CleanUp Sas
CleanUp S.a.s. is a founder-owned Italian B2B cleaning services company providing HACCP-compliant food-industry, industrial, and office cleaning to medium and large enterprises across four Northern Italian regions (Lombardia, Emilia-Romagna, Veneto, Piemonte).
- Company typePrivate
- Founded-
- HeadquartersSenago, Italy
- Headcount1–10
- GTM typeB2B
- OfferingServices
What CleanUp Sas does
CleanUp S.a.s. is a privately held Italian partnership (Società in accomandita semplice) that provides specialized B2B cleaning services to medium and large enterprises across four Northern Italian regions: Lombardia, Emilia-Romagna, Veneto, and Piemonte. Founded more than 10 years ago by Denise Ferrari and Giorgio Minichino and headquartered in Senago (Milano), the company operates without any disclosed external funding, parent entity, or institutional investors. Its go-to-market is direct enterprise field sales, with each client assigned a dedicated account manager who runs scheduled quality inspections, plans ordinary and extraordinary interventions, and serves as the operational point of contact.
The company's service portfolio is organized into five lines: (1) food-industry cleaning following HACCP protocols and supporting GMP/certification requirements (the primary vertical); (2) industrial cleaning for manufacturing facilities handling dust, oil, and production debris; (3) office and public-space cleaning with flexible scheduling and privacy compliance; (4) COVID-19 sanitization using aerosol generators and virucidal products; and (5) special services including high-rise window cleaning, rope-access facade cleaning, and post-construction cleaning. CleanUp has no proprietary technology platform; its operational moat rests on rigorous staff selection, continuous training, dedicated account management, color-coded equipment systems to prevent cross-contamination, and the use of CAM-certified ECO products.
The business model is contract-based recurring revenue — scheduled cleaning interventions under standing client contracts plus extraordinary interventions on quote — with pricing not publicly disclosed and communicated in advance to clients. CleanUp markets itself minimally via its website, LinkedIn page, and a 5.0-star Google review profile; it does not disclose revenue, headcount, or customer-level financials, and the public record surfaces only two named client references (PULISERVICE SRL and an SMB office client). The firm shows no AI/ML capability, no M&A activity, no external funding, and no patents or formal partnerships.
CleanUp Sas firmographics
Firmographics- Name
- CleanUp Sas
- Legal name
- CleanUp S.a.s.
- Website
- https://cleanupservizi.it
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- CleanUp S.a.s. is a founder-owned Italian B2B cleaning services company providing HACCP-compliant food-industry, industrial, and office cleaning to medium and large enterprises across four Northern Italian regions (Lombardia, Emilia-Romagna, Veneto, Piemonte).
- Ownership category
- akta.pro rank
CleanUp Sas industry classification
Industry- Product category
- Commercial Cleaning Services
- NAICS
- Janitorial Services (561720)
- akta.pro primary industry
- Industrial & Manufacturing Facility Cleaning (IMAIADAB)
- akta.pro secondary industries
- Cleanroom & Controlled Environment Cleaning (BPABABAH), Post-Construction & Final Clean Services (BPABABAD)
Keywords
Where CleanUp Sas is headquartered
LocationHeadquarters
- HQ city
- Senago
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
CleanUp Sas business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Cleaning services: B2B cleaning services for food industry, industrial facilities, offices and public spaces. Services are structured around client contracts with regular scheduled interventions and extraordinary services as needed.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
CleanUp Sas product offering
Product offeringCore offering
CleanUp Sas provides professional cleaning and sanitization services to businesses across Northern Italy. Its core offering is HACCP-compliant cleaning for the food industry, complemented by industrial cleaning, office and public space cleaning, special services (window, facade, post-construction cleaning), and COVID-19 sanitization delivered through trained personnel and standard industrial equipment.
Product overview
CleanUp Sas is a specialized cleaning services company offering a portfolio of B2B cleaning solutions. The core offerings include food industry cleaning (following HACCP protocols), industrial cleaning, office and public space cleaning, Covid-19 sanitization services, and special services (window cleaning, facade cleaning, post-construction cleaning). The company operates across four Italian regions (Lombardy, Emilia-Romagna, Veneto, and Piedmont) serving medium and large enterprises. Services are characterized by ECO solutions using CAM products, quality control processes, and staff training programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Food Industry HACCP Cleaning Recurring and project-based cleaning and sanitization of food production, processing, and handling facilities in accordance with HACCP standards, delivered to food industry businesses in Northern Italy.
- Industrial Cleaning Cleaning services for industrial sites and facilities in Northern Italy, using standard industrial cleaning equipment and trained personnel.
