Cleanline Surf
Cleanline Surf is a privately held Pacific Northwest surf retailer founded ~1981 in Seaside, Oregon, operating two Oregon coast stores and a nationwide e-commerce site selling wetsuits, surfboards, surf gear, and apparel, plus rentals and lessons.
- Company typePrivate
- Founded1981
- HeadquartersCannon Beach, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Cleanline Surf does
Cleanline Surf is a privately held, direct-to-consumer surf equipment retailer founded around 1981 in Seaside, Oregon, operating two physical retail locations in Cannon Beach and Seaside alongside an e-commerce storefront at cleanlinesurf.com. The company sells wetsuits, surfboards, surf gear, and men's, women's, and youth apparel under both third-party brands (Rip Curl, O'Neill, Patagonia, Billabong, Quiksilver, Channel Islands, Firewire, Lost, JS Industries, Pyzel, and 30+ other surfboard brands) and a growing Cleanline Private Label sub-brand. Private-label surfboards are produced through a co-development partnership with Bing Surfboards, while Cleanline Fins are produced with NVS Fins; the Cleanline wetsuit line uses Yamamoto #40 limestone neoprene.
The business monetizes through three core revenue streams: product sales via e-commerce, physical retail, and phone orders; surfboard, wetsuit, and bodyboarding rentals at both Oregon locations; and surf lessons at both locations. Pricing is unit-based across tiers from $4 surf wax and ~$19 sunscreen to $299-$590 premium wetsuits and $480-$1,500+ surfboards, with free shipping on orders over $75 and a low price guarantee. The company targets four primary customer segments: Pacific Northwest cold-water surfers, Oregon coast tourists and visitors, surf lifestyle consumers, and beginning surfers. The business is founder/locally owned, employs approximately 18 people, has no institutional capital or public revenue disclosure, and uses content marketing (blog with wetsuit and surfboard reviews, buying guides, Oregon surf reports powered by Surfline) and SEO as primary demand-generation channels.
Cleanline Surf firmographics
Firmographics- Name
- Cleanline Surf
- Legal name
- Cleanline Surf
- Website
- https://cleanlinesurf.com
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cleanline Surf is a privately held Pacific Northwest surf retailer founded ~1981 in Seaside, Oregon, operating two Oregon coast stores and a nationwide e-commerce site selling wetsuits, surfboards, surf gear, and apparel, plus rentals and lessons.
- Ownership category
- akta.pro rank
Cleanline Surf industry classification
Industry- Product category
- Surf Equipment Retail
- akta.pro primary industry
- Surf & Beach Sports Retail (Surfboards, Bodyboards, Skimboards) (CRAMAIAE)
- akta.pro secondary industries
- Marine Apparel & Footwear Retail (Wetsuits, Rash Guards, Deck Shoes) (CRAMAIAJ), Surf Schools & Surf Camps (THAAAKAC), Surfing & Kitesurfing Experiences (Lessons, Camps) (THAJAJAJ)
Keywords
Where Cleanline Surf is headquartered
LocationHeadquarters
- HQ city
- Cannon Beach
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Cleanline Surf business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales: Cleanline Surf generates revenue through the sale of wetsuits, surfboards, surf gear, and apparel. They offer both their own private-label products and third-party branded items from established surf brands. Sales occur through e-commerce, physical retail locations, and phone orders.
- Surf Rentals: Revenue from renting surfboards, wetsuits, and bodyboarding equipment to tourists and visitors in Cannon Beach and Seaside, Oregon. Packages include Adult Basic Surf, Adult Cold Water Surf, Adult Wetsuit, Youth Surf, and Youth Wetsuit packages.
- Surf Lessons: Revenue generated from providing surf lessons at Cannon Beach and Seaside locations in Oregon.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level surf accessories and essentials |
| Unit Pricing | Pay-as-you-go | Wetsuit boots, gloves, and accessories |
| Unit Pricing | Pay-as-you-go | Mid-range wetsuits |
| Unit Pricing | Pay-as-you-go | Premium/High-end wetsuits |
| Unit Pricing | Pay-as-you-go | Surfboards - Mid-range |
| Unit Pricing | Pay-as-you-go | Surfboards - Premium/Performance |
| Unit Pricing | Pay-as-you-go | Apparel - T-shirts and casual wear |
| Unit Pricing | Pay-as-you-go | Apparel - Outerwear and footwear |
| Unit Pricing | Pay-as-you-go | Surf Gear - Fins and accessories |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Cleanline Surf product offering
Product offeringCore offering
Cleanline Surf is a Pacific Northwest surf equipment retailer that sells wetsuits, surfboards, surf gear, and apparel through its e-commerce platform and two physical retail stores in Cannon Beach and Seaside, Oregon. The company carries products from 30+ established surf brands (Rip Curl, O'Neill, Patagonia, Billabong, Channel Islands, Firewire, Pyzel) alongside its own Cleanline Private Label line of wetsuits, surfboards (crafted in partnership with Bing Surfboards), fins (with NVS Fins), traction pads, and apparel. The company also offers surfboard and wetsuit rentals plus surf lessons at both Oregon coastal locations.
