct to commercial cleaning professionals, competing for the same end-customer equipment budgets.
• Numatic International: UK-based manufacturer of professional cleaning machines including the Henry vacuum line, scrubbers, and extractors. Competes with several brands CSL distributes and represents the manufacturing side of the equipment category CSL specializes in.
• Tennant Company: US-listed manufacturer of floor care equipment including carpet extractors, scrubbers, and outdoor sweepers, sold through a mix of direct sales and distributors. Comparable to CSL's floor-cleaning equipment category but operating at significantly larger scale.
• Kärcher: Global manufacturer and direct distributor of professional and consumer cleaning equipment across carpet care, hard floor, and industrial categories. Overlaps with CSL's floor-cleaning and restoration portfolio but competes from the manufacturer side across multiple continents.

Others

• DBK Group: Manufacturer of the Drymatic heat drying systems distributed exclusively by CSL in NZ. Specialist in structural drying technology and a strategic partner; its product roadmap shapes CSL's restoration equipment offering.
• Prochem: UK-based manufacturer of carpet and upholstery cleaning chemistry and equipment (including the Blazer truck mount). Distributed by CSL in NZ; represents another manufacturer-side relationship in the same product category.
• HydraMaster: US manufacturer of truck-mount and portable carpet extractors (Titan series, Boxxer, PEX 500) — CSL's most important principal supplier. Not a competitor, but a key partner whose commercial decisions directly determine CSL's product availability and pricing in NZ.
• Legend Brands: Parent company of Dri-Eaz and several restoration chemistry brands distributed by CSL. Manufacturer-side counterpart covering structural drying equipment and restoration chemistry; key supply partner rather than peer competitor.
• IICRC: US-based international standards body for cleaning and restoration certification, whose courses CSL delivers in NZ via Ascend Training. A certifying/ecosystem partner rather than a competitor; its credentialing standards underpin CSL's training revenue stream.

Direct peers

• Jon-Don: US-based specialty distributor of carpet cleaning, restoration, and janitorial equipment, chemicals, and supplies to professional contractors. Operates the same multi-brand distribution + training + service model as Cleaning Systems Ltd, making it the closest North American analog.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cleaning-systems-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cleaning Systems Ltd