- Office and Public Space Cleaning Routine cleaning services for offices, retail premises, and other public-facing commercial spaces in Northern Italy.
- Special Cleaning Services Specialized one-off cleaning services including window cleaning, facade cleaning, and post-construction cleanup for commercial and industrial clients in Northern Italy.
- COVID-19 Sanitization Targeted sanitization and disinfection services for workplaces and facilities in response to COVID-19, delivered to businesses across Northern Italy.
Companies that use CleanUp Sas
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
CleanUp Sas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
CleanUp Sas partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights3 records
CleanUp Sas competitors and assessment
Company assessmentDirect peers
- Markas: Bolzano-based Italian facility services company offering B2B cleaning, catering, and integrated facility services to enterprises and public institutions across Italy. Direct competitor to CleanUp in industrial, food industry, and office cleaning segments.
- ISS Italia: Italian arm of global facility services firm ISS A/S, providing B2B cleaning, hygiene, and facility services to enterprises across Italy. Directly comparable B2B cleaning portfolio though operating at much larger scale than CleanUp.
- Coopservice: Cooperative Italian group providing cleaning, facility management, and security services to B2B customers across Northern Italy. Directly comparable in service portfolio, regional focus, and enterprise customer base to CleanUp.
- Copura: Italian cooperative providing B2B cleaning, sanitation, and facility services to enterprises and public bodies, with strong presence in Northern Italy. Comparable in service mix, customer base, and regional focus to CleanUp.
- Multiservice (Pulimper): Italian mid-sized cleaning services provider focused on industrial, civil, and post-construction cleaning with regional Northern Italy presence. Comparable in scale, service mix, and target customer segments to CleanUp.
- Pellegrini Spa: Italian B2B cleaning and facility services company with strong presence in Northern Italy serving industrial, office, and food industry clients. Directly comparable to CleanUp's target verticals and regional footprint.
- Dussmann Service Italia: Italian subsidiary of the Dussmann Group providing cleaning, facility management, and catering services to enterprises and public entities. Competes with CleanUp in B2B industrial and office cleaning in Northern Italy.
Broad incumbents
- Manutencoop Facility Management: Italian facility services firm providing cleaning, maintenance, and integrated building services to enterprises and public institutions nationwide. Comparable to CleanUp's office and industrial cleaning offerings with broader geographic and service coverage.
- Elior Italia: Italian arm of Elior Group providing catering, cleaning, and facility services to enterprises and public entities. Overlaps with CleanUp in office and industrial cleaning as part of broader services portfolio.
- Sodexo Italia: Italian subsidiary of global Sodexo group offering facility services, cleaning, and food services to enterprises and public institutions. Competes with CleanUp in the office and industrial cleaning space as part of a broader integrated offer.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
CleanUp Sas social profiles
Digital presenceCleanUp Sas compliance and trust
Trust signalCompliance1 record
CleanUp Sas financial estimates
Financial estimateRevenue estimate
Valuation estimate
CleanUp Sas leadership team
Management profileNumber of profiles
Profiles2 records
CleanUp Sas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CleanUp Sas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CleanUp Sas
What does CleanUp Sas do?
CleanUp Sas provides professional cleaning and sanitization services to businesses across Northern Italy. Its core offering is HACCP-compliant cleaning for the food industry, complemented by industrial cleaning, office and public space cleaning, special services (window, facade, post-construction cleaning), and COVID-19 sanitization delivered through trained personnel and standard industrial equipment.
Is CleanUp Sas a public or private company?
CleanUp Sas is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CleanUp Sas founded?
CleanUp Sas was founded in -1. It employs 1 to 10 people.
Where is CleanUp Sas based?
CleanUp Sas is headquartered in Senago, Italy, in the Europe region.
How does CleanUp Sas make money?
One revenue line is on record: cleaning services.
Who are CleanUp Sas's main competitors?
Direct peers on record are Markas, ISS Italia, Coopservice, Copura, Multiservice (Pulimper), Pellegrini Spa and Dussmann Service Italia. Broad incumbents are Manutencoop Facility Management, Elior Italia and Sodexo Italia.
Does CleanUp Sas have an API?
No public API is recorded for CleanUp Sas.
What industry is CleanUp Sas in?
CleanUp Sas's product category is Commercial Cleaning Services. Its primary akta.pro industry code is IMAIADAB, Industrial & Manufacturing Facility Cleaning, with a secondary code of BPABABAH, Cleanroom & Controlled Environment Cleaning. Its NAICS code is 561720.