Product overview
Cleanline Surf is a Pacific Northwest surf equipment e-commerce retailer offering a comprehensive portfolio of surf-related products and services. The core offering consists of wetsuits from over 10 major brands (Billabong, O'Neill, Patagonia, Quiksilver, Rip Curl, Xcel, Manera, Cleanline Private Label), surfboards from 30+ brands (Firewire, Channel Islands, Lost, JS Industries, Pyzel, and through their Cleanline Private Label partnership with Bing), and extensive surf gear including fins, traction pads, leashes, and bags. The business also operates men's, women's, and youth apparel divisions featuring both third-party brands and Cleanline's own private label clothing line. Complementary services include surfboard and wetsuit rentals at Cannon Beach and Seaside, Oregon locations, surf lessons, and an Oregon Surf Report powered by Surfline. The company operates primarily as an e-commerce platform at cleanlinesurf.com.
Differentiator
Problem solved
Functional benefit
Brands
- Cleanline Private Label: House brand products including Cleanline wetsuits, surfboards, traction pads, fins, apparel, and accessories sold under the Cleanline brand name.
Products and services
- Wetsuits
Companies that use Cleanline Surf
Customer profileSegments4 records
Ideal customer profiles4 records
Cleanline Surf technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Cleanline Surf partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Bing SurfboardscoreCleanline Surfboards are crafted through a partnership with Bing Surfboards. Products include Square Tail Performance, Round Tail Performance, Long Fish, and Noserider surfboards built for stable noserides, smooth glide, and classic log-style surfing. The partnership combines Bing's shaping expertise with Cleanline's brand.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Cleanline Surf competitors and assessment
Company assessmentBroad incumbents
- REI: Cooperative outdoor retailer carrying surfboards, wetsuits, and apparel from many of the same brands as Cleanline (Patagonia, O'Neill, Billabong); competes for the same consumer wallet but on assortment breadth rather than surf specialization.
- Backcountry: Major online outdoor retailer selling surf, paddle, and lifestyle apparel from brands also carried by Cleanline; overlapping product lines and target customer with broader category scope.
- evo: Large Pacific Northwest-based outdoor and action sports retailer with deep surf, ski, and skate assortment; broader catalog than Cleanline but overlaps significantly in wetsuits, surfboards, and apparel sold to PNW consumers.
Emerging players
- Rip Curl: Global surf brand and one of Cleanline's largest wetsuit/apparel suppliers; comparable through its expanding direct e-commerce channel that competes with specialty surf retailers like Cleanline.
- Patagonia: Vertically integrated surf and outdoor apparel brand that is both a Cleanline supplier and a growing direct-to-consumer competitor; relevant because its DTC strategy and pricing compete for the same surf-lifestyle consumer.
Direct peers
- Surf Diva: San Diego-based surf school and retailer offering lessons, rentals, and women's surf apparel; comparable to Cleanline's combined surf school/rental/retail offering with a distinct demographic focus.
- Hansen Surfboards: Long-standing independent surf retailer in Encinitas, CA with multi-brand surfboard, wetsuit, and apparel assortment plus a strong heritage brand position; highly comparable to Cleanline's multi-channel specialty retail model and brand-led differentiation.
- Sweetwater Surf Shop: Independent surf retailer with a curated assortment of wetsuits, surfboards, and apparel plus a strong content and community focus; closely mirrors Cleanline's editorial-driven specialty retail model.
- Jack's Surfboards: Iconic multi-location Southern California surf retailer carrying premium surfboards, wetsuits, and apparel; comparable to Cleanline in product breadth, heritage positioning, and combination of e-commerce with physical flagship stores.
- Spyder Surf: Huntington Beach-based surf and skate retailer offering a similar mix of surfboards, wetsuits, apparel, rentals, and lessons across physical locations and online; directly comparable in product mix and revenue diversification.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Cleanline Surf social profiles
Digital presenceCleanline Surf financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cleanline Surf leadership team
Management profileNumber of profiles
Cleanline Surf funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cleanline Surf M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cleanline Surf
What does Cleanline Surf do?
Cleanline Surf is a Pacific Northwest surf equipment retailer that sells wetsuits, surfboards, surf gear, and apparel through its e-commerce platform and two physical retail stores in Cannon Beach and Seaside, Oregon. The company carries products from 30+ established surf brands (Rip Curl, O'Neill, Patagonia, Billabong, Channel Islands, Firewire, Pyzel) alongside its own Cleanline Private Label line of wetsuits, surfboards (crafted in partnership with Bing Surfboards), fins (with NVS Fins), traction pads, and apparel. The company also offers surfboard and wetsuit rentals plus surf lessons at both Oregon coastal locations.
Is Cleanline Surf a public or private company?
Cleanline Surf is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cleanline Surf founded?
Cleanline Surf was founded in 1981. It employs 11 to 50 people.
Where is Cleanline Surf based?
Cleanline Surf is headquartered in Cannon Beach, United States, in the North America region.
How does Cleanline Surf make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are surf Rentals and surf Lessons.
Who are Cleanline Surf's main competitors?
Broad incumbents on record are REI, Backcountry and evo. Emerging players are Rip Curl and Patagonia. Direct peers are Surf Diva, Hansen Surfboards, Sweetwater Surf Shop, Jack's Surfboards and Spyder Surf.
Does Cleanline Surf have an API?
No public API is recorded for Cleanline Surf.
What industry is Cleanline Surf in?
Cleanline Surf's product category is Surf Equipment Retail. Its primary akta.pro industry code is CRAMAIAE, Surf & Beach Sports Retail (Surfboards, Bodyboards, Skimboards), with a secondary code of CRAMAIAJ, Marine Apparel & Footwear Retail (Wetsuits, Rash Guards, Deck Shoes).